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Real estate is an industry that constantly requires leads to be generated in order for it to function. With the recent changes made by Wall Street, many real estate agents are actively trying new methods of lead generation and marketing their expertise. Here we’ll take a look at six leading websites for generating leads in 2021.
You’ll need a lead-generating plan if you want to succeed in real estate. Websites that generate real estate leads may be very useful in bringing quality, ready-to-buy prospects directly to your email. We looked at a lot of these platforms and selected the six top real estate lead-generating websites based on ROI, lead quality, and customer support.
The Methods We Used to Assess Real Estate Lead Generation Websites
There are many real estate lead-generating businesses and websites to choose from. Each of them offers a unique approach to generating and converting leads. To identify the greatest investment for real estate agents, we analyzed the top websites for real estate lead generation based on pricing, lead quality, lead exclusivity, advertising, customer reviews, and customer support.
The top real estate lead generating websites were chosen based on the following criteria:
- Although the lead-generating websites mentioned do not provide a precise cash amount for each lead, we carefully picked platforms that have a demonstrated track record of providing agents with a high potential return on investment relative to cost.
- Quality of leads: Not everyone who views your profile or clicks on an advertising will complete a real estate deal. Focusing your lead generation approach on individuals who are actively looking for an agent and have firm intentions to purchase or sell property soon has a lot of advantages. The lead-generating websites included in this package get you closer to highly qualified leads who are more likely to convert.
- Opportunities for advertising: Websites should include advertising options as a proactive lead generating option. Agents may use this to direct qualified, focused traffic to their profile or website. We selected technologies that allow you to run advertisements.
- Customer reviews: It’s critical to learn how past consumers felt about these websites. Even though we could only discover evaluations from buyers and sellers in certain instances, it’s still critical to understand what your prospective customers may go through.
- Customer service: When interacting with leads and completing transactions, agents may encounter difficulties. As a result, each item on our list has to have at least one customer care channel (phone, email, or online form).
Zillow Premier Agent
Zillow Premier Agent (ZPA) is a lead generating platform for real estate agents provided by Zillow, the most popular real estate website in the United States. Your contact information is shown alongside listings, making you more available to buyers and sellers. A free IDX website and customer relationship management (CRM) tools are also included. ZPA is ideal for real estate agents and brokers looking for leads generated mainly via Zillow.com positioning.
Pricing
- On average, leads cost $20 to $60 per lead, but they may cost well over $100 each lead.
- Pricing is determined by ZIP code, house costs, and the presence of competing agents.
- Advertising fees are not included.
Features
- Listings with a prominent position
- Use Zillow, Trulia, StreetEasy, and Hotpads to reach your target audience.
- Lead monitoring and CRM integration
- With a custom domain name, an IDX lead capturing website may be created.
- The Customer Experience Report assists you in keeping track of your performance.
- A blog, agent tools, leave conversion scripts, training, and phone or text assistance are all available.
On Zillow.com, how ZPA members appear
User Feedback
Zillow does not qualify leads before sending them to you, according to reviewers. Others have expressed dissatisfaction with ZPA’s customer support and the inaccessibility of ZIP codes. However, Zillow is the industry leader, and agents that use ZPA’s capabilities report a high return on investment (ROI).
Realtor.com
Members of the National Association of Realtors (NAR) may establish a profile on Realtor.com, a real estate marketplace website, and app. It also claims to have 86 million unique users in June 2020, indicating that it is a fantastic location to be viewed for increased reputation. Realtor.com, on the other hand, provides various lead generation solutions as well as significant traffic, making it an excellent lead generation website for NAR members.
Pricing
Realtor.com does not disclose pricing, and lead prices vary by ZIP code. According to third-party sources, leads may cost anything from $200 to $1,000.
Features
- Agents may buy exclusive or non-exclusive leads within their ZIP code using Connections Plus.
- You may use Local Expert to generate sponsored ads on Realtor.com and Facebook.
- Your branding is shown on your Realtor.com listings via Advantage Brand.
- Top Producer Real Estate Websites and CRM offers free single-property websites as well as a lead management CRM.
- Follow-up on leads may be automated.
- Customer service may be reached through an online form or by phone.
User Feedback
G2 has given Realtor.com’s lead-generating tools a 4.0 grade. The majority of consumers who wrote evaluations praised the service, functionality, and return on investment, claiming that leads from Realtor.com are more likely to convert and that the interface was simple to use. Other users complained that the fees rapidly piled up, and that data from the MLS wasn’t always correct.
HomeLight
HomeLight is a website that matches home buyers and sellers with the finest real estate agent in their region using a proprietary algorithm. This algorithm makes it ideal for generating real estate leads since it guarantees that the leads you get aren’t just searching for a realtor; they’ve deliberately decided to contact you. As a result, HomeLight is the ideal option for agents that only want the highest quality leads.
Pricing
- At closing, there is a 25% broker-to-broker fee.
Features
- Create an agent profile with highlights, recent transactions, and credentials that are unique to you.
- App for mobile devices
- Customer service is accessible over the phone.
User Feedback
HomeLight has a 4.71 rating from 171 reviews on Sitejabber. The majority of those evaluations, however, are provided by homebuyers and sellers. The majority of clients were ecstatic with the real estate agent they discovered via HomeLight, however, some had a bad experience with a HomeLight agent.
Nextdoor
Nextdoor is a social networking website and app that lets you meet new people in your area. This is accomplished by allowing you to build a free Nextdoor business page or sponsor your neighborhood to establish yourself as the local real estate authority. If you want to concentrate on free or organic methods to increase exposure in your region, Nextdoor is a fantastic real estate lead generating website.
Pricing
Because advertising and sponsorship costs vary by ZIP code, Nextdoor does not disclose them publicly. Creating a real estate company page on Nextdoor, on the other hand, is free.
Features
- Ability to enhance exposure by sponsoring your neighborhood
- Advertising that is paid for
- Creating a page for your real estate company is completely free.
- Local offers should be posted.
- There are only five sponsors per ZIP code.
- Only an online contact form is provided for customer service.
User Feedback
On Trustpilot, Nextdoor has a 2.7 rating. Customers who gave it a good rating said the site may be very helpful, but that, like other social networks, there is little to no control over what is posted in each group. The bulk of unfavorable evaluations is aimed towards the platform’s community rather than its functioning or usefulness.
Despite these criticisms, Nextdoor should be regarded as a useful real estate lead-generating tool. There are many free ways to promote your company to local residents.
UpNest
UpNest is a real estate marketplace that allows buyers and sellers to choose a real estate agent while maximizing commissions. It is, however, the only real estate lead generating website on our list that also provides you with an advisor to assist you in optimizing your incoming leads. This makes UpNest ideal for agents who desire the help of an advisor to generate more personalized web leads.
Pricing
- At the end of the transaction, a referral fee of 30% is paid.
Features
- Joining is completely free.
- UpNest’s dedicated advisor assists you in connecting with customers and increasing your conversion rate.
- The UpNest app aids in the tracking of prospective customers.
- To answer inquiries, agents have access to a large knowledge library.
- Customer service may be reached via phone or email.
Users Feedback
On their Facebook page, there are now 153 UpNest reviews with a total score of 4.6. Many of these testimonials come from past UpNest buyers and sellers who worked with an agent. Client evaluations, on the other hand, indicate that UpNest has an established system that allows for pleasant and successful transactions, while HomeLight had a lot more dissatisfied consumers.
Placester
Placester is a straightforward real estate website builder and marketing platform that includes IDX websites, a CRM, marketing tools, and lead magnets. Placester is also a fantastic real estate lead generation service since it enables you to quickly build a lead-generating real estate website without relying on any other platform. Members of the National Association of Realtors get discounted pricing, making this a fantastic option for real estate agents who want greater control over lead generation or who are starting a brokerage and require a branded website.
Pricing
- Free trial for 30 days
- Starter Plan: $64 per month + setup charge for NAR members who commit to a year plan*
- NAR members with a yearly commitment may choose the Advanced Plan for $120 per month plus setup.
- Monthly Office Builder Plan: $160 with a one-year commitment
- Setup fees are eliminated for yearly plans, while multi-year subscriptions get savings.
- Access to the content library costs $50 per month as an add-on.
- Premium themes are available for $50 per month as an add-on.
Features
- An interface that is simple to utilize
- IDX integration and a mobile-friendly website
- Design that is ready to use
- Capabilities for capturing leads
- Lead nurturing tools like drip marketing are integrated into the CRM.
- Customer service is accessible via phone and email, and a live demo may be scheduled.
User Feedback
Placester was praised for being simple to use on both the desktop and the mobile app, according to users. The free trial enabled users to build and test their IDX site before committing to a premium membership. Poor customer support and the platform’s simplicity are cited as major flaws; there is limited opportunity to modify website templates or alter the appearance.
Conclusion
Agents can discover and engage with leads who are likely to make a real estate transaction in the near future using the finest real estate lead-generating websites. When deciding which websites are ideal for you and your real estate team, consider their return on investment and past client evaluations.
