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Property is a traditional and lucrative option for investing in the stock market, making this an industry ripe for disruption from technology. There are numerous websites to choose from when searching for help with buying or selling real estate online. This article discusses some of the sites that really stand out as being well designed and user-friendly.,
The “real estate agent websites with idx” are a website that is used by real estate agents to advertise properties for sale. The best way to find the right site for you, is to look at the 20 best examples of real estate agent websites. There are also design tips listed in this article that will help you create your own property website.
The greatest real estate agent websites combine a visually beautiful web design with important information about your real estate company. Compelling calls to action (CTAs), interactive videos, and search filters are all aspects that may assist increase engagement. Creating a one-of-a-kind website that stands out from the crowd can boost lead generation, brand awareness, and visibility for your company. To help you construct your own website, we’ve gathered a list of 20 of the top brokerage and real estate agent website examples and what makes them stand out.
1. The twenty-first century
Provides information about supplementary services, which is a noteworthy feature.
(Image courtesy of Century 21)
Buying a house includes other parties, such as lenders, lawyers, and title firms, in addition to your services as a real estate agent. Make your website a one-stop shop for visitors by include information on the various parties involved in the homebuying process, giving them a complete view of the process. Including information about mortgages and how to acquire one, for example, may improve a visitor’s entire experience on your site.
The mortgage calculators in the example above are an additional resource to assist customers in determining their financial situation and to encourage them to return to your site as they work out their finances. This information will be particularly useful to first-time homebuyers who need more support, and it will improve the probability that they will contact you for assistance.
2. Sotheby’s International Realty
Virtual tours boost the user experience, which is a noteworthy benefit.
(Image courtesy of Sotheby’s)
Add distinctive elements to your site, such as virtual and drone tours, to catch the attention of prospective clients. Including videos on your website will boost website visitor engagement and interest in the properties offered, resulting in more website leads. Videos may cut down on unused shows by up to 40%. These films are also quite adaptable in terms of a marketing plan for an agency. The tours’ clips and stills may be shared on social media, and the video links can be delivered by email marketing when a new listing becomes available.
Compass is number three.
Included is an interactive map, which is a noteworthy feature.
(Image courtesy of Compass)
Clients will be able to see where listings are situated if you include an interactive map on your real estate agent website. This will allow them to narrow down their search before you begin the showing process. They’ll be able to comprehend the pricing points in the various neighborhoods, and they’ll be able to receive all of the information they want without having to leave your website and go to another source, such as Google Maps.
Agents may utilize Propertybase’s dynamic IDX search to aid in the creation of an interactive map experience. It gives customers control over their search experience by allowing them to sketch an area on the map by hand or filter their results by preferred neighborhood. The map tool will enhance your showings by assisting customers in narrowing their search to homes they are interested in seeing.
Propertybase is a great place to start.
Aaron Kirman, No. 4
Unique arrangements make this a standout feature.
(Photo courtesy of Aaron Kirman)
When it comes to constructing a website, agents have access to a plethora of pre-built templates, so adding a novel style may help your site stand out from the crowd. Clients that like the visual aesthetics would appreciate website layouts that are comparable to magazine layouts or with accentuated social networking links.
The above website, for example, has a magazine-style layout with social media buttons that direct users to their social media platforms. Furthermore, the contrast between black and white stands out from other agency websites, which often employ color to highlight their listings and information.
To build a stronger and more identifiable brand, match your website domain name to your social media usernames.
Jill Szeder is number five on the list.
Uses lead capture to acquire contact information, which is a noteworthy feature.
(Photo courtesy of Jill Szeder)
Lead capture forms may be placed around your website to encourage visitors to provide their contact information. Agents may provide a sign-up for a newsletter or access to the listings search tool. Include a call to action (CTA) in your lead capture forms, such as “Join Our Network” in the example above, to promote involvement and engagement, and ultimately more clicks.
You may include qualifying parameters like move-in date, buyer or seller, and house preferences in your lead captures, which can be as basic as name and email. Agents should utilize a customer relationship management (CRM) software to organize and nurture leads after they’ve gathered this information.
Top Producer is a CRM that enables real estate salespeople to collect leads from a variety of sources, including their own website. If you’re also getting leads from third-party websites like Zillow, Trulia, and Homes.com, this tool will come in handy. Agents may construct SMS text or email drip campaigns to promote their brand, highlight their skills, and convert leads to customers using a centralized database.
Pay a visit to Top Producer.
John L. Scott, No. 6
Notable feature: caters to clientele who speak a variety of languages.
(Photo courtesy of John L. Scott)
A search tool with a language filter is a unique feature to put on your website if you have a huge crew that speaks several languages. This tool may help agents connect with customers who don’t speak English as their first language and allows them to develop stronger relationships, trust, and communicate successfully with them. It will also enable your agents who can cater to a certain demographic create referral business.
iNCOM is a wonderful website builder with built-in, individual agent pages and a roster to assist your expanding team if you’re a bigger team and require a website that supports several agents. Real estate agents may alter the backend of their website, change their profiles, and access broker information through an intranet. Their real estate websites also contain targeted landing pages to assist you in generating leads for your company.
Visit iNCOM for further information.
Joyce Rey is number seven.
A notable trait is that it takes use of a high-end lifestyle.
(Photo courtesy of Joyce Rey)
Your website should include things and services that contribute to a luxury lifestyle if your company is situated in a luxury market or if you wish to concentrate on luxury real estate as a specialty. This real estate website includes more than just luxury residences, including vehicles, hotels, and landscapes to bring attention to their business. They provide luxury real estate market studies that may be used as a resource for potential customers as well as shared with other real estate professionals.
The fact that the agent’s résumé is the first item on the navigation menu is another intriguing feature of this website. Visitors searching for a premium experience want to deal with someone who has a track record of achievement. The website in the example above allows visitors to view the agent’s CV up front while also allowing them to enquire about their services.
Josh Flagg, No. 8
It complies with international standards, which is a noteworthy attribute.
(Image courtesy of Josh Flagg)
The World Wide Web Consortium (W3C) develops a set of worldwide standards for internet websites, including guidelines for making your site more accessible to individuals with disabilities. Clients may use accessibility tools to improve the readability of your website by changing the colors, text, and contrast. This will increase the amount of visits to your site while also improving the user experience.
These tools do not detract from the experience for people who do not need them, but they are a good alternative to have. Because accessibility requirements are always evolving, agents may use accessibility testing tools to ensure that their website is up to date.
The Oppenheim Group is number nine.
Offers neighborhood-specific guides, which is a noteworthy feature.
(Photo courtesy of The Oppenheim Group)
In big, transitory cities, neighborhood guides are quite useful. They enable consumers who are relocating from another state or nation to have a better awareness of the various neighborhood regions, how they vary, demographics, and school districts. Restaurants, shopping, entertainment, and the neighborhood’s arts and culture may all be included in these tours.
Although they provide a lot of information, they don’t cover everything, which is where an expert real estate agent can help. It’s the ideal time to add a call to action to learn more from a local agent who lives or works in the area.
Pardee Properties is number ten.
Provides housing market information, which is a noteworthy feature.
(Photo courtesy of Pardee Properties)
Including thorough market information on your real estate website can help you establish yourself as a knowledgeable and experienced local real estate agent. Demonstrate your ability to comprehend property values and price variations throughout time to guarantee that your customers are buying at the optimal time. Update your website’s housing market data on a regular basis, such as monthly, quarterly, or annually, to encourage visitors to return and utilize it as a resource.
Agents may utilize HubSpot’s email marketing tools and templates to provide marketing reports. If you don’t need complex tools to handle your leads, even the free version has useful capabilities. The email marketing tools may automatically build and send tailored emails to potential customers, complete with calls to action, in order to enhance engagement rates.
Go to HubSpot.com to learn more.
Elegran is number eleven.
A notable feature is the ability for visitors to ask inquiries.
(Photo courtesy of Elegran)
Instead of using a normal contact form that asks visitors to answer straight questions, let visitors to ask you their burning real estate queries. This website shows this unique method at the top of the page so that website users may connect with your company.
Client loyalty may be increased by changing the way they connect with you, particularly if you reply swiftly and give valuable responses. A handful of those queries may potentially be used as resource information on your website under a commonly asked topic (FAQ).
Some agents have a live webchat feature on their website that links to a CRM like Market Surge, allowing them to respond to enquiries or questions right away. Receiving such one-on-one care helps customers feel connected and unique, and it may help your firm generate leads.
Go to Market Surge for more information.
Coldwell Banker is number 12 on the list.
The ability to search by virtual alternatives is a noteworthy feature.
(Photo courtesy of Coldwell Banker)
Virtual choices, such as virtual tours or virtual open houses, should be included in listing searches by brokerages or teams with an international or national reach. This provides a better web experience for more visitors while also saving you and your customers time—especially if they’re migrating from another state or abroad.
Because these customers are unable to come in for an in-person showing, virtual opens may offer them with access to tours 24 hours a day, seven days a week from any time zone while still providing a comparable experience to an in-person showing. It makes the selling process more efficient and may help customers go ahead with a purchase quicker by providing access to tours and the option to remotely attend open houses.
Howard Hanna (#13)
Unique search filters are a notable feature.
(Photo courtesy of Howard Hanna)
Visitors to most real estate websites may use the fundamental filters to narrow down their searches, such as location, property type, and price. Include filters for open homes or special listings to make your search filters stand out. Unlike other real estate websites, this will give your potential customers the impression that they are receiving an experience. To enhance your website conversion rate, use these filters to target your visitors with various CTAs to gather information, such as getting an email on new exclusive listings or open houses.
The above website combines a buyer search tool with a CTA banner at the top of the page, in an effort to acquire seller leads as well. The CTAs—the words “Ready to sell your house?” and the “Get Started” button—invite sellers to contact the agent about the price of their property and allow the agency to gather seller contact information. Because most purchasers will need to sell their present home in order to relocate, the concept of collecting both lead kinds on one page is a wonderful idea.
14. Long & Foster
Offers house appraisals, which is a noteworthy feature.
(Source: Long & Foster)
Home appraisals are an excellent approach for agents to generate seller leads since they give a preliminary estimate of a property’s worth. It costs nothing to get an estimate, whether visitors are simply inquisitive or serious about selling. This marketing technique enhances the chances that visitors will leave their contact information so that you may contact them with an exclusive listing, an email drip campaign, or a phone call to discuss available services and your value as a real estate agent.
Real Geeks can assist you in developing an IDX website that includes a home value widget that displays on various web pages to engage visitors. When a customer submits a valuation request, it prompts the agent to contact them directly. Outside of Real Geeks, agents may use this widget on their own websites. Perhaps you have a business alliance that might help you grow.
Go to Real Geeks.
Tim Allen Properties is number 15 on the list.
A notable element is the use of magnificent original pictures.
(Image courtesy of Tim Allen Properties)
If agents have the financial means to hire professional photographers, they should do so if their offices are in a visually appealing setting, such as beside a body of water or mountains. Because generic photographs don’t always accurately reflect your brand or place, incorporating unique photography might demonstrate that you’re eager to go above and beyond for your customers. You may use photography to highlight your work and as part of your social content strategy to attract more traffic to your website.
A comprehensive marketing team is not available to every agency. Artur’In can assist with all facets of digital marketing, including bespoke pictures and videos. They can assist you with all of your social media profiles in addition to photography. Artur’In can publish on your behalf with relevant material across several social channels and manage your Facebook and Google My Business accounts to increase your local visibility.
Pay a visit to Artur’In.
Sandro Dazzan (nineteen)
A notable element is the employment of a forceful call to action (CTA)
(Photo courtesy of Sandro Dazzan)
A good call to action may help you expand your website’s readership and generate more revenue. Specific CTAs may assist with decision fatigue and leads who are undecided about whether to purchase or sell. Agents may do this by using excellent landing pages. “What’s your property worth?” says the call to action in the example above, offering a compelling inquiry to site visitors and assisting them in determining the value of their property.
Following up on this call to action, agents should provide detailed information about the location, comparables, and seller-specific information. Overall, good CTAs may help your website convert more visitors and become a lead generator.
Placester may be used to construct websites and landing pages for real estate brokers. They give a range of website templates, allowing agents to establish websites without having to know how to code. Lead forms on their bespoke landing pages collect information from your website visitors. Agents may use any custom call to action on these landing pages to obtain the information they need about their leads.
Pay a visit to Placester.
Marsden Real Estate is number seventeen.
Client testimonials are highlighted, which is a noteworthy aspect.
(Image courtesy of Marsden Real Estate)
Client testimonials are valuable to your company because they are firsthand accounts from people who have dealt with you and can testify to your services. Having excellent ratings attracts consumers and assists them in selecting the best real estate agent for them, similar to going to a restaurant.
On your website, you may offer customer testimonials to persuade potential clients to contact you for real estate advice. To get reviews, urge your previous customers to provide a favorable review on Google My Business, Yelp, Zillow, or your own website, along with a link to your Google My Business page, Yelp, Zillow page, or personal website.
Zillow is one of the leading real estate lead generating sites, and its Zillow Premier Agent program enables agents to acquire leads. To attract potential leads, agents should build a profile on Zillow that highlights their qualifications, a captivating background, client reviews, and an appealing photo. The profile will show potential customers that you can represent them in any real estate transaction, which will result in more leads.
Visit Zillow for more information.
18. RESF Real Estate Services Foundation
Connects directly to an IDX stream, which is a noteworthy feature.
(Photo courtesy of RESF Real Estate)
An IDX website links to your local MLS and updates the listings automatically. IDX feeds on websites guarantee that all listings on your site are as current as possible, reducing the amount of human effort required by the agent to maintain their listings up to date. It also helps potential customers to see all available ads, pique their curiosity, and stay longer on your website.
With WordPress and a few IDX plugin choices, agents may create an IDX website. They have website templates available that may already feature an IDX plugin, allowing you to launch your site quickly. You can host your website and buy a domain name all in one place with WordPress.
19. Ernie Carswell & Associates
Highlights unique listings, which is a noteworthy characteristic.
(Source: Ernie Carswell & Associates)
Clients prefer to engage with agents that have access to all accessible listings as well as insider information about pocket listings, so they aren’t caught in a bidding battle when they make an offer. In addition to an IDX feed, if an agent or team has access to a number of unique listings, they should promote them on their website. It highlights your expertise and the types of properties you work with.
Create thorough listing descriptions utilizing descriptive real estate terms to bring more leads to your unique properties. The physical look, condition, and unique attributes of the property should all be highlighted in the listing description. The more specific the description, the more likely the property will sell quickly.
Laura Kaufman is number 20.
Clients are provided with resources, which is a noteworthy characteristic.
(Image courtesy of Laura Kaufman)
Real estate brokers aim to deliver as much information as possible to their website visitors. This may be accomplished by making tools available on your website that will assist customers in the purchasing and selling process. Having these tools accessible will encourage potential and existing customers to visit your website often and to tell their friends about it.
The example above gives information on credit scores, travel planning, and even crime mapping that its consumers may find useful while shopping for a property. When visitors return to your site often, you have a better chance of gathering their contact information through numerous CTAs and converting the lead into a completed purchase.
What Should Your Real Estate Website Contain?
Effective websites can help you maintain your online presence, stay competitive, and create leads to help you develop your company. Agents should make it simple for consumers to discover them online, and encourage visitors to leave their information behind.
Agents should think about integrating the following best real estate website practices on their site when developing one:
- Allow users to look through listings provided straight from the MLS to your website using an IDX feed and search.
- Landing pages are lead capture forms that are integrated into or related to your real estate website. Your landing page will provide an incentive in return for contact information, such as a house value, a downloadable guide for buyers or sellers, or mortgage calculators.
- Your contact information is as follows: On your website, your headshot, phone number, and email address should be clearly posted so that prospective customers may contact you about your services.
- Client testimonials: To attract new clients, highlight good experiences and evaluations from previous clients.
- Exclusive listings: Display exclusive listings that you represent alongside your IDX feed to attract new buyer customers and impress sellers searching for listing representation.
- Call to action (CTA): Including a call to action on your website is critical for eliciting an instant reaction. “Call Today for a Free Comparative Market Analysis,” “Click Here to Begin Your Property Search,” or “Find Your Dream Home” are just a few examples.
- Provide knowledge: Before beginning a transaction, many potential real estate customers want to learn about buying and selling. Provide industry trends, data, recommendations, and blog entries so that your prospective customers are not just well-informed but also feel like you are a valued resource.
- Mobile-friendly: While you want your website to look good on a PC, you also want it to be responsive on mobile devices since many people use their phones to search.
- Search engine optimized (SEO) language: Creating an SEO-friendly website that ranks high on search engines will boost the possibilities of a potential customer accessing your site. Include SEO keywords in your website content and social media to accomplish this.
A website is just a small part of an agent’s entire marketing plan. It should be used in conjunction with a variety of marketing materials to raise overall brand recognition, provide information about your company, and pique the curiosity of potential customers. To develop your brand and give value to your customers, these materials come in a range of forms, including direct mailers, promotional products, and correct signage. For more ideas, check out our post 5 Essential Real Estate Marketing Materials for Success (+ Examples).
Resources to Assist You in Creating Your Real Estate Website
Real estate website builders allow agents to create websites without having to know how to code or design graphics. Real estate brokers may easily design their web identity and start generating online leads using predefined templates and drag-and-drop features.
Start building your real estate website now by looking at the alternatives below or reading our Top 6 Real Estate Website Builders in 2022.
Conclusion
Real estate brokers compete for the same leads online in a congested digital economy. Use one or a combination of the aforementioned tactics to make your website stand out from the crowd and convert website traffic into closed sales.
The “realtor website design” is a website that real estate agents use to showcase their services. This includes the ability to show property listings and contact information. The 20 best websites are examples of what you should be looking at when designing your own site.
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