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A real estate agent bio is a description of your talents and abilities as an agent that is often displayed online or in print with a headshot. A well-written real estate bio shows your knowledge and encourages prospective clients to contact and employ you. We’ve put up 15 bio samples with professional advice to help you create your own.
The first step in generating excellent leads is to write an attention-grabbing and comprehensive real estate bio.
To help you develop your real estate brand, here are some top suggestions for what to put in your real estate agent bio, along with examples:
1. Use of Terms That Indicate a Local Relationship
There are a number of internet portals that may assist buyers and sellers in researching prospective properties or determining their value. When it comes to assessing communities, however, these tools are no replacement for the knowledge that only a seasoned real estate agent can provide. By using terms and phrases in your bio that allude to local landmarks or emphasize the fact that you don’t only represent buyers and sellers in the area—you also live there—you may assist demonstrate your familiarity with the region.
Leslie Woods, Realtor, Sereno Group, provides an example of this advice in her real estate profile. “Raised on the peninsula” and “present resident” are phrases that emphasize her community ties and increase the “know, like, and trust” factor. She also states that she “utilizes a team of expert service providers,” which provides prospective customers an idea of her degree of experience and what it’s like to deal with her.
2. Draw Attention to Your Successes
Purchasing or selling a house is a major endeavor. Mentions of medals or other accomplishments in your bio are a fantastic approach to boost a prospective client’s trust in your ability to assist them to reach their goals. However, instead of making broad generic statements like “number one realtor,” which may be refuted, it’s a good idea to only mention accolades that can be backed up with public facts or details.
Aaron Kirman, President of Aaroe Estates at John Aaroe Group, for example, touts his accomplishments with words like “designated Top Agent in Los Angeles,” “earned worldwide recognition,” and “sought by numerous developers.” He also establishes a benchmark by providing precise figures, such as “his most recent price record in Hollywood was $4,722 per square foot,” and identifying well-known properties he’s handled, which helps to clarify his clientele.
Another option is to include any distinctions or qualifications you have earned, like Maura Neill, Associate at RE/MAX, did in the following example:
“ABR, CRS, CDPE, e-PRO, MRP, MA, REALTOR,” she begins her bio by stating all of her credentials. She also mentions her honors and other community contributions: “selected out of almost 7,000 Realtors as 2015 Realtor of the Year,” “given Georgia Certified Residential Specialists CRS Member of the Year,” “creator of Trick or Treat for the Troops.”
3. Make Your Bio Scanning-Friendly
Many potential customers will be investigating agents on their phones rather than reading biographies for hours. This is why it is critical to organize information in a digestible manner. Large blocks of text overwhelm internet readers no matter what platform you’re writing for. To make your bio simpler to read, divide it into small parts and use headers and bullet points wherever possible.
Jason J. Smith, President and Founding Partner of Colorado Real Estate, has a scannable bio with subheadings to make it easier to read. He also uses straightforward, conversational language throughout and answers frequently asked questions directly. Finally, rather than penning pages about his accomplishments, he just lists them at the bottom.
4. Demonstrate your worth to clients
While your bio seems to be about you on the surface, it should actually convey the value you provide to customers in order to be successful. Specific descriptors of personal characteristics, such as “brings a strategic yet personable approach” or “refreshingly pleasant customer service,” may be utilized to set you apart from other agents while also letting customers know what softer advantages they can anticipate from working with you.
Christine Ko, a Senior Sales Associate with Coldwell Banker, does an excellent job of describing what she does for buyers and sellers in her bio, which includes phrases like “help purchasers to get the greatest value for their ideal property” and “support sellers to a seamless, stress-free transaction.” Her relevant education, experience, and achievements are also mentioned throughout her biography. Her accolades and accomplishments are well-balanced with her relevancy and personal characteristics that customers want in a real estate agent.
5. Include a mission statement or a vision statement.
Building a distinctive personal brand will not only help you acquire new customers, but it will also guarantee that you are remembered the next time someone needs a recommendation. This is why using a brief, memorable statement in your bio may help you develop your brand by succinctly repeating your personal beliefs.
Anthony West, a Licensed Real Estate Professional with John Moffitt & Associates, for example, emphasizes his principles by saying, “his company is based on: Dedication, Communication, Determination, and Trust.” It’s simple to tell what he values most in his business transactions because of this.
6. Tailor Your Strengths to the Client You Want
While it may be tempting to include all of your skills, achievements, and connections in your bio, you’ll get greater results if you think about your prospective client’s priorities and just include the material that matters to them. This will guarantee that you only attract buyers and sellers who are the most similar to the clients you serve.
Include information about notoriety and expertise with high-priced property transactions, for example, if your customers are celebrities and own multimillion-dollar homes. If your agricultural region is a tiny town with affordable housing, you may wish to emphasize personality characteristics and community engagement. If you reside in a highly competitive market, emphasizing your negotiating abilities will have the most effect.
Shari Cohen, a Stribling Real Estate Broker, has a profile that emphasizes the broker’s bargaining abilities, with lines like “negotiating insights to relentlessly fight for her clients” and “Shari is forceful and successful without being overly pushy.” In her instance, she doesn’t include any honors or accomplishments, instead of focusing her real estate bio on what customers desire in an agent.
7. Create a list of your niche markets.
Another excellent method for prospective customers with extremely particular real estate requirements to discover you is to provide a list of the markets you serve. Mentioning that you are familiar with the requirements of first-time buyers or that you know how to advertise and sell holiday rentals may help you stand out from other area agents with more generic biographies.
In his profile, Forrest Gregg, a Licensed Realtor with Compass Real Estate, mentions “luxury sales to multi-unit projects.” Using more than one specialty also shows prospective customers that he has a diverse set of abilities and expertise with complex real estate transactions.
8. Mention Your Hobbies
In addition to what you can do for them as an agent, prospective customers are more inclined to trust you if they know a little bit about you as a person. This is why including nuggets that may offer a customer a sense of your interests or passions outside of real estate is a smart idea. However, this is a suggestion that should be used with caution. After all, a successful real estate agent’s main goal is to rapidly outline how you can provide value to a potential customer.
Mark Blackwell, a Compass Licensed Real Estate Salesperson, does an excellent job of combining his value to customers with his previous expertise. He says “he likes structures as much as paintings,” which is a unique and successful way of connecting his experience and hobbies to the kinds of customers he works with.
9. Mention Expertise in a Related Field
Prospective customers want a real estate agent who can do more than schedule a showing and submit paperwork. This is why emphasizing any relevant skill that may offer you an advantage over a rival agent in the eyes of a potential client is a good idea.
In her profile, Courtney Behan, Broker with Corcoran Global Living, mentions her expertise and understanding of several real estate sectors. She cites her own experience with rehabilitating fixer-uppers, which may draw a comparable clientele, and uses the term “owner and lender to project manager and agent.” She also explains how her abilities can benefit her customers in many ways: “her eye for design can help you envision and implement improvements.”
10. Draw Attention to Your Publicity
Another method to instill confidence in a potential customer is to demonstrate how you are seen as an industry influencer or a trusted expert by the media. This is particularly useful if you’re attempting to establish a reputation as a luxury agent. List any panels, speaking engagements, or features you’ve been featured in by well-known publications.
Irene Dazzan-Palmer, a Coldwell Banker agent, highlights her publicity, expertise, and property pricing in her real estate profile to attract her ideal affluent customer. Her high-profile clientele includes entertainment celebrities, worldwide business leaders, investors, and corporate executives, according to Forbes, the Wall Street Journal, the Los Angeles Times, and NBC’s Today Show.
She shows customers what makes her important by stating “providing a mix of brilliant marketing strategy, outstanding negotiation abilities, and unmatched understanding of the industry,” in addition to name dropping.
11. Include keywords
It’s searchable if your bio is on a branded website, such as the one you can make with Placester or shared on social media. As a result, consider what your prospective clients type into Google or LinkedIn when searching for an agent or broker, as this may assist your bio to get found. Although clever or unusual titles may be helpful, you don’t want to lose out on the chance to be the solution when someone is actively looking for assistance.
Travis Smith, a Senior Broker Associate at Compass, utilizes a short and straightforward title in his LinkedIn profile to improve his chances of getting discovered on LinkedIn and other search engines. It also contains more particular kinds of properties that his customers are likely searching for, such as “apartment or home for his clientele,” which are excellent keywords to target.
12. Keep It Simple
It’s not an autobiography in your real estate bio. Despite the fact that it is about you, the goal and intended result of your bio is to establish a connection that encourages readers to contact you, so be careful in what you provide. You do not need to include everything. Consider what is most essential for your customers to hear when writing a bio for your website, Zillow, Facebook, LinkedIn, or Instagram.
Eugene Romberg, a real estate investor with We Buy Houses in the Bay Area, keeps his bio brief, simple, and to the point. However, readers can obtain a high-level grasp of his goals, his connection to the region, and his experience in only a few words, so it’s still effective.
13. Create a bio that is specific to the platform.
The bio you publish on your website does not have to be the same as the bio you post on other websites. For example, under the bio on Realtor.com, there is a separate section for presenting typical facts such as regions serviced and years of expertise. This offers real estate agents a greater opportunity to speak on what sets them apart from the competition. On the other hand, social networking sites often restrict character limits, forcing you to get straight to the point.
Example of a Realtor.com bio
Realtor Lisa Jackson of the Asheville Realty Group made excellent use of Realtor.com’s structure. She made use of the extra room to incorporate intriguing words like “the first and only gal driver” and to tell her unique NASCAR narrative. This not only makes her distinctive, but it also makes you want to contact her and ask her about her fascinating life.
An example of an Instagram bio
With a list of emoji bullet points, Chris Bello, who describes himself as a Houston Real Estate Expert, is able to optimize his Instagram profile. Despite the fact that he just uses a few characters, his audience understands precisely what he can do for them—” increase productivity as a real estate agent”—and he even provides his contact information apart from his link by including his email address.
An example of a Twitter bio
Even while Twitter restricts the number of characters you can use to advertise yourself even more than Instagram, it may still be a useful tool for attracting new customers. Brad Le, the Elevate Group’s Team Lead, has a one-sentence bio that contains his job title, personal information, and a humorous joke that gives you a sense of his personality. He also adopts a laid-back tone on the site to better interact with other users.
14. Include a strong call to action.
It is critical to always finish your real estate bio with an appealing call to action, regardless of where you post it. This may be as easy as a message instructing potential callers to visit your website or register for a listing appointment. It’s worth noting, though, that a call to action that sounds too much like an aggressive sales pitch may turn off some potential customers.
At the conclusion of her profile, Julia Henson, a Realtor with Murney Associates, encourages potential customers to download additional information about her services. She understands that a customer who finds her on social media may still be undecided about purchasing a new house and isn’t ready to commit to working with an agent. However, by giving them a valuable resource, she is already establishing trust and confidence.
15. Make sure it’s up to date
As your career as a real estate agent progresses, you will acquire experience and your specialty may shift over time. This is why it is critical to evaluate and update your real estate bio on a regular basis to ensure that it represents your most current expertise and experience.
Cynthia Cummins, the Founder, and Realtor of Kindred SF Homes, isn’t afraid to go over her real estate resume again and again. “I’m always rewriting and evaluating my bio on different sites,” she said. I wear them for a time before switching them out for a new pair of boots (or sweatpants).”
As a consequence, Cynthia’s profile catches the eye and piques interest with the interesting phrase, “Homes sell themselves,” while yet containing searchable keywords like “San Francisco Realtor.” Then she utilizes words like “Welcome to my house!” “You belong here and all are welcome,” and “Stay connected to the true meaning of home” to entice readers and create a genuine relationship.
Bio Template for Real Estate Agents
If you’re still stumped, try the following template, which contains all of the necessary components of a successful bio:
“After years in [professional background], [Agent Name] became a .” [Agent Name] has been a licensed real estate agent since [year] and can provide customers with [description of relevant experience].
“[Agent Name] was born and bred in [City/Market], and [his/her/their] finger is on the pulse of the local real estate market. In addition to being a passionate citizen of [City/Market], [Agent Name] is well-liked by locals and business owners, and is committed to the region’s development.
“[Agent Name] is defined by [values/personal qualities] and is dedicated to assisting customers in achieving [goals].” [He/she/they] has/have been a top-performing agent at [Agency] and has [other accolades and accomplishments]. [Agent Name] is an expert in [relocation, interior design, and other services].
“When [Agent Name] isn’t assisting buyers and sellers in reaching their real estate objectives, [he/she/they] enjoy[s] [list of hobbies or interests].”
Conclusion
A good real estate bio may take many different forms, but it should always be tailored to suit the requirements of prospective customers in your region and immediately assist your real estate marketing plan. Frame your skills and experience in a manner that best reflects your real estate philosophy, attitude, and approach to business, using these real estate bio samples and the template above.
