Table of Contents
The retail industry is undergoing a massive transformation. There are new technologies and changing consumer behaviors that retailers need to adapt to in order to survive. From e-commerce giants like Amazon, Alibaba, and Google taking over the market share of traditional brick-and-mortar stores there has been a rise in online shopping as well as an overall growth in demand for specialty products. As such, many brands have turned toward promotions that can drive more foot traffic into their storefronts while diversifying customer bases by appealing to different demographics.,
The “offers to attract customers” are retail promotions that retailers can use to entice more customers. This blog post will go over 20 creative ideas for retail promotion ideas.
According to the Big Commerce research, 51% of Americans now prefer to buy online, posing a challenge to brick-and-mortar stores. To compete with their digital counterparts, retail businesses must improve their promotional efforts. Thankfully, there are a variety of strategies to publicize a retailer’s stores.
Check out these 20 retail promotion ideas from industry professionals to learn about innovative and unconventional ways to boost your store’s sales.
1. Increase traffic and reviews by focusing on review websites.
PromotionCode.org CEO Robert Russo
Because new foot traffic to a company increasingly begins with a review search — whether on Yelp, Foursquare, or Google – expressly targeting this traffic with review site-specific incentives, such as 10% off for Yelpers, helps drive visitors through the door. It also sets the stage for the consumer to have a positive experience and, as a result, write you a glowing review. Yelp, in example, makes this simple by enabling you to submit discounts directly to your review page, which then appear in Yelper searches.
2. Use a loyalty program to provide incentives for customers to return.
Fit Small Business co-founder Marc Prosser
Did you know that consumers who participate in loyalty programs are twice as likely to return? You may promote repeat purchases and establish a connection with your consumers by implementing a rewards program. Use TapMango, a versatile loyalty program, to captivate their attention with a gamified experience that keeps your company front of mind.
This feature-rich, all-in-one digital customer loyalty program is simple to set up and use. Keeping your customers engaged increases their likelihood of returning – and bringing their friends! Learn more about features like dedicated email sends and proximity marketing in this 2-minute video.
3. Go on the road with your show
Luke Martin, Managing Director, Venosure Mother & Baby
The biggest issue that retail establishments confront is location, which is not something that can be readily changed. We’ve collaborated with our retail partners to create a “road show” that can transport their shop to festivals, conferences, and carnivals to take advantage of massive amounts of foot traffic, even if they aren’t passing by. When used correctly, it always increases shop turnover in the coming weeks.
4. Increase the amount of seasonal merchandise you sell.
Art Beautique’s President, Larry Oskin
Combine mass with elegance. Create festive seasonal and holiday displays to advertise services and goods all year long. At least once a month, switch out these displays. Mix things up a little. Cleaning and dusting your displays and merchandise once a month is a good idea. Make sure you have monthly changing last-minute product displays at your checkout counter or welcome desk.
5. Hire a Professional to Help You Improve Your Digital Marketing
Local Digital Solutions by Hibu
With a little assistance from the experts at Hibu, you can improve your internet presence. They are one of just a handful fully badged Facebook Marketing Partners in the United States that also specialized on small business help. It includes website design, search engine marketing and optimization, display advertising, digital listings administration, and other services that can improve your online visibility as a full-service digital solutions provider. Hibu also handles the conception, administration, and monitoring of social campaigns, as well as running social advertising campaigns for you. Speak with a representative right now.
6. Use the Internet to promote your brick-and-mortar business
TranscendYourLimits.com’s Stef Zugor is a finance and life-hacking blogger.
It’s still critical for brick-and-mortar companies to be online, but we all know that. Many people are unaware that brick and mortar businesses may still use email marketing and social media to promote themselves. Share photos of customers dining at your café on Instagram, as well as videos of your cooks preparing delicious meals. Collect email addresses so you may send them coupons and discounts if they return later.
7. Collaborate with other local merchants
Marc Joseph, CEO & President, DollarDays
Most shops are unaware that some of the most effective promotions occur when they collaborate with other businesses in their neighborhood or town, even collaborating with rivals to raise awareness of shopping in your community among local residents.
“Keep your friends close and your enemies closer,” as young Michael Corleone memorably said in “The Godfather, Part ll.” So, regardless of what they offer, rally all of the businesses in favor of local events and traditions, whether it’s cheering on a local high school team or enjoying spring together as a community. When competing against the big chains, having a large number of employees might help.
8. Develop long-term customer relationships
Vertical Response Contributing Writer
Personal engagement with consumers is a terrific approach to build long-term client loyalty and form partnerships. Your marketing may be a natural extension of this, so you don’t have to be selling all of the time. Thank you and birthday emails, anniversary greetings, and other relationship-building messages should all be sent out.
9. Don’t Ignore Signage’s Importance
Selby’s Digital Marketing Specialist, Stanley Tan
Every month, I’ll visit this region for its excellent eateries while also doing some grocery shopping. While I was in the region last week, I saw a business that was going down and had pieces of paper with the words “Closing Sale 40% Off” taped to the window. So I walked inside the store to see what kind of deals I might get, and they had a lot of branded fragrances, watches, and fine wines. They were all beautifully presented in their glass cases. The proprietor approached us as we were perusing the store and asked if he could help us with anything. We were OK, I said. Then. “Is this a new shop?” I inquired. “I’ve been here for more than 20 years,” he said.
When I exited the business, I saw that his shop was devoid of signs. There were no sandwich boards or window decorations to catch our attention as we walked by. There was nothing that would encourage people to enter inside his business until that fateful day when he was shutting it down with a piece of paper that said, “Closing Sale 40% Off.” That was the first time we entered his store.
10. Make Online Sales of Your In-Store Products
Meaghan Brophy, Ecommerce & Retail Senior Writer, Fit Small Business
Selling your things online is a simple approach to market your shop and improve sales. You’ll need an ecommerce platform that can readily interface with your in-store inventory to do this. Vend is a low-cost retail point-of-sale system that allows you to sell online, on social media, and on the go, so you can be present for your consumers wherever they are. Orders, products, and customers can all be tracked and managed in real time from a single platform, and a loyalty program can be offered to encourage repeat business.
11. It’s all about keeping it simple, stupid.
Sean Court, Partner, Beaumont & Co.
The KISS principle asserts that things perform best when they’re kept simple, and it was first acknowledged as a design philosophy by the United States Navy in 1960. People these days have a lot on their thoughts, and they often don’t have enough time to comprehend your complicated meaning, read your distinctive sign, or catch your funny joke, no matter how specialized your company is. It’s preferable to deliver message in nearly all retail and point-of-purchase contexts in a short, straightforward, and succinct way – think of it as the polar opposite of a blog article.
What do you think would be simpler to express through shop signage to individuals strolling or driving by quickly: “Premium Coffee” or “A great peaceful area to sip your morning cup of Colombian Coffee?”
12. Hold a competition on social media platforms
QKiddo.com Vice President of North American Region Gregory Hook
Hosting a competition on a social media platform and communicating with your client base is an excellent method to attract new consumers and strengthen current ones.
QKiddo, a fashion company for girls and boys that sells high-quality handcrafted accessories, has launched an Instagram contest. QKiddo encouraged its fans, mostly girls and boys and their mothers, to join. Each family contributed a photo of their children, which QKiddo shared on its Facebook page. The contenders would then have to use every possible method to get people to visit QKiddo’s page and like their photos. One vote was equal to one like.
The number of likes would be tallied at the conclusion of the competition, and the youngster with the most would be the winner, receiving a premium handcrafted item as well as being featured as QKiddo’s ambassador on the top of our website’s homepage. During the four-day competition, we had 500 hits, and individuals also clicked our web link to check out our website and make purchases.
13. Use a One-of-a-Kind URL in Your Direct Mailers
Dennis Kelly, Postalytics’ CEO
When sending direct-mail postcards, one of the most frequent errors merchants make is failing to add a unique URL to monitor the online reaction to their campaign. According to studies, an increasing percentage of people choose to react to tangible, offline offers by going online. However, merchants often fail to include a tracking URL in their design, causing customer dissatisfaction and a missed chance to measure reaction to their mailer. New direct-mail automation technology enables generating and printing unique tracking URLs that work with any website or e-commerce platform incredibly easy and cost-effective. Retailers that include correctly highlighted tracking URLs claim much greater response rates and a better knowledge of the effect of their direct mail investment.
14. Use Caution When Sending Messages
Jerry Robertson, Small Business Marketing Coach, Less Stress with More Leads
Sending the incorrect message is one of the biggest blunders you can make in retail marketing. There will be little traffic if you have low-selling items, out-of-season merchandise, or a very low discount on a high-selling item. The goal of advertising is to lure people into the business, not merely to purchase one thing. Too many business owners are concerned that clients will only purchase products on sale.
15. Choose wisely which products to promote.
LSMB Business Solutions’ Chief Business Strategist, Linda Murray Bullard
When it comes to product promotion, seek for the things that will provide you the most profit. This requires a knowledge of the most lucrative items. Also, instead of only using demographic marketing, incorporate psychographics. Understand how your items fit into your clients’ life and advertise them accordingly. Most firms advertise to the general public rather than to the individuals who are most likely to desire and pay for their goods.
16. Collaborate with Social Media Influencers
Kristin Celano, Founder & CEO, JaneHudson
This is a large category that, when approached correctly, may be quite beneficial. When it comes to collaborating with influencers, don’t be dazzled only by their quantity of followers. This figure might be deceiving. Instead, examine current and older content to determine whether there is a continuous pattern in interaction metrics like likes and comments. Don’t pay for articles if you’re a tiny, cash-strapped company like us. If you have a compelling story, brand, or product, offer it in exchange for content; most influencers will accept it.
17. Promote Your Retail Store Using Balloons
Marty Buckholt, Owner & President, Air Ad Promotions
The necessity for your location to stand out in this competitive market has never been stronger. Outdoor pop is one of the most effective methods for a retail store to stand out and attract new clients. An advertisement balloon is a very efficient approach to promote a shop outlet. A 20-foot advertisement balloon with the words “NOW OPEN” or “20 PERCENT OFF” on it is an instant attention grabber that shoppers cannot ignore. It’s big, has the company’s colors on it, and the owner doesn’t have to do anything with it. The return on investment is demonstrable from day one since the benefits are instantaneous.
18. Include a clear call to action in all of your advertisements.
Owner of Flea Market USA, Zachary Schenker
Because we are on a restricted budget, I learnt to avoid non-actionable marketing and those that are only to get your name out there. In all of the marketing materials I provide to the public, I make sure there is a clear call to action.
We’re hosting a discount on March 30 to increase end-of-month and end-of-quarter traffic, for example. This will help us finish well for the month and quarter. When we have goods that need to be moved out of inventory or sold, we will run a promotion on them. “Vendor booth deals this week only — Receive one week in promotions and featured vendor of the week on our social media channels to join on board,” for example, we advertise. Everything must be done with a specific goal in mind.
19. Never Forget to Say “Thank You” to Your Customers
PROMOrx owner Vickie MacFadden
Saying “Thank you” to existing customers is a regular retail marketing tactic that marketers ignore. An e-commerce firm with just a few physical locations, one of my customers, buys branded freebies to ship or hand out with purchases. Jar openers, phone wallets, and pencils are examples of previous swag. Because their product is consumable, having something that their customers will retain and use, with their website prominently displayed, provides a trigger point that keeps them coming back for more. It’s crucial to express gratitude!
20. Use Mobile Commerce (M-Commerce) to keep ahead of the competition.
Felix Josemon, Head of Growth & Product, Appmaker.xyz
People are spending more time on mobile, according to data, and more than half of your online eCommerce retail shop consumers reach through mobile. Is a mobile-friendly website thus sufficient? Certainly not. Buyers of mobile apps have quite distinct buying behaviors, expectations, and preferences. As a result, facilitating initial purchases through coupons/seasonal discounts is critical in converting loyal users to customers. Our customers’ conversion rates have increased dramatically as a result of mobile app push alerts and cart recovery efforts.
Now it’s your turn.
Which technique do you think has the most potential to help you increase your physical visibility? In the comments section below, share your store marketing ideas!
The “creative ways to get new customers” is a blog post that includes 20 creative retail promotion ideas. The article also includes some tips on how to promote your business with creativity.
Related Tags
- creative retail sales ideas
- promotional ideas to increase sales
- promotion ideas for retail stores
- in-store promotion ideas
- consumer sales promotion examples
