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In this article, we will take a look at the top 6 companies that should help you generate leads in real estate. They offer different services and have various levels of experience. By understanding what each company does well and what your needs are, it is easier to find which one is best for you.
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The “best lead generation for realtors 2021” is a question that many people are asking. The 6 companies listed below will be the best to use in 2022.
Real estate lead generation firms assist agents in capturing, organizing, and nurturing fresh leads until they are ready to purchase or sell a home. We chose the six top real estate lead generation firms based on pricing, simplicity of use, customer support, and features like internet data exchange (IDX), also known as multiple listing service (MLS) connectivity, blogging, and email marketing automation after analyzing more than ten organizations.
Finally, we came to the conclusion that the finest real estate lead generating firms are:
- BoldLeads: Best overall, and best for brokerages and agents looking to consolidate online PPC advertising and lead production into a single platform for $269 per month.
- From $69 per month, Follow Up Boss is a centralized customer relationship management (CRM) solution for every step of the sales process for teams and brokerages.
- Premier Agent at Zillow: A simple CRM for organizing Zillow leads for agents and brokerages, with pricing changing by market.
- Placester: From $64 a month, individual agents or big teams can get leads online utilizing a bespoke website that doesn’t need technical knowledge.
- At $299 per month, Real Geeks: Agents or teams looking for a full end-to-end platform for creating, nurturing, and converting leads.
- HubSpot CRM (Customer Relationship Management): For $45 per month, teams or brokerages may get a free CRM with prospect online behavior tracking, in-depth reporting, and analytics add-ons.
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BoldLeads: Best Overall & Best Hands-off Lead Generation Company
BoldLeads
4.32 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- Real estate leads that are unique
- Coaching and training for software
- CRM is included in the package.
What Isn’t There
- The quality of lead may be variable.
- Costs soon mount up.
- A six-month contract is required.
Why should you select BoldLeads above the competition?
- Your Facebook and Google PPC advertising are managed by BoldLeads, including ad placement and sophisticated targeting. They also provide automatic email drip programs with a low learning curve so you can start seeing results right away.
BoldLeads is a real estate lead generating platform that includes a number of options for acquiring buyer and seller leads as well as automated follow-up. It comes with a full CRM and live support.
The platform’s lead-categorization funnel mechanism has been shown to ignite dialogues and allow you to tailor your voice to a particular audience. BoldLeads, unlike the other firms on our list, also controls your PPC advertising and offers intensive training and coaching on how to use their lead generating and nurturing software.
Customer Reaction
With over 700 users giving BoldLeads a 4.7 out of 5 star rating, it’s clear that many agents have had success generating and converting leads. Several agents also said that as they improved their knowledge of BoldLeads and built the correct target areas and follow-up techniques, they experienced greater outcomes.
Some agents, however, complained that the leads they were given were not qualified, making conversion difficult. While you can’t guarantee lead conversion, employing Premier Agent at Zillow to create buyer leads from individuals who are actively searching for properties may be a better option.
BoldLeads seller ad example
Pricing
Visit BoldLeads.com for more information.
The Best Centralized Lead Follow-Up System is Follow Up Boss.
Boss’s Follow-Up
4.29 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- There are more than 30 integrations.
- Free trial
- Customer service that is quick to respond
What Isn’t There
- There is no concierge service.
- There is no possibility to purchase leads.
What are the advantages of using Follow Up Boss?
- Follow Up Boss is a customer relationship management system (CRM) created primarily for nurturing real estate leads. You can keep public notes on your contacts, schedule appointments, and view daily tasks, and your team can work together to achieve more.
Follow Up Boss is a real estate CRM with a lot of communication and lead management features. You can manage your pipeline, monitor prospects, qualify them, add comments to share with your team, and get a prioritized list of the most value leads to follow up with.
Follow Up Boss also gives you a unique phone number so you can keep your customer information distinct from everyone else’s and simply contact them by phone, text, or email. It also works with over 30 additional products, including GSuite, Zapier, and Office365, as well as almost every significant listing lead source, including Zillow, Realtor.com, and Facebook Ads. These features combine to make it the most comprehensive and user-friendly CRM on our list.
Customer Reaction
Customers give Follow Up Boss a perfect customer review rating of 5 out of 5 based on 174 reviews. This real estate software is praised by agents and brokers, who claim that it keeps all of their leads and communications organized, and that customer service goes above and beyond to assist them. Only the option to produce or purchase real estate leads is lacking from Follow Up Boss. If you require this feature, Premier Agent at Zillow or Placester may be a better fit for your company.
On mobile and desktop, use the Follow Up Boss interface.
Pricing
Follow Up Boss is a website dedicated to following up on leads.
Best No-Frills Real Estate CRM: Premier Agent at Zillow
Premier Agent at Zillow
4.28 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- A customised agent webpage is included.
- Exclusive listings placements
- CRM that is more efficient
What Isn’t There
- There aren’t any effective follow-up tools.
- Leads aren’t always qualified or unique.
- It has the potential to be costly.
Why should you choose Premier Agent at Zillow?
- Zillow receives more traffic from active homebuyers than any other real estate website, so it’s only logical to take advantage of the endless number of leads available from this platform. Plus, Premier Agent at Zillow (ZPA) enables you to generate home buyer leads without requiring extensive time or energy to learn the software.
Premier Agent at Zillow (ZPA) is an advertising tool that enables agents to target home buyers searching Zillow Group’s network. ZPA agents pay for placement on Zillow listing pages and leads captured are fed into ZPA’s CRM, which fully integrates with the platform and its third-party tools. ZPA’s CRM is straightforward and user-friendly. From targeted listings, you can also receive phone calls directly from active buyers who are ready to purchase, giving you the opportunity to convert clients immediately over the phone.
Customer Reaction
Agents that use ZPA give it a 4.7 out of 5 rating based on over 2,000 reviews, claiming that it is a simple and efficient approach to succeed in real estate. However, several agents expressed dissatisfaction with the quantity and quality of leads provided for the fee. Try Real Geeks if you’re looking for a more economical all-in-one solution.
Read the full breakdown of how to generate real estate leads using Premier Agent at Zillow.
Premier Agent at Zillow Webpage and Mobile App Interface
Pricing
Visit Premier Agent at Zillow
Placester: The Best Real Estate Website Builder for Online Lead Generation
Placester
4.12 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- Pricing that is reasonable
- Simple to use
- Website design that is both attractive and professional.
What Isn’t There
- Lead generation is solely dependent on organic search traffic, with no possibility to pay for leads.
- Brokerages are a better fit than individual individuals.
What are the advantages of using Placester?
- Placester is the only website builder that offers 22 real estate-themed website templates. Additionally, each design is extremely adaptable, SEO-friendly, and incorporates an IDX feed without any technical knowledge.
Placester is a website builder that makes it simple for real estate agents to develop a lead-generating website. You may establish your own SEO-friendly website with an IDX feed using existing templates or pay for unique website building services in their marketplace.
Placester’s bespoke landing pages are intended to assist real estate agents and brokers create quality leads by attracting various sorts of site visitors via organic search. Although it isn’t the only choice for creating a lead generating website on our list, it is the one with the most personalized real estate website designs to distinguish your business.
Customer Reaction
Hundreds of Placester consumers praised the website’s design, simplicity of use, and customer service, giving it a 4.7 out of 5 customer review rating. It’s an obvious option if you want a customized website without needing to code. However, some clients have complained that Placester’s CRM is buggy and missing certain features. Furthermore, there are no choices for purchasing real estate leads. BoldLeads is a platform that combines a website, CRM, and paid advertising into one.
Page of a Placester Agent
Pricing
Pay a visit to Placester.
Real Geeks: The Best End-to-End Lead Generation Platform for Real Estate
Real Geeks
Overall Score: 4.08 OUT OF 5 iOur score is based on our experts’ weighted analysis of hundreds of comparable items and services.
What We Enjoy
- All-in-one solution
- Integrations with a variety of third-party services
- Cost-effective compared to competition
What Isn’t There
- Interface design is limited.
- Pricing structure is complicated.
What are the benefits of working with Real Geeks?
- Real Geeks is great for agents who want a complete lead generating and management solution that incorporates social media and pay-per-click advertising.
Real Geeks is an All-in-one solution that helps you manage your real estate lead nurturing process from initial discovery through ongoing client follow-up with editable IDX website templates, CRM functionality, and robust marketing tools like text message auto-responders. Plus, it integrates with more than a dozen of the top lead sources like Zillow and Realtor.com. While BoldLeads offers similar functionality, Real Geeks is also unique among these real estate lead generation companies because you can manage your own PPC advertising and lead generation efforts.
Customer Reaction
The sophisticated back-end capabilities for managing, organizing, and following up with leads at an inexpensive pricing earned Real Geeks a 4 out of 5 customer review rating. A few dissatisfied customers said they had difficulties with customer care because they misunderstood one of the tools, so make sure you fully grasp how it works before joining up, or check into BoldLeads’ live support staff. To begin, learn about how Real Geeks can help you generate leads.
Real Geeks’ Home Valuation Landing Page as an Example
Pricing
Go to Real Geeks.
HubSpot CRM (Customer Relationship Management): Best Free CRM & Prospect Insights and Analytics
HubSpot CRM (Customer Relationship Management)
3.96 OUT OF 5 I I I I I I I I I I I Our ranking is based on our experts’ weighted assessment of hundreds of comparable items and services.
What We Enjoy
- Free plan
- Reporting that may be customized
- Learning curve is as short as possible.
What Isn’t There
- Not intended for use in the real estate industry.
- Only via integrations is the IDX website accessible.
- Plans for the upper levels become pricey
What are the benefits of using HubSpot?
- HubSpot is the only CRM with a free subscription, making it perfect for novice or frugal agencies. Furthermore, the CRM suite’s extensive features provide teams with more insight into prospect behavior, allowing them to optimize conversions.
HubSpot CRM (Customer Relationship Management) is one of the most well-known CRMs, and the free version even includes unlimited users and data. While not built specifically for real estate professionals, it includes a wide variety of highly relevant features, such as pipeline management, email templates, drip campaigns, short message service (SMS) marketing, meeting scheduling, and third-party integrations.
You may also utilize precise data to optimize all of your marketing activities with thorough statistics on individual contacts, sales activity, and productivity. You may examine traffic data that detail the prospect behaviors of leads generated by Facebook Ads vs. Google Ads, for example, so you can make informed choices about how to use your advertising budget to optimize your ROI.
Customer Reaction
HubSpot CRM (Customer Relationship Management) has a 4.5 out of 5 rating based on more than 2,800 reviews, with customers saying it is easy to set up and that the contract tracking and reporting tools are extremely in-depth and useful. Unfortunately, some customers struggled with technical glitches and with the removal of favored functionality. If you want a CRM designed specifically for real estate, try Follow Up Boss.
Interface of the HubSpot Website
Pricing
Go to HubSpot CRM’s website. (Customer Relationship Management)
How Did We Pick the Best Real Estate Lead Generation Firms?
The finest real estate lead generating businesses provide tools and services that assist agents and brokerages save time while also finding and converting more leads to customers. We searched for real estate lead generation firms that offered software integrations, IDX websites, automated email campaigns, and a high return on investment while looking for the most successful platforms (ROI).
We discovered that BoldLeads is the best overall lead generating firm for real estate agents based on various criteria. It includes advertising and long-term lead nurturing techniques as well as tools for every step of the sales process. With managed PPC advertising campaigns, consumers may tap into the experience of BoldLeads’ search engine marketing professionals.
Click here to discover more about how we choose the finest real estate lead generating companies:
25%
Features for generating leads
25%
Advanced features and integrations
25% of the overall score
It’s critical to analyze not just the cost, but also the value of each platform when employing the services of real estate lead generating firms. While financial limits must be fulfilled, the cost-per-lead and return on investment (ROI) are perhaps more essential than the monetary cost. We compared each option to see which firms provided the greatest value for money.
25% of the overall score
We looked at each company to see if they had any extra real estate lead production capabilities that went beyond what brokers get from merely purchasing a list of leads. We specifically sought software that had mass marketing capabilities, lead list creation, lead capture forms, and customisable reporting.
25% of the overall score
Without the correct integrations, even the finest lead generating software is restricted. We looked for businesses that have a lead generating website or that integrated with IDX systems. We also looked at firms that had CRM capabilities and worked with social media, as well as those that provided features like process automation, establishing triggers and alerts, and marketing support.
10% of the overall score
While many platforms claim to offer features that allow real estate professionals to accomplish even more, some of these capabilities aren’t as useful to real estate professionals as they say. As a result, we looked at each platform’s distinctive or standout features, as well as its popularity and overall value for money.
10% of the overall score
Based on Customer Reaction for each platform, with particular attention given to actual user reviews of the product, and the popularity of each real estate lead generation company.
5% of the overall score
Lead generation software significantly impacts the experience of your prospect as well as your business. Therefore, it’s important that platforms are Simple to use and that you have access to customer support. We favored software providers known for stellar customer service on one or more channels.
*Percentages based on total score
The “real estate leads no upfront cost” is a phrase that is often used to describe the best lead generation companies in 2022. The 6 best real estate lead generation companies are listed below.
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Related Tags
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