14 Best Sales Enablement Software Products for 2022

Sales enablement software is continuously changing the way sales professionals work. These 14 products for 2022 demonstrate some of the latest trends in the field, including augmented reality components and advanced analytics capabilities.

Sales enablement software programs automate sales processes, increasing customer engagement and satisfaction. Some of the most popular in 2022 include Pardot, HubSpot, Close.io and Oracle SPA Cloud Suite

The “top sales enablement platforms” is a list of the best software products for sales enablement. These software products are predicted to be popular in 2022.

The term “sales enablement” refers to the provision of tools, advice, and resources to help your sales people improve their performance. The finest sales enablement software uses automation, messaging, content creation, and information sharing to help your team move sales opportunities ahead more quickly. Your sales staff will be able to create more prospects, nurture them efficiently, and complete more deals as a consequence.

Here are our top 14 suggestions for the finest sales enablement software, based on our study into hundreds of software alternatives that boost sales team performance and productivity:

*Pricing is based on a 12-month billing cycle.

CRMs with the Best Sales Enablement Overall

The CRM software packages listed below stand out for their ability to put sales teams in the best possible position to generate, collaborate on, and close sales prospects. With sales enablement tools integrated into your CRM, your team can benefit from all of the features of sales enablement software from a single location.

1.HubSpot

Giving your sales staff lead nurturing tools that regularly evaluate each lead’s interest in knowing more about your product or service is one of the greatest methods to help them complete more transactions. This enables you to discover hot prospects who are ready to convert and move them more quickly down the sales funnel.

HubSpot is an excellent choice for this. It provides free sales email templates, email scheduling, and email tracking, as well as built-in functionality for sending bulk lead-nurturing emails on an automatic basis.

With electronic signature features and Stripe integration, HubSpot makes it simple for your company to close sales and collect payments. Your team may also use the CRM to manage and track sales quotas, as well as automate processes like email nurturing and lead conversation routing to move leads through the deal-closing process faster.

Characteristics

• With free templates and email monitoring tools, you can automate bulk emailing.
• Tools for finishing sales include e-signature and Stripe connectivity for money collection.
• Feature that provides automatic tasks for sales activity that has to be accomplished each week, such as sending a follow-up email to a lead or drafting a proposal for a prospect.

Automated Task Queue from HubSpot. HubSpot is the source of this information.

Stripe Payments and HubSpot Signature HubSpot is the source of this information.

Email Templates for HubSpot. HubSpot is the source of this information.

Go to HubSpot.com to learn more.

Pipedrive No. 2

With configurable opportunity management features, file attachment capabilities, and meeting scheduling tools, including video calls, Pipedrive’s CRM enables teams to optimize sales operations. Pipedrive’s built-in digital signature technologies also monitor if a lead opened a document you delivered, which helps organizations clinch sales transactions.

Pipedrive’s lower-tiered plans feature the majority of the sales enablement products that leverage artificial intelligence or workflow automation to assist push sales prospects through the process. AI and automation boost your team’s productivity by automating some processes and offering insights on where they should focus their efforts.

Workflow automation can help you with almost every part of your sales process.

Characteristics

• Users may submit quotations, business proposals, and contracts via the CRM system using the Smart Docs functionality.
• Pipedrive’s AI Sales Assistant makes recommendations for how salespeople may improve and which transactions they should pursue next.
• Smart contact data dynamically populates insights about your leads based on data collected online.

Notifications from Pipedrive’s AI Sales Assistant. Pipedrive is the source of this information.

Go to Pipedrive.com.

Bitrix24 is number three.

Bitrix24 gives your salespeople the tools they need to submit quotations and invoices, as well as storing product catalogs in the CRM system. Bitrix24 customers may now utilize high-definition (HD) video conferencing for up to 48 people to better communications with clients and coworkers.

With a built-in automated dialer to make calls in the CRM, the ability to turn a lead into a contract quickly, and automatic duplicate data identification, Bitrix24 increases the efficiency of your sales operation. It also features a “autofocus” mode that prioritizes jobs and alerts sales people to the ones that need to be performed right away.

Characteristics

• Invoicing, quote proposal storage, and email tools are all built-in.
• Users may arrange and host meetings inside the CRM using HD video conferencing features.
• Users may utilize Autofocus mode to prioritize their sales work and get alerts for important requests.

Video Conferencing using Bitrix24. Bitrix24 is the source of this information.

Creating a Call List using the Bitrix24 Automatic Dialer. Bitrix24 is the source of this information.

Bitrix24 is a website that you should check out.

The Best Sales Enablement Tools for Automation

Tools that automate operations inside your company’s sales process may boost your team’s productivity. For example, following an action trigger, such as filling out a webform, a contact record is automatically created in a database, and a marketing email is automatically sent to the new lead. Instead of spending time on mundane, repetitive chores, your salespeople may concentrate on developing connections with prospects, putting them in a stronger position to complete agreements.

4. Zapier

Zapier software lets you connect CRMs, social media accounts, collaboration tools, and project management software to a wide variety of sales and marketing apps. You construct “Zaps,” which are automated processes between linked systems. It’s simple to use and integrates with hundreds of popular small business software products.

You construct an automated process by defining triggers and actions while generating a Zap. For example, a Zap may be designed that automatically adds a new lead to your CRM whenever a form from a Facebook ad is submitted.

The lead will then get a series of emails automatically over time as a nurturing approach, thanks to another connection with Mailchimp. All of this happens automatically, freeing up your sales force to concentrate on developing relationships with prospects and completing agreements.

Characteristics

• Zap Integrations may be quickly established based on common operations.
• QuickBooks, PayPal, Facebook, Slack, Salesforce, HubSpot, and Google Workspace are just a few of the popular small business software Integrations.
• Zap workflows do not need any code.

Zapier’s Zap Integrations are pre-configured. Zapier is the source of this information.

The Zapier Zaps Management Page is where you can manage your Zaps. Zapier is the source of this information.

Visit Zapier for more information.

5. Appropriately

One of the most difficult aspects of moving a prospect through the sales process or getting a new lead is determining the best moment to interact with them. It might take a long time and a lot of time-consuming back-and-forth emails to set up an appointment. This issue is solved by Calendly’s automatic scheduling tool.

Calendly allows sales professionals to set availability criteria and link the tool to their calendar. They then decide on which communication channels to utilize and how far apart each appointment should be. They then provide prospects a link to their scheduling site, where they may choose a time for their appointment. The new event is synced to both the agent’s and prospect’s calendars once it is created.

Characteristics

• Users can choose an open time and preferred communication channel through an easy-to-use scheduling portal.
• Calendly events automatically sync with each recipient’s calendar software.
• HubSpot, Zoom, Slack, Salesforce, and Zapier are just a few of the popular sales management platforms.
• Ability to construct a team calendar and distribute leads to multiple sales representatives using round-robin scheduling

Calendly is a web-based scheduling tool (Source: HubSpot)

Calendly is a great place to start.

Mailchimp is number six on the list.

Mailchimp is an email marketing platform with a lot of features. Its solutions enable organizations to send bulk emails, upload social media material, and generate advertising on Google, Facebook, and Instagram without having to do anything manually. These features create and nurture leads continually throughout the sales cycle, allowing salespeople to concentrate on prospects that are most likely (or ready) to convert.

Users may utilize the platform to develop bulk email campaigns and automate their distribution depending on a customer’s activity, such as whether they have signed up for corporate updates or made a purchase. You may also automate the targeting and retargeting of social media advertising after consumers leave your site on Facebook or Instagram.

Characteristics

• Email distribution that is automated based on behavioral and interaction triggers
• Tags are used to categorize leads and launch tailored marketing based on their behavior, interactions, and interests.
• An AI-powered Creative Assistant is built-in to assist you in creating email campaigns.

Email Campaign Monitoring using MailChimp. Youtube is the source of this video.

Go to Mailchimp to learn more.

Sales Enablement Tools for Lead Generation

Giving your sales team high-quality leads to chase is one of the most effective sales enablement tools you can offer. Your sales people may instead spend their time nurturing leads, qualifying leads to discover top prospects, and closing transactions if they use tools to create leads.

7. UpLead

UpLead is a B2B data platform that allows you to buy contact information for leads you wish to target, such as their name, business, title, phone number, and email address. Leads may be created with UpLead’s Chrome plugin, which gathers lead information from their LinkedIn profile or another compatible website, in addition to filtering data and buying lists.

Filtering data and creating a list of possible leads for your sales teams to pursue saves time that would otherwise be spent researching and entering lead data into your database. The lead data may be exported as a CSV file or integrated into CRM systems like HubSpot, Salesforce, and Pipedrive, as well as email marketing platforms that support bought lists.

Characteristics

• Filtering large amounts of data depending on a lead’s industry, geography, job title, and firm size.
• The technographic feature gathers information about a company’s current technology and software offerings.
• Users may input leads into their database by integrating with common CRMs.

UpLead’s Technology-Filtered Search. UpLead is the source of this information.

Contact Profile on UpLead. UpLead is the source of this information.

Go to UpLead.com.

8. Sales Navigator on LinkedIn

LinkedIn Navigator is a lead generation and communication platform for LinkedIn members. It assists in the process of circumventing gatekeepers and reaching a decision-maker as a sales enablement tool. LinkedIn profiles may be filtered and searched based on industry, business size, seniority level, and job title.

Contact leads directly through LinkedIn InMail messaging, connect with their profile, or interact with their content by like or commenting on a post after they’ve been located. All of these capabilities reduce time spent making calls or sending emails to identify the ideal person to talk with about your company’s goods or services inside an organization.

Characteristics

• Tools for locating leads Identify leads that are right for your organization depending on industry, job title, or company size.
• Using InMail, send direct messages to leads.
• Insights on individuals who have visited your profile and unlimited lead searches

InMail from LinkedIn Sales Navigator. LinkedIn is the source of this information.

Visit LinkedIn Sales Navigator for more information.

Sales Enablement Tools for Content Creation

Content is often utilized to give information or educate a prospect about your company’s product or service offerings throughout the sales process. The content creation sales enablement solutions listed below make it simpler for your team to create graphics for use throughout the selling process.

9. Canva

Canva is a graphic design software that includes hundreds of templates. Users may produce professional-looking content for social media posts, presentations, letters, direct mailers, brochures, and a variety of other sales and marketing materials in a matter of minutes. Additionally, brand kits that apply your brand logo and color schemes make it simple to develop different styles.

Canva allows your sales staff to interact more effectively with their leads using text and image-based content without having to spend too much time or hire a graphic designer. Premade designs and real-time collaboration features enable you swiftly generate high-quality sales materials.

Characteristics

• Templates for developing sales presentations, blog entries, and marketing materials are already built in.
• There are thousands of free photographs and graphics that you may use in your projects.
• The Magic Resize function enables you to rapidly resize a design to whatever size you want.

Create a Design Page with Canva (Source: Canva)

Canva is a great place to start.

Slidebean is number ten.

For sales teams that need to create pitch decks or presentations, Slidebean is a fantastic content production tool. Users may develop, collaborate on, and share presentations using media galleries and professional-looking themes.

With easy-to-use design tools and a large choice of readymade templates, Slidebean lets sales agents to be completely prepared for a formal sales presentation. Teams may concentrate more on the content they want to deliver and their salesmanship instead of worrying about the design of a pitch deck, which allows them to complete more transactions.

Characteristics

• Within the platform, there are pre-designed templates.
• Analytics tools to measure presentation metrics including when people watch the presentation and which slides are the most popular.
• Collaboration features for sharing presentations and collaborating on presentation designs with numerous team members.

Presentation Design by Slidebean (Source: Slidebean)

Go to Slidebean for more information.

Collaboration’s Best Sales Enablement Tools

When your sales team or individual agents need assistance, giving advice and tools is an important aspect of sales enablement. These sales enablement technologies provide representatives with education, guidance, processes, and other corporate information that may help them improve sales effectiveness and standardize sales practices.

Showpad is number eleven.

Showpad is a collaborative platform for storing sales materials as well as a method for sales coaching and training. Reps get useful insights and access to your company’s sales tactics thanks to its content collection and coaching tools.

Sales managers, for example, use Showpad to distribute courses and learning experiences to salespeople through a dashboard. Through quizzes, examinations, and surveys, they may track the development of training events and determine whether or not the training was beneficial.

The sales material library and coaching tools provided by Showpad make it simple to guarantee that sales staff are properly onboarded. Managers may use AI to assign and monitor courses and assignments that need to be completed by each rep based on data that produces proposed learning pathways for each employee, allowing them to simplify their training process.

Showpad’s Coach function also assists sales teams in continuously improve their tactics and knowledge of sales without detracting from their work. With the click of a button, sales managers may run quizzes, exams, or surveys. This enables them to swiftly assess sales representatives’ abilities and receive insight into problems that need to be addressed before they become a problem.

Characteristics

• The AI-driven dashboard assigns sales representatives to courses and electives that complete learning routes.
• Built-in sales gamification capabilities to establish knowledge contests and assignment competitions while displaying leaderboards
• To exchange sales information with teams, it integrates with file-sharing systems like Box, Dropbox, and Google Drive, as well as CRMs like Salesforce.

Dashboard for Showpad Sales Training. Showpad is the source of this information.

Profile of the Showpad Competition. Showpad is the source of this information.

Take a look at Showpad.

12. Guru

Guru is a platform for knowledge management. Businesses use it to construct topic-specific “Boards” or “Cards” and distribute them through the system’s activity dashboard, platforms like Slack, and even Google applications via a Chrome extension. Internal users may access corporate processes, job descriptions, product or service information, templates, organizational practices, sales manuals, and more from a single, secure site.

Sales personnel are enabled to pursue sales activities like conducting calls or sending emails more effectively by centralizing standard operating procedures (SOPs) and best practices for managing sales activities. Guru’s analytics tools may also be utilized to determine how much correct data is accessible and if there is any duplicate data.

Characteristics

• Users may view corporate information without leaving the browser or window with the Chrome extension.
• Slack integration enables for the communication and access of corporate information through the Slack chat network.
• Analytics tools that provide data on where workers seek assistance

For a Customer Response Template, use a Guru Card. Guru is the source of this information.

Guru has a Slack integration. Guru is the source of this information.

Go to Guru’s website.

Communication is the best sales enablement tool.

By providing techniques and channels to communicate with leads, communication software helps firms to be more successful in completing sales agreements. At each stage in the sales process, sales enablement communication technologies make it simple to customise a customer’s experience and swiftly support them as required.

13. Zoom

Zoom is a widely used video conferencing software platform that makes creating and hosting video meetings simple. Attendees may participate in screen sharing, private conversations, group chats, and even social media live streaming during these video conferences. Zoom enables you to host from 100 to 500 people in video conferences ranging from 40 minutes on the free plan to 30 hours on the first subscription plan, depending on the plan you pick.

Many sales conversations are now conducted by video conferencing rather than in-person in this new era of virtual workplaces. Video conversations are also preferable to phone calls because they allow participants to better receive and understand visual signals and nonverbal communication. For a more customized, face-to-face sales experience, Zoom allows sales people to effortlessly book meetings with prospects.

Characteristics

• After the conversations are ended, you may record and download meeting footage.
• While in a video conference, you may use social media live streaming tools.
• Users may share their displays with other participants through video screen sharing.

Zoom’s main page. (Photo courtesy of Wondershare)

Zoom in to learn more.

Sales Enablement Tool for Contract Management

One of the last stages in completing a sales transaction is obtaining a signature on a contract or quoting proposal, which may be a lengthy process. Contract management and signing technologies make it simple to submit contracts to all interested parties and receive legally binding digital signatures to complete a transaction.

HelloSign is number fourteen.

HelloSign is a platform for electronic signatures. Users may generate and upload documents with required signature fields, such as PDFs, Google Docs, or Word Docs. Users may send a link to anybody who needs to view or sign the document through email, direct messaging, or file-sharing tools after it’s been submitted.

Sales agents may use digital document signing solutions to make getting that last signature from a prospect to complete a transaction and transform them into a new client as simple as possible. For sales teams wishing to expedite this part of the sales process, HelloSign is simple to use and cost-effective.

Characteristics

• Document sharing through email with signature requests on fields that may be customized
• Sending reminders and alerts about unsigned contracts, bids, or other documents
• Integrations with major technologies like Slack, HubSpot, Salesforce, and Dropbox for document management and signature dissemination.

Upload a document using HelloSign. Google is the source of this information.

Drawing of a signature by HelloSign. HelloSign is the source of this information.

Go to HelloSign to learn more.

Check out our definitive guide to sales management for additional information on creating, onboarding, training, developing, and managing a high-performing sales force.

How We Decided Which Sales Enablement Software Was the Best

We looked at how the product helps drive the sales process along or removes unnecessary procedures, as well as other characteristics that make sales enablement software beneficial for sales teams. We also looked into things like cost, convenience of use, and whether or not there are any connectors to help with the sales process.

We looked at a number crucial criteria, including:

• Cost and accessibility
• User-friendliness
• Integrations
• Customer service
• Features and usefulness in general

Conclusion

Your team may lack the knowledge and sales materials they need to accomplish their work successfully without the finest sales enablement software, and they may be spending time manually executing activities that might simply be automated. Give your sales staff access to tools that will help them beat the competition and develop their company by simplifying the sales process from lead generation to completing transactions.

Gartner’s “Magic Quadrant” is a report that analyzes the market share and growth of software products. Gartner releases their reports every year, and they are considered to be one of the most reliable sources for sales enablement software products. Reference: sales enablement platforms gartner magic quadrant.

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