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In the last decade, website design and UX has become more than just cosmetic. With over 500 billion websites in existence, it is becoming increasingly difficult for brands to stand out from the crowd. As a result companies are changing their marketing strategies with landing pages that use creativity and simplicity of content to create powerful experiences for visitors.
The “best landing pages 2021” is a list of 17 landing page examples that work in the year 2021. The list includes both free and paid options.
Landing pages are single web pages that are meant to boost conversion rates with digital advertisements like Google Ads or Facebook Ads, resulting in a larger return on ad spend. Despite the fact that you’ve probably seen hundreds of landing pages before, coming up with ideas for your own might be difficult. We combed the web for the top landing page examples, as well as what makes them successful, to provide you with the inspiration you need.
Airtable Landing Page No. 1
When it comes to capturing leads, this is the best option.
The following are some of the reasons why it works: The landing page for Airtable has everything a landing page should have, including a title that reminds the user of the value, a brief description of the benefits, and a clear call to action (CTA). It has a simple yet whimsical style, with a pristine white backdrop that contrasts with the strong black writing and colorful artwork.
Hootsuite Landing Page No. 2
Best for: Demonstrating a SaaS user interface.
Why it works: Hootsuite is an excellent example of how a landing page can be built to include a lot of visual information without being crowded. It leverages computer and phone displays to demonstrate how its product works, allowing consumers to see what they’ll receive if they click the CTA to get started. It also has a little amount of text, with just one basic sentence containing a strong message. It provides social evidence for this statement by stating that it has millions of users.
3. Taboola’s Home Page
When it comes to promoting social proof, this is the best option.
Why it works: Taboola’s landing page is an excellent example of how to market yourself through direct messaging. It highlights the reason why someone visiting the website would want to click one of the two CTA buttons to either test it now or learn more about it by simply stating what the product does. This aids in the progression of visitors to the website via Taboola’s sales funnel, bringing them closer to buying the product before they ever contact the company’s sales staff.
4. Boxing + Fitness Landing Page of Floyd Mayweather
Best for: Event registrations
Because it’s a fitness facility owned by Floyd Mayweather, a 26-time championship boxer, it offers a basic and uncomplicated message that’s in accordance with its brand. It also contains a high-value offer to sample a class for free, which gets customers in the door and sells them on the company’s services.
5. Landing Page for Zenefits
Best for: Signing up for a free trial or a demo
Why it works: Zenefits is a human resource software solution with a unique landing page design. While many landing pages’ content and images match the company but not each other, Zenefits’ picture complements its message that their software saves you time by displaying a guy sitting in a chair leisurely as if he isn’t bothered about work. Its message claims that it would save you time. Meanwhile, its landing page aesthetically illustrates how it simplifies your life.
Landing Page for the Bench
Best for: Reducing friction with a minimalist design.
Bench’s landing page is successful since its title clearly outlines why the reader would want to utilize the company’s product. It not only explains what it does, but also why a company would use it. The CTA button complements the headline on the landing page by encouraging people to sign up for a free trial that does not need a credit card, lowering the barrier to entry for consumers.
SpyFu Landing Page No. 7
Best for: Allowing visitors to try out a SaaS product.
Why it works: SpyFu’s landing page is another one that allows consumers to try out its service through a CTA field that doesn’t demand any personal information. Showing people how your service works before needing them to sign up is an effective strategy to persuade them to use it. At the bottom of the landing page, there are testimonials and reviews, which add to the value of the product and increase sales.
8. Landing Page for Monday
Best for: Directing a visitor’s attention using psychology
The following are some of the reasons why it works: This landing page example from Monday, a project management tool, shows how landing page design may use human psychology methods to concentrate and direct a visitor’s attention. Notice how the individuals in the little pictures around the image of the interface all gaze at it or point to it in this example. This results in a bright and cheerful landing page that is nevertheless tidy.
Wix Landing Page No. 9
Best for: Achieving a single objective with a single click
Wix’s landing page is an excellent example of a contemporary, aesthetically appealing landing page. Unlike other landing sites that try to sell themselves with images of their goods or services, Wix utilizes its landing page to demonstrate people how easy but effective their platform is. It just has one CTA for visitors to start developing a site. It foregoes the sales pitch in favor of attempting to persuade people to utilize the platform, allowing the platform to speak for itself.
Landing Page for Smart Cities No. 10
Businesses having many physical locations are the best candidates.
Why it works: Smart City emphasizes what they do and cleverly adds the fact that their services are free. The landing page dynamically inserts the reader’s location to the title, making it even more relevant to each individual reader, regardless of the place they’re interested in.
Bloomscape Landing Page No. 11
Best for: Online shops that rely on search advertisements for traffic.
Why it works: This Bloomscape landing page works because it delivers visitors exactly what they desire. This landing page is utilized for Google Ad campaigns utilizing keywords like “purchase cactus online,” despite the fact that the company offers a variety of live plants and associated items. When someone clicks on the ad, they’re sent straight to the things they’re searching for, rather than being directed to the company’s homepage and forced to browse through it.
12. A Mom’s Place Landing Page
Online directories are the best place to start.
Why it works: Despite the seriousness of the matter, A Place for Mom maintains their landing page humorous and uncomplicated, with a simple picture of a landscape and a heart. The landing page is focused on a single action: finding an elder care facility, which keeps it focused on the term (nursing homes) that caused the ad to appear in Google search results. After putting in their location, the user may quickly get a list of nearby properties.
Winc Landing Page (nineteenth)
Membership sites are the best fit.
Why it works: Winc’s landing page mixes relevant imagery with succinct language to produce a conversion-friendly landing page. The headline is three words long, with a one-line supporting text and a bright, bold CTA button. To efficiently improve conversions, this landing page uses the “less is more” approach while integrating eye-catching colors.
14. Landing Page for the Master Class
Best for: Using video to pique people’s curiosity.
The following are some of the reasons why it works: This Master Class landing page is one-of-a-kind. It contains a lot of information, yet the text does not take up a lot of room. This is due in part to the use of video as the major media type, which may convey information not found in the text, and the text being broken down into bite-sized chunks at the bottom. The CTA button is red, which stands out against the dark backdrop, and the white lettering on the contrasting black background helps it stick out even more.
Landing Page for Jefferson Park Dental
Best for: Service-based companies that want to schedule more appointments.
The following are some of the reasons why it works: This is a visually appealing landing page that makes you feel happy. While many people don’t equate going to the dentist with joy, Jefferson Park does an excellent job of making the reader feel at ease and confident in their decision to visit this dental clinic. “Beautiful smiles for all ages,” the website says, indicating that it’s a cosmetic dentistry office that works with both children and adults. It features a call to action (CTA) that leads to an appointment request form.
Modsy Landing Page 16
When you want to use more than one CTA button, this is the button to use.
Why it works: Modsy’s landing page is well-balanced in terms of content and images. Despite the fact that there is a lot of content, it doesn’t seem cluttered, and the overall design is simple. The CTA allows consumers to begin using the product right immediately without having to go through the lengthy registration process, which increases conversions.
The JungleScout landing page is number seventeen.
Best for: Ads in which the keyword is your competitor’s name.
The following are some of the reasons why it works: JungleScout, an all-in-one Amazon selling platform, is an excellent illustration of how companies utilizing Google Ads could customize landing pages based on ad campaign and keyword. JungleScout is utilizing the name of a direct rival to target advertising in this situation (Viral Launch). Users who click on its Google ad are sent to a website that details its competitor’s flaws and gives a side-by-side comparison.
The Best Tools for Making Great Landing Pages
Professional picture and video production, page testing, and design optimization are all features of landing page tools that help you rapidly create better landing pages. The landing page solutions listed below are among the finest on the market and are reasonably priced for small companies looking to create effective advertising and marketing funnels.
The following are the most useful landing page tools and services:
- Leadpages: This landing page maker tool with hundreds of templates makes it simple to create professional-looking landing pages; yearly subscriptions start at $25 per month. When compared to Instapage, the other popular landing page builder, which begins at $99 per month, it’s a great price.
- Canva is a drag-and-drop visual design website with templates for anything from social media posts to brochures; it’s free to use, but you can pay for the rights to use stock photographs and graphics.
- 99designs: Companies who spend a lot of money on digital marketing should consider investing in professionally designed landing pages. This doesn’t have to be expensive, as 99designs allows you to examine designs from several designers for a single flat fee.
- Wix: In addition to making it simple to create a professional website, Wix also makes it simple to develop and launch bespoke landing pages, with a variety of themes to select from.
- Elementor: If you’re using WordPress, Elementor, the most popular landing page builder plugin, will make your life easier. It turns WordPress into a drag-and-drop editor and includes prebuilt templates, making bespoke landing pages fast and straightforward.
- Fiverr: Don’t have much time? For as low as $5, you can hire a professional graphic designer to create a landing page for you.
- Podium: Aside from design, adding live chat to your site using a solution like Podium is another strategy to convert more people.
- Crazy Egg: Crazy Egg is a heatmap software tool that helps you figure out which parts of your landing page customers interact with the most, so you can improve them. The basic subscription begins at $29 a month and includes up to 30,000 recorded page visits.
Are you ready to start creating landing pages? Step-by-step instructions on how to create a landing page may be found here.
Most Commonly Asked Questions (FAQs)
What is the best way to make a landing page for Facebook ads?
If you’re running Facebook advertisements, you’ll need to design a separate landing page for each one. The reason for this is because, unlike other platforms like Google Ads, Facebook has its own set of regulations and policies for marketers.
Is a separate landing page for mobile advertisements required?
If you want to show adverts on mobile, you’ll need to construct landing pages that are optimized for mobile. Because mobile and desktop displays have various sizes and each device is utilized differently, this is the case.
What is a decent conversion rate for a landing page?
Anything over 5% is considered a respectable landing page conversion rate, although some of the top landing pages have conversion rates of 10% or more. The average landing page conversion rate, according to WordStream, is just 2.35 percent. Keep in mind that this varies by business, and you should constantly be striving to improve your conversation rate.
Conclusion
When it comes to creating personalized designs that can boost your conversion rate, landing page examples are a great place to start. Keep your landing page on-brand and coherent with your small company website by using design suggestions. If you don’t have the time to make your own landing page, use a landing page builder like Leadpages to assist you in creating the finest designs possible to maximize your return on ad spend.
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The “landing page examples 2020” is a blog post that showcases 17 landing pages that work in the year 2021. The blog post includes links to each of the landing pages and their corresponding website.
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