Table of Contents
Businesses utilize blogging as a kind of inbound marketing to get recognition, website traffic, and even land sales. However, in order to be a successful marketing plan, it must be carried out correctly. We collected a collection of 18 business blogging statistics to assist you to handle blogging and developing a robust inbound marketing toolset. These data will not only open your eyes but will also help you design and launch a successful blog.
The following are the most important business blogging statistics for 2022 that small company owners should be aware of:
1. Nearly 80% of organizations use blogs as a marketing strategy.
A total of 78.9% of bloggers say their blog helps them advertise their business. “Some” outcomes received the most votes (54.2%), followed by “strong” results (24.7 percent ).
According to these blogging statistics, having a blog is one of the most successful ways to transform your website into a marketing tool. Making your blog successful is also not tough.
2. A blog may boost your conversion rate by up to 6 times.
Most businesses can expect their standard conversion rate (purchases versus site visits) to be around 0.5 percent without content marketing (i.e., blogging). Your conversion rate is expected to increase to roughly 2.9 percent using content marketing.
3. Blogging is used by half of the Fortune 500 corporations.
Smaller businesses, you may believe, might profit from blogging and establishing themselves as experts in their fields. But what about huge, well-established businesses?
A corporate blog is used by half of the Fortune 500’s top 200 corporations. Blogging is still a vital and successful technique for inbound marketing, even if you’re currently at the top.
4. Bloggers who spend more than 6 hours producing an article get 31% better outcomes.
The higher the quality of your material, the better your results will be. But shouldn’t there come a point when the benefits start to dwindle? Orbit Media Studios doesn’t think so—at least not under the six-hour threshold.
This is the greatest amount of time that respondents to the poll said they spent working on each post. The average blogger spends three hours and 55 minutes composing a post, while those who spend six or more hours get 31% greater results.
Readers are on the lookout for useful information. As a result, the threshold for content providers who wish to compete in this market continues to rise.
5. The most effective bloggers are the ones that do their own research.
Bloggers that earn more than $50,000 per year are 5.8 times more likely than less successful bloggers to do their own independent research and post case studies. They’re also five times more likely to have a podcast, 4.5 times more likely to post videos, and 3.7 times more likely to post interviews.
7. Articles are preferred by seven out of ten individuals over advertisements.
Ads are unlikely to go away anytime soon, but they are much less crucial to consumers than content. Customers prefer to learn about a firm via an article rather than an advertisement, according to 70% of respondents.
Consumers want to feel like they know what they’re receiving and that they have a connection with the business they’re purchasing from, which blog content provides. Reading personalized material helps 82 percent of consumers feel better about the brand, and 90 percent of customers think unique content is valuable.
These data on business blogging indicate that blogs not only help you rank higher on Google, but also make you more engaging and beneficial to your consumers.
7. You’ll receive 94 percent more views if you include pictures.
Including relevant images may increase the number of people who see your content by 94 percent. That business blogging statistic is a phenomenally powerful technique for increasing the effectiveness of your marketing activities. Visual material increases the number of hits and shares on social media, as well as makes your information more understandable.
8. The top-performing posts feature a total of ten images.
Although 75% of bloggers who include 10 photographs in their articles say it is very successful, just 3% of bloggers actually do it. Sure, coming up with that many high-quality, relevant photographs in every post might be difficult, but it’s definitely worth the effort.
9. Listicles are shared twice as often as other types of content.
Listicles, or list articles, are shared twice as often as any other blog post type. A listicle is a kind of article that cuts material down into little, digestible chunks and retains readers’ interest by providing a lot of important information in a condensed style. Listicles are a terrific place to start if you’re seeking content ideas based on verified business blogging data.
10. Seventy percent of bloggers reuse previous entries.
Fresh content reigns supreme when it comes to search engine optimization (SEO). When it comes to clients seeking knowledge about your sector, this is especially true. They could simply click away if they click on your article or blog post and realize that it’s 5 years old. It may still include valuable knowledge that is still relevant today, but they are unaware of this. It might all be obsolete by now, as far as they know.
This is why 70% of bloggers update their older posts on a regular basis. Because you previously authored it, it’s a simple source of material. All you have to do now is double-check which information is still valid, which information is out-of-date, and which fresh developments need to be included.
It takes a lot less time to update material than it does to write a new post from begin. It also guarantees your clients that they are receiving the most up-to-date information. It also aids your visibility on search engines, which usually favor fresh material over old.
11. Long-form blogs are the most effective
In the early 2010s and teens, content writing guidance suggested aiming for several hundred words—enough to provide useful information without overwhelming readers. 800 words was a popular target number.
That number has skyrocketed. According to Semrush, blog articles of 7,000 words or more will get the most shares and have the highest SEO performance in 2020.
12. A typical blog article has 1,236 words
The average has been growing year after year, and this tendency is expected to continue. While very long-form writings may be the most useful—and hence the most shared—the majority of readers are unlikely to enjoy reading that many words. The typical blog article should be roughly 1,200 words long, according to studies, which is 53 percent more than the average length a few years ago.
13. Blogging four times a week generates 3.5 times the amount of visitors.
Regular posting is critical to the success of your business blog. Sites that update four or more times per week get three and a half times the amount of traffic as blogs that only post once per week.
14. Blogging on a daily basis is still the best option.
Four times a week is preferable to once a week, but if you can handle it, you should post every day. Blogs that post every day have a 128 percent higher chance of declaring “strong success” in their results, according to this business blogging statistic.
15. Early in the morning is the greatest time to publish.
According to a research of 170,000 blog articles, individuals are most likely to read blog posts between the hours of 7 and 10 a.m. If you schedule your posts inside that time frame, they will appear in people’s feeds at the appropriate moment.
16. Eighty percent of buyers disregard sponsored advertisements.
In search engine searches, up to 80% of consumers reject sponsored adverts, preferring to scroll down to the organic (“genuine”) links to locate what they’re searching for. This means that even if your competitors appear above you in highlighted paid links if you have good organic content with well-researched keywords that appear in their searches, you can still get more clicks.
17. Successful bloggers market their work 70% of the time.
Clicks from social media and Google are becoming more difficult to come by. In the last two years, 50% of bloggers think getting traffic from Facebook has become more difficult. Nearly 20% of respondents claim that getting traffic from Google has become more difficult.
What distinguishes successful bloggers is that they aggressively promote their blogs. Only 14 percent of bloggers who earn less than $50,000 a year advertise their sites, while 70% of bloggers who make more money do so.
18. Chrome is the most popular browser for reading blogs.
Google Chrome is the browser of choice for 64% of internet users. Although this may seem to be just over half, the second most popular browser, Safari, only has roughly 16 percent of users. Choose Chrome if you have to prioritize which browser to optimize your content for first. The last thing you want is for the majority of your prospective clients to abandon your website because the formatting on their displays is poor.
Conclusion
A blog may be a fantastic addition to your marketing efforts. It has been shown to be less expensive than advertising while yet providing the same advantages of increased exposure, recognition, and traffic to your small company website (or even physical store).
Create high-quality pieces that resonate with your readers by following the advice of these business blogging statistics. You’ll gain Google clicks, Facebook shares, and the loyalty of consumers who trust you to provide them with fascinating and relevant content that they want to read in exchange.
