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“The future of accounting is here.” So what does this mean for accountants? It means the coming decades will require them to provide more than just data entry. They’ll need to be able to handle all aspects of their clients’ business, from managing projects and invoices by hand until they’re fully automated through software. Google’s cloud platform makes it easy for small businesses or startups that don’t have any IT experience yet to get enterprise-level functionality without breaking the bank.
Although Google does not presently provide a branded customer relationship management (CRM) as part of their Workspace platform, sales teams may utilize a variety of integration-ready CRMs to handle client documents and monitor Gmail discussions. The more experienced users may also use Google Calendar to sync meetings or schedules, as well as use Google Maps to monitor prospects’ whereabouts.
We examined seven Google-friendly CRM solutions that interface with Google Workspace’s suite of applications, including Gmail, Docs, Sheets, Calendar, Maps, and Contacts, to find the best value for small business teams:
- Zoho CRM: Excellent for enterprises who want a fully configurable Google CRM.
- HubSpot CRM (Customer Relationship Management): For Workspace users looking for a free-for-ever CRM that enables bulk email marketing, HubSpot CRM is a perfect alternative.
- Freshsales: For sales-focused teams looking for a Google CRM to optimize connections with recurring clients, Freshsales is the best option.
- Agile CRM; is best for field sales teams that require a CRM that includes a mobile app and Google Maps connection.
- Streak: For professionals who don’t want to leave their Gmail inbox, this CRM is ideal.
- Copper; is ideal for teams who want a straightforward experience comparable to that of Google Sheets or other Workspace applications.
- Salesforce; is the best option for businesses looking for a Google CRM with a large number of business app connectors.
How Did We Pick the Top Google Workspace CRMs?
Google Workspace sales teams benefit from easy-to-use CRMs that are tightly integrated with Google applications. We looked at how well each CRM integrates with Google’s most popular apps, but we also looked at the CRM’s other benefits to businesses in terms of affordability, core features like reporting and customizations, how easy it is to implement and use on a regular basis, and the level of customer support each provides to determine the best overall value.
According to our assessment, Zoho CRM is the best option for small firms looking for a CRM that connects with the Google applications that their employees currently use. Zoho CRM offers a free three-user package that includes important features including lead management, document organization, and a mobile app. Premium subscriptions vary in price from $14 to $52 and include seamless integration with Google’s most popular applications, such as Calendar, Docs, Drive, and Gmail.
40% of the overall score
When choosing a CRM, price is always a consideration, but it’s much more so for small firms on a limited budget. We looked at both paid and free service plans and services offered by each option.
20% of the overall score
We looked at how well Google CRMs work with popular applications outside of the Google ecosystem. We also demanded that they offer essential features like customized pipelines, extensive reporting and analytics capabilities, and a mobile app that allows employees to remain connected while on the move.
15% of the overall score
A CRM that is simple to set up and use is essential for businesses. The installation and training should not take more than a few days. Both criteria have been verified to be met by the solutions on our list.
15% of the overall score
Because time is money for sales teams, contemporary CRMs must provide simple onboarding as well as multichannel assistance through phone, live chat, and email to rapidly fix any difficulties.
10% of the overall score
Small companies seeking a CRM that integrates with Google are looking for a well-known system with unique capabilities at a fair price.
Zoho CRM
4.67 OUT OF 5
What We Enjoy
- Collect information from prospects, create custom fields and layouts.
- Integration with Google Workspace for smooth collaboration and two-way synchronization
- Contact management tools are included in this free smartphone app.
What Isn’t There
- Only three users are allowed on the free plan.
- Customer service is only accessible during business hours.
Pricing
- Three users are supported for free.
- Standard: $14 per month per user
- Professional: $23 per month for each user
- Enterprise: $40 per month for each user
- Ultimate: $52 per month per user
- 15-day free trial of premium plans
To give sales insights and two-way data synchronization for easy collaboration, Zoho CRM integrates with Google Workspace. It’s an excellent choice for businesses looking for an all-in-one CRM that interacts with Google and allows users to manage Gmail contacts and leads with a browser extension. Furthermore, Zoho CRM is a configurable system that allows sales teams to apply custom fields or layouts, localize language and currency, and keep track of important changes.
Features
Dashboard for Zoho CRM (Source: Zoho CRM)
- It’s simple to set up and utilize.
- Pipelines may be tailored to meet specific requirements.
- Using the matrix, summary, and tabular views, you may create customized reports.
- Google Ads, Google Calendar, Google Contacts, Google Drive, Gmail, Tasks, and Google Sites are all integrated with Google Workspace applications.
- With Google Calendar integration, you can stay on top of meetings and tasks.
- Contacts from Google may be imported into Zoho CRM.
- Within the CRM, you may see and participate in Gmail chats.
- Manage Zoho CRM via Gmail using a Chrome browser plugin.
HubSpot CRM
4.36 OUT OF 5
What We Enjoy
- Unlimited users are included in the free plan.
- Outreach, sales, and team communication are all managed using a mobile app.
- From a single inbox, you can manage all customer correspondence.
What Isn’t There
- The number of emails monitored every month is limited.
- The cost of premium feature upgrades may soon pile up.
- Third-party integrations are limited.
Pricing
- Free: For an infinite number of users
- Starter: $45 per month, with two paying users as a minimum.
- Professional: $450 per month, with five paying users as a minimum.
- Enterprise: $1,200 per month, with 10 paying users as a minimum.
Based on a yearly billing cycle. Subscriptions are also available on a monthly basis for a little higher price.
HubSpot CRM’s free CRM allows for an unlimited number of users and features contact and deal management, activity monitoring, and access to a database of over 20 million enterprises. Gmail emails may be instantly added to a contact’s record, and users can attach objects produced in the CRM, such as email templates and documents, without having to leave the email client.
HubSpot CRM offers a free package with unlimited users, making it suitable for small enterprises looking for a cost-effective solution. However, marketers that use numerous platforms may be disappointed by their restricted integrations. Other systems, such as Zoho CRM and Freshsales, are recommended for those that value third-party connectors.
Features
Email from HubSpot CRM (Source: HubSpot CRM)
- Sync Google Calendar appointments with HubSpot CRM.
- Emails from Gmail are sent to HubSpot CRM.
- HubSpot can help you create Google Ads campaigns.
- Keep track of contacts, tasks, and transactions with this mobile app.
- Email monitoring and sales efficiency features in a Chrome addon
- Paid subscriptions provide access to live chat help.
- Only Professional and Enterprise plans get phone support.
- To examine sales information, develop custom dashboards and reports.
Freshsales
4.26 OUT OF 5
What We Enjoy
- Tracking sales activity using a mobile app
- Popular Google applications are included.
- Has an unlimited free starter plan
What Isn’t There
- When you add more users, it might become pricey.
- The free everlasting plan has restricted features.
Pricing
- There are no limits to how many people may utilize it (limited features)
- $15 per month per user growth
- Pro: $39 per month, per user
- Enterprise: $69 per month for each user
Based on a yearly billing cycle. Subscriptions are also available on a monthly basis for a little higher price.
Freshsales is a full-featured CRM that integrates with Google Workspace and has a Chrome plugin. It enables users to manage their Gmail accounts and sync appointments and tasks with Google Calendar from inside the CRM. Sales teams may now examine detailed customer data for leads and customers in the Gmail sidebar, such as sales history, recent activity, tasks, and deals, making it easier to create connections with leads and prospects.
Although Freshsales offers a free lifetime plan, the premium choices may seem to be prohibitively pricey for expanding enterprises and startups. Small organizations looking for more cost-effective options could choose HubSpot CRM, which provides a free lifetime subscription for unlimited users, or Zoho CRM, which has more reasonable premium plans.
Features
Google Contacts connection with Freshsales (Source: Freshsales)
- Setup and operation do not need any technical knowledge.
- Free phone, email, and chat assistance are available 24 hours a day, 7 days a week.
- Syncing, monitoring, and scheduling emails
- Google contacts may be imported into Freshsales.
- Personalize modules by adding custom fields.
- With Google Calendar, you can keep track of appointments and make phone calls.
- Gmail sync in both directions to measure clicks and opens, produce a lead or contact forms automatically and connect emails to leads.
- Analyze sales trends and follow sales activity using visual reports and dashboards.
Agile CRM
4.49 OUT OF 5
What We Enjoy
- Two-way sync with Google applications is seamless.
- Contact management and email tracking are included in this Chrome addon.
- An elegant dashboard and contact management tools are included in this mobile app.
What Isn’t There
- There is no live chat assistance.
- When compared to rivals, it is not as simple to use.
- Customer service is only accessible during business hours.
Pricing
- Supports up to 10 users for free.
- Starter: $9.99 per month for each user
- Regular price: $39.99 per month, per user
- Enterprise: $64.99 per month for each user
Based on a yearly billing cycle. Subscriptions are also available on a monthly basis for a little higher price.
The Google interface in Agile CRM allows users to log conversations and see a timeline of them using Gmail. Agile CRM’s map view, which can gather geographical data and offer a visual depiction of your customer’s location, sets it apart from the competition. It also features a mobile app that allows users to monitor sales productivity, lead conversion rates, and deal management from a simple mobile dashboard.
The Google connection in Agile CRM is plenty of beneficial features, however, it lacks live chat assistance. If this is a deal-breaker, consider Zoho CRM, HubSpot CRM, or Freshsales, which are all Google CRMs.
Features
CRM contact management that is flexible (Image courtesy of Agile CRM)
- Integration with Google Maps
- Email and phone help are available.
- It’s simple to set up and utilize.
- Pipelines that can be customized
- Visual charts and graphs are included in the reports.
- Integration with the most popular email, billing, social, and customer service applications
- Sales and marketing functionalities are completely integrated within a Chrome browser extension.
- Calendar, Contacts, Drive, and Gmail all sync with Google Workspace Apps.
Streak
Overall Score: 3.88 OUT OF 5
What We Enjoy
- Gmail integration Chrome extension
- CRM is embedded right into Gmail.
- Emails and pipeline data are both accessible.
What Isn’t There
- Third-party integrations are limited.
- There is no live chat assistance.
- Reporting and analytics capabilities are lacking.
Pricing
- Free trial: Basic functions are available for an indefinite amount of time.
- Solo: $15 per month, per user
- Pro: $49 per month, per user
- Enterprise: $129 per month for each user
- 14-day free trial of premium plans
Pricing is based on a yearly billing cycle. Subscriptions are also available on a monthly basis for a little higher price.
Streak is a simple CRM that is integrated straight into Gmail. From the inbox, users may manage contacts, transactions, pipelines, and conversations. Unlike other alternatives, it converts your Gmail account into a CRM without the need for additional software.
For sales teams that utilize Gmail as their main email marketing and sales tool, Streak is excellent. Because the CRM is embedded inside Gmail, it isn’t suited for businesses that use other email platforms. Those in the latter group could look at Zoho CRM and Freshsales, both of which have third-party connectors with Mailchimp and other email and messaging tools.
Features
Dashboard for Streak CRM (Source: Streak CRM)
- It’s simple to set up and utilize.
- Tasks may be synced with Google Calendar.
- Sales pipelines that are adaptable
- Email tracking, email merging, and email scheduling
- To understand important data points about your deals, create custom views.
- Gmail has a CRM built in for tracking sales funnels and projects.
- When you’re on the move, you may use a mobile app to handle your sales operations.
- All Google Workspace tools are compatible.
- Using the Chrome browser plugin, manage sales, customer connections, and processes inside Gmail.
Copper
3.70 OUT OF 5.
What We Enjoy
- An easy-to-use interface with a focus on simplicity.
- Google Workspace tools are compatible.
- To monitor sales and handle leads, use a mobile CRM.
What Isn’t There
- There is no free plan available.
- Outside of Google Workspace, it lacks versatility.
- Click-to-call and a specialized account manager are two elements that are missing.
Pricing
- Basic: $25 per month per user
- Professional: $59 per month for each user
- $119 a month, per user, for business
- 14-day free trial
Pricing is based on a yearly billing cycle. Monthly subscriptions are also available for the Basic plan at a little higher price.
Copper is a simple and user-friendly CRM for Google Workspace users. The tool was created to emulate the user experience of Google applications, allowing users to navigate via a familiar and easy interface with ease. Google Calendar can be used to conveniently record meetings, Google Data Studio can be used to analyze and display data, and Google Contacts can be used to acquire fresh leads and updates.
Copper CRM, like Streak, is limited outside of Google Workspace. Zoho CRM, Freshsales, and Agile CRM are good options for companies that value Google connectors with other popular programs. Copper CRM, like its rivals, does not have a free plan, but it does provide a 14-day free trial to interested consumers.
Features
Contacts dashboard in Copper CRM (Source: Copper CRM)
- Google Sheets links to a custom report builder.
- Track sales funnels, evaluate proposals, and access contacts with this mobile app.
- Support is available 24 hours a day, 7 days a week by phone, live chat, and email.
- To get started, you just need a basic understanding of technology.
- Every Google Workspace app is integrated.
- Fields and dashboards that can be customized
Salesforce Essentials
3.18 OUT OF 5
What We Enjoy
- Gmail integration features that are robust
- Calendar and email activities should be recorded in Salesforce.
- Gmail data, contacts, accounts, and opportunities from Salesforce
What Isn’t There
- There is no free plan available.
- In comparison to rivals, the interface is not as user-friendly.
- Third-party integrations are limited.
Pricing
- Essentials: $25 per month for each user
- 14-day free trial of premium plans
Pricing is based on a yearly billing cycle.
Gmail connectivity is strong in Salesforce Essentials, enabling users to instantly sync email with CRM data. Users may use Salesforce to send targeted bulk emails based on events, monitor communications, and manage calendar activities. While the App Exchange includes hundreds of ready-to-use solutions, the absence of a free plan may deter prospective consumers.
Features
Salesforce must-haves Integration with Google (Image courtesy of Salesforce Essentials)
- Contacts may be synced using Gmail.
- Emails should be entered into Salesforce CRM.
- Simple to operate and utilize
- Sync Google Calendar events and meetings with Salesforce.
- To enhance productivity and manage your company, use a mobile app with artificial intelligence (AI) voice assistant.
- Reports and analytics features keep you up to date.
- Create the custom fields you’ll need for your company’s requirements.
Frequently Asked Questions
Does Google have a CRM?
Google does not have a CRM.
