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Press releases are a great way to get your company or business in front of the right people. The problem is, when you’re small there’s not much room for press releases to make an impactful difference. Here are five free services that will help you spread the word about your work without having to break the bank.
The more journalists and media outlets that get your company press release, the higher your chances of gaining coverage are. We discovered five legitimate and really free press release distribution firms that offer your press release even more media presence and improved chances of success without requiring a large investment.
Free Press Release Distribution Services: The Facts
While free press release distribution services may get your press release in front of media outlets, even the greatest services may not bring your story in front of journalists who are interested in what you have to say or who can assist you in reaching your target audience. As tempting as utilizing a free service may be, it’s worth examining if a premium service might provide a greater return on your time and effort investment.
Continue reading to discover more about the five best free press release distribution services.
PRLog
What We Enjoy
- Submission to search engines is completely free.
- Free RSS feed posting for increased visibility
- Video may be added for free.
- The ability to incorporate hyperlinks
- The Associated Press charges $99 for distribution (one-third of the price of PR.com)
What Isn’t There
- Only premium plans provide access to detailed analytics.
- All plans have a 500-word limit.
Best For
- Best for companies looking for a free approach to obtain more exposure in addition to high-quality services like Newswire.
PRLog offers free submission of news releases to search engines and RSS feeds. You may also use their free press room to host all of your company’s press releases. Journalists may subscribe to get your newest press releases by following you on Twitter. Written and video press releases are available for free, as well as the opportunity to incorporate links in your news release.
OnlinePRNews.com
What We Enjoy
- Publication of press releases is completely free.
- Option to include meta tags to improve search engine optimization (SEO).
What Isn’t There
- 90-day temporary link
- It costs $179 to insert a picture (more costly than Send2Press, which costs $99).
- The cost of extra functionality soon rises.
Best For
- Businesses with timely and newsworthy press releases that aren’t seeking a permanent backlink like PRDistribution may use this service.
The free plan at OnlinePRNews.com allows you to post a news release on Online PR Media for 90 days. Depending on the features you want, their plans vary from free to $549 for every release.
Adding a page title and meta tags that match your headline and summary, a printable PDF of your release, and a live URL link to your release are all included in the free plan. Video and social media releases, multimedia embedding, social media postings, partner site publication, and performance monitoring are all included in paid plans.
1888PressRelease.com
What We Enjoy
- Increase your search engine visibility.
- Distribution to search engines, newswire, and websites is free.
What Isn’t There
- An antiquated interface creates a poor user experience.
- Like OnlinePRNews, it does not provide a permanent connection.
- On the free plan, advertisements are shown.
Best For
- Businesses seeking ad placement in search engines for a limited time
There are both free and premium options available at 1888PressRelease. Your press release may be distributed for free to search engines, newswires, and websites with the free plan. The primary goal of this service is to increase the visibility of your news in search engines.
The paid plans at 1888PressRelease vary from $15 to $249 per press release dissemination. Paid subscriptions provide extras like better distribution for a wider audience, a firm profile page, premium partner distribution, free video production, and the opportunity to tag and keyword your release.
PR.com
What We Enjoy
- Freely target up to five industries.
- Search engines, PR.com, select news sites, and RSS feeds all get free dissemination.
- SEO keyword optimization
What Isn’t There
- Each link costs $29.95.
- The cost of same-day delivery is $300. (3x more than EINPresswire)
- On the free plan, you won’t be able to embed media.
Best For
- Businesses that want to reach out to more focused news outlets, similar to Newswire, but without the ability to target by industry or region
Paid and free press release distribution options are available on PR.com. Up to five targeted industries, publication on PR.com, keyword optimization, and file attachments for adding a video, picture, or other sorts of material to your release are all included in the free plan.
The cost of clickable hyperlinks in media or text is $29.95 per link. For an additional price of $100 or $300, same-day or next-day delivery is possible. Paid plans come with an embedded picture, distribution in addition to PR.com publication, and a larger number of sectors to target.
NewswireToday.com
What We Enjoy
- Thousands of RSS feeds are available for free distribution.
- High-quality distribution service on par with the best.
What Isn’t There
- Nonprofits are the only ones who may use it for free.
- Third-party advertisements are shown.
- Paid plans start at $199 and cost the same as — if not more than — premium providers like Newswire.
Best For
- Nonprofit organizations seeking the finest free press release distribution service need to look no further.
The free plan at NewswireToday.com allows you to subscribe to about 2,000 basic RSS feeds. However, there is a major catch: this is only accessible to charitable organizations. Another disadvantage is that it shows third-party advertisements and you have no control over the publication date. Paid options vary from $199 to $399 for each release and offer extras like logo uploads, publishing date customization, and same-day delivery.
Alternatives for Maximum Coverage
Free press release distribution is a great strategy to increase your news release’s visibility. Free services, on the other hand, have flaws. You should utilize free distribution in combination with other strategies, such as commercial press release distribution services, for optimum visibility and publicity. By approaching your distribution from a variety of perspectives, you offer your press release the best chance of being picked up by the media.
Here are the finest landing press alternatives to free press release distribution services:
- Send2Press: is the best option for producing and distributing low-cost, geographically tailored news releases. Each plan begins at $89 per release and includes free professional proofreading and editing before distribution to over 6,500 channels (including print, television, radio, and digital outlets).
- eReleases: Best for industry and location-specific dissemination. Your press release will reach the right people in the right locations thanks to advanced targeting. While it is one of the greatest services for increasing exposure, at $299 each release, it is not inexpensive.
- Newswire: With subscriptions beginning at $199 per release, Newswire is the best option for customized dissemination by area. You may geotarget journalists and outlets using Newswire so that your release is disseminated to media in your specified location. As a result, your press release will be more relevant, fascinating, and likely to get media attention.
- PRWeb; is the most cost-effective option for long-form news release dissemination. For $99, you can have your press release professionally sent with no word limit, making it great for people who have extensive announcements.
Most Commonly Asked Questions (FAQ)
What is the distribution method for a press release?
A press release may (and should) be sent in a variety of ways. You may disseminate your release to thousands of internet, print, television, and radio sources by using a distribution provider. You may also “manually” disseminate your press release by hand-picking journalists and sending it to them through email.
Finally, you may utilize news media to distribute your press release by producing and uploading a social media press release or placing a targeted ad on social media.
How much does it cost to distribute a press release?
Depending on the distribution method you pick and the additional services you employ, press release distribution expenses might vary from free to over $1,000. (like embedded multimedia). You may send your press release for free to journalists whose audiences are likely to be interested in the story.
A typical press release distribution service costs between $100 and $1,000 for quick reach across hundreds of premium sources (such as national television, radio, print, and internet outlets). We suggest that you do both.
Conclusion
Small enterprises with a limited budget but a pressing need to get a news item out often utilize free press release distribution services. Unfortunately, many people do not perceive the value of a free service. A better option to disseminate your press release is to send it directly to journalists or to construct a highly targeted Facebook ad. Invest the money in a paid distribution agency like Newswire to get the greatest outcomes and reach.
