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Direct mail is an effective marketing tool for small businesses due to its low cost and high return. Direct marketers can use a variety of direct mail services, but which ones should you choose? This article compares five popular options.
The “best direct mail companies for real estate” is a question that can be answered with the help of research. There are many different options for small businesses to choose from, in order to find the best company for their needs.
From design and printing to mailing lists and delivery, the finest direct mail services offer everything required for direct mail marketing campaigns. It’s not always easy to compare suppliers since some specialize in low-cost printing while others specialize in unique finishes and possibilities. We evaluated the five top providers based on overall value, ease of editing, specialty features, quality, and pricing to help you pick the best one for your next project.
- VistaPrint is the finest direct mail solution for any size company.
- PsPrint is the most cost-effective option for Every Day Direct Mail (EDDM) mailing services.
- Moo: High-end finishing solutions for companies looking for high-end designs and marketing material.
- 48HourPrint: Postcards, brochures, and catalogs come in a variety of sizes.
- Prints Made Overnight: For direct mailing services in a hurry, these super-quick Time-to-markets are ideal.
At a Glance: The Best Direct Mail Services
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*Prices for printing and sending of 4″x6″ full color, 2-sided postcards were compared. **Subject to cut-off time ** * Printing costs are basically combined with postal services.
What if I told you that Although digital marketing receives a lot of attention, direct mail, sometimes known as “snail mail,” is a more successful way to raise brand recognition. Direct mail, for example, is seen by 80% of recipients, while digital advertising are noticed by 50%.
Let’s look at the benefits, drawbacks, and distinguishing characteristics of each of the finest direct mail marketing services for small businesses:
VistaPrint is the best direct mail service overall.
Vistaprint
What We Enjoy
- There are almost 25 distinct sorts of marketing materials available.
- Hundreds of thousands of ready-to-use templates
- Design software is simple to use.
- Services in design
- Purchase of a specific mailing list
- Customer service Extended hours seven days a week
- Prices are reasonable, and special deals are routinely extended.
What Isn’t There
- Unlike PsPrint, which provides the widest range of sent documents, only offers postcard sending services.
Best For
- Postcard direct mail marketing services from start to end
- Whether your company has a small or big mailing list, we can help (minimum 50)
- Businesses who need design assistance may employ VistaPrint’s in-house design team or go via 99designs (owned by VistaPrint)
- An all-in-one solution for printed collateral, branded merchandise, signs and banners, and collateral Services in design
VistaPrint is a well-known online printing service that many businesses use to produce their business cards. VistaPrint is our top option for the finest direct mail marketing service because it provides a reasonable, all-in-one direct mailing solution for business postcards that is simple to use from start to end.
VistaPrint is a one-stop shop for marketing material. You may buy practically every form of printed marketing or branded material on their website, with over two dozen goods (and endless variants) to pick from. This includes branded apparel, bags, pens, and hundreds of other goods, as well as marketing mailers and non-mailer pieces.
In addition, VistaPrint offers in-house Services in design should you need help, and have now folded in services from 99designs, which they purchased in 2020. This means you can source designs from freelance professionals worldwide via VistaPrint’s Services in design.
Unfortunately, VistaPrint’s postcards are the only goods that may be sent directly from the company. Choose PsPrint as an option for sending seven distinct kinds of marketing mailers and providing EDDM services as well as tailored mailing lists.
Start your next postcard mailing with one of VistaPrint’s Hundreds of templates to choose from.
Choose from thousands of premade business postcard templates, use VistaPrint’s in-house Services in design to customize materials with your branding and messaging, or upload your own design. Next, upload your mailing list or buy a targeted mailing list from VistaPrint, which then prints, addresses, stamps, and mails your postcard campaign.
Direct Mail Design Examples from VistaPrint
VistaPrint Pricing for Postcards, Brochures & Catalogs (Booklets)
VistaPrint Design Editor is a program that allows you to design your own
It’s simple to modify your project using VistaPrint’s design editor. You may modify things by selecting them from a list or by clicking on them. You may also enter a URL, and the editor will create a QR code (quick response code) and attach it to your item, providing a smooth approach to direct people to your website, landing page, or special offers.
Customize a template, add your own components, and produce and add QR codes to your marketing postcards with VistaPrint’s design editor.
Expert Recommendation
No matter the size of your business, VistaPrint is the best direct mailing service for your postcard marketing campaigns. It provides everything you need in one place, including mailing lists and Services in design at an affordable price and with discounts on postage. It’s also ideal for designing and printing other materials, brochures, catalogs, business cards, and branded promotional wares.
Visit VistaPrint for more information. for more information.
PsPrint: Cheapest Direct Mail Printing & EDDM Mailing
PsPrint
What We Enjoy
- The widest range of items (7) available for direct mail
- Targeted mailing lists are available.
- Extras are sent to you for free (if they fit in one box)
- Most goods are available in a variety of sizes.
- Pick a time for manufacturing (1 to 5 business days)
What Isn’t There
- Unlike VistaPrint and PsPrint, there are high printing minimums for postcards.
- In comparison to 48HourPrint and VistaPrint, this shipping service is more costly, particularly with quicker production timeframes.
- Simple templates and a limited design platform
Best For
- The most cost-effective direct mail solution that combines printing and EDDM mailing
- Postcards, brochures, greeting cards, booklets, catalogs, Newsletters, and Invitations may all be sent with this full-service direct mailing solution.
- Use EDDM services to send to every address in a city or ZIP code, or upload your mailing list, buy a targeted list from PsPrint, or use EDDM services to send to every address in a city or ZIP code.
- Small companies who need an urgent order may choose a quick Time-to-market.
PsPrint provides direct mail services for seven other sorts of items, making it a suitable option for a small company looking to send marketing materials to consumers other than postcards. You may also buy a targeted mailing list from PsPrint if you don’t have one. And, as long as all of your prints fit in one package, PsPrint will give you any excess prints for free.
You may pick the manufacturing time (usually one to five days) for each PsPrint product, but the cost rises as the time is shortened. Services for printing and mailing include using your own mailing list, a targeted mailing list purchased from PsPrint, or EDDM mailing services for:
- Postcards
- Brochures
- Greeting cards, such as Christmas cards for businesses
- Invitations
- Booklets
- Catalogs
- Newsletters
PsPrint has a large selection of contemporary postcard templates to help you get your design done quickly.
You may create your own direct mail materials by uploading your own design or selecting a template and customizing it using PsPrint’s design tools. To get the ideal template to edit, you may sort by size, industry, major colors, occasion, and even design style.
Direct Mailer Examples from PsPrint
PsPrint Print Pricing for Postcards, Brochures & Catalogs (Booklets)
PsPrint Design Editor is a program that allows you to make changes to your
The design editor in PsPrint is simple to use and provides a lot of customization choices. The option to include a QR code, which is more than just a nice-to-have in terms of marketing value, is lacking from VistaPrint and Moo. Change the fonts, colors, photos, and objects in your design, then share it with others for modification or approval.
Expert Recommendation
PsPrint, like many other direct mail companies, offers high-quality items with a speedy turnaround. However, it varies from the other commercial printers, including our top option, VistaPrint, in two areas.
PsPrint allows you to set the manufacturing pace and will send your mailing list more than simply postcards. Speed affects pricing, so if you require a hurry order, expect to pay more (like with Prints Made Overnight). Direct mail services need a minimum purchase of 500 postcards, therefore it’s not the ideal option for smaller projects.
PsPrint is an online printing service.
MOO: Best for High-Quality Direct Mail Marketing Materials Design
MOO
What We Enjoy
- Design of a modern postcard template
- In a single run of postcards, you may print up to 25 distinct designs.
- Minimum product quantity is low.
- There are a variety of luxurious finishes available.
What Isn’t There
- Unlike the others on this list, there are no mailing services.
- There are several templates that are only available in certain finishes.
- Product selection is limited.
- Expensive—more than twice as much as VistaPrint.
Best For
- Small companies who wish to make an impression with high-quality, elegantly produced direct mail marketing materials
- Luxurious labels
- Special events need postcards with a high-end appearance.
Moo is perhaps most known for its very large printed cards and luxurious finishes. Mini or square business cards, square postcards, half-sheet postcards, and enlarged postcards up to 69% are also available.
Templates for Moo postcards are shown below.
Moo also provides contemporary, aesthetically appealing templates to help you get a head start on designing your direct mail marketing campaign. Other direct mail providers and printers offer different paper stock thickness and weight choices, but Moo also provides premium materials that are designed to draw attention to the feel and appearance of your letter, such as layered stock with a vivid color in the middle.
Are you looking for some motivation? The Moo blog is chock-full of design ideas and tips for making your marketing materials stand out from the crowd. Learn how to make your designs stand out, whether you’re using Moo or not.
The ability to print up to 25 distinct designs with each order is another unique feature of Moo (e.g., 25 different designs for 100 postcards would be four postcards of each design). Because Moo just offers printing services, you’ll have to handle your direct mailer’s addressing, postage, and sending.
Moo Postcard Design & Finish Examples
Postcard Pricing by Moo
Design Editor by Moo
The Design Editor by Moo is just as sleek as its designs. It may take you a few minutes to navigate your options, but if you start with one of their templates, you’ll find it’s easy to customize without losing any sophistication. Change fonts, color combinations, and get templates with multiple designs that can be printed in the same run.
Expert Recommendation
Although Moo isn’t an all-in-one direct mailing service like VistaPrint or PsPrint, it’s ideal for high-end design, custom size, and a luxurious finish. It’s still more costly than budget-friendly rivals VistaPrint or 48HourPrint, even with a coupon code. If you’re looking for a direct mail postcard with a modern design and high-quality finish, Moo is the way to go.
Visit Moo
48HourPrint: Widest Range of Postcard & Brochure Sizes
48HourPrint
What We Enjoy
- Postcard, brochure, and folded card mailing services
- Hundreds of printable items
- Design software with built-in stock image search
- Postcard mailing service Every Door Direct Mail® (EDDM) is provided.
What Isn’t There
- For direct mail services, a $500 minimum is required.
- Templates and a design editor that are outdated
- VistaPrint is not a for-hire design firm.
Best For
- Printing at a low cost
- Custom-sized brochures and those who seek the greatest postcard and catalog sizing possibilities
- Postcards, brochures, and folded cards are all sent by direct mail.
You may order a variety of printed marketing materials from 48HourPrint.com, including postcards, catalogs, trade show displays, and business cards, to mention a few. You can buy customized promotional goods from them, but they don’t have nearly as many product varieties as VistaPrint, and they don’t have the industry-specific templates you’ll need to make developing your marketing materials simple.
There is a “Discounts & Deals” tab on the home page that makes it easy to see whether there’s a special offer your business might want to take advantage of. At the time of this writing, postcards were listed as 60% off with a discount set not to expire until December 31, 2024 (when viewed at checkout), effectively rendering it the regular price.
Although not as inexpensive as PsPrint, 48HourPrint.com is one of the most economical small company printing services for EDDM. 48HourPrint, like PsPrint, offers direct mail services for a variety of materials other than business postcards, such as business brochures and folded cards.
Design templates for postcards from 48HourPrint.com.
To get started, you’ll need to either acquire photographs or prepared artwork to alter one of the 48HourPrint.com templates, which are extremely basic. This is, however, an improvement over prior reviews in which no templates were offered.
Direct Mailer Examples from 48HourPrint.com
48HourPrint.com Pricing for Postcards, Brochures & Catalogs (Booklets)
Design Editor at 48HourPrint.com
When compared to other commercial printing services like Moo, 48HourPrint includes a design tool, however it’s obsolete. Premade templates are also available, although they are quite simple and generic, missing the industry-specific templates seen in VistaPrint as well as the intricacy found in VistaPrint and Moo layouts.
You can search stock images from the Design Editor at 48HourPrint.com, but to use one, you’ll have to pay a licensing fee. Realistically, businesses wanting to use 48HourPrint.com for low-pricing will want to source postcard, catalog, and brochure design ideas and then create and upload their own artwork.
You may also use Fiverr to hire a freelance graphic designer to create your marketing mailings. Visit Envato Market if you’re looking for a do-it-yourself mailer design alternative. You may buy a single design template or subscribe to Envato Components to get unlimited access to design elements like logos, icons, and stock photography, as well as postcard, brochure, and business card designs.
Expert Recommendation
Every Door Direct Mail is a cheap approach for a small company without a mailing list to target every address in a city or ZIP code, and 48HourPrint’s cost is similar to VistaPrint’s. You won’t find complex templates or an intuitive design editor here, but it’s economical and provides the broadest selection of sizes for many various sorts of marketing material, including postcard mailers, as long as you can give your own designs.
Visit 48HourPrint.com for more information.
Fastest Turnaround for Direct Mail Materials: Prints Made Overnight
Prints Made Overnight
What We Enjoy
- Fastest turnaround, as soon as the following day
- A minimum order quantity is required. is low (25)
- There are almost a half-dozen distinct printed items.
- Hundreds of templates to choose from
- Get your brand or message printed on edible cookies using cookie printing.
What Isn’t There
- Standard and jumbo 6×11-inch postcards are the only postcards that may be sent.
- It’s more expensive than VistaPrint and 48HourPrint.
- It doesn’t have the same opulence as Moo.
- There aren’t many business-specific templates available.
Best For
- Printing materials for direct mail campaigns may be produced as quickly as possible.
- Businesses who want their workers to be able to buy business cards, letterhead, and other marketing materials via an internal gateway
- Businesses looking for a low-cost design solution for brand identification packages (starting at $199.99) can look no further.
If you need high-quality direct mail marketing materials as soon as possible, Prints Made Overnight can literally have them printed and to your door the next day. It also offers more than two dozen types of printed marketing materials, including sugar cookies and macarons for a truly unique marketing campaign.
Prints Made Overnight’ direct mail services are limited to postcards and oversized mailers. Plus, if you choose Prints Made Overnight for mailing, you will need to provide your own mailing list as it doesn’t rent or sell mailing lists. There are templates to get your project going, but most aren’t geared toward businesses.
We were initially excited by the fact that Prints Made Overnight has industry-specific landing pages, thinking they would lead to collateral sets. These would make it easy for a small business to grab multiple types of marketing materials and update them to create a cohesive look across all collateral. However, the landing pages for industries just took us to product categories (e.g., postcards, brochures, and so on), and clicking on a product didn’t bring us to industry-specific designs.
Direct Mailer Examples from Overnight Print
Prints Made Overnight Pricing for Postcards, Brochures & Catalogs (Booklets)
Prints Made Overnight Design Editor
Prints Made Overnight’ design editor is easy to use but not nearly as sophisticated as that of VistaPrint or Moo. Like VistaPrint, you can automatically generate and add a QR code to your direct mailer to drive traffic to your website or a landing page, such as a salon’s appointment booking page.
Expert Recommendation
Prints Made Overnight works with you to ensure you get your order when you need it—even if that’s tomorrow. It offers direct mailing services only for postcards and oversized mailers, so if you need to send out something other than postcards, consider PsPrint. Likewise, you can’t buy a targeted mailing list as you can with PsPrint or VistaPrint, or generate one automatically as you can with 48HourPrint.com’s EDDM service.
Visit Prints Made Overnight
How We Decided on the Best Small Business Direct Mail Services
Direct mail providers, at its most basic level, will print (and typically distribute) your company’s marketing materials on time. A service should stand out for its cost, design possibilities, range of goods, in-house mailing services, or specific specializations and features to be deemed the finest. To keep the service economical, a minimal minimum quantity purchase of 500 or fewer is required.
The companies listed here not only fit our criterion, but they also provide you power over design modification and most offer templates to get you started. The criteria we utilized to choose the finest direct mail services are as follows:
- Affordability
- A minimum order quantity is required.
- Product selection
- The quality of the product
- Capabilities for customization
- Services for printing and mailing
- User-friendliness
- Time-to-market
All of the services we recommend here are excellent options depending on your company’s needs. For example, if the cost to design, print, and mail your marketing materials isn’t your top concern, Time-to-market may be, and one service offers next-day delivery. Or you might want an especially high-end design for your direct mail marketing campaign, but don’t mind doing the mailing yourself.
Most Commonly Asked Questions (FAQs)
What are some direct mail examples?
A actual piece of mail containing an advertising or marketing message that is sent to your postal address, generally by the US Post Office, is known as direct mail (USPS). Direct mail includes discount booklets, postcards announcing a grand opening, product catalogs, and credit card offers, among other things. More marketing ideas for your company may be found in this list of 25 direct mail ideas.
Is direct mail still effective?
Yes, to put it succinctly. Direct mail, according to those polled in a recent research, determines how fast individuals make purchasing choices. Direct mail has an influence on 83 percent of shoppers’ purchasing decisions. Additionally, buyers who get direct mail spend around twice as much as those who do not receive mail. This course will teach you all you need to know about email marketing.
What is the cost of direct mail?
When you break down the cost of direct mail, pay attention to costs for ad copywriting and design, mailing lists, postage, and printing. If you have your own mailing list and can do the design yourself, costs for printing and mailing could be less than $1 per piece mailed. With professional Services in design and high-quality finishes, costs could be as much as $10 per piece.
What is EDDM (Every Door Direct Mail)?
An EDDM service is a cost-effective option to utilize a tailored mailing list for a direct mail marketing campaign. You won’t be able to target certain demographics such as age or income, but you will be able to target cities and ZIP codes. More local advertising ideas may be found here.
Conclusion
Direct mail is a simple and cost-effective technique to promote your company. Printing and shipping services, as well as templates and design tools, are all available from the leading vendors. Many also allow you to purchase specialized mailing lists in order to reach out to your potential consumer. VistaPrint is the finest overall option for small companies, according to us. It’s inexpensive, and it comes with an easy-to-use design platform that includes hundreds of business mailer templates to get you started.
Visit VistaPrint for more information. for more information.
Direct mail postcards are a type of marketing tool that have been used for decades. In 2022, the “5 Best Direct Mail Services for Small Businesses” will be able to use these tools to send out targeted messages. Reference: direct mail postcards.
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