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The email signature is a fundamental part of any professional’s digital branding. Professionalizing your email signature will help you achieve better results and be taken more seriously.
Professional email signatures are capable of much more than merely displaying your name and contact information. A well-designed signature may be a valuable marketing tool for firms, serving practically any business aim from brand recognition to sales generation. Creating a nice signature for your business email is simpler (and more economical) than ever before with the aid of signature tools.
1. BeaseFox
Takeaway: Use an animated logo to catch the reader’s attention.
Example of a BeaseFox email signature
Why it works:
By matching the text and social buttons to the colors used in the signature’s logo, which is prominently shown inside the signature, this signature does a fantastic job of keeping consistent branding in terms of color. While the signature looks to be basic, the logo is animated, which helps it to come to life and attract attention.
2. Master Ink
Example of a Master Ink email signature
Why does it work?
This is a business-oriented signature that combines the user’s fundamental information (name and title) with the logo, company information, and a banner that highlights what the company provides in a pleasant and straightforward manner. Furthermore, the banner is clickable, acting as a built-in call to action (CTA) with the wording “Click here to discover more,” allowing readers to go from email to a particular homepage with a single click.
3. Medium Banner
Key Takeaway: Use testimonials and ratings to provide social evidence and generate trust.
Example of a Medium Banner Email Signature
Why does it work?
This utilizes the same basic email signature structure as the BeaseFox signature, with the addition of a banner at the bottom. The banner picture in this situation is a fantastic illustration of how a plain banner image may retain the brand’s color scheme. The banner has a call-to-action button that allows people to browse the company’s online store while also providing social proof by emphasizing its 5-star rating.
4. Stay Healthy Signature
Example of a Stay Healthy email signature
Why it works:
Because of the personal picture, this signature is appropriate for individuals who are the face of their company, such as a real estate agent or consultant. The vertical banner to the right of the signature serves to underline the user’s knowledge of their subject by using what would otherwise be white space.
5. WiseStamp Photography
Takeaway: Include your portfolio as part of your signature.
Email signature sample from WiseStamp Photography
Why it works:
Any business with a portfolio, whether it’s a photographer, a construction company, or an interior design firm, will benefit from this professional signature with a horizontal picture gallery. The picture gallery aids in the promotion of work, which may help develop confidence in the services provided by the company and, as a result, attract more consumers and clients.
6. YouTube
Example of a YouTube email signature
Why it works:
By incorporating a video into your signature, you can bring your skills, abilities, and services to life. Including a video in your signature helps promote your video and your job. Whether you’re a filmmaker, an advertising firm or a real estate agent trying to promote a property with a video tour is a good idea
7. Black & White Signature
The key lesson is to position the logo to the right if you want to lead with your name.
Example of a black and white email signature
Why it works:
This is a conventional signature design with a twist: the logo is positioned to the right of the text rather than to the left. Given that people read from left to right, this may aid with readability, as well as making the user’s name the focus point.
8. CTAs email signature
If you’re utilizing numerous CTAs, keep your signature minimal.
Example of a CTA email signature
Why it works:
Despite having two call-to-action buttons (one for an app download and the other for a house valuation), this signature does not look crowded since it is otherwise quite basic. This balances the many CTAs while also keeping the signature clean and highlighting the CTAs, which will help drive clicks.
9. Handwritten Email signature
Takeaway: Use your signature to add a personal touch.
An example of an email signature is shown below.
Why it works:
Email signatures are called signatures for a reason, despite the fact that few people use a genuine, handwritten signature. It gives a distinctive touch to the signature that seems more personal than a text-based signature. This is an excellent option for individuals who wish to give their signature a more genuine feel.
10. Blog CTA & Banner Signature
Takeaway: To make a banner stand out, couple it with a simple signature.
Example of a bright CTA Banner signature
Why does it work?
The user information is intentionally suppressed above with a basic design, making the banner the focal point. The corporate logo, a short callout sentence, and a bright call-to-action button that contrasts with the rest of the banner make up the banner picture.
11. Signature for an Association
To develop trust, include connections and accolades in your signature.
As an example, consider the signatures of associations.
Why does it work?
Any affiliations, accreditations, certificates, or accolades your company has obtained should be included in your email signature. This signature is a wonderful example of how to include things in a professional manner. Your signature will assist your readers to trust you and your company by doing so.
12. Free Consultation Signature
Takeaway: Make your CTA a worthwhile offer.
Example of an email signature for a consultation
Why it works:
Many companies have a helpful call to action on their website but neglect to include one in their email signature. Rather than employing a typical button, the banner in this example incorporates the CTA offer, which helps the offer stand out from the rest of the signature.
12. Bright Background Signature
Takeaway: Make your signature seem like a website’s footer.
Example of an email signature in the manner of a footer
Why does it work?
Even while email signatures may be rather colorful, it’s unusual to see one without the traditional white backdrop. Instead, this signature stands out in an email since it has a background color and is supposed to resemble a website’s footer.
Privacy Statement Signature
Takeaway: Include an email signature in your signature to save time.
Example of an email signature with a privacy statement
Why does it work?
The email signoff in this signature seems to have been texted out in the email body rather than being a part of the signature itself. This saves time for companies since they don’t have to type it every time they send an email.
15. Canva’s Simple Email Signature
The main point to remember is that sometimes little is more.
Canva provides a simple professional email signature example.
Why it works:
There are times when less is more. Think about how you use business email and who you send it to. You may or may not want to add extras like a CTA, depending on who you’re emailing and what you’re trying to express. CTAs, for example, maybe useful for salespeople who use email to nurture leads, but a basic signature may be preferable for an attorney who uses email to communicate with colleagues and clients.
Most Commonly Asked Questions (FAQs)
What is the best way to make a professional email signature?
With the use of an email signature tool, anybody can create a professional email signature that contains your logo or photo, clickable links, a CTA, and even a banner.
What are the best corporate email apps?
The finest business email programs are low-cost (if not free), simple to use, and help you be more productive.
Conclusion
Your email signature is an excellent chance to assist your company in achieving its objectives, whatever they may be. Signatures may assist you in increasing brand recognition, building trust, generating leads, and driving sales.
