41 Best Real Estate Software & Tools for Top Agents in 2021

The real estate industry has been disrupted recently as more and more people are able to realize their dreams of homeownership. As the field undergoes a radical shift, some traditional tools will fall out of favor while new ones rise in popularity. Looking at what top agents expect for 2020 and 2021 can give aspiring practitioners an idea of which software is most likely to succeed.

Real estate software is a real estate agent’s hidden weapon for achieving a successful and wealthy profession. Everything from lead generation to video editing, expenditure monitoring, and open house management software may be made easier with the correct real estate tools. We sifted through a plethora of options to find the 41 best real estate software and tools to help you improve marketing efforts, streamline transaction administration, and increase profits.

Lead Generation & Nurturing Software

1. Zillow

• Pricing: $20 to $60 per lead, based on sales, competition, and ad expenditure per ZIP code.

Feature of Zillow Premier Agent (screenshot)

Zillow Premier Agent is a powerful real estate agent program that makes use of Zillow’s 160 million monthly visitors. You may submit new listings and “claim” properties that have been submitted to Zillow from your multiple listing service as part of Zillow’s free services (MLS). This displays your contact information in the upper-right corner of the listings page, along with the contact information of up to three other buyer’s agents.

As a Zillow Premier Agent, however, your name will only display on your listings. You have a significantly better chance of getting a buyer’s inquiry and collecting the full commission if they see your listing on Zillow or Trulia. Zillow Premier Agents may also promote on other agents’ listings for a fee, pick which ZIP codes they wish to advertise in, and establish their own budget.

2. RealScout

• Monthly fees are $39 per agent and $499 for a brokerage bundle.

RealScout dashboard screenshot

RealScout is a lead nurturing solution that searches your MLS for new properties that fit your customers’ criteria and sends them the listings automatically. Property listings are sorted based on 400 factors, including beachfront location, high ceilings, and the number of bedrooms. The best part is that emails seem to be sent straight from you. RealScout may help you build your company by improving the amount and velocity of offers if you have a lot of leads to nurture.

A branded house search site with correct MLS data, unlimited clients, team functionality with lead sharing, and other real estate lead creation capabilities are included in RealScout’s solution for agents and teams. A broker dashboard, agent management and user statistics, and lead distribution tools are all included in the brokerage package.

3. CINC

• Individual agents will pay between $600 and $1,200 per month to get started, while big teams will pay about $1,500 per month; lead generation will cost an extra $500 per month.

When a prospect requests additional information about a property or your services, they anticipate a response right away, which isn’t always attainable. Try CINC, a comprehensive, feature-rich real estate platform that keeps you connected to your customers from beginning to end so you don’t miss a sale.

By developing an IDX website and automating the lead nurturing process from a single platform, CINC will assist you in generating and engaging new leads. The established procedure at CINC assists you in capturing leads, identifying quality leads, and closing agreements quicker, allowing you to maximize your return on investment (ROI).

4. Real Geeks

• Pricing: $249 per month + $350 for one to two agents’ onboarding, with extra agents costing $25 each; $550 per month for ad expenditure to handle pay-per-click (PPC) ad accounts and $50 per month to produce seller leads.

Real Geeks website and Facebook content screenshots

Real Geeks and other customer relationship management (CRM) solutions are essential for tracking and organizing leads, as well as optimizing every email and follow-up contact. Choose a CRM that allows you to effectively communicate with customers, visualize their path through the sales process, and reminds you to follow up on each step along the way.

Using automated tools like text messaging and email drip campaigns, you can remain in touch with your contacts and keep them engaged with your content. Also, to supply your customers with up-to-date market trends and information, invest in market studies and house valuation tools.

5. Structurely

• Pricing: Starting at $299 per month, with tailored options for big teams available.

Structurely webpage screenshot

Structurely is a real estate software company that employs artificial intelligence (AI) to qualify leads through text and email using a proprietary chatbot. When a lead contacts you through a website, live chat, or Facebook, you will get a message from them within one minute. When appropriate, the chatbot will ask qualifying questions and offer to book an appointment with an agent.

Agents that prefer a more hands-on approach may interrupt the chatbot at any stage and take control of the discussion, or they can let it finish the qualifying and schedule a meeting. Agents may also use Structurely’s mobile app to remain on top of lead creation while they’re not in the office.

6. Revaluate

• $139 a month for 2,000 contacts; bespoke options are also available.

Revaluate uses predictive analytics and artificial intelligence algorithms to assist agents and brokers produce seller leads. While it may seem complex, this user-friendly program merely identifies homeowners who are likely to relocate in the next three to six months based on consumer, demographic, and social media data.

If you want to acquire fewer leads and save time and energy by raising the success rate of cold-calling prospective sales, Revaluate is a good place to start. CRM integration will also help you get more done in a shorter amount of time.

7. REIPro

• Pricing: A single plan costs $97 per month, a group plan costs $129 per month for up to five users, and a team plan costs $197 per month for up to ten users; quarterly and annual pricing is also available.

REIPro dashboard screenshot

REIPro, unlike the other real estate agent software on our list, is intended particularly to help real estate investors. It not only has CRM and lead-generating tools for tracking intriguing properties, but it also includes pertinent comps and workflow management so you can keep track of every step of the process. They also provide unrestricted access to all of their marketing materials at no extra charge.

8. REDX

• For $59.99 a month, you can have access to all expired listings.

Auto-dialing performance of REDX

REDX is a prospecting and lead nurturing tool that distinguishes itself from other real estate lead-generating firms by detecting specialist leads such as for sale by owner (FSBO) listings that have been on the market for a long time and expired listings. The Storm Dialer tool, which can be set up to dial numbers automatically while bringing up essential information on your screen, may then be used once it has assisted you in creating lists of possible prospects.

When no one responds, the program may potentially leave a prerecorded voicemail. Although REDX isn’t free, it provides an instant return on investment.

9. Follow Up Boss

• Pricing: Depending on the functionality required, prices range from $69 to $1,000 per month per user.

How do you maintain track of communication and manage each individual when you’re posting on different sites and getting leads from all over? Follow Up Boss (FUB), a CRM and lead nurturing tool, might be the answer. FUB will concentrate your leads and allow you to categorize them into “Smart Lists” so you can distinguish where your leads come from and how often you should contact them. The analytics will provide data so you can keep track of your ROI and decide where to spend your marketing and advertising dollars.

You can make calls, take notes, and send messages and emails from your phone using a free app that works in tandem with the online version. All of your customers will be engaged with you and their real estate transactions as a result of the notifications.

Website Builders & Marketing Tools

10. Zurple

• Pricing: Each feature costs $99 per month.

Zurple IDX webpage screenshot

Zurple makes lead generation easier by delivering IDX websites that are ready to go. Zurple also keeps track of their surfing habits and learns about their user profiles. Zurple can specifically assist with issues such as “What is their budget?” What are the kinds of properties they’re searching for? “What amenities do they require?” and record the information in your CRM. Zurple then sends leads automatic emails depending on their preferences.

If a visitor called Suzi visits your website and spends some time looking at houses, the system may send her an email that says, “Hi Suzi, I know you’re searching for a home larger than 1,500 square feet and like 924 5th Street.” Is that something you’d want to see in person?” When her browser activity surges, she may be notified of new postings that fit her criteria or invited to set up a meeting.

11. Placester

• Starter plans are $80 per month for National Association of Realtors (NAR) members, advanced plans are $150 per month, and office builder plans are $200 per month.

Placester IDX webpage screenshot

You could love tinkering with coding to attempt to combine a CRM with a WordPress theme late at night. However, for most busy agents, a turnkey solution such as Placester means less worry and more time to produce and nurture leads. After all, every minute you spend fiddling with your IDX website is a minute you’re not paying attention to your customers and leads.

Placester offers a professional website with IDX connectivity, a built-in CRM, a design library, page templates, and drip email marketing. You may attempt to obtain all of these components from different places, but the price will be much greater.

12. Parkbench

• Pricing: Prices vary per area, but typically range from $3,000 to $12,000 per year.

Parkbench is a geocentric platform that uses hyper-local web material to assist real estate salespeople to become neighborhood experts. The platform distributes local news, events, discounts, and other online content to real estate agents and brokers in order to attract prospective customers. Agents are then in charge of collaborating with other local company owners to develop interviews, which are then put on the Parkbench site in their area. This is a fantastic approach for agents to create traffic in their niche markets.

13. Matterport

• Pricing: Starts at $9 per month for a beginning plan and goes up to $309 per month for a business plan; there is also a free plan with restricted capabilities.

3D floor layout experience using Matterport

If you want to offer your customers a sense of the space inside a listing, Matterport’s immersive 3D digital tours are the way to go. You may link rooms to create an interactive floor plan that your customers can wander around in and picture as their new home by capturing each place. You may record each space using an iPhone, iPad, 3D camera, or 360 camera to help you grow your company.

This not only makes it a wonderful marketing tool, but it may also assist increase the quality of leads who go on to arrange a showing, saving you and your clients time and frustration.

14. Loomly

• Pricing ranges from $25 per month for two users to $249 per month for 26 users on the Premium plan.

Loomly features at a glance (screenshot)

Loomly is a marketing integration solution that enables agents to arrange campaigns across a variety of platforms, including Instagram, Facebook, Pinterest, YouTube, LinkedIn, and others. With the aid of calendar alerts, you’ll be able to maximize your social media presence via visual planning and scheduling.

Although the site was not created with agents in mind, it does enable you to create and schedule photo-centric articles for listings, manage your assets in one location, and communicate with your audience. It also gives metrics to help you determine your success and ROI (ROI).

15. magicplan

• Pricing: There is a free edition as well as a $9.99 per feature, per month option.

a layout example from magicplan

Magicplan is a fantastic tool for real estate agents to use to make floor plans for their properties. It was originally created for contractors. You may generate and email floor plans to your customers using just your phone to help them picture the place they’re considering buying or renting. Including a floor plan with a listing might assist to increase client interest and engagement.

MLS Search & Listing Tools

16. Display IDX

• The Essentials package costs $59.95, while the Premium plan costs $99.95.

IDX dashboard screenshot

Showcase IDX is one of the few IDX plugins that not only make IDX listings and searches simple to incorporate into your website, but also look excellent while doing so. Showcase IDX listings may be dropped immediately into your site using configurable drop-in widgets, so you don’t have to learn to code or give over your site to a freelance programmer.

They also include all of the most up-to-date IDX features, such as Google Maps view, polygon map search, customizable lead capture choices, and listing storing.

17. Apartments.com

• Pricing: Certain property kinds are free to list; feature plans range from $300 to $3000 per month.

Apartments.com Interface

Apartments.com is an excellent place to post your rental units on the MLS in your area. Apartments.com may be your one-stop-shop for keeping both you and your landlord satisfied if you represent listings. You’ll get alerted when new leads arrive, allowing you to immediately contact prospective customers. You may use the website’s screening tools to see whether your customers are well-qualified based on their credit scores and background checks. Clients may also submit applications and make payments via their website, which saves you time and money.

If you want to upgrade, talk to an Apartments.com representative about premium options that include a picture and video packages and showcase your listings.

18. Smarter Agent Mobile

• The app costs $49 per month plus a $50 one-time setup charge.

As agents, we are frequently on our phones, thus applications for Android and iOS that may assist us with our business are essential. For a reasonable monthly charge, Smarter Agent Mobile provides brokerages with rock-solid, predesigned real estate applications that can be personalized with your logo, agents, and listings. Your customers and prospective clients may use your app to search the MLS for live and recently sold properties. All leads generated by the IDX-enabled Smarter Agent app go directly to your agents.

19. Zumper

• The first five listings are free; after that, each ad costs $20.

Zumper dashboard screenshot

Zumper is a rental agency platform that displays your properties on a visually appealing, easy-to-search website. Zumper not only combines the best of PadMapper, Trulia, and a half-dozen other rental apps into one, but it also runs Experian credit checks and rental applications for your potential renters.

You may also opt to advertise on Zumper to get the most exposure. You may use advertisements to make virtual tours, apply filters, and gain prominent spots. Zumper is one of the most useful real estate software programs for landlords.

20. RealtyMX

• Pricing: Starts at $99 per month for a single-user subscription, with a customized broker or corporate options available.

A view of the RealtyMX dashboard.

RealtyMX is a complete listing database solution for brokerages. It is an enterprise-class listing management system. RealtyMX is a platform for New York City-based brokerages that supports MANAR, RLS, IDX, and VOW.

The system can also syndicate listings and has CRM and document management features built-in. Best of all, this real estate agent software allows agents, teams, and brokerages to create beautiful personalized websites.

Open House & Showing Management Software

21. Spacio

• Pricing: Three options are available for agents, teams, and brokerages, with prices ranging from $25 to $145 each month.

Spacio dashboard screenshot

With its feature-rich, paperless open house software, Spacio can help take the “pen” out of your next open house. Agents may use the software to create digital sign-in sheets that connect to popular real estate CRMs like BoomTown, Top Producer, and others. These real estate solutions may also be coupled with marketing software and listing platforms, allowing you to simply send customers and prospects relevant, informative open house information.

Spacio can help you make marketing and ad spend choices based on real homebuyer data, in addition to removing smudged sign-in sheets and tiresome data input.

22. ShowingTime

• The phone app is free, but MLS pricing varies.

It might be tough for agents to keep track of contacts, lockbox codes, and notes when organizing a showing or an open house. For each property, ShowingTime combines and automates showing schedules, buyer agent comments, notes, photos, and videos.

Supra eKEY and Sentrilock lockbox software are integrated within the platform. Furthermore, having all listing data in one location saves time and effort when creating reports for sellers.

23. Rently

• For each device, the cost is $30 per month.

Rently’s dashboard and app are seen in this screenshot.

Rently is real estate agent software that allows you to display rental homes without the need for an agent. Potential tenants may view homes and flats on their own time, saving everyone time and hassle. To put Rently’s self-showing software to work for your team, choose between a normal lockbox or Rently Blue (which employs Bluetooth technology).

24. Calendly

• The Basic plan is free, the Premium plan costs $8 per month, and the Pro plan costs $12 per month.

Calendly has a user-friendly UI.

Finding time to plan calls and showings based on availability is always a difficulty for an agent’s calendar, which is continuously rotating. With Calendly, you can mark off hours on your calendar to define when you are available and share that information with customers, who can then plan appointments when it is convenient for them. To make your calendar easier to manage, include your Calendly link in listings, emails, or texts.

Market Reports & Property Valuation Software

25. AreaPulse

• Pricing depends on the number of users and varies from $49 for one user to $499 for 25 users per month.

AreaPulse dashboard screenshot

AreaPulse streamlines the time-consuming operation of compiling market data to distribute to prospects or existing customers. Furthermore, the platform creates and delivers customers very thorough and professional-looking reports. Instead of sending out-of-date Excel files, use AreaPulse to quickly and easily provide visually beautiful and insightful market reports.

If you want to give your consumers professional, easy-to-understand statistics for their house search, AreaPulse is a terrific tool to use.

26. RPR Mobile

Realtors Property Resource Smartphone is a mobile app that provides Realtors with unique access to the Realtors Property Resource property database, which is managed by the National Association of Realtors (NAR). Agents may access school attendance zones, flood maps, demographics, and other information via the site. This makes it the quickest and most convenient method to seek property and area information while on the road, as well as send customized property reports to buyers and sellers. RPR also allows you to build “mini-reports” that you may send to fresh leads.

27. Cloud CMA

• Pricing: $45 a month, per feature

Cloud CMA is real estate software that generates a sleek, professional-looking comparative market analysis (CMA) that you can email to your customers. Advanced capabilities such as client listing notifications and lead engagement tools are included in the platform. Best of all, you can customize your CMAs by including your headshot and logo.

28. Home Value Leads

• Without a contract, it costs $59.99 each month.

Home Value Leads IDX website screenshot

Home Value Leads provides a customizable home value estimate that you can include on your IDX website or, even better, in Facebook advertisements. The system also includes built-in drip campaigns for lead follow-up and fast lead notification, as well as access to the Real Estate Masterminds Facebook community.

Home Value Leads is available for two weeks free to agents that are interested in utilizing the platform to grow their company.

29. HouseCanary

• The cost of a CMA report is $10.

A screenshot of the HouseCanary dashboard is shown below.

HouseCanary is a comprehensive real estate valuation tool that offers agents value analyses, predictions, risk assessments, and market information. Agents may use the platform to look into housing cycles, demographic trends, and changes, as well as target submarkets that might help them expand their company. Try HouseCanary’s a la carte goods and services for data on 381 metro regions, 18,000 ZIP codes, and 4 million blocks, which cover over 90% of the US market.

Communication & Collaboration Software

30. Homesnap

• Pricing: $399 for the first year (if paid in full) and $599 for subsequent years, or $49.99 per month.

On your smartphone or tablet, download the Homesnap app.

Homesnap is a free client collaboration software that allows agents and brokers to provide a user-friendly home search experience to their customers while also gathering essential client data. With in-app messaging, agents can claim their MLS listing and connect directly with clients about their preferred listings.

You can also claim your Google business page and manage your reviews and online reputation with the premium version, Homesnap Pro. To sell your content, the Pro edition can link with Google, Facebook, Instagram, and Waze.

31. Grasshopper

• Grasshopper costs $26 a month, with other options ranging from $44 to $80.

A screenshot of the Grasshopper dashboard is shown below.

Clients are more likely to remember you if you have a vanity business number—especially if you select a phone number that is memorable or includes a local area code. Grasshopper is a real estate application that allows you to pick between a toll-free vanity number and a local phone number that your customers will recognize.

32. Slack

• Pricing: The standard plan costs $6.67 per person per month, while the Plus plan costs $12.50; enterprise subscriptions are also available.

Slack user dashboard screenshot

It’s critical to keep in touch, whether you work for a major brokerage or manage a small team of agents. This is particularly true when your team members aren’t in the office. Slack allows you to communicate with agents one-on-one, establish channels for specialized subjects, and simply exchange files. You may also have audio and video chats with coworkers without leaving the app from your phone or PC.

33. QuickBooks Self-Employed

• Self-Employed ($7.50/month), Self-Employed Tax Bundle ($12/month), and Self-Employed Live Tax Bundle ($17/month)

App and web-based interface for QuickBooks

Real estate agents, like company owners, must maintain track of their accounts, not only for revenue but for everything else as well. QuickBooks Self-Employed will monitor your taxes, daily costs, transportation, marketing, and advertising, among other things. It may be accessed through a computer or a smartphone app, where you can take images of receipts to submit and classify.

You may also upgrade your subscription to include not just cost tracking but also the ability to pay your quarterly taxes online. As a result, paying Uncle Sam at the end of the year will not be a stressful experience.

34. Everlance

• The basic plan is free, Premium is $5 per month, and Premium Plus is $10 per month.

If you spend a lot of time visiting listings with customers or researching new markets, Everlance is a mileage monitoring program that can help you keep track of your costs, optimize your tax deductions, and keep your agents and brokerage compliant with the IRS.

You may also categorize trips as work or personal, produce PDF or Excel reports, and monitor travels using GPS to keep track of your mileage and costs. Some customers say the software is incredibly user-friendly and makes mileage reporting a breeze.

35. Brokermint

• Pricing: Monthly subscriptions range from $59 to $199, and should be selected depending on the number of users.

Brokermint’s user interface

Brokermint is a web-based real estate brokerage management application that allows you to handle transactions, teams, commissions, and MLS connectivity. The program interacts with QuickBooks and has management tools. In addition, the Enterprise package gives you access to agent onboarding tools, a built-in CRM, and tools for managing numerous offices.

36. Brokerkit

• Call for price information.

Brokerkit’s graphical user interface

Recruiting is an important component of your company whether you run your own brokerage or are wanting to expand your staff. Brokerkit is a platform for hiring and retaining agents that allow brokers to manage referrals, monitor follow-ups, phone prospects, and take call notes. The software has a simple user interface that allows you to keep track of all of your forthcoming recruitment appointments and referrals in one location. You can also use the program to generate automated email and SMS campaigns by integrating it with Google Workspace (previously G Suite).

37. Dotloop

• The Premium version costs $29 per month, however, there is also a free version that permits 10 transactions per month.

Dotloop user dashboard screenshot

Dotloop is an online platform for increasing real estate efficiency and reducing transaction costs. Its form generation, e-signature, and storage features enable users to interact at any step of a transaction. A real-time transaction management system, which includes task templates, automated compliance procedures, and reporting tools, is also included in the platform.

Dotloop has a free version that provides tracking for 10 transactions, task templates, and VIP phone and email help. It also has a paid plan that includes unlimited transactions, task templates, and VIP phone and email support.

38. Zapier

• Paid subscriptions start at $19.99 per month and go up to $599 per month, depending on the number of users and jobs.

Zapier connections on a screenshot

Zapier is a workflow automation tool that allows you to link items that aren’t connected directly. The program isn’t specifically for real estate, but it does allow you to construct “Zaps” that connect your CRM to social networking sites, lead generating forms, email marketing platforms, and other tools to automate activities and processes. Zapier’s free plan allows you to build up to five Zaps at a time.

39. KeyMe

• The software is free; the cost of key cutting varies by area.

KeyMe neatly addresses one of the most inconvenient logistical challenges for listing agents and rental agencies: obtaining duplicate home keys. Instead of borrowing a homeowner’s keys and running to Home Depot to duplicate them, KeyMe allows you to take a photo of the key and have it duplicated at a KeyMe kiosk near you. The greatest thing is that if you misplace a key, all you need is the picture you’ve previously stored in the app to produce a new duplicate. There will be no more lockouts. Ever.

40. Prempoint

• The app is free, however, the price is determined by the number of locks bought.

Prempoint is real estate software that replaces lockboxes and traditional keys with a digital, all-in-one access control solution for agents. With Bluetooth-enabled smartphones, users may unlock a growing range of networked smart locks, as well as download property-specific, shared documents, offer comments, and more.

41. Waze

• The software is completely free to download and use.

Waze app screenshot

Waze isn’t real estate agent software, but it is a fantastic tool for planning several stops. It’s a free program that gives you the most up-to-date traffic information from other Waze users.

It saves you time, and, most importantly, gas money, whether you’re attempting to visit as many sites as possible with clients or for your company. Waze is a must-have app for each real estate agent’s phone.

Conclusion

Whether you operate as an agent, a brokerage, a team, or an investor, real estate software is the greatest method to simplify procedures in your organization. There are solutions that may help you improve the efficiency of operations like lead management, open house scheduling, and more. It’s critical to use the greatest tools in the business and utilize them to improve day-to-day operations if you want to get the most out of this program. In 2021, start utilizing these top 41 real estate tools to have your finest year ever.