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Real estate is one of the most popular topics on social media. While it’s not practical for everyone to become a full-time real estate agent, people are always looking for ways to cut down on their expenses and find the best deals. Here we’ll go over some hashtags you should be using when posting on Instagram or Facebook about your favorite properties.
Real estate hashtags are searchable terms preceded by a “#” that is used to organize real estate-related information on social media. On each platform, users may locate this material by searching for appropriate hashtags. We’ve compiled a list of 35 best real estate hashtags for agents trying to increase followers, organized by subject.
Real Estate Hashtags in Niche Markets
Getting the attention of a niche market may be difficult since you need to know all there is to know about the demography and the place. Furthermore, since the real estate industry is often significantly smaller, your hashtags for real estate should include words and phrases that are easily identifiable as belonging to your sector.
Here are some of the top real estate specialty marketing hashtags to help you grow your following:
1. ‘Your Desired Location’
Try to be as unique and local as possible when engaging with individuals who live or wish to reside in your target community. Use hashtags like #BoulderBaseball or #GoldenStateSaturday if your area has a moniker that only locals know. The goal is to demonstrate that you know your area and are actively interested in it.
2. #’Location+Home Style You’re Listing’
Using a hashtag to draw attention to your property might work wonders if it is the correct kind of house for your neighborhood. If you’re selling a brownstone in Brooklyn, for example, you may use the hashtag #BrooklynBrownstone. #MalibuBeachfront is a wonderful hashtag to use if you’re selling a beachfront house in Malibu.
3. ‘A Fantastic Nearby Attraction’
Using a hashtag for a nearby location is another wonderful method to get local attention for your listing. If your property is near Lake George, for example, including the hashtag #LakeGeorge in your tweets or Instagram photos will attract those who are interested in Lake George. They may not be ready to relocate just yet, but this will stimulate their interest—and they’ll most likely tell others who are interested in the same attraction.
4. ‘The Name of Your Brokerage’
While utilizing the franchise’s hashtag may cause your tweet to be lost among the millions, mentioning your brokerage or team name might help you grow your brand. If you work for a national franchise, such as Keller Williams, local hashtags for the company, such as #KellerWilliamsNYC or #KWNYC, are common. If there are numerous agents using the hashtag, it may also be a fun way to see what they’re up to.
5. The Local School District
Using the name of the school district as a hashtag for your property is a terrific idea if your listing is in a sought-after school district. This way, parents looking for school districts could see your ad.
Sales & Marketing-specific Real Estate Hashtags
Real estate hashtags for sales highlight agents’ recent sales actions and successes. These include hashtags like #justlisted, a mid-sales funnel point like #openhouse, and the success of a sale like #justsold, and they cover everything from listing a new house to completing a purchase. These real estate hashtags are used to highlight the agent’s achievement and expertise.
Here are some real estate agent hashtags that may be used to attract prospective buyers and sellers:
6. #RecentlyListed
This hashtag should be used whenever you get a new listing. While not everyone searches for the #justlisted real estate hashtag, using it in your article adds to the excitement. Everyone enjoys looking at the most recent and best listings on the market.
7. #JustSold
Show off your newly sold listings with this hashtag and a fantastic graphic. Although using the hashtag #JustSold may seem to be boasting, it does provide your followers with information about the region and frequency of your sales. Postcards announcing your successful sales are another wonderful approach to reaching out to local folks.
8. #DreamHome #DreamHome #DreamHome #Dream
#DreamHome is a fantastic technique to persuade your viewers to imagine themselves living in your offering. While this is a fantastic real estate hashtag to utilize, it must be used correctly. #DreamHome is appropriate for a lovely property with mountain vistas, but not so much for a 1,500-square-foot demolition adjacent to train tracks.
9. #OpenHouse
To advertise their open homes, agents could utilize the hashtag #OpenHouse. Make sure you utilize it throughout your open house, including the days leading up to and during the event. Using hashtags like #dontforget, #limitedspace, #specialinvite, and #RSVP to promote your forthcoming open houses might help you get more people to turn up.
10. #Location
When you have a property in a genuinely wonderful location but it isn’t the nicest home in the world, this might be a brilliant hashtag to use. Use your location to emphasize why a buyer should look at this property.
11. #FSBO
The hashtag #FSBO (for sale by owner) is used to attract individuals who wish to purchase a property or sell their home themselves. Coming from an agent, this hashtag could be a bit misleading, but you could use it in an advice piece outlining why homeowners shouldn’t attempt to sell their properties without the help of an agency.
12. #CMAFree
#freeCMA may be used with postings that give a competitive marketing study of a region to assist sellers appropriately price their house, and is often used alongside the hashtag #FSBO. A #freeCMA hashtag attracts sellers who will need an agent soon and establishes your knowledge of the real estate market.
13. #MillionDollarListing
This hashtag has become associated with luxurious mansions, because of the popularity of a big network television show. You’ll receive lots of traffic from daydreamers and window shoppers, even if it’s not as targeted as local hashtags. While they may be a long way from your target demographic, gaining additional real estate enthusiasts as followers increases brand exposure.
14. #Investment
Using the hashtag #Investment to emphasize how good of a bargain your listing is might be a creative approach to draw attention to how good of a deal it is. Using this hashtag for listings in popular areas might remind consumers of the increasing market and the possibility for profit if and when they sell in the future, even if your house is relatively costly.
15. #CashCow
This hashtag is mostly used by real estate professionals that work with multifamily or investment properties. Using the hashtag #CashCow informs prospective buyers how much money they may make from your offering. You might also use hashtags such as #GreatCapRate or #Turkey.
16. #FixandFlip
REO (real estate owned) agents should use the hashtag #FixandFlip. Using a hashtag like #FixandFlip to attract customers eager to remodel and resell houses can assist. This is appropriate for guidance pieces, infographics, and classifieds.
17. #HomeForSale
While #HomeForSale may seem to be a no-brainer hashtag for agents, many agents overlook the obvious hashtags while looking for what is trending or what will convert the most followers to leads. The hashtag #HomeForSale plainly indicates that you are taking appointments to show a property to potential buyers.
18. ‘Complimenting Your Clients’
If you have a fantastic customer who gave you a nice reference or purchased you a cool closing present, Twitter or Instagram may be excellent locations to thank them while also promoting your brand. You may use a hashtag like #Blessed or #BestClientEver to upload a photo of the wonderful present they gave you. Use hashtags in a witty and innovative way, but most importantly, be honest.
19. #HouseHunting
If you’re seeking buyer leads, including the hashtag #HouseHunting in your postings regarding home buying guidance might be really beneficial. Remember to only include practical advice and empathy—not a pitch—when producing or publishing material under this hashtag.
Real Estate Hashtags for Specific Property Features
Property feature-specific hashtags for real estate draw attention to details regarding the interior and exterior of different homes. Use these hashtags to boost exposure and express the lifestyle associated with each property to attract buyers who are looking for unique qualities in the home, the area, or the region.
Here are the top real estate hashtags for property features:
20. #CurbAppeal
#CurbAppeal is a wonderful hashtag to use with your curb appeal suggestions and ideas, or even listings that show before and after photographs where you helped a seller improve curb appeal.
21. #OldHouseCharm
#OldHouseCharm is a terrific way to highlight vintage features in your listings. This hashtag is often accompanied by professional photographs, so make sure you’re promoting your listing’s gorgeous vintage characteristics (doorknobs, inlaid floors, and plasterwork, for example). Learn how to take outstanding real estate photos and how to make your images stand out.
22. #HomeSweetHome
#HomeSweetHome, like #DreamHome, helps your viewers picture your listing as a home instead of an empty property to buy. While the difference may seem insignificant, good marketing requires your audience to be emotionally involved in your listing. Remember that buying a home is an emotional decision first, followed by a rational decision.
23. #CountryLife
This is an excellent choice for rural houses, holiday homes, and even landholdings. It serves to remind your audience of the many advantages of living in the country. You’ll find a lot of daydreamers, but you’ll also find city dwellers who are eager to go to the countryside.
24. #OceanView
Using a hashtag like #OceanView or #RiverView if your item has a fantastic view of the ocean should be a no-brainer. This hashtag encourages consumers looking for an ocean view to look at your offering.
25. #CloseToTheBeach
#CloseToTheBeach is a wonderful hashtag to utilize to attract buyers in popular coastal areas for houses, second homes, or investment rentals. This hashtag informs potential buyers that the home is close to—or perhaps on—the beach.
26. #NewHome
The #NewHome hashtag distinguishes new construction from the rest. The #NewHome hashtag is a signal that new construction houses are available in the market for first-time buyers looking for a beginning home. Because new construction sometimes includes mid- and lower-priced complexes, this hashtag appeals to customers who want to acquire a new home but are limited by their budget.
27. #Condo
The #condo hashtag for real estate is a must for agents who represent condominium sales because it shows interested buyers that you are a good choice. Condominiums are a niche market that attracts both second-home and upscale primary home buyers. Using the #condo hashtag to distribute information and listings can lead to the right urbanite leads.
28. #Downtown
For a specific sort of buyer who wants to be near local shops, nightlife, and public transit, being in the downtown area is a plus. The #downtown hashtag may be used by agents to give information about local companies, discuss the area, or create a feeling of living inside the city borders.
29. #HousePortrait
You should absolutely utilize the #HousePortrait hashtag if you have a property with an Instagram-worthy exterior. This is a hashtag that people use when they publish pictures of beautiful houses’ exteriors. While many of these properties are pricey, others just have a particular allure. This hashtag is ideal for houses built in the Victorian or other historical eras.
Hashtags that are unique to each agent
The sorts of services and expertise that a buyer or seller may anticipate from you as a real estate professional are identified by real estate agent hashtags. These real estate hashtags may help you distinguish out in your sector, from individual agent credentials to broker and association connections.
Here are the best Hashtags that are unique to each agent for real estate agents:
30. #RealEstate
Most agents and brokers use the hashtag #realestate to describe their sector. While real estate is a broad phrase that encompasses both commercial and residential properties, most brokers will need to localize this worldwide hashtag in order to get momentum and attract followers.
31. #RealEstateAgent
A Realtor is an agent who is a member of the National Association of Realtors, as opposed to a real estate agent. The National Association of Realtors (NAR) provides a number of certificates and distinctions. As a result, only members of the NAR should use the #Realtor hashtag.
32. #NAR
The National Association of Realtors’ weight and power are behind this real estate hashtag. You are a Realtor in good standing if you are a member of the #NAR. Because the NAR is particularly protective of its identity and brand online, only use this identification if you are a member.
33. #RealE
A real estate agent is a broad phrase that refers to anybody who has completed their state’s license test and is legally permitted to purchase and sell real estate. Many agents avoid using the #realestateagent hashtag because they feel their material already communicates what they do; nonetheless, this hashtag is critical for individuals looking for agents on social media sites.
34. #Broker
Another generic term for someone who has passed their broker licensure test and is legally permitted to start a real estate agency with agents who sell property is the broker. If your social media account represents numerous agents or your company is part of a franchise, it’s critical to utilize the #broker hashtag. Buyers and sellers can comprehend your relationship to your postings by using the #broker hashtag.
35. #RealEstateExperts
The hashtag #realestateexperts may signify a variety of things, including agents and brokers who specialize in a certain sort of real estate transaction. This hashtag is used by certain agencies to set themselves apart from their competition. Others, such as real estate coaches and trainers, promote themselves as #realestateexperts.
How Do Hashtags In Real Estate Work?
Property and housing sales-related terms followed by a “#” are known as real estate hashtags. They’re extensively utilized in social media to help categorize material as real estate-related. Anyone interested in real estate may use hashtags such as #realestate or #justsold to find relevant postings from agents and brokers on social media networks. These hashtags assist social media networks in categorizing posts so that users get the most relevant content.
The procedure for generating social media material using hashtags varies depending on the platform, but it usually involves writing or uploading text and photos, as well as the option to put hashtags in the content or as part of a description. Hashtags may be added directly to posts on platforms like Facebook and Twitter, but Instagram requires you to include them in the caption of the picture or video you’re publishing.
When your hashtagged material is published, a user may locate it by searching for the hashtag you used in your post. These include worldwide and topic-oriented hashtags like #summerstyle, as well as location-specific or local hashtags like #NYCsummerfun.
Agents profit from utilizing topic-based and location-based hashtags in their social media postings since it allows them to target prospective followers and leads who are interested in real estate. Once a hashtag has been used to locate an agent or broker, their appealing postings may be used to direct social media users to a website or landing page where email addresses and lead information can be collected.
7 Real Estate Hashtag Marketing Tools & Resources
Agents may utilize hashtag marketing tools to uncover hot hashtags to develop their following and generate leads, but not all tools are made equal. That’s why we’ve compiled a list of the seven greatest tools for saving time and money on social media and hashtag campaigns.
Here are seven useful tools and resources to help you with your digital marketing:
1. CityBlast
CityBlast is a social media network for real estate that identifies and uploads real estate material to your Facebook and Twitter feeds automatically. Even if you have a high number of social media followers, unless you regularly provide compelling material, they will not convert into leads. Build trust and authority with postings that demonstrate you’re aware of market trends in your area.
2. Hibu
It’s one thing to come up with amazing, targeted real estate hashtags. Managing your hashtag-based social media efforts is a whole other endeavor. Hibu is a digital marketing tool that can help you build, manage, and track Facebook, Twitter, and Instagram campaigns to get you in front of more people.
3. BombBomb
On social media, videos are an excellent method to connect with prospects. However, filming and publishing movies require a significant amount of time, money, and technological expertise. BombBomb is a video marketing platform that allows you to quickly make professional movies, embed them in social network postings, and measure how many people have seen them. You may also include videos in your emails to make them stand out in an inbox full of messages.
4. BoxBrownie
You’ll need outstanding, high-quality images of your homes if you want to attract home buyers on social media. BoxBrownie.com is a low-cost business that provides virtual real estate staging, professional picture enhancement, and full editing services in a timely manner.
5. Fiverr
Fiverr is an online marketplace where freelancers may provide services in graphic design, planning, posting, and response management, among other areas of social media marketing. On Fiverr, real estate agents may engage social media marketing specialists for as low as $5 per assignment.
6. All-Hashtag
If you’re not sure what real estate hashtag to use while publishing on social media, All-Hashtag is a free and simple tool to utilize. For example, if you’re publishing a well-staged photo and want to discover hashtags related to home décor, input “homedecor” (no spaces), toggle on the “top” option to produce top hashtags, and watch the generator operate.
7. RiteTag
RiteTag is a service that allows you to search any topic and receive information on what related hashtags are currently trending. While there is a free version, RiteTag also provides a commercial service that includes Pinterest-specific hashtag information for $49 per year.
9 Pro Tips for a Successful Real Estate Hashtag
Finding and utilizing the proper hashtags to engage readers and generate leads is one of the most difficult aspects of effectively building a social media following; it may be difficult to discover the perfect combination of global, niche, and local hashtags to engage readers and generate leads. In light of this, we asked nine social media professionals for their best hashtag suggestions for Facebook, Instagram, Pinterest, and Twitter.
Here are the top nine techniques for effectively utilizing real estate hashtags:
1. Target Location & Audience-specific Hashtags
Nadia Anac, J.D., Keller Williams Tampa Central, Realtor
I reside near a military facility and utilize hashtags that include the name and location of the installation. To target my target demographic, I also utilize hashtags that are more “military” oriented, such as #PCSing, #VALoans, and #militarylife.
2. Use Hashtags to Label Your Photos
RentLingo’s SEO Manager, Adam Busch
To boost the number of people who follow us on social media, we often share attractive photographs of apartments from both the inside and outside, along with the aesthetic category that the apartment belongs to. #midcenturymodern, #farmhouse, #rustic, and #industrial are just a few examples.
3. Use National Hashtags in a Localized Way
Alistair Dodds, Marketing Director & Co-founder, Ever Increasing Circles Ltd
Find hashtags that perform well across the board and localize them by adding your city’s initials to the beginning. #Realestate, #Homeforsale, and #Realty are some of the most popular national agent hashtags. Adapt them to appeal to individuals in the cities you serve. For example, #NYCRealestate, #NYCHomeforsale, and #NYCRealty will be used in New York.
4. On Facebook, only use one hashtag per post.
Bespoke Digital Solutions President Mary Clare Bland
On Facebook, use hashtags sparingly. When it comes to hashtags, their algorithms are significantly simpler than Twitter’s. According to research, using only one hashtag on Facebook results in the highest level of interaction.
5. Put Your Hashtags to the Test
Real Estate Comps Today co-founder Lori Greene
When you first start using hashtags, do some research online for hashtags that are relevant to your niche and then experiment with them to see which ones generate the most interaction, followers, likes, and traffic. During the tests, be patient. It will be worthwhile since a hashtag that works for someone else could not work for you. You won’t know unless you experiment with other hashtags.
6. Include Hashtags That Aren’t Currently Trending
Ampfluence’s CEO, Charlie Patel
Incorporate hashtags into your content strategy that aren’t too competitive (too many search results). Make use of all of Instagram’s hashtag options, which are limited to 30. The more you utilize it, the more possibilities you will find.
7. Use a Variety of Hashtags
Renée Kuperman, Realtor, Best Homes Miami Beach & Renée Chats
Never use the same hashtags more than once. It’s a quick and straightforward method to get your account suspended or deleted. I recommend making five different hashtag groupings that you may switch out.
8. Use Pinterest’s search function to look for hashtags.
The Close’s Lily Stern is a social media specialist.
Type the content of your Pinterest pin into the search field to locate the correct hashtags. Little boxes appear underneath the search field, indicating popular searches for the phrase you selected as well as particular hashtags to use for your pin. If you have a pin of your listing, key in “homes for sale” and “in Texas” will show in one of the boxes. Scroll through the boxes until you come across anything that is related to your pin. Once you do, click on it, and you’ll be transported to a page with additional boxed ideas. When you click on “in Texas,” a box called “Victorian” appears. You now have a better understanding of what folks searching for houses in Texas are looking for.
9. When it comes to Twitter hashtags, don’t be too specific.
Blanca Valbuena, Social Media Expert & Co-founder, Socialdraft
Remember that when utilizing real estate hashtags on Twitter, you want your hashtag to be something that people would lookup. While #BayAreaHomes is a much more helpful hashtag than #CaliforniaHomes, #ElmStreetRanch is probably far too precise to be effective.
Bottom Line
The best real estate hashtags might help you get a lot of attention on social media. Agents may position themselves in front of an audience of people who are already interested in what they have to offer by matching the correct real estate hashtags with the platform they are using. As a consequence, more leads are generated.
