6 Best Real Estate Direct Mail Services

Some of the best direct mail services are listed below. Direct mail marketing will help you find homes for sale and sell your own home, making it a popular option for real estate professionals who want to learn how to advertise on Amazon or with Google Ads.

The “best direct mail campaigns 2021” is a different type of marketing strategy that can be used by real estate companies. Direct mail marketing allows you to target specific audiences and it also allows you to reach people who are not online.

With print materials like postcards, brochures, and flyers, you may effectively reach your target demographic with the finest real estate direct mail services. They also enable you to tweak templates to match your brand and send emails overnight, the following day, or in bulk to help you with your lead generation efforts. Here are the six top direct mail businesses for real estate salespeople, based on our evaluation of a dozen options:

• ProspectsPLUS! is the best option for realtors looking to dominate an agricultural region.
• Prints Made Overnight: Excellent DIY editing tools and interface for creating real estate mailings.
• VistaPrint is a real estate direct mail company that offers a broad variety of marketing materials.
• For realtors, UPrinting offers the best Every Day Direct Mail (EDDM) services.
• PsPrint: Ideal for agents who wish to stand out with distinctive finishes like die cuts or foil stamping on their real estate direct mail marketing materials.
• Large brokerages in need of specialized, multi-location assistance can benefit from the Postcards of the Present.

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*Prices are estimates; final costs are determined by modifications such as size, design, paper material, finishes, and the quantity of items ordered.

ProspectsPLUS! : The Best Real Estate Direct Mail Services in the Industry

ProspectsPLUS!

What We Enjoy

• With the The Master of the Market program, you may become the go-to agent in your agricultural region.
• Mailing lists and campaigns for niche markets
• Customer service that is second to none
• Free training videos and live instruction are available Monday through Friday at 1 p.m. Eastern Time.

What Isn’t There

• The format of the website is outdated.
• Without registering for a free account, you won’t be able to browse and modify templates.

Features Not Included

• Direct Mail to Every Door (EDDM)
• For sale are mailing lists.
• The Master of the Market
• Trainings in real time and on video
• Calculators for return on investment (ROI) and sphere of influence (SOI).
• Podcast
• Tool for free marketing planning
• Business Base is a free e-book.
• Customer service is available by phone, email, and live chat.
• A 4.8 out of 5 star rating has been given by customers.

ProspectsPLUS! is one of the only direct mail marketing programs designed just for real estate agents. It is without a doubt one of the greatest direct mail firms for real estate, offering the most comprehensive set of real estate-specific solutions, tools, techniques, and customer service.

Mailing lists are available for purchase according to geographics, demographics, or lifestyles and Direct Mail to Every Door (EDDM) services are also offered. ProspectsPLUS! has hundreds of templates for everything from real estate marketing postcards, business cards, flyers, brochures, and door hangers to niche campaigns for your sphere of influence (SOI), real estate farm area, for sale by owner (FSBO), expired listings, or absentee owners.

ProspectsPLUS!’ The Master of the Market consistently markets your services using real estate mailers in your farm area over the course of a year so you can dominate the competition. It showcases you as the neighborhood expert with the latest market information and statistics each month. The The Master of the Market program provides a higher return on investment and bypasses the spam filters that can derail email marketing, and it gives your brand an exclusive presence in your farm area.

Products

ProspectsPLUS! offers postcards, door hangers, brochures, real estate flyers, newsletters, notecards, folders, business cards, mailing lists, gift cards, specialized campaigns, and EDDM as direct mail items. ProspectsPLUS! stands out from its direct mail competition because to its extensive library of over 650 relevant real estate templates. Although Prints Made Overnight and PsPrint both provide a tiny variety of real estate layouts, they aren’t specifically built for real estate marketing techniques.

ProspectsPLUS! (Source: ProspectsPLUS!) real estate direct mail brochure

Design Instruments

ProspectsPLUS! makes use of a template-driven editor and a self-design service. The design is similar to PsPrint, and it’s simple to follow the directions with clickable boxes to add text or modify photographs. Although it works fine, it seems a little antiquated and cumbersome, so Prints Made Overnight could be a better option if you prefer a simpler, easier-to-use interface.

ProspectsPLUS! interface for online editing

ProspectsPLUS! Testimonials

ProspectsPLUS! Testimonials reveal the platform enjoys an excellent rating of 4.8 out of 5 from customers, who love how simple the process is to send highly targeted mail to potential leads. Thousands of users have happily commented that the wide selection of quality designs takes all the guesswork and confusion out of sending direct mail, and that customer support is extremely helpful when needed.

The price might soon build up, according to the few reviews that were less than 5 stars. If price is a major consideration, UPrinting, VistaPrint, and PsPrint are all less expensive possibilities.

ProspectsPLUS! Pricing

• Postcards range in price from 27 cents to $2.78 per piece, depending on number, size, postage, and delivery options.
• Flyers cost from 30 cents to $3.59 each, depending on number, size, postage, and delivery.
• Newsletters cost anything from 30 cents to $2.71 each copy, depending on number.
• Newsletters may be downloaded digitally for $19.95.
• Brochures and periodicals range in price from 48 cents to $2.83 each brochure, depending on quantity, postage, and shipping costs.
• Dominator magazine costs between $1.54 and $2.61 every issue, depending on quantity.
• Depending on number and size, business cards may cost anywhere from $30 to $178.
• Depending on quantity, door hangers range from 27 cents to 63 cents a piece.
• White blank mailing envelopes are included in the price of notecards, which range from 76 cents to 92 cents per piece, depending on quantity.
• Folders cost between $2.80 and $3.41 each, depending on number and size.

Pay a visit to ProspectsPLUS!

Best Editing Tools for DIY Direct Mail Marketing Design Prints Made Overnight

Prints Made Overnight

What We Enjoy

• Editing platform that is simple to use
• Options for products are many.
• Designs and templates that are highly customizable

What Isn’t There

• Issues with delivery
• There is a scarcity of real estate templates.
• Customer service issues

Features Not Included

• Discounts on a regular basis
• Multi-employee ordering platforms for employers
• Guaranteed satisfaction
• Design, paid advertising, social networking, and SEO are some of the other marketing services accessible.
• Customer service is available by phone, email, and live chat.
• A 4.6 out of 5 star rating has been given by customers.

Prints Made Overnight is a direct mail marketing company that provides a range of products for various industries and events. They provide premade templates or allow you to upload a customized image to include in your print materials. Its primary differentiator is the intuitive editing interface that enables realtors to easily design and customize real estate marketing materials.

Plus, you can explore Overnight Print’s editing tools without registering or creating an account, so you can start seeing the possibilities right now. Simply load your designs or a template into the editor and start customizing your direct mailer’s design. Prints Made Overnight is the clear solution for DIY real estate direct mail marketing.

Prints Made Overnight real estate postcard templates (Source: Prints Made Overnight)

Products

As with the other providers on this list of the best real estate direct mail services, Prints Made Overnight offers real estate mailers like postcards, flyers, brochures, and real estate door hangers. However, Prints Made Overnight also offers more unique products you can customize, including:

• Bookmarks
• Calendars
• Magnets for car doors
• Cookies
• Posters
• Rack cards
• Stickers
• T-shirts
• Labels with addresses
• Stamps that are self-inking
• Canvases
• Paper towels
• Paper for wrapping

Design Instruments

The online editor within Prints Made Overnight was created for DIY designers, so it is an extremely user-friendly interface. Although Click2Mail, UPrinting, and PsPrint also provide editing tools, Prints Made Overnight has the fastest load times and show editable elements in the sidebar menu to prevent the need for constant clicking around the design or opening new screens. It is by far the most intuitive with options that expedite workflows like logo modifications, redesigns, and consultations with graphic artists for additional assistance.

Prints Made Overnight online editor

Prints Made Overnight Reviews

There are over 114,000 Prints Made Overnight reviews online, and they maintain a strong average rating of 4.6 out of 5. The majority of users say that the quality of products is often better than they expected, and that prices are extremely competitive. On the other hand, the primary reason for negative feedback was Issues with delivery and a mediocre experience with customer service. In comparison, ProspectsPLUS! Testimonials indicate that it’s quick to remedy any and all negative user experiences with refunds or credits.

Prints Made Overnight Pricing

• Business cards range in price from $3.32 to $18 for a pack of 25 depending on the type.
• Postcards: Prices vary based on number, quality, and size, but start at $14.20 for 25.
• Notecards: Prices vary by size, number, and style, but start at $5.63 for ten.
• Flyers start at $15.95 for 25 and go up from there depending on size, quantity, and design.
• Brochures start at $28.56 for 25 and go up from there depending on size and quantity.
• Door hangers: Prices vary based on number and style, but start at 5 cents per hanger.
• Depending on size, number, and design, booklets start at $38.12 for 25.
• Magnets: Prices vary by size, number, and style, but start at $22.57 for 25.

Visit Prints Made Overnight

VistaPrint offers the most comprehensive selection of real estate direct mail marketing materials.

VistaPrint

What We Enjoy

• Simple to use
• The widest selection of print materials is available.
• Templates tailored to the real estate industry

What Isn’t There

• Customer support isn’t always prompt, and there are occasional issues with material quality, according to reviews.

Features Not Included

• Sample Kits to Try Before You Buy
• Services for logo design and development
• Cards with embossed foil or scalloped edges are more specialized.
• Customer service is available by phone, email, and live chat.
• 4.3 out of 5 stars from customers

VistaPrint is one of the country’s biggest direct mail firms. It serves a number of sectors with marketing materials, creative services, and digital marketing services. Despite the fact that VistaPrint is not a direct mail option for real estate, it does provide a number of real estate templates for a variety of printed marketing items. This makes it a one-stop shop for realtors who require a wide range of printed materials.

Prints Made Overnight also provides customization of some unique products, but VistaPrint has a much larger range of products real estate agents can customize for use in marketing and advertising campaigns. For example, you could include customized gifts like mugs, Pens with a ballpoint tip, or keychains with your logo along with client thank-you notes and real estate pop-by gifts. Overall, VistaPrint is a go-to source for printed materials of any kind because of their range and the easy editing and ordering process.

VistaPrint offers a broad choice of customised real estate marketing tools.

Products

From postcards, flyers, real estate brochures, door hangers, and booklets to more specialized materials like open house invitation templates, VistaPrint can meet all of your real estate direct mail requirements. You may also personalize a variety of different items, such as:

• Magnets for car doors
• decals for car doors
• Bookmarks
• Stickers
• Notebooks
• Mugs
• Post-it notes with your own design
• Pens with a ballpoint tip
• Can openers on a keychain
• Clips that are magnetic
• coasters made of paper
• Ink and stamps

Design Instruments

VistaPrint, like others such as UPrinting and PsPrint, lets you upload your own design or edit an existing real estate template. Create proofs to share with coworkers or seek permission, store your design for later use, and change anything from the photos and graphics to the text, colors, and finishes.

The editor is Simple to use and intuitive, and includes guides to prevent you from cutting off important information—which is vital whether you’re creating a postcard or materials to include with a prospecting letter. In addition, you have the option to hire a VistaPrint designer for only $5 to adjust your template within 24 hours.

The online postcard design editor from VistaPrint

VistaPrint Testimonials

Despite having hundreds of positive reviews, overall feedback about VistaPrint is somewhat mixed. Many customers were extremely impressed with the simplicity of the ordering process and quality of their products, but VistaPrint Testimonials show that others had a less-than-ideal experience.

Customers that were dissatisfied had errors in their orders and were unable to remedy the issue via customer support. Check out ProspectsPLUS! or Postcards of the Present if you’d like deal with a firm that focuses on real estate direct mail rather than one that serves all sectors.

Pricing for VistaPrint

• Postcards: Prices vary based on size, number, and style, but start at $22.25 for 50.
• Flyers: Prices vary by size, number, and design, but start at $8.30 for 25.
• Brochures: Prices vary by size, number, and design, but start at $38.05 for 25.
• Depending on size, number, and design, door hangers start at $38.55 for 50.
• Depending on size, number, and design, business cards start at $17 for 100.

Visit VistaPrint for more information.

UPrinting: Best Direct Mail to Every Door (EDDM) Services for Real Estate

UPrinting

What We Enjoy

• Obtain a Obtain a free sample kit
• Templates and procedures for EDDM
• Editor that is simple to use

What Isn’t There

• There are no pre-made real estate templates available.
• Customer feedback is mixed, including complaints about poor customer service, missing delivery deadlines, and much increased shipping prices for printed products.

Features Not Included

• Options for products are many.
• Designs that can be changed
• Customer service is available by phone, email, and live chat.
• 2.5 out of 5 stars from customers

Every Day Direct Mail, or EDDM, is a service provided by UPrinting, an online printing and marketing firm that handles all of the printing and shipping for you. All you have to do is pick the neighborhood(s) you want to canvas using UPrinting’s EDDM service, which includes shipping to postal boxes and metered mail marks printed on each mailer. As a result, UPrinting is ideal for real estate agents and brokers who wish to utilize EDDM to send real estate mailers to grow their company.

Other real estate direct mail businesses, such as ProspectsPLUS! and Click2Mail, charge extra for EDDM, but UPrinting makes sending Every Day Direct Mail campaigns as easy and efficient as possible. There is a step-by-step ordering procedure that eliminates errors.

UPrinting provides free mailer templates to real estate agents, along with file setup and inspections to ensure that the printing is accurate, including all EDDM indicia markers such as postal codes and postage boxes. Download EDDM-specific templates and modify them with Adobe Illustrator, Photoshop, and Acrobat, as well as Microsoft Publisher or as a JPEG picture.

Download and modify EDDM-specific templates from UPrinting in a variety of formats and sizes.

Products

Business cards, real estate newsletters, brochures, catalogs, magnets, and postcards are among the most frequent forms of real estate mailers available from UPrinting. Its EDDM capabilities, on the other hand, are what set it apart from the competition. To make it through the postal system, EDDM needs indicia, and UPrinting is specially built up to create space for those markings and avoid errors, ensuring that your direct mail marketing materials reach hundreds of prospective real estate customers.

Design Instruments

When it comes to developing real estate direct mail marketing campaigns, UPrinting has a decent editor for real estate brokers who like a freehand approach to design. UPrinting, unlike most other direct mail systems, does not provide any pre-made templates. ProspectsPLUS! or VistaPrint are better choices if you can’t or don’t want to spend too much time on design. Tools like Canva make it easy to find and edit premade real estate direct mail marketing templates, but if you can’t or don’t want to spend too much time on design, ProspectsPLUS! or VistaPrint are better choices.

Reviews of UPrinting

Although most users are happy with the direct mail services, Reviews of UPrinting are mixed. The advantages noted were heavily in favor of fast service and quality products. On the other hand, some customers said shipping was more expensive than competitors, delivery dates weren’t on target, and customer service wasn’t responsive. If you’d rather choose a direct mail company with the highest possible reviews, check out ProspectsPLUS!

Pricing at UPrinting

• Brochures: Prices vary by size, number, and style, but start at 34 cents each.
• Postcards: Prices range from 16 cents to $1.50 per card, depending on size, number, and style.
• Depending on size, number, and design, door hangers start at 26 cents apiece.
• Flyers: Prices vary according on size, number, and design, but start at 49 cents per.

Go to UPrinting.com.

PsPrint: Best for Custom Printing & Finishing Options

PsPrint

What We Enjoy

• Services for die-cutting and foil stamping
• Services in design
• Video lessons and a support center are available.

What Isn’t There

• The print preview might be misleading.
• The website might be buggy at times.

Features Not Included

• Obtain a Obtain a free sample kit
• Discounts on a regular basis and deals
• Marketing tools and guidelines
• Postcards sent using EDDM
• Comic comics and coloring pages
• Customer service is available via phone and email.
• A 4.7 out of 5 star rating has been given by customers.

PsPrint is a printing and mailing firm that provides real estate agents with customizable printing choices to help them wow buyers and sellers with distinctive mailers. There are other services available to help you develop mailings that stand out and appeal to premium consumers. PsPrint is best for real estate agents and brokers that want to stand out with unique direct mail marketing materials.

Die cuts for unusual forms, foil stamping for flare, high-impact patterns, and Ultra postcards with a hefty paperweight for feel are just a few of PsPrint’s personalized services. PsPrint is the only real estate direct mail provider that offers this service at a reasonable cost.

PsPrint’s example of a foil-stamped direct mail marketing postcard.

Products

For marketing materials such as postcards, brochures, door hangers, and sales letters, PsPrint offers simple template designs. However, it stands out for its low-cost add-ons that make your marketing materials stand out in any mailbox, which is essential if you want to succeed in real estate. The Ultra postcards’ extra-thick material, bespoke die cuts to produce imaginative shapes, and metallic foil stamping pique consumers’ curiosity and make them pay attention to your direct mail campaigns.

Design Instruments

PsPrint is the middle ground in the design interface category. While they provide a limited amount of real estate direct mail templates you can auto-load into the editor, it is not as intuitive as Prints Made Overnight’ editor. On the other hand, it isn’t a totally blank canvas like what you get with UPrinting. Another positive is that like Prints Made Overnight, PsPrint is one of the few real estate mail companies that don’t require pre-registration to access and use the design editor.

The online editor for direct mail marketing assets from PsPrint.

PsPrint Testimonials

Based on the more than 75,000 PsPrint Testimonials and extremely high rating of 4.7 out of 5, it’s clear that customers love PsPrint. In addition, many customers commented about the fair prices, discount codes, and consistently accurate delivery times. The few negative reviews were centered on the speed of the website and difficulty understanding the print preview. If you would rather opt for a direct mail solution where you can preview your material before sending it, try VistaPrint.

Pricing for PsPrint

• Postcards: Prices vary based on size, number, and style, but start at 3 cents apiece.
• Brochures: Prices vary by size, number, and style, but start at 8 cents apiece.
• Depending on size, number, and design, booklets start at 24 cents each.
• Depending on size, number, and design, newsletters start at 34 cents each.
• Depending on size, number, and design, business cards start at 3 cents apiece.

PsPrint is an online printing service.

Best Direct Mail Services for Multi-Location Brokerages: Postcards of the Present

Postcards of the Present

What We Enjoy

• Services and solutions for custom direct mail
• Email and SMS text marketing are integrated.
• Design and marketing resources aplenty

What Isn’t There

• Individual agents find it too expensive.
• There is no design platform.
• There are no real estate templates available.

Features Not Included

• A crash lesson in live direct mail
• Obtain a free marketing handbook
• Direct mail retargeting and advertising are among the digital marketing options available.
• Customer service is provided over the phone and through email.
• 4.5 out of 5 stars from customers

Postcards of the Present is a marketing company that provides direct mail as well as digital marketing services. It handles design, printing, and mailing for multi-location or multi-agent broker offices. Therefore, it is ideal for brokers or agencies with a larger budget that needs real estate direct mail campaigns with customized pricing for several locations or multi-agent realty offices.

Although it may seem that any direct mail company could provide these services, the reality of coordinating real estate mailing services for multiple locations is a massive undertaking. Postcards of the Present is uniquely positioned to serve this need and to ensure that all mailers are on time and accurate.

For brokers with a larger budget and more involved mailing needs, Postcards of the Presents is the perfect solution. Alternatively, Prints Made Overnight also offers an employer portal to facilitate the direct mail marketing material needs of a multi-location brokerage or team.

Products

Postcards of the Presents is not a self-design, self-printing mail company. Although you can find the same products from other direct mail companies, like brochures, real estate postcards, and booklets, Postcards of the Presents focuses on a host of boutique marketing solutions.

Postcards of the Presents’ services include design, printing, and distribution of printed marketing materials to larger agencies and brokerages running nationwide campaigns. Postcards of the Presents isn’t designed for individual real estate agents, but if you’d like the option to hand off your real estate mail marketing, you may want to research custom Services in design from PsPrint or Prints Made Overnight.

Design Instruments

Postcards of the Presents is not a do-it-yourself mailing platform and there are no Design Instruments within the website. Instead, there are designers and marketing specialists on staff to create custom real estate direct mail marketing pieces for maximum impact. Plus, there are plenty of design resources and guides that could be beneficial to any real estate professional who wants to improve their own mailers.

Postcards of the Present’s real estate marketing postcard design tips

Postcards of the Present Reviews

Customers praise Postcards of the Present for its creative approach to real estate direct mail campaigns and attention to detail. On both Trustpilot and Yelp, reviewers were extremely happy with the design, printing, and customer support of this full-service agency.

There are no negative reviews within the last five years. However, Postcards of the Present is not designed for individual real estate agents. More cost-effective options like ProspectsPLUS! and UPrinting may better match your needs.

Postcards of the Present Pricing

Postcards of the Present is a custom solution for large real estate brokerages with custom needs, so pricing is not published. For pricing details, contact Postcards of the Present directly.

Visit Postcards of the Present

How We Decided on the Best Real Estate Direct Mail Companies

Agents and brokers may communicate with buyers and sellers via real estate direct mail services, which can be delivered to client type-targeted lists as well as inside particular cities, regions, or neighborhoods. Direct mail campaigns, on the other hand, must be economical, dependable, and diverse in order to be useful to agents.

ProspectsPLUS! is the finest overall real estate direct mail service, according to our criteria. It was created with real estate professionals in mind, and as a result, it has the most templates and real estate specialized marketing possibilities. Furthermore, it allows agents to acquire mailing lists or collaborate with a specialist to design a direct mail campaign.

Pay a visit to ProspectsPLUS!

The following criteria were used to choose the top real estate direct mail service:

• Cost: Real estate mail marketing should be both cost-effective and cost-effective. We searched for solutions that included a quantifiable monitoring mechanism for calculating the return on investment (ROI) to assist real estate agents in assessing their performance.
• Features: If all direct mail were the same, it wouldn’t get responses. We looked for platforms that offered Features Not Included like custom designs, tracking, bulk discounts, and Guaranteed satisfactions.
• Direct mail must be delivered on time to be effective. We prefer systems that provide next-day delivery, but the most important factor is secure delivery with tracking.
• Mailing options: The capacity to quickly buy and send direct mail, as well as the option of having the firm deliver your mail straight to your contacts, is critical. Furthermore, some agents want a mailing list for their direct mail operations, therefore we looked for platforms that offered EDDM and mailing list creation capabilities.
• Customer service: Whether you need assistance uploading your mailing list or generating real estate direct mail postcards, customer service should be there to answer any questions or address any concerns. We looked for firms that might help us in a variety of ways.

The “best real estate mailing lists” are services that allow direct mailers to send marketing materials to potential customers. These services can be used by anyone, but they’re best for those who want a quick and effective way to reach their target audience.

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