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Coupons are the most effective advertising medium, with the ability to offer a great deal of bang for your buck. Here’s how you can use coupons in ways that will bring customers back again and again.
Coupon advertising is an effective way to advertise your products, and the “creative coupon codes” are a great way to do so. Coupon advertising has also been proven to increase sales. This article will provide 27 ideas on how you can get started with coupon advertising.
Starting a discount campaign, no matter what sector you’re in, may be a big step in building a devoted consumer base. Let’s look at the best methods to approach coupon promotion strategically, from where to market your coupons (both offline and online) to how to increase brand awareness, loyalty, and repeat purchases.
1. Use a Groupon Coupon to Increase Sales
Groupon is a company that almost everyone has heard of. In fact, it has over 34 million active users who are looking for amazing discounts and fascinating offers from both local and national companies. Whether you’re a local chocolatier wanting to advertise a new event like a chocolate-making class or a pet food company, Groupon might help you reach a larger audience and increase brand awareness.
Small companies may benefit greatly from Groupon, but it’s critical to execute your approach correctly.
2. Submit a coupon to Coupons.com.
This multibillion-dollar business has a lot of clout in the market. You must establish a local presence on Coupons.com if you want to attract frugal-minded customers, move a lot of merchandise (e.g., maybe you need to clear out space for a new shipment), or just offer consumers a reason to prefer your brand over your rivals.
Coupons.com is simple to use and allows you to promote your company with printable coupons. Coupons are one-time use only, and only two coupons may be printed per computer.
3. Use Your Coupon in a Retargeting Campaign
Retargeting may seem sophisticated, and it may not seem relevant to discount advertising, but a retargeting campaign may be used with coupon advertisements. Warm leads are simpler to convert into customers and sales when you use retargeting. Using Facebook or Google Ads to construct a retargeting campaign is a smart idea.
Check out Fit Small Business’ guide on Setting Up a Facebook Ad Retargeting Campaign for more details.
4. Create a Facebook Coupon
Do you want to use social media to reach out to your target audience? Then try using Facebook to distribute a coupon. To do so, you’ll need to first establish a Facebook Business Page, and then you’ll need to create a Facebook Ads Manager account to set up your coupon. Check out this Facebook tutorial for the most up-to-date instructions on how to set up your coupon.
Aside from using Facebook Ads Manager to generate a coupon, there are various third-party tools that may assist you in producing a coupon on Facebook. Try applications like Woobox or AgoraPulse Facebook Coupon App, for example.
5. Distribute Coupons With Postcards & Flyers
Send postcard coupons to your customers with special deals, or urge them to return with a flier providing a discount on their next visit. A tangible coupon not only increases in-person visits, but it’s also a one-of-a-kind approach to almost assure that your audience will read it. Unlike digital advertisements that are easily disregarded or conventional junk mail that must be opened to be read, postcards communicate a message without the need to open them.
Use Vistaprint for the best quality at the best costs, or Moo.com for higher-end, more luxurious-feeling postcards and flyers to begin started.
6. Use Twitter Coupons to Increase Sales
Use Twitter to create rapid postings about your goods or services, such as flash discounts. If you have a large following on Twitter, your customers will leap at the opportunity to purchase from you at a discount. This also helps to entice new followers, since up to 70% of individuals follow a business on social media in the hopes of receiving special offers. To promote scarcity and induce spontaneous purchases, keep your coupon supply restricted.
7. Use a pop-up coupon to attract new subscribers.
To market your coupons, create your own website. Customers visit your website for a variety of reasons: they want to learn more about your company, read reviews, comprehend your product, or locate a bargain. Add a discount using an opt-in lightbox, which gives you complete control over when a discount pop-up appears on your site.
8. Use Exit-intent Pop-up Coupons to Reduce Shopping Cart Abandonment
We’ve all been there: you’ve been window shopping online, you’ve added a few things to your basket, but you decide to leave because you’re not in the mood to make a buy right now. Then, just as you’re ready to press the X button, a pop-up comes, giving you a discount if you finish your order. A 20% discount is often all that is required to persuade a potential consumer to convert.
9. Use Valpak to reach local customers in print without a contact list.
Valpak is a direct marketing company that uses the postal service to offer discounts and advertisements. The coupons are normally packaged in a blue envelope and showcase local companies. The cost varies based on the campaign’s scope, but a minimum of 10,000 homes is necessary. You should budget between $150 and $400 every campaign.
10. Include coupons in your online listings (e.g., DoorDash)
Is your company featured on web directories such as Yelp, DoorDash, and Houzz? Businesses may use many of these platforms to produce and advertise discounts, special offers, and coupon codes. A local restaurant that utilizes DoorDash, for example, can offer a complimentary dessert with the purchase of an entrée as an incentive to entice people to select them over competitors.
11. Distribute coupons in conjunction with flyers
Flyers are an easy method to get your coupons in front of consumers. It’s as if you’re offering them a coupon. Flyers are great at evangelism, whether they’re just a collection of coupons or you’re giving information about your company and include a discount as an incentive at the bottom.
This might be as easy as posting flyers near the cash registers (for example, in the case of marketing an event and utilizing coupons to assist raise ticket sales) to hanging them out on a popular street, depending on your sort of company. Of course, no one likes to stand outside and pass out fliers, but Fiverr allows you to hire individuals who are willing to do it for a modest price.
Remember to write a specific code at the bottom of each flyer to identify the source when the coupons are returned to you. Learn more about what you’ll need to make great flyers for your company.
12. Take Advantage of Holiday & Seasonal Offers
Seasonal promotions are sales, special deals, or limited-edition goods that are timed to coincide with a certain day of the year. It might be a particular holiday, such as Black Friday or Cyber Monday, or a specific season, such as Back-to-School or End-of-Summer. Holidays and seasons are important for income since they might result in a big rise or fall in sales.
Promoting seasonal and holiday deals may leave a lasting impression on your clients while also assisting in the growth of your company and the conversion of a one-time customer into a regular patron.
13. Use Email Coupons to Convert Abandoned Cart Sales
Another revenue-boosting email you can send to prospects is an abandoned cart email offer. Customers often leave their shopping carts without intending to do so. They were either preoccupied, forgot about it, or found the procedure to be difficult. Using abandoned cart email offers to get clients back is a great strategy. You may also email a copy of the customer’s shopping cart to them.
14. Introduce Offers for Liking, Following & Sharing on Social
One of the most difficult aspects of starting a new internet shop is getting the word out. Customers may get discounts as a reward for like, following, and sharing your company’s social media page. Customers who follow CabinZero’s Facebook page, for example, get a free 25-year warranty extension instead of the standard 10-year guarantee.
15. Get More Reviews by Using Coupons
When customers have the whole world at their fingertips and a slew of rivals fighting for their attention, reviews play a critical role in helping them make a buying choice. Coupons are a terrific method to obtain more reviews, whether you want more reviews on your Google My Company page to help your business rank higher in local search or more reviews on your Amazon listing to enhance your rating and drive more sales.
16. Use a Minimum Purchase Discount Coupon to Boost Sales
Another successful upselling approach is to provide an offer depending on the total amount of the client’s purchase. This will drive your consumer to spend more. A minimum purchase discount boosts the size of your typical order. Crocs, for example, offers a $20 discount on purchases of $100 or more. Another popular method is to provide free delivery with specified purchase minimums.
17. Present Coupons at Checkout
Giving consumers coupons at checkout is one approach to encourage repeat purchases. It aids in providing clients with a cause to return, generally within a short period of time. For example, big retailer Kohl’s is known for employing this coupon advertising technique, even branding its coupons as “Kohl’s Cash” at checkout. What’s cool about it is that it keeps people coming back to the business, which naturally increases sales.
Another option is to use the automated coupon devices that are often seen at grocery checkouts. This is known as a catalina, and it produces coupons on receipt-like paper at the register after a transaction.
18. Attach coupons to in-store products
You may attach coupons to your items if you’re selling them via a third-party distributor. Hang tag coupons, for example, are typically seen on the neck of a wine bottle. Giving consumers a discount right away might assist them make a purchase choice and offer them a cause to prefer your brand over another. Stickers may be used in the same manner to draw attention to deals and influence people’s purchasing decisions.
19. RetailMeNot allows you to share coupon codes with your friends and family.
RetailMeNot is a massive online discount site. RetailMeNot, unlike the other websites we’ve mentioned so far, isn’t commonly utilized for local searches. Instead, it’s utilized to disseminate promo codes by retail chains and websites (both large and small). Users may immediately upload promo coupons to RetailMeNot, which is a nice feature. While the majority of visitors come to the site in search of a discount for a particular company, it’s another option to boost your prospective exposure.
20. Use In-Store Coupon Machines to Get People’s Attention
Blinkies, also known as SmartSource Coupon Machines, are coupons that come in little black boxes with a flashing red light on the shelf on the product’s front side. Blinkies are used to promote a new product, encourage customers to choose one brand over another, or enhance impulsive purchases.
21. Use BOGO offers to give your customers more.
Coupons do not have to be confined to a certain percentage off. Offering a buy one, get one free (or BOGO) coupon is a more successful discount approach for certain firms. BOGO may not only be more appealing to your target audience, but it may also be more cost-effective for your company. In certain cases, it may assist your consumers bring you new customers—especially in the food service industry—in addition to just obtaining two for the price of one.
22. Use Email Marketing to Promote Your Coupon
Email marketing is one of the most common strategies to implement a discount ad campaign. It provides you with a purpose to send email to your contact list while also providing them with a reason to open it. People are glad to see your company’s name appear in their email, which helps to build a favorable brand image and keep your company front of mind. Simply put your offer in the subject line of your email to let readers know that it is valuable to them.
23. Create special offers for social media followers that are tailored to their interests.
According to a research, 70% of individuals said they follow a company on social media to obtain special deals and promotions. This implies that discounts encourage people to follow you, and your followers, in turn, demand coupons. Make sure you not only utilize social media to market your deal, but also to provide unique coupons to your followers.
24. Use Groupon as a Form of Alternative Financing
Okay, we realize we’ve previously discussed Groupon in this article. However, we neglected to add that Groupon is often used by local and service-based enterprises as a capital acquisition or alternative financing approach. This is due to the fact that Groupon differs from coupons in that it is organized more similarly to gift cards. People, in other words, pay in advance for services they have not yet used.
In exchange, a company, such as a medical spa, can offer a Groupon in order to raise the funds necessary to buy new equipment. It might also be used by an auto body company to get the funds required to acquire new tools or equipment.
25. Construct a Verbal Coupon That Functions Like a Secret Handshake
Not all coupons must be clipped from the newspaper or printed from the internet. If your company has a physical location where clients come to you in person, you may attempt a verbal coupon that functions like a secret handshake.
For example, a local restaurant has a verbal coupon aimed at locals, so when customers come in, those in the know ask for the special price that isn’t on the menu or are aware of the two-for-one drink special on Thursdays. It works in the same way as a regular coupon in that it sweetens the offer while also developing loyal clients who return.
26. Use Geotargeting to Reach Customers in Your Area
Offer geotargeted discount advertisements to reach customers while they’re in your neighborhood. You can contact your target audience depending on their location, due to technology. For example, a florist may run an ad days before Mother’s Day to remind people to bring their mothers a card and flowers, and that if they purchase by a specific date, they would get a discount. Check out GroundTruth if you want to geotarget discounts.
27. Provide coupons for referrals to loyal customers.
Offer your satisfied clients discounts in exchange for introducing people to your company. If you’re seeking to utilize your network of satisfied customers and earn some word-of-mouth marketing, consider giving discounts in exchange for referrals, similar to how you may provide coupons for reviews. It will assist incentivise individuals to spread the news about your brand on your behalf, similar to affiliate marketing.
Conclusion
Coupons are a great way for small company owners to increase sales. You may use a variety of channels and strategies to assist you succeed with your coupon marketing campaign. You’ll be in a better position to meet your sales targets if you follow the advice above. Do you have any other coupon marketing ideas? Please share them in the comments!
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