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The real estate industry is in a bit of an upheaval. The mortgage crisis and the housing market crash have left many people out of luck, with home prices at all-time lows across America. There was even talk about it being a bubble that could burst any day now as we saw more signs pointing to what might happen next if this goes on for too long – months ago, when interest rates were still near historic lows (and before they went up), the idea that you could buy properties for less than their appraised value seemed like something impossible – however, over time, these values did come down significantly. And today’s buyer knows exactly how much cash flow he or she can expect from this investment property with just one phone call away from listing agents who’ve been doing business without pay since 2009
Real estate marketing is a very competitive industry, and it’s important to have the best real estate digital marketing strategies in place. Here are 6 top companies that will be successful in 2022.
Through a range of services, such as social media, advertising, email, and text marketing, real estate marketing businesses assist agents in promoting properties and generating and nurturing leads. To find the six top real estate marketing businesses for agents, teams, and brokerages, we analyzed more than a dozen marketing organizations and platforms based on the breadth of services provided, convenience of use, and client evaluations.
- Fiverr is the best place to go if you’re an agent searching for freelance real estate marketing help.
- Genuine Geeks: Excellent for people looking for an all-in-one real estate marketing tool to handle outreach.
- Buzzing Chatter: The best full-service real estate marketing firm for agents and brokers in need of all-around assistance.
- Leader in the market: For teams who want to automate your direct mail and printed real estate marketing, this is the best option.
- BoldLeads: Excellent source of leads for new agents looking for one-on-one coaching and marketing assistance.
- Hibu: Designed for teams and brokerages who want specialized assistance with Advertising on the internet.
At a Glance: The Best Real Estate Marketing Companies
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Which real estate marketing firm is the best fit for your needs?
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Fiverr: The Best Freelance Real Estate Marketing Company
Fiverr
4.29 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- Services tailored to your needs
- Services for all budgets
- Countless services to choose from
What Isn’t There
- Work quality is hit-or-miss.
- Finding the proper freelancer takes time and effort.
What Are the Benefits of Using Fiverr?
- Real estate professionals that wish to hire marketing gurus for certain parts of their firm can use Fiverr.
Fiverr is a website where real estate professionals may hire freelancers for particular projects. Unlike most of the other real estate marketing businesses on our list, Fiverr allows you to interview many freelancers before making a decision. It’s excellent for agencies that like to pay per service rather than for a full marketing solution since you may engage freelancers for different tasks.
Fiverr isn’t a real estate marketing firm per per, but its services are quite diverse, allowing you to locate really precise services. It’s simple to find freelancers that specialize in marketing concepts and strategy, real estate branding, or website design, for example. You have the option of working with a freelancer on a one-time job or hiring them on a long-term basis. Because it allows you to discover the specific services you need, Fiverr is excellent for agents, teams, and brokerages.
Fiverr Reviews & Customer Feedback
Fiverr customers say the site is trustworthy since you can search for and pick freelancers based on the company’s rating system, which has a solid customer review rating of 4.4 out of 5. However, some Fiverr consumers believe that freelancer verification is inadequate and that hiring people you don’t know might be unsafe.
Before you employ a freelancer, evaluate their reviews and communicate with them to prevent this issue. Buzzing Chatter, on the other hand, is a more solid option if you want to deal with seasoned marketing specialists without having to go through prior work.
Here are some examples of Fiverr real estate marketing freelancers that are currently accessible.
Fiverr’s Extra Features
- Management of social media
- Advertising on the internet
- Creating and designing an IDX website
- Payments that are safe
- Customer service is available 24 hours a day, 7 days
Pricing on Fiverr
The cost of hiring a Fiverr pro is determined by the real estate marketing services you require as well as the freelancer’s pricing, which varies greatly depending on experience and reviews. You don’t have to sign a contract since freelancers usually charge by the hour or by assignment. With Fiverr, you can expect to spend anything from $5 to $100 per job.
Visit Fiverr.com for more information..com for more information.
The Best All-in-One Real Estate Marketing Management Platform is Genuine Geeks.
Genuine Geeks
4.27 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- Marketing solution from start to finish
- Affordably priced monthly
- Integrations with a variety of third-party services
What Isn’t There
- Design skills are limited.
- Customization options for marketing are limited.
- The customer relationship management (CRM) software isn’t adaptable.
Why Should You Choose Genuine Geeks?
- Genuine Geeks is best for individual real estate agents who want to quickly get their entire marketing system running without sacrificing customization.
Genuine Geeks is a real estate-specific marketing platform that provides marketing and workflow automation tools to simplify the process of generating leads, communicating, building relationships, and closing deals. Instead of paying for multiple tools to create a marketing system, Genuine Geeks helps you get a website, customer relationship manager (CRM), and communication channels up in a matter of hours. Genuine Geeks is best for real estate agents who want a single marketing company to streamline all their marketing efforts.
Genuine Geeks is one of the more affordable real estate marketing companies on our list. Its all-in-one solution includes an IDX website and CRM to generate leads, short message service (SMS) text auto-responders and email drip campaigns to nurture leads, and tools for organic and paid Facebook marketing.
In addition, Genuine Geeks integrates with a variety of marketing tools and most real estate lead generation sources, including Zillow, Realtor.com, BoldLeads, and Top Producer. All of these features in one platform provide an ideal solution for agents who feel overwhelmed by creating marketing systems.
Genuine Geeks Reviews & Customer Feedback
The vast majority of Genuine Geeks customers give it positive reviews, leading to a customer review rating of 4.2 out of 5. They say that it does exactly what it promises and generates high-quality leads that help agents grow their businesses. They love that it’s easy to set up and customize, and ultimately that it keeps leads engaged and converts them into clients.
However, a few unhappy Genuine Geeks reviews noted that there can be a learning curve to setting up all of the tools and that customer support was not always available. For a comprehensive marketing platform with extensive customer support and training, check out BoldLeads.
Genuine Geeks marketing strategy
Additional Genuine Geeks Features
- Home valuations and market data are good lead generators.
- Landing pages for real estate
- Website that is search engine optimization (SEO) friendly
- Workflows in CRM
- Templates for emails and text messages
- Ads on Facebook and Google were managed.
Genuine Geeks Pricing
- Monthly rent is $299.
- $550 per month for Facebook and Google ad management
Visit Genuine Geeks
Best Full-Service Agency for Comprehensive Marketing Support: Buzzing Chatter
Buzzing Chatter
4.25 OUT OF 5 OUT OF 5 OUT OF 5 OUT OF 5 OUT OF 5 OUT OF
What We Enjoy
- “Test ride” for 30 days
- Services relating to real estate
- Marketing approach that spans several channels
What Isn’t There
- Monthly charge is too expensive.
- Customer service hours are limited.
Why Should You Choose Buzzing Chatter?
- Buzzing Chatter is best for real estate agents, teams, and brokerages that are ready to invest in their marketing efforts with customized strategy and expertise.
Buzzing Chatter is a full-service digital marketing agency that provides a la carte real estate services. The company will help you develop and implement a marketing strategy that seamlessly blends your website, social media, and advertising efforts to maximize lead generation and conversion. Thanks to its extensive services and personalized approach, Buzzing Chatter is best for agents who want a range of real estate marketing services with a la carte customization options.
Buzzing Chatter is the only one of these real estate marketing companies to offer a 30-day “test drive,” so you don’t have to commit to a long-term contract before seeing how they operate. Because you can choose services a la carte, Buzzing Chatter is ideal for successful real estate agents and brokers who are ready to upgrade their marketing but feel sticker shock by marketing prices. Try Buzzing Chatter for 30 days without committing to a long-term partnership.
Buzzing Chatter Reviews & Customer Feedback
Clients of Buzzing Chatter report that the company is extremely easy to work with and that the social media and website improvements made a noticeable impact on leads and clients. Reviews almost unanimously shared that Buzzing Chatter gained a comprehensive understanding of their business and tailored a marketing strategy to its needs, giving the platform an excellent review rating of 4.6.
The few bad reviews cite problems with customer assistance availability. Try connecting with a freelancer on Fiverr if you’d want to work one-on-one with a marketing specialist and set your own communication techniques and expectations.
Real estate marketing example by Buzzing Chatter
Additional Buzzing Chatter Features
- A free growth audit is available.
- Organic and paid Management of social media
- Website creation and administration on a custom basis
- SEO know-how
- On their blog, they provide a lot of digital marketing recommendations.
Buzzing Chatter Pricing
- $5,000 per month for the basic bundle
- $10,000 per month for the pro package
- Monthly growth package: $20,000
- $40,000 per month for the enterprise bundle
Visit Buzzing Chatter
Leader in the market: Best Print Marketing Automation Platform
Leader in the market
4.23 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- Website and CRM with a lot of flexibility
- Leads that are unique
- a large content collection
What Isn’t There
- Lacks Management of social media
- SMS marketing is lacking.
- Lead quality is inconsistent.
Why Should You Choose Leader in the market?
- Leader in the market is best for agents or teams wanting to generate leads and automate their marketing with access to a content library as well as digital and print templates.
Leader in the market is a lead generation platform that provides Leads that are unique, a customizable CRM, and real estate listing marketing and tools like single property websites, automated listing emails, and print marketing templates. Leader in the market is best for real estate professionals who want to build a pipeline with Leads that are unique and market through newsletters and direct mail templates.
Leader in the market also includes a content library and complete marketing suite that creates a professional monthly newsletter, mobile-responsive emails, and extensive templates for postcards and flyers. It’s one of the only real estate marketing companies to offer marketing tools like a website and CRM along with Leads that are unique from the platform.
In addition, Leader in the market has a unique partnership with Shutterfly that allows you to automate direct mail. Set up a one-time direct mail campaign or schedule it out for years in advance to keep in touch with your farm area and past clients without spending one unnecessary minute on marketing.
Leader in the market Reviews & Customer Feedback
Reviews for Leader in the market are somewhat mixed, although most customers love how easy Leader in the market is to use, particularly with the inclusion of a mobile app. In addition, its CRM is one of the most cost-effective options available.
Unfortunately, a customer review rating of 3.6 out of 5 shows that other customers were unhappy with the leads they received from Leader in the market, noting that most leads are not actively looking for an agent or to participate in a transaction. For the best chances of finding leads who are ready to convert, try working with a real estate marketing company that provides a custom plan and management, like Hibu.
Marketing tools from Leader in the market
Additional Leader in the market Features
- Website that is SEO-friendly
- CRM modifications via dragging and dropping
- Mobile app that syncs with CRM automatically
- Templates for digital and print marketing
- Analytics and reporting
Leader in the market Pricing
- Leader in the market CRM: $129 per month
- Team and Brokerage Solution: Custom; contact us for more information.
Visit Leader in the market
With one-on-one support, BoldLeads is the best for real estate lead generation.
BoldLeads
3.80 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- Leads that are unique
- Marketing funnels that are automated
- Coaching for business is accessible.
What Isn’t There
- Customization options for email and SMS marketing are limited.
- Minimum contract length is six months.
- CRM capabilities are limited.
Why should you choose BoldLeads above the competition?
- BoldLeads is excellent for real estate agents and small teams looking to improve their lead production and nurturing efforts with customized help.
BoldLeads is another online real estate lead generation platform that offers Leads that are unique and automated marketing channels. It uniquely provides the ability to focus on buyer or seller leads specifically, and your landing pages and ad campaigns are managed by marketing experts. BoldLeads is an ideal solution for individual agents and small teams who prefer a hands-on approach for their marketing, but need support to generate leads and implement their marketing funnel.
BoldLeads is the only marketing firm that provides real estate agents with coaching. To help you become a real estate marketing expert, coaching includes one-on-one consultations, training videos, and live webinars. BoldLeads also offers managed Facebook and Google advertising for agents and teams that want to maximize their efforts in order to develop their company.
BoldLeads Reviews & Customer Feedback
Many BoldLeads customers excitedly claim that BoldLeads provided them with some of their greatest clients and that they appreciate the steady supply of high-quality leads. Furthermore, the training components are comprehensive and practical.
However, the customer rating of 2.6 out of 5 includes other customers who had negative experiences with BoldLeads, stating that the leads were rarely valid and ultimately did not contribute to their business. While lead generation will never be guaranteed, you may have better results with a platform like Buzzing Chatter or Hibu, which implements a custom strategy to find your ideal clients.
BoldLeads’ lead generating forms
BoldLeads’ Extra Features
- Landing pages that are professional
- Prioritization based on engagement indicators
- Templates for email and SMS marketing
- Text concierge service is an option for prequalifying leads.
- Managed advertising is an option.
- Integrations with third parties
Pricing for BoldLeads
- Monthly rent: $269
- Monthly minimum ad spend: $250
Visit BoldLeads.com for more information.
Hibu: Best for Customized Advertising on the internet Management & Support
Hibu
3.80 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- Consultant on a one-on-one basis
- Advertising on social media
- Automated marketing systems
What Isn’t There
- It has nothing to do with real estate.
- Pricing information is not available.
- Lacks organic Management of social media
What Are the Benefits of Hibu?
- Hibu is ideal for real estate teams and brokerages looking for a personalized marketing strategy.
Hibu is a digital marketing firm that collaborates with customers to develop a unique marketing strategy. To optimize your efficiency and return on investment, marketing specialists will build and manage your adverts on Instagram, Facebook, Google, and throughout the web (ROI). Hibu is excellent for agents, teams, and brokers that currently have a steady stream of income and want to boost it even more with a personalized marketing strategy.
Although Hibu is not a real estate-specific marketing company, it provides a custom solution to each of its clients through an account manager and team of experienced marketers. Hibu is particularly well-known for its powerful results in Advertising on social media and local SEO, two areas of marketing that are particularly important for real estate professionals.
Hibu Reviews & Customer Feedback
Hibu has received overwhelmingly favorable internet reviews, with a 4.3 out of 5 average customer review rating. The majority of consumers remark on how simple it was to work with Hibu and how effective the outcomes were. Hibu offers a unique real estate agency experience that meets and surpasses consumers’ expectations, thanks to precise, custom-made marketing tactics.
The few customers who did not have a positive experience noted that they did not appreciate being locked into a six-month contract. If you’d rather avoid long-term commitments, Buzzing Chatter’s 30-day test drive or project-based real estate marketing services from Fiverr could be a better choice.
Hibu’s Facebook commercial
Hibu’s Extra Features
- Library of marketing resources
- Marketing strategy that is unique to you
- SEO services in your area
- Advertising on social media
- Management of listings
- Management of online reviews
Pricing for Hibu
Hibu’s price is tailored to each individual customer. The plan’s pricing and size will be determined by factors such as your company’s size and service needs. The majority of entry-level programs include website design and search engine optimization (SEO), and prices range from $1,000 to $2,000 per month.
Pay a visit to Hibu.
How Did We Pick the Best Real Estate Marketing Firms?
For identifying new customers, nurturing leads, and efficiently servicing clients, real estate firms need a sound marketing plan. However, owing to the wide number of packages, services, and pricing available, selecting a real estate marketing business may be difficult. We assessed marketing companies and platforms based on marketing experience, the variety of services they provide, and the quality of customer care to help you narrow down the best option for you.
Fiverr emerged as the best real estate marketing firm for both agents and brokers after a review of more than 15 top real estate marketing companies. It’s the greatest location to connect with marketing experts at a price that works for you, with thousands of freelancers accessible at low prices.
Visit Fiverr.com for more information..com for more information.
We utilized the following criteria to assess each real estate marketing firm:
40% of the overall score
Each marketing company included on the list includes the most important real estate marketing strategies, like Management of social media and advertising, IDX website creation, public relation services, mass marketing tools, customizable reports, and CRM integration.
20% of the overall score
Each firm was assessed based on how difficult it was to start up and manage. We ranked the level of technical knowledge required to set up and administer the platform, as well as the platform’s social network integration and customization choices.
15% of the overall score
We can assess the noteworthy features, value for the money, and simplicity of use of each service based on our expertise in the industry and practical experience with them.
15% of the overall score
To determine the customer rating score, we looked at customer evaluations from reputable sources and took into account the popularity of the leading real estate marketing businesses and platforms.
10% of the overall score
For technical support and customer help, we looked at the ease and reachability of customer service.
*Percentages based on total score
Disclaimer: We looked into each real estate marketing company’s cost, but we didn’t include it in our rankings due to the large disparities that may bias our findings. Visit the Pricing section under each company’s description for pricing information, or contact us for a customized estimate.
The “real estate marketing consultants” is a category of companies that help people buy, sell and rent property. These companies are in high demand right now because of the growing market for real estate.
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