Table of Contents
Which type of press release do you need? Which one comes to mind when you think “press release”? How can a PR help your business? If you have questions about this topic, feel free to ask me in the comments section below.
Press releases include a wide range of topics, from product launches to new hiring announcements, recent accolades, mergers and acquisitions, and future events. We selected the greatest press release examples to demonstrate how to objectively provide a newsworthy standpoint, evaluate the target audience and what would be of interest to them, and provide resources to journalists.
Did you know that there are firms that can assist you with writing a superb press release? Save time and energy by having your press release produced by a professional and published to thousands of media outlets via a news release distribution service.
If you’d rather write it yourself, here are 15 press release samples to get you started:
General News & Public Announcements
Hobby Lobby
Hobby Lobby, a national retailer, stated in a press release that the minimum wage for full-time workers has been increased to $17 per hour across all of its stores. With the current minimum wage disputes, a firm implementing its own minimum wage raise throughout its 900 locations is a noteworthy tale. This news may assist recruit and keeping more employees, in addition to generating a favorable brand image.
Happsy
A press release was used to promote the opening of Happsy, an organic mattress company. It didn’t, however, merely utilize the press release to announce its arrival on the market. Instead, it discovered a point of view that appealed to the great majority of people. The press statement seems more current and approachable since it uses inclusive words like “everyone.” As a result, it’s more likely to connect with individuals, including journalists and viewers.
Story Land
When Story Land, a children’s amusement park in New Hampshire, issued a press release announcing its reopening, it drew the attention of journalists from all over New England. The tale was also featured on CBS Boston’s local news section, providing the small company a lot of exposure to its target audience: families seeking weekend getaway ideas and kid-friendly activities.
Examples of Press Releases for Events
Heinz
Heinz captures the audience’s attention by including them in a public search for a “Head Burger Artist.” While it may seem like one of those overblown job titles from the twenty-first century, it’s really a contest in which anybody can win $25,000, free travel to taste test burgers, and unlimited condiments.
The reader’s curiosity is piqued by the press release’s title, and the reader’s attention is maintained by the news release itself. It’s a terrific example of a fun event press release that promotes a noteworthy subject and gets people interested and participating.
Gerber
Gerber’s “Spokesbaby” does an excellent job of conveying a well-rounded story that time-pressed, deadline-driven journalists can use as-is. It has a moving tale, a striking visual, and heartwarming words from major participants.
The end product is a noteworthy release that leaves readers happy yet eager for more. Journalists earn the right to fill their publication space with follow-up news as the story develops, which is more than just publishing a story.
Examples of Crisis Communications Press Releases
Zoom
The press announcement announcing Zoom’s purchase is part of a larger strategy to address growing security concerns about the Zoom software. As a result, the release’s parts were intentionally created as part of a continuous crisis communications strategy. Zoom does an excellent job of educating new stakeholders, demonstrating its commitment to enhancing the security of its software, and giving means for readers to stay informed.
Tesla
Tesla issues news releases in the form of crisis communication to present all sides of every topic. While other companies may try to brush negative news under the rug, Tesla chooses to put it out there and start a conversation about it. By bringing any difficulties to light, the company demonstrates to the public that it is actively engaged with its goods and responds to any claims, stories, or news that arises.
Examples of Charity or Charitable Press Releases
DonateLife America
The event and charity press release from DonateLife America does a fantastic job of leveraging links to bring journalists to information on the topics they’re most interested in. According to best standards, the release does not provide a one-size-fits-all narrative, but rather enables journalists to investigate the perspective that their target audiences would find most interesting. Journalists may find out more about the individuals, organizations, and campaigns engaged by clicking on the links, which include social media campaigns, partner websites, and important influencers’ digital presence.
Gojo
The who, what, when, why, and how of the news item are all addressed in the Gojo press release. When the corporation portrays its news as a solution to a huge community issue, it performs a fantastic job of persuading people to care. To that end, the press statement says unequivocally that they are providing 65,000 bottles of hand sanitizer to local hospitals, anticipating a big inflow of patients during the months when a worldwide pandemic is expected to be the most damaging.
Example of a Press Release for a New Hire
eBay
eBay’s press release does an outstanding job of outlining why this new employee should pique journalists’ curiosity in the opening paragraph: Walmart eCommerce’s chief operating officer was Jamie Iannone. The new worker has experience in the eCommerce area that will help the firm grow. It then expands on the newsworthy point by highlighting Iannone’s experience and stellar career, while inspiring confidence and hope in consumers, investors, and workers who are wary of change.
Product Improvement or Product Launch Examples of Press Releases
Chevrolet
The press release for Chevrolet’s new Corvette is nearly as spectacular as the vehicle itself. The news release’s text is just three words long, but the rest is multimedia and even interactive media that immerses journalists in the luxury car and provides more information than a 500-word press release could possibly provide. Journalists may observe the behind-the-scenes process of creating the luxury automobile as well as automotive comments from the product’s creators by pressing the play button.
Yarnspirations
The press release for Yarnspirations’ product launch shines out because it successfully positions the announcements as an industry disruptor and hence is noteworthy. Finally, deadline-driven journalists who don’t have time to read a whole release may decide whether or not the news will be useful to their readers right away. Then, without having to embark on a time-consuming hunt for further knowledge, people may immediately access material and experiences to further explore their views.
Examples of Press Releases for Awards
NASA
The press release from NASA has all of the bells and whistles that will entice readers to learn more about the issue at hand. The top of the release has a high-resolution graphic that draws readers in even before the title is read. Next, the headline emphasizes the release’s feel-good newsworthy angle: Alexander Mather, a school-aged youngster, was given the distinction of naming NASA’s next Mars Rover. Finally, call-to-action (CTA) links give opportunities for journalists to follow the story.
McCormick & Co.
Press releases are a great way to share your business’ accomplishments and accolades with the world—especially when they’re ones that help the world. So, when McCormick & Company was ranked the world’s most sustainable company in the food industry, it shared the news via a press release. Not only does this help to build or solidify a positive brand image, but it also serves to keep the well-known brand top of mind.
Merger, Acquisition & Partnership Press Release Example
Kohl’s
Kohl’s does a fantastic job at putting out a brief yet useful press release. In two phrases, the first paragraph summarizes the who, what, when, why, and how of their new partnership announcement. This brevity provides an impartial, fact-based announcement that is free of self-promotional overtones.
It then goes on to provide journalists with materials to help them write well-rounded articles, such as several statements from both firms’ executive suite representatives and contact information for both businesses so that journalists may ask follow-up questions.
Conclusion
Journalists need stories that they can instantly perceive as noteworthy. Stories that can be readily researched and reported in a timely way. While the press release should be brief and impartial, you must give many resources and information to entice journalists.
