Table of Contents
The future of social media is evolving, and some say it’s moving away from traditional platforms like Facebook. Here are the 16 best tools for agents to make their marketing more effective in 2022.
The “real estate social media marketing packages” are a set of tools that will help real estate agents in their quest to grow their business. The “social media tools” include platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Agents ranked social media as the top source of quality real estate leads, according to the National Associations of Realtors (NAR). Many agents, on the other hand, struggle to provide consistent, interesting material across various social media sites. Fortunately, there are several tools available to assist you in developing this marketing channel. To assist decrease the time and stress associated with social media marketing, advertising, and general presence, we’ve picked the best 16 social media tools for real estate brokers.
The bulk of the tools on this list are designed to help you complement your online efforts. Check out Artur’In if you’re looking for a platform to assist you outsource several aspects of social media marketing. Artur’In has tools for generating and promoting customer reviews, creating branded photographs and videos, setting up a blog, and even running Facebook and Google advertisements. Find out how Artur’In can help you develop right now.
Pay a visit to Artur’In.
1. Loomly
Monthly fees range from $26 to $269, payable yearly. Most helpful for: scheduling and monitoring social media posts; getting inspiration on social media Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, TikTok, and Google My Business are all supported social networking sites.
For content ideas, planning, scheduling, and monitoring across various platforms, Loomly is the best social media management tool. More social media platforms are supported by Loomly than by any other product or social media scheduler on the market. As a result, it’s one of the top social media platforms for generating organic real estate leads without adding to your workload.
At first look, Loomly has the following characteristics.
Loomly not only lets you schedule articles automatically, but it also helps you come up with fresh ideas for posts based on popular subjects, RSS feeds, dates, and social media best practices. You may use these platforms to test new real estate marketing concepts and expand your reach and engagement. Additionally, by previewing each post before posting, you may prevent making errors. Gain greater insight on what your audience reacts to with comprehensive analytics, and easily build your following and lead generation.
Pay a visit to Loomly.
2. There is a tailwind
Paid options vary from $9.99 to $39.99 per month, and are invoiced yearly. Planning, marketing, and scheduling postings are the most helpful functions. Pinterest, Instagram, and Facebook are among the social media platforms that are supported.
For real estate brokers that concentrate on Pinterest and Instagram, Tailwind is one of the most popular social media applications. It enables you to plan articles, generate pins, and even enhance interaction with Tailwind communities, all of which are important features for realtors who use Pinterest. In addition, ongoing monitoring and the SmartGuide by Tailwind let you stay on top of the ever-changing algorithms.
SmartGuide by Tailwind
Tailwind also provides a useful browser plugin that allows you pin web sites to your boards with a single click, as well as rich statistics to monitor your progress. Tailwind will be one of your most-used social media management tools if Instagram and Pinterest are major parts of your traffic and marketing plan. With Tailwind’s forever-free plan, you can get started right now.
Visit Tailwind for more information.
3. IFTTT
Cost: Free plan for life; premium plans cost $5 to $10 each month. Integrating applications and technologies to work together for social media marketing is the most beneficial feature. Facebook, Twitter, Pinterest, Instagram, and other platforms with unique restrictions are all supported.
IFTTT (If This, Then That) is a one-of-a-kind and very effective platform for managing not just your social media marketing, but your whole life. IFTTT connects hundreds of applications to build Applets, which are simple conditional statements that activate events when a website, app, or device changes. For instance, you may use IFTTT to open the garage door when your vehicle pulls into the driveway, or to start making coffee when your Fitbit detects that you’re awake (yes, really).
Applets that demonstrate productivity (Source: IFTTT)
IFTTT may be used as a social media management tool to establish rules that help you get more done in less time. Because IFTTT is based on native integrations, you can plan posts across several social media sites without having to worry about formatting concerns. This tool may be used to construct more regular and automatic processes, such as publishing an Instagram story every time a showing is scheduled. You may utilize this tool to achieve greater results from social media and your day-to-day routines since real estate agents don’t usually have a set schedule.
IFTTT (If This Then That) is a website that
4. Reddit
Cost: Free; monthly premium plans start at $5.99. Most beneficial for: Coming up with content ideas and subjects Supported social networking platforms include: On all platforms, content may be manually reshared.
We get what you’re thinking: Reddit is a discussion board, not a social networking platform. When handled wisely, though, it may be a tremendous resource. You may and should utilize Reddit to obtain social media marketing advice since it has an incredible 52 million daily active users and is continuously updated with relevant subjects and information. It may be used to find popular news, recipes, and ideas for engaging, shareable social media postings that your buyers, sellers, or investors would like.
Reddit thread example
Find the latest mortgage news, infographics, real estate market news, or humorous articles or memes to increase interaction for your real estate social media material. You may also tailor your feed by subscribing to individual subreddits, which reflect a diverse range of interests and beliefs.
Take a look at Reddit.
5. Feedly
Cost: Free; premium plans cost $6 to $18 per month and are invoiced yearly. Filtering and organizing material is the most helpful feature. IFTTT, Hootsuite, and Buffer are some of the social networking sites that are supported.
A content aggregator is what Feedly is called. It gathers news, photographs, videos, and podcasts from a variety of sources and consolidates them on a single unique web page using artificial intelligence (AI). For example, you may use Feedly to extract trending items from Realtor.org, Inman News, The Wall Street Journal, or any other source that will provide your audience with up-to-date news and information.
Folder on Feedly
Instead of scouring a few dozen websites every morning for interesting articles, you’ll simply have to Feedly is a website where you may subscribe to feeds. to discover what’s new. Feedly also connects with social media apps like IFTTT, Hootsuite, and Buffer, allowing you to schedule posts directly from Feedly.
Feedly is a website where you may subscribe to feeds.
6. Canva
Paid plans start at $12.99 per month and are available for free. Most helpful for: Creating stunning social media posts and visuals Facebook, Instagram, WhatsApp, TikTok, and YouTube are among the social media networks that are supported (content can be manually shared on all platforms)
Canva is a popular and well-respected design software used by real estate agents, company owners, and social media marketers alike. It is an easy-to-use interface that allows novice and experienced real estate agents to generate attractive graphics for social media, blogs, emails, advertisements, and other forms of marketing.
Templates for real estate flyers (Source: Canva)
Canva has hundreds of designs with fonts, layouts, and photos for infographics, Facebook covers, Instagram posts, stories, and blog headers, among other things. Canva may also be used to make flyers or postcards for your listings, as well as visuals for email marketing.
Canva is a great place to start.
Adobe Creative Cloud Express (version 7)
Free for a short time or $9.99 each month Creating short films or animated animations from your photos is the most handy feature. Supported social networking platforms include: On all platforms, content may be manually shared.
In 2022, video will be more important—and necessary—than it has ever been. Thankfully, the days of having to spend thousands of dollars on professional video equipment and hours learning highly specialized video editing software to distribute video material are behind. You may now utilize Adobe Creative Cloud with your smartphone. It enables you to simply combine photos, video clips, and your narrative to showcase a new property or area and attract open house attendees.
Library of templates (Source: Adobe Creative Cloud)
Using Adobe Creative Cloud to make videos to generate leads on YouTube or grow a real estate following on TikTok is a great way to get started. It’s a great approach to promote open homes, neighborhood tours, explanatory films, or to introduce an agent. Plus, with hundreds of designs, you can effortlessly make animated images or GIFs. Try Adobe Spark for free for 30 days.
Adobe Creative Cloud Express is a service provided by Adobe.
8. Pexels
Free of charge Finding free stock pictures and movies is the most beneficial feature. Supported social networking platforms include: On all platforms, content may be manually shared.
For any social media campaign, but especially for real estate brokers on Instagram, using high-quality photographs that are related to your business is critical. Fortunately, you won’t have to take and edit hundreds of unique photographs. Pexels is a free stock picture service that offers a broad range of attractive, professional photographs. Pexels does not demand credit, unlike many other free stock picture sources.
The real estate picture library on Pexels
While you should still be selective and utilize only relevant stock photographs, Pexels may help you improve your social media brand. Photos of homes, apartments, communities, cities, and interior design might be published straight on social media with a message prepared just for your social media plan. Pexels may also be used with Canva to generate gorgeous, bespoke, branded photos that can be shared across all social media platforms for free. This opens up an infinite number of possibilities for social media banners, postings, real estate brochures, and signage.
Take a look at Pexels.
9. Invest in Venngage
Paid options begin at $16 per user, each month, and are invoiced yearly. Creating charts, graphs, and infographics is the most helpful feature. Supported social networking platforms include: Facebook, Twitter, Instagram, LinkedIn, and Pinterest custom designs
Venngage is a similar tool that makes picture creation easier, but it’s mostly used to create charts, infographics, checklists, and visual maps. Canva has chart and infographic layouts as well, although it is considerably more restricted than Venngage. Venngage provides a wealth of features in a user-friendly interface. Venngage makes it simple to produce a visual report using your data, even if you’ve never done it before.
(Image courtesy of Venngage)
You can also use Google Drive to upload spreadsheets and build graphs to highlight real estate trends, purchasing and selling stages, construct a stunning comparative market analysis (CMA), or create a listing presentation. If you discover that your audience reacts positively to hard facts, you owe it to them to utilize Venngage—especially because you can start using it for free.
Venngage is a great place to start.
Magisto Editor is number ten.
Monthly fees range from $4.99 to $34.99, payable yearly. Creating quality movies is the most helpful application. Facebook and Vimeo are two of the social media sites that are supported.
Magisto Editor is a simple-to-use video editor with a surprising amount of functionality for its modest price. It lets you to stitch together photographs, add music and narration, and make fantastic films that your audience will enjoy, much like Adobe Spark. Magisto, on the other hand, has a far broader music collection and much more extensive editing tools.
Make a real estate tip of the day or create captivating house tours to include videos into your marketing plan. Magisto will be your most-needed social media management solution if you decide to use video’s extraordinary marketing potential. They also provide real estate video suggestions and templates that you can easily edit with your own material.
Go to Magisto Editor’s website.
Hootsuite is a social media management tool.
Free (limited) plan; premium options begin at $49 per month. Planning, scheduling, and managing various social media sites are the most beneficial applications. Supported social networking platforms include: Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube are some of the most popular social media platforms.
Hootsuite is a prominent social media management application that offers a wealth of information and tools for planning, scheduling, automating, tracking, and managing content across many platforms. Despite the fact that Hootsuite does not interact with as many platforms as Loomly, it is one of the few schedulers that can manage and optimize social media advertising concurrently.
The analytics dashboard on Hootsuite
Hootsuite’s robust, in-depth reporting tools are another reason it’s one of the best social media schedulers. Within the user-friendly dashboard, you can observe not only your engagements, but also discover more about what your audience reacts to the most and when your real estate brand is mentioned. You’ll be able to develop your social media strategy over time by addressing the most fascinating issues for your audience at the correct time and in the right manner, thanks to these data. Start with a 30-day free trial of Hootsuite.
Hootsuite is a social media management platform.
Iconosquare (#12)
Monthly fees range from $49 to $79, and are payable yearly. Social media analytics and monitoring are the most beneficial applications. Instagram, TikTok, LinkedIn, Facebook, and Twitter are among the social media platforms that are supported.
Iconosquare acts as a one-stop shop for all of your social media marketing metrics. Even the strongest social media plan would fall short if the data wasn’t tracked or measured. Iconosquare visualizes data so you can see when the best times are to post, which real estate hashtags work best, and even create presentations to share the information.
The analytics dashboard at Iconosquare
Iconosquare features a scheduling tool and an activity monitor in addition to an analytics dashboard that aggregates several social media feeds. You may connect with your audience directly via the Iconosquare app, rather than switching between several social network programs to monitor comments and messages. You may also keep an eye on your competitors’ feeds and statistics to learn more about your target audience via their content. With a 14-day free trial, you can start using Iconosquare right now.
Iconosquare is a website dedicated to icons.
Artur’In (13).
Agents pay $199 to $399 each month. Most effective for: Increasing brand visibility and presence on the internet Facebook, Twitter, LinkedIn, Instagram, and Google My Business are all supported social networking sites.
Artur’In is a digital marketing manager, which sets it apart from the rest of the social media tools on our list. Artur’In is essentially a tool to empower real estate professionals as they execute their social media strategy. It provides several social media services, such as automated Facebook marketing and Facebook page administration.
In analytics, Artur’
Artur’In is also exclusively created for real estate agents and brokers, which means the tools and knowledge you’ll get are far more powerful and relevant in value. There is a creative design company that takes the guesswork out of the photo-making process. It also includes a real-time analytics dashboard that allows you to track the most critical metrics from your internet marketing campaign.
Pay a visit to Artur’In.
14. Jasper
Monthly fees start at $29 per month. Automating writing duties is the most beneficial application. Facebook, Instagram, Google, YouTube, and Twitter are among the social media platforms that are supported.
Jasper (previously Jarvis) is an artificial intelligence (AI) program that assists you in practically instantaneously writing content and social media captions. Simply choose the sort of copy you want, add a few keywords or descriptors, and your content will be created automatically. Because written content is such an important part of any social media or internet marketing plan, this is an excellent tool for real estate agents who struggle with writing in particular.
Jasper’s penning abilities are impressive.
There are many different types of AI writing tools on the market, but Jasper is clearly the best in terms of content quality and variety. There are hundreds of templates to choose from, including brief social posts, Instagram captions, real estate listing descriptions, LinkedIn profiles, and even a category for “crazy marketing ideas.”
This program has a learning curve, but it also comes with an active Facebook community, live trainings, and a wealth of lessons and ideas to help you enhance the text that Jasper creates. For a limited time, you can try Jasper for free.
Pay a visit to Jasper.
Agorapulse (#15)
Monthly fees range from $79 to $159, and are invoiced yearly. Social media management and monitoring are the most helpful applications. Facebook, Instagram, Twitter, YouTube, and LinkedIn are among the social networking platforms that are supported.
Agorapulse is a great tool for bringing all of your social media conversations together in one place. It may be used to plan and publish posts, as well as keep track of useful data, much like many other social networking applications. The consolidated social inbox and social listening, on the other hand, are noteworthy features of Agorapulse that may enable even the most overworked real estate marketer efficiently handle all aspects of social media communication.
The social mailbox of Agorapulse
The social inbox collects communications from the most popular social media platforms into a single inbox that you can manage, allocate, and label from a desktop or mobile device. Social listening, on the other hand, monitors the web for mentions of your brand so that you can keep informed and manage its reputation more effectively. These two capabilities alone may help you keep up with posting and staying on top of content, comments, and messages across all social media platforms. Agorapulse is available for free for 15 days.
Go to Agorapulse.com.
16. Buffer
Cost: Free; premium plans cost $5 to $100 per month and are invoiced yearly. Most helpful for: Content analysis and collaboration, as well as engagement management Facebook, Instagram, Twitter, Pinterest, and LinkedIn are among the social media platforms that are supported.
Buffer is another another social media platform that allows you to plan and schedule posts ahead of time, as well as analyze statistics and manage interaction. Although it does not have as many direct connections as Loomly or Hootsuite, it offers the most user-friendly scheduling interface. Within the dashboard, you can tailor postings for each social media network, allowing you to get more mileage out of each piece of content.
The engagement management interface on Buffer
Buffer offers the most user-friendly UI among the most popular social media planning tools for managing and responding to comments from many sources. You may prioritize the most significant messages and discussions by sorting the comments. Buffer is also the only tool of its type that provide a built-in landing page builder as well as WordPress and Chrome connectivity. For a limited time, you can try Buffer for free.
Buffer is a website where you can find out more about
Best Practices for Real Estate Social Media Tools
Many of the technologies mentioned above have the potential to significantly increase your social media reach, engagement, and, as a result, your real estate company. Social media platforms, on the other hand, aren’t magic wands; you’ll still need to put in the time and effort to make them work for your marketing plan.
With that in mind, here are seven recommended practices to help you get the most out of your real estate social media tools:
- Pick your social media tools carefully: Don’t try to buy and utilize a lot of social media products at the same time. Begin slowly and gradually expand your toolkit as your social media success rises.
- Prepare a wide range of content: It’s a sure-fire method to go nowhere if you just post real estate listings. Listings, behind-the-scenes footage, real estate memes, and personal tales are all shared on the greatest real estate social media pages.
- Repurpose material: Trying to come up with daily content for four distinct social media networks while servicing real estate customers is a problem waiting to happen. Repurpose the same concept for each platform when you have something to distribute to save time and effort while optimizing results.
- Expect a learning curve: The most sophisticated social networking programs provide a vast range of functions, so exploring and experimenting will take some time. Plan to allow yourself time to learn the best and most effective methods to utilize a new social networking platform when you select one.
- Stick to your brand: Before you commit time and effort into establishing a social media following, you should take the time to identify your audience, your values, and your brand. Your real estate branding will set you apart from the other real estate agents in your region that are marketing in your area.
- Prioritize data: Even if you don’t intend to go in-depth with data and analytics, it’s critical to keep track of a few key indicators. Make sure one of the social media tools you select can show you the optimum times to publish on each network and help you stay on top of what your audience cares about.
- Always include a call to action (CTA): Without one, even the most intriguing information will fall short. You shouldn’t ask for a call or a meeting with every post, but you should have a clear next step for people on each of your social media profiles.
Conclusion
Many real estate agents and brokers are intimidated by the thought of developing a multi-platform social media strategy. The correct tools, on the other hand, may help you develop interesting content, expand your audience, and generate new leads via social media. Choose tools that will make the process of developing content, publishing it, and connecting with your target audience easier.
The “sites like agent crate” is a site that helps real estate agents and other professionals find the tools they need. The site includes 16 social media tools that are needed in 2022.
Related Tags
- automated social media posting for real estate
- top real estate teams on social media
- social media training for real estate agents
- free social media for realtors
- real estate video marketing services
