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Sources say the top 6 Facebook CRM integration systems will be analyzed to determine how they stack up against one another. The winners of this analysis will provide valuable insights into which platform is more likely to take over and dominate by 2022.
The “best free crm for facebook leads” is a system that allows companies to integrate their CRM with Facebook. There are 6 systems in 2022 that can be used, and each one has its own advantages and disadvantages.
Customer relationship management (CRM) software that is integrated with Facebook makes it simpler to gather, interact, and engage leads. The finest Facebook-CRM integrations also include options for analyzing customer behavior and managing social media marketing, as well as website traffic statistics. Based on features, affordability, characteristics, and simplicity of use, we examined hundreds of choices to discover the six best Facebook-CRM integrations.
Here are our top six Facebook-CRM integration suggestions, along with their finest use cases:
- Freshsales: The greatest overall Facebook-CRM connection and omnichannel communication solutions are provided by Freshsales.
- Zoho CRM: The best CRM for social profile enrichment that interacts with Facebook.
- Agile CRM is a good option for individuals who want a Facebook CRM with a lot of marketing features.
- Sell with Zendesk is a great option for a basic CRM with Facebook lead collection.
- HubSpot CRM (Customer Relationship Management) is the best CRM for connecting with the whole Facebook Meta product line (Facebook, Instagram, Messenger, Facebook Watch, and Facebook Portal)
- Salesforce: For powerful analytics and reporting features, the best Facebook-CRM interface is Salesforce.
Comparison of the Best Facebook CRM Integration Options
If this list of Facebook-integratable CRMs doesn’t exactly meet your requirements, have a look at some of our other resources:
Overall Best Facebook CRM Integration for Omnichannel Communications: Freshsales
Freshsales
4.86 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- Customers should be able to contact with you through their chosen channel.
- Customization choices are many.
- Has a user interface that is basic and intuitive.
- For an infinite number of users, it’s free.
What Isn’t There
- Essential functionality such as numerous sales funnels and update alerts are not available in the free plan.
- There is no way to access data offline.
Summary of Costs*
- There are no limits to how many people may utilize it.
- $15 per month per user growth
- Pro: $39 per month, per user
- Enterprise: $69 per month for each user
- 21-day free trial for premium plans
*Based on a yearly billing cycle. At a premium price, monthly memberships are also available.
Users may automatically gather leads from their Facebook business pages using Freshsales’ CRM interface with Facebook. Simply link the two systems, and all of the leads created by Facebook lead advertisements will be recorded and transferred directly to your CRM program.
Furthermore, all Facebook Messenger chats display in your Freshsales Chat Inbox, allowing you to concentrate client communications. You may also engage with your consumers via a variety of methods, including as in-app phone calls, live chat, and email.
Freshsales’ free plan, although good for acquiring leads from Facebook, is missing a few key features, such as numerous sales funnels and update alerts. Take a look at Zoho CRM if you want a feature-rich free subscription that contains crucial capabilities like email marketing and workflows.
Features of Freshsales CRM
Freshsales delivers crucial CRM features and tools that help you better manage client connections, in addition to its Facebook-related functions. Here are some of the characteristics we think are the most useful:
- Features of the organization include: For each lead, contact, account, and deal, create follow-up tasks, schedule and monitor appointments, and take notes.
- Make calls and send messages using email, short message service (SMS) texting, chat, social media, and messaging services like WhatsApp and Apple Business Chat from inside the app.
- Analyze your website’s statistics to learn more about your visitors’ interests or levels of involvement by looking at their page views, resource downloads, and other actions.
- Access features and client data from anywhere with the mobile app.
Set action triggers on the Freshsales dashboard to gather Facebook leads automatically.
Freshsales is an excellent alternative for small companies on a budget that want a CRM with powerful lead generating capabilities and plans that grow with their business. Explore more features of Freshsales in our in-depth Freshsales review, such as artificial intelligence (AI)-powered deal analytics offered in higher-tier plans.
Freshsales is a great place to start.
For Social Profile Enrichment Features, Zoho CRM is the best Facebook CRM integration.
Zoho CRM
4.83 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- Using the Facebook CRM connection, you can capture the interests of prospects and contacts.
- It’s simple and intuitive to use.
- Advanced analytical and forecasting techniques are available.
What Isn’t There
- Three users are allowed on the free plan.
- Only during business hours is customer service accessible.
Summary of Costs*
- Up to three users are allowed on the free plan.
- Standard: $14 per month per user
- Professional: $23 per month for each user
- Enterprise: $40 per month for each user
- Ultimate: $52 per month per user
- 15-day free trial
*Based on a yearly billing cycle. At a premium price, monthly memberships are also available.
The Facebook connection in Zoho CRM allows users to get relevant customer and lead information like as demographics and interests based on their Facebook profile and actions. These insights may be utilized to supplement the data you currently have about your consumers or to generate new leads from Facebook. You may use this information to provide more tailored services to clients or to provide additional information to sales representatives before they contact a prospect.
However, while Zoho CRM offers a free plan, it’s limited to just three users and Only during business hours is customer service accessible.. Those who want access for unlimited users and extended customer support hours should consider subscribing to HubSpot CRM (Customer Relationship Management).
Additional Zoho CRM Features
Zoho CRM is an excellent all-in-one CRM system for small companies, with a broad feature set to aid with everything from lead generation to optimizing processes and completing sales. The following are some of its most beneficial features:
- Automatic lead capture: Using Facebook lead advertisements, automatically gathers new contacts and leads and puts them in your CRM’s database.
- Real-time CRM reports include information on a range of variables, including as sales trends, marketing campaigns, and activity reports.
- Data importation: Uploading data from spreadsheets to Zoho CRM is simple.
- Whether you’re in or out of the office, the Zoho CRM mobile app makes it simple to add prospect record notes, engage with leads, and measure key performance indicators (KPIs).
To see leads gathered and measure the efficacy of your Facebook advertising, use Zoho CRM to filter leads.
Because it interfaces smoothly with the provider’s other native apps—there are over 50—Zoho CRM is a terrific option for a wide range of organizations. Sales and marketing tools like Zoho Social, Sales IQ, and Projects, as well as subscription-based applications and invoicing and accounting software, are just a few examples. To discover more, read our in-depth Zoho CRM review.
Go to the Zoho CRM website.
Best Facebook CRM Integration With Robust Marketing Tools: Agile CRM
Agile CRM
4.74 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- Email campaigns, a landing page builder, and automation are all built-in marketing tools.
- It’s simple to set up a Facebook CRM connection.
- An elegant dashboard and contact management tools are included in this mobile app.
What Isn’t There
- Access to the in-app phone is not included in the free plan.
- Only the two most expensive plans include extensive third-party connections.
Summary of Costs*
- Supports up to 10 users for free.
- Starter: $9.99 per month for each user
- Regular price: $39.99 per month, per user
- Enterprise: $64.99 per month for each user
*Based on a yearly billing cycle. Subscriptions are also available on a monthly basis for a little higher price.
Through social listening capabilities, you can monitor brand mentions and discussions linked to your company, as well as follow industry trends and relevant influencer material, thanks to Agile CRM’s Facebook connection. You can then use Agile CRM’s broad marketing capabilities to generate more engaging content based on these data-backed insights. Email marketing, landing sites, social media content, and mobile marketing are just a few examples.
Furthermore, social monitoring allows you to better manage your brand’s online reputation, identify and interact with followers, and get input for product and service development. These technologies also allow you to see what marketing and internet activity your rivals are doing in order to spot possible competitive advantages.
The Facebook connection in Agile CRM is plenty of valuable features, however the free plan does not include access to the in-app phone option. Extensive integrations are likewise confined to the most costly tiers, with just three connections available on the basic level. Freshsales users who want a free in-app phone should sign up, whereas Zoho CRM users who want a lot of connectors should go with Zoho CRM.
CRM Features That Are More Agile
Agile CRM allows customers to design more successful marketing campaigns based on social media analytics, increasing conversion rates. The following are the features we appreciate the most:
- Lead scoring: Use behaviors like opening and clicking emails or filling out a sales lead form to download high-value information to identify leads who are most likely to convert.
- Builders of forms: Create unique web forms to gather vital visitor information, such as name, business, and contact information, and store it straight to your CRM.
- Social media integration: Post to social media networks, track brand mentions, message followers, and capture leads all from your CRM dashboard.
- Lead activity tracking: Tracks the social behavior of leads and customers to help you optimize the return on investment (ROI) on your marketing automation initiatives.
Users of Agile CRM may interact and engage with leads directly from the platform. (Image courtesy of Agile CRM)
Agile CRM is a good choice for those who want a well-rounded CRM system with a 360-degree view of their clients and basic lead and deal management tools. By centralizing all data and interactions throughout the customer lifecycle, its integrated sales, marketing, and customer support solutions assist firms in making informed choices. To discover more about Agile CRM, check out our review.
Visit Agile CRM for more information.
Sell with Zendesk: Best Facebook CRM for Simple & Easy Lead Capture
Sell with Zendesk
4.54 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- Leads collected from Facebook are kept automatically in the system.
- Purchase history, online activity, and loyalty status are all included in detailed customer profiles.
- Customer service analytics and reporting technologies that are robust
What Isn’t There
- There are no social media listening tools available.
- There is no cheap plan, and scaling up is costly.
Summary of Costs*
- $19 per agent, each month for foundational support
- Suite Team costs $49 per month per user.
- Suite expansion is $79 per month per user.
- Suite Professional costs $99 per month per user.
- 30 day free trial
*Based on a yearly billing cycle. Subscriptions are also available on a monthly basis for a little higher price.
Sell with Zendesk’s Facebook-CRM integration is limited to lead capture tools. Apart from this, Sell with Zendesk also provides fundamental CRM features such as email marketing and automation, an in-app phone, and the ability to track deals and opportunities.
Once the Sell with Zendesk Facebook CRM integration is set up, the Sell lead capture form is added as a tab on your Facebook page. This enables fans to communicate with you from Facebook using the Sell form, and you can convert your fans and likes into leads.
However, Sell with Zendesk has no free plan, and plan upgrades are expensive. It also doesn’t offer social media listening tools, which are helpful for improving content for customer outreach. Users who want access to a free plan or more affordable pricing plans can consider Freshsales or HubSpot CRM (Customer Relationship Management), while those who need social listening features should try Agile CRM.
More Sell with Zendesk Features
Apart from its Facebook-related features, Sell with Zendesk offers helpful tools that help users streamline daily sales activities and improve their pipeline visibility. Some of the standout features we like are:
- Agents have a single view of everything about a client, including purchase history, loyalty status, and online activity, thanks to a single customer view.
- Built-in routing and intelligence capabilities capture vital customer information, eliminate the need for manual data input, and escalate and route concerns to the agent most qualified to assist.
- Reporting and analytics: Allows users to examine patterns in their customer support operations using real-time and historical data.
- Mobile app: Allows users of Android and iOS devices to access CRM data and basic functions such as lead and task management while on the move.
Enable the Facebook Form to automatically capture leads and import them into Sell with Zendesk from Facebook.
Visit Sell with Zendesk
HubSpot CRM (Customer Relationship Management) is a CRM that works with a variety of Facebook products.
HubSpot CRM (Customer Relationship Management)
3.86 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- Interface that is intuitive and simple to utilize
- The free version has Facebook CRM integration.
- Email marketing solutions that are robust
What Isn’t There
- The free subscription does not include customer service and is restricted to forums.
- Scaling is costly.
Summary of Costs*
- Free: Forever For an infinite number of users, it’s free.
- $45 per month for the Starter Sales Plan, which includes two user seats.
- $450 per month for a Professional Sales Plan that includes 5 user seats
- $1,200 per month for the Enterprise Sales Plan, which includes 10 user seats.
- 14-day free trial
*Based on a yearly billing cycle. At a premium price, monthly memberships are also available.
The Facebook-HubSpot CRM (Customer Relationship Management) integration connects with various Facebook Meta products, including your Facebook business page, Instagram, Facebook Messenger, and Workplace by Facebook. You can publish and schedule posts to your Facebook business page easily from the HubSpot CRM (Customer Relationship Management). It also supports the creation of Facebook lead ads, which automatically capture leads and syncs data into the HubSpot CRM (Customer Relationship Management).
However, HubSpot CRM (Customer Relationship Management)’s free plan lacks customer support and doesn’t include automation tools like workflow and task automation. Plus, upgrading to higher tiers is expensive, especially if you don’t need additional user seats. Users who need a more robust free plan should consider Zoho CRM, while those who want more affordable pricing options and plan tiers should use Freshsales.
More HubSpot CRM (Customer Relationship Management) Features
HubSpot CRM (Customer Relationship Management) provides a centralized and simple interface to manage customers, understand their behavior, and increase satisfaction and retention rates. We listed below some of the features users benefit most from:
- HubSpot Ads on Facebook: Powerful ROI ad reporting based on real sales, as well as the opportunity to customise ad targeting by synchronizing HubSpot lists with Facebook audiences to evaluate profiles and interests.
- Facebook Messenger integration: Chat with your customers and answer their queries on Messenger directly from the HubSpot CRM (Customer Relationship Management) interface
- Set up a series of follow-up activities to help you handle several customers and projects at the same time.
- Email marketing: Useful email marketing tools to send professional-looking marketing emails to your consumer base in order to expand and nurture it.
- Live chat is a real-time communication option for your website visitors.
View social media marketing and sales activity performance in the HubSpot CRM (Customer Relationship Management).
HubSpot CRM (Customer Relationship Management)’s free plan includes advanced sales, marketing, and service tools that are typically only offered by other providers in paid plans. Some of these are the allocation for unlimited users, 1 million contacts, email marketing tools, in-app phone, and customizable dashboards. To see if it is the right choice for you, read our HubSpot CRM (Customer Relationship Management) to explore other features the platform offers.
Go to HubSpot CRM’s website. (Customer Relationship Management)
Salesforce: Best Facebook-CRM Integration for Robust Analytics & Reporting Capabilities
Salesforce
3.75 OUT OF 5 STARS FOR THE OVERALL PERFORMANCE
What We Enjoy
- To track lead status and move transactions through the pipeline quicker, use robust analytics and dashboards.
- Email, social media, and live chat are examples of omnichannel communication technologies.
- Retargeting capability for Facebook advertisements that is robust
What Isn’t There
- There is no cheap plan, and scaling up is costly.
- In comparison to rivals, the interface is not as user-friendly.
Summary of Costs*
- Essentials: $25 per month for each user
- Professional: $75 per month for each user
- Enterprise: $150 per month for each user
- Unlimited: $300 per month for each user
- 30 day free trial of premium plans
*Pricing is based on a yearly billing cycle. A monthly subscription is only available for the Essentials plan.
Because of its great sales and marketing automation features, Salesforce is one of the most popular and powerful CRMs on the market. It also allows you to create extensive reports and analytics with actionable information, such as customer behavior analysis, sales trends, lead conversion rate, and top and least active customers.
By employing Facebook Lead Ads to capture leads, this Facebook-CRM integration helps companies boost their customer acquisition efforts. Users may nurture leads by feeding them customized material based on their profile and sending automatic offers through email or mobile once they’ve been captured.
Salesforce, on the other hand, does not provide a free plan, higher-tier plans rapidly become pricey, and it may be difficult to manage for new users. Freshsales is a good alternative for businesses looking for a free solution. For individuals who want a more user-friendly interface, we suggest either Zoho CRM or Agile CRM.
Additional Salesforce Functions
Salesforce includes customisation features that allow organizations to set the metrics that will be used in their reports and data analytics. The following are some of our favorite Salesforce features:
- Advanced analytics: Create intelligent reports to help you enhance your sales operations, such as lead sources, marketing performance, and revenue forecasting.
- Get insights into what sorts of content might assist increase sales and conversions based on a lead’s Facebook actions and interests using Facebook ad targeting and retargeting.
- Lead management: Track, filter, and qualify potential consumers, then route hot leads to the most qualified agents to enhance conversion rates.
- Intelligent routing: Assign work to your team depending on the skill sets, availability, and capacity of your agents to manage incoming work based on their case flow.
- Mobile app: Allows your agents to execute almost all of the operations available on the online application, making it simple for them to access essential customer and CRM data wherever and whenever they need it.
Salesforce’s robust reporting features highlight success in a variety of categories, including total opportunities, won and lost leads, and top lead sources.
Salesforce is noted for its robust sales force automation, lead outreach, and company performance analytics features, and it is one of the most comprehensive CRMs on the market. Check out our Salesforce review of the starting Essentials plan to see how it can help you build your company if you require a CRM system with outstanding sales and opportunity management skills.
Visit Salesforce.com to learn more.
How We Decided on the Best Facebook-CRM Integration Systems
We searched for products that offered a direct CRM interface with the social media platform when evaluating the best CRM for Facebook integration. We next looked into price, compatibility with other Facebook products like Ads, Messenger, and Instagram, as well as other capabilities that might help a company optimize its sales and marketing operations.
Based on our evaluation, Freshsales is the best overall choice for Facebook-CRM integration due to its pricing, features, and easy setup. It’s It’s simple and intuitive to use. and has effective lead capturing capabilities, including through Facebook lead ads. Omnichannel communication tools enable you to build relationships with your customers on the channels they prefer in order to shorten the buying cycle and increase sales.
Freshsales is a great place to start.
To discover more about our criteria for selecting the best solution for Facebook-CRM connection, go through the sections below:
40% of the overall score
CRM price was the most strongly weighted while analyzing our top options since cost is usually a significant element for small organizations. We also looked at whether or not there was a free plan, entry-level pricing, yearly prepayment discounts, and whether or not monthly paying choices were available.
20% of the overall score
We examined characteristics that we believe are required for people that use Facebook to connect with clients and produce leads. We also examined to see whether they have important CRM features like reporting and analytics, customized pipelines, connectors, and mobile applications.
15% of the overall score
When evaluating a software’s ease of use, we looked for two things: user-friendliness and intuitiveness. The knowledge necessary to interface it with Facebook, the competence required to manage the system, and the general usefulness were all considered.
15% of the overall score
Assistance is an essential component of any CRM system, particularly for small organizations without in-house technical support. We looked at the many methods of help available from these companies through live chat, email, and phone.
10% of the overall score
We looked at existing customer evaluations on reputable websites to see how satisfied current customers are and what difficulties they often face. Our ideas and expert opinions on essential features, value for money, and popularity were also included.
*Percentages based on total score
The “facebook customer relationship management” is a system that allows businesses to integrate their Facebook marketing with their CRM. In 2022, six of the best systems for this integration will be reviewed.
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