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It’s important to have a good mix of words in your listings, and these terms will help make sure you cover everything from amenities like golf courses to the size of garages.
Including descriptive real estate terms in your listings will help them stand out, resulting in more enquiries, leads, and a quicker sale. Use these terms in the listing description on both the inside and outside. Use some of the greatest descriptive real estate terms recommended below to captivate prospective buyers with well-written listings.
Here are the top 115 real estate terms to utilize in your property listings marketing campaign, organized by category:
Term Definitions for Real Estate
Because general descriptive words are often employed as fillers, they should be used sparingly. Use them when required, but just to explain a single house or property feature, not as part of a listing’s overall description. Extolling the “breathtaking fireplace,” for example, is better than marketing the “breathtaking home,” since a house has far too many aspects to make a blanket assertion that it is “breathtaking.”
Words That Define Kitchen Real Estate
It’s all about showcasing noteworthy characteristics that display function, space, high-quality design, and upmarket amenities when describing a kitchen in real estate listings. To emphasize both space and design excellence, terms like “custom cabinets” and “marble islands” might be used.
Real Estate Bathroom Phrases
For most homebuyers, the bathroom is a haven. They want a place where they can be alone and take care of themselves. Use terms like luxury, personal space, and cleanliness to convey this successfully. You may describe a “copper-gilded double vanity” or a “spa-like bath,” for example.
Real Estate living room Phrases
The living room is the home’s center point. It’s where most individuals relax and entertain visitors while spending time with family and friends. Consider utilizing phrases like “family room” and “well-lit” to make this place appealing to prospective homeowners. Using terms like “built for entertaining” might also help purchasers see themselves in the space.
Real Estate Bedroom Phrases
Each bedroom is the personal space of the person who uses it, and it should be a haven of calm and relaxation. For instance, descriptive real estate phrases for the guest room may include “cozy” to represent comfort, while the master bedroom could be described as a “retreat” to indicate luxury and solitude.
Real Estate Interior Design Phrases
People are made to feel welcome and at ease by interior design. While not all interior design components are worthy of being highlighted in your listing, it is important to discuss any parts of the property that are especially distinctive, appealing, or desired. Potential purchasers are particularly drawn to locations that have been “remodeled.”
Real Estate Landscape Phrases
The phrases “landscape” and “external real estate” refer to the home’s and yard’s immediate surroundings. Mentioning the “beachfront” or “skyline view” will add to the appeal if the home has a new exterior, a beautiful view, or a unique yard feature.
Neighborhood & Location Real Estate Words
For homebuyers, it is frequently claimed that “location, location, location” makes all the difference. Because the neighborhood is one feature of the house that can’t be modified, utilize location-specific real estate phrases to give the buyer a sense of the place. To give potential homebuyers a favorable feeling of the neighborhood, use adjectives like “safe” and “picturesque.”
Price-Related Real Estate Terms
One of the most difficult aspects of a property listing to highlight without seeming cheap or overpriced is the price. It is possible, however, to make the price positive. Use words like “long-term investment” and “useful” to help people see the homebuying choice in a good light.
Descriptive Words in Property Listings Examples
It takes more than just choosing the correct words to create a successful listing. An agent’s job is to communicate a property’s narrative and give it charm and character. We’ve chosen five attractive property descriptions that efficiently attract prospective buyers to help you design your own effective listings.
Here are five instances of how real estate terminology may help you increase sales and leads:
- 1. Use real estate words with unexpected features, such as New Era Group’s India Zeldes.
In a property listing, this is an example of showcasing unexpected characteristics.From the exterior, this home looks to be modest and limited; nevertheless, India Zeldes does an excellent job of describing the unexpected amount of high-end amenities to the reader by utilizing descriptive phrases like “stainless steel,” “hardwood flooring,” “Jacuzzi bathtub,” and “double-French doors.” “What I adore about this home” in the description adds her individuality to the house’s vibe, resulting in a great property listing. - 2. Describe Both Historic & Modern Features: Karon Reese of Reese & Company Real Estate
Displaying both antique and current property aspects is an example of how to do it.Since the Thomas Sully mansion offers luxury living with historical character, Karon Reese of Reese & Company Real Estate does a great job of meshing traditional and new features in her property description. While talking about “gas lanterns” and “original inlaid flooring,” she also highlights the “gourmet kitchen with marble” alongside modern features. In addition, she gives buyers a specific example of how they can use the increased space of the balconies—by watching Mardi Gras festivities. - Jenny Rosas of Realty Austin suggests that you align your lifestyle with the listing features.
Jenny Rosas of Realty Austin teaches how to utilize real estate phrases to highlight the lifestyle of the home’s owner in this property description. She conjures an image of a luxurious lifestyle using words like “experience” and “enjoy,” as well as “surround sound” and “master suite.” She talks about the unimpeded views of Lake Austin and the infinity pool flowing into a natural scene to go along with the appealing images. - 4. Highlight a Home’s Community: Michael Verderosa of Latter & Blum Realtors
This property listing by Michael Verderosa of Latter & Blum Realtors does two things right. First, Vederosa highlights the main features of the home by capitalizing them in the description. Then, he captures a sense of the community with phrases like “steps from the Mississippi River” and “shops, restaurants, and nightlife.” The open house notice at the end is a perfect supplement to the description, making it easy for interested buyers to experience the listing firsthand. - 5. Use Subject & Objective Details: Val Hansen, RE/MAX PROPERTIES
The seller’s agent, Val Hansen of RE/MAX PROPERTIES, divides his description into two pieces. One half has an objective list of property attributes, while the other section contains his subjective assessment of the property. This allows him to highlight notable qualities such as “hardwood flooring” and “gas fireplace,” while also using more subjective—but appealing—descriptions such as “beautiful balconies,” “peaceful cul-de-sac,” and “amazing kitchen.”
Using Real Estate Words to Create Compelling Listings
Using descriptive terms in your real estate listing might aid in attracting purchasers. However, piling descriptive words without intentionally analyzing the best approach to write each one correctly will not create an impression. I’ve listed the most critical techniques for producing great listings from my significant expertise as a conversion copywriter to help you produce the most captivating listings.
The following are the most important guidelines for writing lead-generating listing descriptions:
Write to a Specific Audience
You won’t be able to determine your buyer’s specific demographics for each house, but you can use the location and layout to narrow down the best candidate. A family of six is unlikely to opt for a studio apartment, while a single professional is unlikely to purchase a four-bedroom house with a playground.
Knowing who your target audience is can help you produce words and instances that will connect with them.
Use Clear & Simple Language
Clarity is usually more successful than ingenuity in sales. Buyers often skim through your listing description fast, seeking distinguishing characteristics, which is why you should have descriptive language on hand. If readers have to reread a phrase or pause to consider what a term means, the description will seem less powerful.
Read your ad out loud
Reading your listing aloud is a simple approach to ensure that it is clear. This will assist you in identifying any sections that are too intricate or unnatural. It’s extremely probable that prospective purchasers will read your description aloud to friends and family, so make it as clear and enticing as possible.
Determine all of the positive characteristics.
Every property has the potential to be profitable. Make a note of all the good aspects of the property before you start writing your description. Consider the location, proximity to retail areas, school district, appliances, style, amenities, and anything else.
Maintain Accuracy & Avoid Exaggerations
Although descriptive words should always be used, make sure you choose them carefully. Your listing should accurately highlight the property’s favorable aspects without embellishing. During your initial visit, think about your first impressions of the house. Do not characterize the living room as “big” or “spacious” if the ceiling is low. Exaggerating a property is the fastest way to lose trust and waste time for both you and your customers.
Make Use of Resonant Examples
Consumers desire features, but they pay for them in the form of perks. Instead of saying “the big kitchen has plenty of space to cook with friends and family,” you might say “the spacious kitchen has plenty of room to cook with friends and family.” Use particular lifestyle examples to help people see themselves living in the property.
Choose your descriptive words wisely.
Some descriptive words are more successful than others. Some words may seem powerful, yet they really convey a negative message to readers. “Cozy” or “adorable,” for example, may appeal to certain customers, but it may also convey a negative meaning, such as tiny or confined. To develop the most enticing list description, consider the positive and negative implications of each term, as well as your target demographic.
Make Use of White Space
Large blocks of text may quickly overwhelm readers. To make the list easier to read, try adding bullet points and space between paragraphs. This will help purchasers distinguish each feature and avoid misunderstanding.
Give specifics
The number of bedrooms, square footage, and year constructed will most likely already be in the description, depending on where you publish your listing. Include extra information in your property description, such as homeowner association (HOA) fees, amenities, storage space, and the presence of a basement or garage. Buyers are more likely to take action and book a viewing if you make it easy for them to access critical information.
Punctuation should be kept to a minimum.
Exclamation marks and uppercase letters should be used sparingly. People prefer to skim through capital-letter phrases, and excessive punctuation might appear unprofessional. Instead, make smart use of your listing’s style as well as descriptive phrases to convey passion for the property.
Similar Listings Can Help You Get Ideas
When you’re stuck for ideas, go through other postings. Look at comparable or more costly postings and jot down a few keywords and phrases that stand out to you. While your listing description should always be unique, the finest ideas might occasionally come from just around the corner.
Only a minor portion of the sales process involves writing an excellent listing. You must also obtain leads via advertising, handle contacts, and conduct continuing marketing efforts after you have a great listing.
Most Commonly Asked Questions (FAQs)
When drafting a property listing, are there any legal considerations to consider?
While you may wish to create an enticing property description, it is a mistake — and illegal — to deceive customers with half-truths. You may use descriptive language to make your listing more fascinating but always double-check to be sure you’re telling the truth.
Is it necessary to incorporate descriptive keywords in the headline?
Yes. The headline is the first thing a prospective buyer will see while researching a property. Make sure the headline includes terms that describe the property’s greatest attributes and encourages the buyer to read on.
What is the most frequent mistake made by real estate agents when drafting a listing?
In their property listings, many real estate salespeople misuse empty descriptors. While the prospective buyer is interested in the property’s specifics, broad terms such as “cozy” and “quaint” do not equate to anything real in their minds. Instead, choose phrases that have a special meaning for the reader or link to certain aspects.
Conclusion
These 115 real estate descriptive adjectives listed above might help bring your listing to life and attract attention to your listings. To assist you to score a sale, make sure you utilize the most accurate and strong phrases to describe a property’s kitchen, baths, bedrooms, yard, and location—and avoid using generic filler words that don’t express anything.
