21 Easy Website Marketing Strategies for Boosting Traffic

This is the best time for marketers to experiment with website marketing strategies in order to increase traffic and improve conversion rates. These tactics can be used on any type of website, whether it’s a blog or an eCommerce store.

The “website marketing strategy example” is a blog post that provides 21 easy website marketing strategies for boosting traffic. It also includes the “Must Have” text.

After you’ve created a fantastic website, the next stage is to raise awareness and drive traffic to it. There are several options, the most of them are free. You don’t have to restrict yourself to a single choice, though. Your firm will realize the benefits of using these internet marketing methods today.

Here are 21 simple (and mostly free) website traffic-generating strategies:

1. Submit your website address to Google.

For any new website, this is the best option.

After you’ve launched your site, submit your URL to Google. This first step can help Google notice your website online faster than if you wait for Google to locate it on its own, which might take months. Google indexes your site once you submit it, allowing it to assess it as a possible result for related search searches. It’s also free and simple to implement, so there’s no excuse not to offer your site a better chance of being discovered quicker in search.

2. Create a Google My Business account for your company.

Businesses having a physical address are the best candidates.

When a user searches Google for a local business, whether it’s a restaurant, salon, or paving firm, local search listings appear first, ahead of all other search results. You must establish your own free Google My Business (GMB) account in order for your company to appear in these search results. There, you can also post information about your company, such as its location, hours, images, and reviews, which may be used as a free local marketing tool.

Do you want to create a free GMB account? Follow the Google My Business step-by-step instructions.

3. Sign up for a Bing Places account.

Local companies with a physical address are the best candidates.

Establishing a Bing Places account is similar to creating a Google My Business account in that it helps local companies be noticed on Bing. It boasts 126 million users in the United States and a somewhat different demographic, which may be more in line with desired consumers for many companies. Bing Places, like GMB, is free and will help you rank at the top of search results, making it a worthwhile investment of time.

4. Submit your company to all relevant directories.

Service-based enterprises are the best fit (e.g., restaurants, construction, and tourism)

Online directories are similar to modern-day phone books. They’re used to identify local service providers, and now since most contain user evaluations, they’re also often used to highlight a business’s level of service. Whatever service field you’re in, there’s almost certainly a directory where you can put your company. When individuals utilize such directories, your company will appear in search results, which will drive traffic to your website.

The following are some of the most well-known internet business directories:

• Yelp is a search engine that lists anything from restaurants and hotels to car repair companies and pet groomers.
• TripAdvisor is a website that caters to all companies in the travel and tourist sector.
• OpenTable is a reservation service for food service establishments such as pubs and restaurants.
• Houzz: Any home-related company (service or retail), from plumbers to interior designers to real estate photographers and wine storage companies.
• Angi Business (previously Angie’s List) focuses on residential services including electricians, pool maintenance, and pest control.

There are several industry-specific directories available, ranging from WeddingWire or TheKnot for wedding-related enterprises to AntiqueTrader.com for those selling antique products. It’s worthwhile to look for directories that cater to your sector, since these will be the ones that will assist your company receive the greatest exposure online.

5. Use Printed Materials to Promote Your Website

Businesses that use printed marketing materials are the best fit (e.g., business cards or menus)

Your online address should be included on all marketing materials, including business cards, signs, postcards, and anything else that has your company’s name and emblem. This will aid in raising awareness and driving traffic to your website. There are other ways to get inventive with this. For example, a pub may print its URL on coasters and ask customers to vote for the next brew of the month, which would subsequently be released at a discounted price.

Don’t know where to begin? Find out all you need to know about using marketing materials to promote your website and build your company, or browse Vistaprint for inspiration.

6. Promote Your Website Face-to-Face

Brick-and-mortar enterprises are the best fit.

If your company has a physical location or presence (for example, a house cleaning service), you should take advantage of the many possibilities to promote your website in person. This method might range from giving out fliers or business cards to printing your website URL on receipts or posting it next to your cash register. If you take this route, provide clients rewards when they visit your site by announcing special discounts or sales alerts.

Learn how to use Square Payments to add personalized messages to your receipts that include your website’s URL.

7. Network With Local Associations & Businesses

Suitable for: Almost any kind of company

There’s almost certainly an association for whatever industry you’re in. While many people believe that organizations are just for those who work in health, law, or education, there are a variety of groups you may join. You may not only network and build your reputation by doing so, but many groups have member directories, and they will often link to your company website from theirs. This procedure aids in the enhancement of visibility as well as the development of linkages.

Your local chamber of commerce is a fantastic place to start. Use the U.S. Chamber of Commerce directory to locate yours.

8. Participate in Online Forums & Discussions

National firms are the best fit (e.g., online retailers)

There are a plethora of internet forums and discussion boards dedicated to just about every subject conceivable. There’s a relevant forum where people are discussing about issues you’re likely an expert in, whether you’re a dog food maker or a corporate event planning company. By participating in these discussions, you are assisting in the development of brand awareness for your company. Additionally, you may drive traffic to your website by putting a link in your bio or comments, as appropriate.

Here are a handful of the most well-known internet discussion boards:

Pro tip: While forums like Quora and Reddit cover almost every subject you can think of, there are other forums dedicated to certain businesses and specializations. Simply look for forums in your field on the internet (for example, an organic supplements company may look for “holistic nutrition forums”).

9. Create Your Own Website

Best for: A long-term SEO approach to increase (and sustain) your site’s ability to rank in search engines.

From food bloggers to travel bloggers, we’ve all heard of 21st-century blogging success tales. How did this marketing technique end up being used by 80% of businesses? They began by producing and releasing high-quality, authoritative blog material on a regular basis (in other words, articles). Blogging is an SEO approach, which is a long-term plan for establishing a web presence by posting content that visitors are looking for online.

A firm that sells travel goods (such as backpacks and baggage bags) may, for example, start a blog and post articles on the finest U.S. road trips for couples, advice on traveling with babies, or airline luggage size and weight limits. When customers search for “what is the luggage limit on Hawaiian Airlines,” for example, the business’ blog entry may appear in search results. Users then click on it, which directs them to the site, resulting in increased traffic.

10. Articles for a Medium-Sized Publication

Best for: Expanding your reach to a pre-existing audience

Do you like the concept of blogging yet want to boost your internet presence more quickly? Consider contributing to a Medium article, a popular blogging platform with over 62 million monthly visitors. You may apply to write for current publications, which are effectively blogs or media outlets in their own right. Your blog entries will instantly get views since these sites have their own readership, offering your company another source of internet visibility.

11. Make sure your website is up to date.

Ideal for: All types of enterprises

Keeping your website’s material up to date serves two purposes in terms of keeping it marketable. For starters, it removes out-of-date material and ensures that the information on your website is up to current. Second, sites that are often updated are generally thought to have higher search results. Up-to-date sites are assumed to be more relevant and accurate by search engines, which helps your site rank higher in search results. This involves upgrading your website, but it also applies to blog postings.

It does not imply that you must update your website on a daily basis. What you should do is make sure that any old blog material that has gotten obsolete gets updated. In addition, make sure that all of your web sites have up-to-date information, from your contact information and hours to your services and price.

12. Obtain media attention

Best for: Any company that produces noteworthy material.

Media companies are always on the lookout for new stories and information to share with their vast audiences. If you can give them a story to tell, your company will receive a lot of attention, which will not only help your site build links, but will also result in increased website traffic and, as a result, sales.

Fortunately, receiving press attention no longer necessitates significant retainer payments to public relations agencies. Instead, a talented writer can turn your message into an engaging narrative that you can subsequently send via a press release distribution agency. For $99 to $199, top press release agencies will help you develop a fantastic story and get you in the news.

Learn more about how to use press releases to successfully advertise your company.

13. Incorporate SEO into your website.

Ideal for: All types of enterprises that want their site to get found in search engines

Google and other search engines strive to provide the top websites depending on a user’s search query. That’s why you won’t see results for car washes on the other side of the nation when you search for one near you. As a consequence, even if your site is a wonderful search result for the terms your target audience uses, it won’t rank if Google can’t crawl your site and comprehend that it’s a good result.

Optimize your site for search to make it easier for people to find it. In other words, apply SEO tactics like putting your keywords in meta tags (e.g., title tag, meta description) and evaluating your results on a regular basis.

For greater exposure, put keywords in the following areas in your website content:

• Use the term you’ve picked for the work in the title if you can do so in a natural-sounding way. The same may be said for product and service pages.
• Breaking up your material using subheaders that designate distinct areas of your site is another way to communicate to a reader where to locate what they’re searching for.
• Photos: Search engines can’t see your site’s images, but you can add an ALT text description of each one so that Google can figure out what they are when it scans it. As a result, Google is able to better discover sites that best fit a user’s search query.
• Permalink slugs are the characters that appear after your domain name in a URL. The slug for www.business.com/services, for example, is “services.” By inserting relevant keywords in slugs when appropriate, this helps search engines understand what each page is about.

Allow the experts at Hibu to assist you in getting your site to rank rapidly.

14. Include the URL of your website on your social media profiles.

Best for: Social media-savvy businesses

While this may seem self-evident, many companies on social media miss out on the potential to promote their website by just adding their URL to their profile. Include a link to your website in your profile or bio if your company has social media profiles, such as a Facebook Business Page, Twitter, Instagram, LinkedIn, YouTube, or Pinterest account. Why? It not only makes it easier for people to go to your site, but it also raises awareness.

Make sure you have a Facebook Business Page if you don’t already have one. You’ll be helping your company be noticed online and on Facebook, which is a fantastic potential given Facebook’s 2.8 billion users. Find out more about how to use Facebook for business.

15. Check to see whether your website is mobile-friendly.

Best for: Companies who haven’t yet created a mobile-friendly website.

Mobile devices account for more than half of all Google searches. As a consequence, when determining search ranks, Google considers whether or not a site is mobile-friendly. It’s critical that your website looks attractive and functions well on a phone in order to rank high in search and serve mobile consumers. This doesn’t just mean picking a completely responsive website theme or template; it also means modifying your site so that it works well on any device.

Use the viewport metatag to improve the mobile experience on your site. This will modify your web pages dependent on the device your website visitors are using to view your site, ensuring that it always appears nice and functions properly.

16. Make Your Website Load Quicker

Sites that take a long time to load are the best candidates.

Nobody likes to wait for your website to load. After all, there are probably hundreds of other sites they might visit, so if you make them wait, they’ll just leave and go somewhere else (one that loads quickly). Slow-loading sites often do not rank highly in search because they provide a poor user experience. Unfortunately, it’s all too easy to wind up with a slow-loading website, but the good news is that there are a few basic things you can do to assist.

Here are a few simple techniques to speed up your website:

• Images that take up a lot of space should be compressed (and take a long time to load, like large images). Use a compression tool like Compressor.io or a WordPress plugin like ShortPixel Image Optimizer to compress photos fast and simply.
• Remove superfluous plugins: While plugins are useful, they aren’t all made equal, and you’ll likely discover some that don’t provide any value to your site but take up space, slowing it down. Examine your active plugins and disable any that you aren’t utilizing.
• Enable caching: Website caches save site components so that they load significantly quicker the next time a visitor visits your site. Although it may seem difficult, caching may be enabled using a variety of free WordPress plugins, such as W3 Total Cache.
• Enable lazy loading: When a visitor accesses a web page with lazy loading enabled, only the pictures within the visitor’s screen view will load, with the rest loading only when the visitor scrolls to their desired place on the page. Faster load times are associated with fewer picture loads. To activate this functionality on a WordPress website, use a plugin like Lazy Load.
• Use a content delivery network (CDN): The more away you are from your site’s files, the slower it will load. To address this, employ a CDN like Cloudflare, which distributes your content across many server locations so that files are stored close to users no matter where they are.
• Choose a quicker web host: If all else fails, try switching to a web host that has features developed expressly for quick website load times. Learn more about the finest web hosting providers to obtain a speedier service.

Find a web specialist on Fiverr who can assist enhance your site’s speed for as low as $5 if your site needs help and you don’t have the technical expertise—or even the time.

17. Make Use of Online Marketplaces to Increase Your Exposure

Businesses that offer things are the best candidates.

Selling via an online marketplace, such as Amazon, Etsy, or even Facebook Marketplace, is an excellent method to be noticed on the web if you’re in the business of selling online. Millions of people use these platforms to look for things your company offers, offering you another option to be discovered online and enhancing your brand’s visibility. As a consequence, it increases traffic to your website, allowing you to close more deals.

18. Design a memorable email signature

Best for: Any company that uses email to communicate.

Using a typical email signature does not do credit to your company’s website. Use a contemporary signature that is both eye-catching and clickable instead. This manner, your website will be exposed every time you send an email, and it will be more likely to be viewed. As intimidating as a sophisticated email signature may seem, owing to services like WiseStamp and prebuilt templates from Fiverr for as little as $5, it’s really very simple.

Check out the 15 greatest professional email signature examples for ideas and inspiration.

19. Take use of email marketing

Best for: Existing firms who have just launched a new website.

People nowadays often discuss how a website may generate leads or establish a contact list. The problem is, how can you establish a contact list to sell a website if you don’t have a lot of visitors? There are a few options, and the ideal one for you will be determined by your company and its target audience.

You may, for example, gather leads at a trade fair or host a social media promotional giveaway. Once you’ve compiled a list of contacts, utilize it to market your website.

Pro tip: Keep track of how well your emails are doing and adjust your campaigns appropriately to make them more successful.

20. Use Paid Search to Quickly Generate Traffic

Best for: Quickly locating companies that provide a service that users need.

Do you want to appear in search results as soon as possible? Consider doing sponsored search advertising. Paid search is a kind of pay-per-click (PPC) advertising in which companies may construct an ad that displays as a top search result on search engines like Google and Bing. It allows you to rank well in search, even if your site isn’t yet organically ranked. It’s a cost-effective marketing method since you only pay when someone clicks on your ad.

The following are the most popular paid search platforms:

21. Use Paid Social Media to Quickly Increase Visibility

Best for: Introducing a new brand that provides a service that customers will demand.

People who aren’t aware of a product or service or aren’t particularly seeking for it are targeted by social media advertisements. The goal of social media ad campaigns is to generate interest in goods and services in order to drive new visitors to the company’s website, where they may learn more. From Facebook and Instagram to Twitter, Pinterest, LinkedIn, and YouTube, there are a variety of social networks where you may generate low-cost PPC advertising.

With billions of users, it’s simple to see why Facebook is the most popular social media advertising platform. Learn more about what Facebook advertising entails.

Most Commonly Asked Questions

What are the most effective methods for promoting a website?

There are several useful tools for promoting a website. Google Analytics for free website data and analytics, Ubersuggest for free keyword research, Spyfu for competitor research, Vistaprint for print materials ranging from business cards to menus and signs, Mailchimp for easy-to-use and free email marketing, Leadpages for creating high-converting digital ad landing pages, Freshmarketer for tracking site visitors, and HubSpot for a robust marketing suite are among the top tools.

Which is more effective: SEO or PPC?

Search engine optimization (SEO) and pay-per-click (PPC) are two quite distinct marketing tactics for being noticed in search. SEO, or search engine optimization, is a long-term approach for creating content so that your website may be discovered naturally online over time. PPC, or pay-per-click advertising, is a short-term marketing technique that involves paying for adverts that appear in search results and on social media. Are you unsure which option is best for you? Get a side-by-side comparison of Facebook and Google Ads.

Do you need to create a WordPress website in order to get noticed in search?

The answer is, thankfully, no. You don’t have to rely on the WordPress content management system (CMS) to create a search-engine-friendly website. While this used to be the case, today’s top all-in-one website builders, such as Squarespace, Wix, and Shopify, include built-in SEO features to help your website rank. Check out the top website builders for SEO for additional information and to choose the ideal platform for you.

Conclusion

It’s often easier said than done when it comes to promoting a small company website. If you’re still finding that you don’t have enough time to devote to promoting your website, try hiring a professional to help you. Many companies find that utilizing a professional marketing firm like Hibu boosts their return on investment, making it a worthwhile investment that may help build a fresh endeavor into a successful company.

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The “website strategy examples” is a blog post that provides 21 easy website marketing strategies for boosting traffic. The strategies are divided into the following categories: SEO, Social Media, Email Marketing, and Content Marketing.

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