9 Best Customer Loyalty Program Software of 2021

Customer loyalty programs have been around for decades, but they’ve only grown in popularity as technology has advanced. As a result, many businesses now adopt these systems to build customer trust and encourage repeat business. Here are the 9 best customer loyalty program software of 2021 that will help your business grow stronger ties with customers this year.,

While you may develop and maintain a loyalty program to promote client retention and boost sales on your own, effective customer loyalty programs assist simplify your operations. Automation features and unique loyalty components are also included in the finest loyalty program software.

We sifted through hundreds of options to find the best loyalty program software for 2021:

• The best loyalty program software for online companies is LoyaltyLion.
• Yotpo is the best platform for creating user-generated content, such as reviews.
• TapMango is the best tool for gaining insight into consumer behavior in-store.
• Zinrelo is the best tool for segmenting customers and generating customized offers.
• Cloud Annex is ideal for customizing loyalty programs.
• Smile.io is the best software for automating loyalty programs for internet companies.
• For brick and mortar companies, the best automatic loyalty program software is Fivestars.
• Kangaroo is the most effective loyalty program software for reaching out to locals.
• CandyBar is the best punch card loyalty program software on the market.

Customer Loyalty Software: How We Rated It

We looked at the characteristics that would most successfully keep consumers coming back, as well as those that would make your life easier in the process while assessing the performance and quality of the software in this post.

LoyaltyLion had the highest overall score of 4.56 out of 5. LoyaltyLion was determined to have some of the finest features, integrations, and overall user experience. Furthermore, LoyaltyLion distinguishes itself via its comprehensive customization possibilities, which enable you to personalize any aspect of your rewards program with the assistance of a professional developer.

We compared loyalty program software in this post based on the following criteria:

35% of the overall score

Customer outreach programs, referral points, incentive components, and other important loyalty characteristics were among the qualities we looked for. Then we assigned a score to each software depending on the number of options it provided.

15% of the overall score

We looked at how various software companies charge, whether by size, features catalog, or both, as well as their free offers and general transparency.

20% of the overall score

We looked at the integration features available in each software, including POS, email, website, and app connections. We also considered the simplicity of installation, user feedback, and customer support capabilities.

30% of the overall score

We looked at the program’s overall value for money, popularity, general quality, and overall score for its features.

Percentages based on the total score

LoyaltyLion

4.56 OUT OF 5

What We Enjoy

• Points, tiers, and awards are all used.
• Completely customized to your company’s needs
• Capabilities for extensive integration

What Isn’t There

• Interface design that seems counterintuitive
• Integrations with POS systems

Pricing

• Monthly fees range from $399 to $1500.
  • Free trial: For companies that handle less than 800 orders per month, the trial is free.
  • There is no equipment on site.
  • The price is determined by the number of orders and the features included.

LoyaltyLion is a high-quality bespoke loyalty software with a wide range of loyalty features, data-driven analysis, and customization possibilities for everything from the appearance of your program to how you organize it. LoyaltyLion is ideal for ecommerce businesses who want to create their own unique loyalty program and are willing to put money into client retention.

So that your website is smooth and coherent, LoyaltyLion enables you to personalize every interface and piece of text in your customer loyalty program. LoyaltyLion’s program has a lot of unique choices and allows you to choose from a variety of incentive structures to discover one that works for your company.

Due to the range of its functionality and customization possibilities, LoyaltyLion is our top-scoring customer loyalty software, with a 4.56 out of 5 rating. LoyaltyLion also received high ratings for general quality, popularity, and customer happiness. However, its grade was lowered due to a lack of POS connections and conflicting client evaluations.

Pricing

With three membership levels, LoyaltyLion charges depending on the number of purchases you make each month: Classic (from $399, up to 2,000 orders), Advanced (from $699, up to 4,000 orders), and Plus (from $1,500, up to 10,000 orders). As your company develops and your LoyaltyLion plan evolves, you’ll have access to additional features and customization choices, which will be reflected in the pricing.

Features

Through its reporting capabilities, LoyaltyLion allows you to categorize and monitor your consumers. (Image courtesy of Shopify App Store)

LoyaltyLion is a complete loyalty program software that provides incentives, points, and tiered membership choices to help your company stand out and increase customer engagement (and spending). To begin, you must create your program and personalize your loyalty incentives such that they successfully encourage customers to return.

You get to customize how your program looks on your website after the bones of your program are in place. The CSS theme editor tool allows you to fully customize this stage, enabling you to build a loyalty experience that matches your brand. LoyaltyLion has collaborated with Vend for mobile app integration and can connect with most major ecommerce platforms.

Annex Cloud, which we’ll look at further down, is another excellent alternative with a more customized experience.

LoyaltyLion also provides outreach marketing and a slew of additional tools to increase customer involvement.

• Points & Rewards System: Provide points to customers for purchases, referrals, reviews, and other on-site activities. Customers may redeem their points for gift cards, vouchers, or other benefits such as free delivery or a special discount.
• Tiered-Memberships: Reward consumers for interacting with your company and spending money there. Provide membership tiers of platinum, gold, silver, and bronze, with greater incentives as individuals go up the ladder.
• Custom referral links or the LoyaltyLion referrals widget may be used to reward consumers for sharing on social media, through email, or via text.
• Email Outreach: Remind your consumers of their points, provide discounts, promote promotions, and keep them engaged with your loyalty program by sending them emails. LoyaltyLion provides a variety of email themes and styles from which to select, allowing you to tailor your emails to your specific message. (Email program connections are restricted in LoyaltyLion.)
• Reporting: Use your dashboard to receive real-time data, referral, and incentive information, and to better understand and target your client base.
• Integrations: Works with a wide range of eCommerce platforms, including Shopify and Magento. Custom eCommerce and POS connections are also available via LoyaltyLion’s development team through API.

Cons

Due to its limited point-of-sale (POS) connection possibilities, LoyaltyLion is best suited for ecommerce. Furthermore, LoyaltyLion’s user interface is tough to grasp and master and customer assistance is difficult to contact.

TapMango is a superior customer loyalty solution for brick-and-mortar businesses. Furthermore, its customer service is well-regarded and individualized.

Yotpo

4.54 OUT OF 5

What We Enjoy

• Product reviews may be integrated into product pages.
• Ecommerce sites benefit from a wide range of integration options.
• Custom on-site and outreach questionnaires are used to review accrual.

What Isn’t There

• POS integrations are limited.
• The cost of living rises rapidly and dramatically.
• Customer service is limited.

Pricing

• Monthly cost: $19-$149+
  • Up to 50 orders per month are free during the trial period.
  • There is no equipment on site.
  • The price is determined by the number of orders and the features included.
  • Monthly subscription term

Yotpo is an excellent customer loyalty program for companies seeking to utilize reviews and other user-generated content (UGC) to boost their client retention, coming in just below LoyaltyLion with a 4.54 out of 5 ratings. Yotpo incorporates artificial intelligence to assist create evaluations for your website, as well as social network integrations that allow you and your consumers to post social media photos straight to your website.

Yotpo’s review function didn’t only give it a high grade for customer loyalty program software. It also has a long list of additional programs (described below) that may assist you in increasing client loyalty. Yotpo is also a very popular choice, with the majority of users agreeing that it is a user-friendly and high-quality product. However, its price structure, limited POS connections, and customer support cost it some points.

Pricing

Yotpo’s price is entirely dependent on features, and unlike LoyaltyLion, it does not grow with order volume. Yotpo provides a $0 free trial with no time limits and extremely restricted functionality, followed by $19/month and $149/month plans with increased feature availability. Premium and Enterprise options are also available, which provide more customized experiences and are ideally suited for bigger, more established companies.

Yotpo’s Advantages

In your merchant portal, Yotpo allows you to manage reviews. (Photo courtesy of Yotpo)

Yotpo provides a variety of customer loyalty systems for you to choose from. Each one promotes customer interaction in a unique manner and enables you to connect with consumers across various channels to maximize the effect. Its platforms include the following:

• Gather reviews and post them on your website to increase trust and encourage purchases.
• Create a unique rewards program to reward customers with points and prizes for engaging with your company.
• SMS Marketing: Use SMS messaging to communicate with your consumers and send them the appropriate message at the right time based on where they are in their relationship with your company.
• Incorporate social media images and pictures from your reviews into your website as visual user-generated content (UGC).

Yotpo has a long-range of features that vary depending on the price plan you choose:

• Use AI to gather more reviews, pictures, and Q&A through an automatic requests system that guarantees you ask for feedback in the right manner, at the right time.
• On-Site Widgets: Use customized on-site widgets to show reviews, pictures, and customer social media images on your eCommerce site.
• Send promotions to your consumers through text messages to increase interaction and promote events. Try LoyaltyLion for email-focused outreach marketing if you like to communicate with your customers through email.
• Visual Marketing Suite: Using social media integrations, post pictures to your website from your social media or product sites, and allow consumers to submit their own images.
• Consumer Insights: Get access to reports on your reviews and consumer comments to learn more about how people actually feel about your company.
• Create unique questions and show consumer feedback on your website using customer Q&A.
• Marketing Integrations: Use Yotpo to promote and enhance your loyalty program among your consumers by integrating it with your existing email or other marketing channels.
• Access data to learn more about the effectiveness of your loyalty program and where you can still improve your bottom line.
• Yotpo assigns you a dedicated success manager who can advise you on best practices and industry trends.

Cons

Yotpo doesn’t have a lot of POS connections, and it only works with Vend and Shopify. However, the program has a long-range of eCommerce platform connections. TapMango, CandyBar, and Fivestars are all good choices if you’re looking for in-store reward programs.

Yotpo often receives complaints from customers about price. When your software develops, the price tends to rise quickly and dramatically. CandyBar and Smile.io are more cost-effective alternatives for companies seeking to save costs.

In addition to its price, Yotpo’s customer service may need some improvement so that businesses can have their issues resolved quickly. Consider Annex Cloud or TapMango for top-tier customer assistance if you want to work one-on-one with a developer to help you.

TapMango

4.51 OUT OF 5

What We Enjoy

• Integrations with social networking from the sign-in tablet
• Customers should be given referral codes.
• Marketing outreach that is automated programs

What Isn’t There

• There are no website integrations.
• The merchant interface is difficult to use.
• High-priced

Pricing

• Pricing starts at $239 per month.
  • There is no free trial available.
  • On-site equipment: Tablet, which is included in the price.
  • The price is tiered according to revenue.
  • Monthly subscription term

TapMango’s reporting is among the finest in the customer loyalty program software industry, giving insights into consumer behavior and program success. The TapMango reporting center provides you access to a wealth of consumer data and analysis, enabling you to better understand and target their requirements and desires. TapMango is ideal for any brick-and-mortar company seeking to better understand its consumers or implement data-driven loyalty programs.

Because of its reporting and other excellent loyalty features, TapMango received a 4.51 out of 5 rating in our review. TapMango provides a variety of omnichannel marketing efforts to aid in the growth of your program and consumer engagement. TapMango also offers a well-respected and customized customer care system to assist you along the road.

However, the TapMango program was penalized for its lack of eCommerce compatibility. Try Annex Cloud, Yotpo, Kangaroo, Smile.io, or Zinrelo if you’re searching for something more suited to an online company.

Pricing

TapMango offers basic pricing of $239 per month that escalates depending on the income of your company. TapMango includes a tablet for in-store usage at no additional cost and can expand to numerous locations with several tablets. Consider CandyBar, Smile.io, or Kangaroo if you’re searching for a more budget-friendly alternative.

Features

TapMango uses a tablet to sign up customers in-store. (Image courtesy of TapMango)

TapMango connects you with your consumers via a customized loyalty app where you can reward them for spending and engaging with your company. Customers may login into their loyalty account using the in-store tablet, which gives them access to all of their previous awards and allows them to add more while they shop. They may also check their member status and points history by using the TapMango app to access their loyalty information.

TapMango lets you personalize every aspect of your program, from the loyalty activities to the user interface. Try CandyBar, Kangaroo, or Zinrelo if you’re searching for software with a more templated UI.

This program also has a slew of additional capabilities that will aid in the expansion of your company.

• Outreach Marketing through SMS, Push Alerts, and Email: Stay in touch with your consumers by automatic or manual emails, texts, or app notifications. All emails may be customized to match your brand.
• Customers may snap pictures to post on social media while in the store by using the sign-in table. You may then utilize this UGC in your company’s advertisements.
• Customers may carry about a branded keychain-style tag that they can scan into your tablet to obtain their incentives. These tags may be used as gift cards as well.
• Referral Program: All clients are automatically given referral codes to share with their friends.
• Surveys: Use TapMango’s loyalty program to send out surveys that can help you improve your Google ratings.
• Customers may purchase ahead of time online or via the app using their loyalty profile and request pickup, shipment, or curbside delivery.
• Reporting: You may use TapMango’s reporting function to evaluate how well your application is working and where you can make improvements.
• TapMango matches you with a representative who can assist you understand your reports, modifying your program, utilizing your software, and answering any issues you may have.

Cons

TapMango, regrettably, does not have any website integrations, thus while consumers are buying on your eCommerce site, it will not show. Annex Cloud, Yotpo, Smile.io, Zinrelo, and Kangaroo are some of the applications that provide website connections.

Zinrelo

4.28 OUT OF 5

What We Enjoy

• Targeted marketing approach with several levels
• To enhance effectiveness, place a greater emphasis on data science.
• Merchant interface that is simple to use

What Isn’t There

• POS integration possibilities are limited.
• There is no SMS program.
• Customization possibilities are limited.

Pricing

• Pricing ranges from $7,000 to $30,000 per year.
  • There is no free trial available.
  • There is no equipment on site.
  • The price is determined by income and features.
  • Annual subscription term

Zinrelo is a customer loyalty program that utilizes data to categorize consumers based on their travels and delivers them tailored incentive possibilities that are appropriate for their positions. Zinrelo provides unique program insights, deep data analytics, and machine learning via its Data Science expertise. Zinrelo is an excellent choice for any company that wants to enhance the effectiveness of its customer loyalty program by focusing on data.

Zinrelo’s data-driven strategy isn’t the only factor that contributed to the company’s 4.28 out of 5 ratings. It also has a flexible reward program structure, a user-friendly merchant interface, and omnichannel features. Points were lost as a result of the software’s restrictions in POS connections, SMS marketing, and customization possibilities.

Features

Customers may see their awards history and status on their Zinrelo member profile. (Image courtesy of Shopify App Store)

Zinrelo’s customer loyalty program rewards a range of loyalty behaviors and utilizes data-driven insights to help you develop the optimal customer retention plan for your specific consumers. The following are some of the program options:

• Customers may swap their points for discounts, gift cards, or shop credit that they can spend in-store or online via your POS or website.
• Customers may progress through the loyalty levels as they engage with your company, gaining access to greater incentives and perks.
• Customers may join your VIP program by paying an annual membership and receiving discounts and perks.
• Customers receive points for every purchase that exceeds a specified minimum amount in the low-margin program. This program is set up to reward customers who make a lot of purchases.

Customers may start earning both in-store and online and interact with their rewards profile via your website after you’ve chosen the program option(s) that make sense for your company. The following are some of the features:

• Data Sciences: Zinrelo offers detailed reports and insights on your customers, segmenting them into groups, evaluating their habits, and assist you in determining how to effectively target various customers at different phases of the purchasing process.
• Professional Assistance: Zinrelo offers professional support for an extra fee to help you simplify integrations, make cosmetic modifications, run premium reports, or even administer your loyalty program for you.
• Reward consumers for referrals, reviews, purchases, social media activity, brand involvement, and custom behaviors via loyalty action options. You get to design your own program and decide which behaviors are rewarded.
• Built-in messaging service to increase customer engagement and inform them of their rewards possibilities while they are shopping on your site.
• Zinrelo allows you to conduct special deals for your loyal clients, allowing you to focus your sales on retention rather than bargain hunters.
• Email and Notification Marketing: Remind your loyal consumers of their incentives and keep them connected with your business by sending them emails and alerts through the app.
• With Zinrelo, you can create a tiered program, rewarding greater loyalty with a higher tier and better incentives.
• Customer Profile: Through their loyalty profile, customers may see their points history, check their purchase history, add points, and upgrade levels.

Cons

Zinrelo offers a limited number of customization options and integration possibilities. Annex Cloud, on the other hand, provides consumers with a fully personalized experience. Zinrelo also lacks an SMS marketing campaign and has minimal customer support.

Annex Cloud

4.16 OUT OF 5

What We Enjoy

• Every step of the client journey may be tracked and analyzed.
• Options for awards that are both comprehensive and customized
• Integration with your current eCommerce website is a breeze.

What Isn’t There

• Any time you wish to add features or change your rewards program, you must interact with the development team.
• Minor stuttering is a possibility.
• A one-year contract is required.

Pricing

• Pricing is determined by your company’s size, integration requirements, and program design.
  • There are no free trials available.
  • Displays to promote the loyalty program are included in the cost of the on-site equipment.
  • The price is determined by income and features.
  • Annual subscription term

Annex Cloud is a fantastic loyalty program for companies who want to build something unique from the bottom up. Annex Cloud walks you through the process of establishing a loyalty program step by step. From integrations to analysis, you collaborate with a developer to make everything look and function the way you want it to. This also guarantees that your loyalty program is fully integrated with your existing platforms and software and that your specific marketing requirements are fulfilled.

1. Annex Cloud creates a program that is tailored to your company’s existing POS system, website engine, applications interface, and other programs, allowing your customer loyalty program to integrate smoothly into your operations.
2. Annex Cloud can assist you in developing a marketing strategy to help you launch your loyalty program and attract new members.
3. Create channels for consumers to register for your program in a simple and easy manner.
4. Construct a program: Create a program that makes sense for your company, and use the custom incentives to reward particular loyalty behaviors.
5. Choose how your consumers may use their rewards, whether it’s in-store, online, or somewhere else.
6. Marketing: Develop a marketing strategy that will keep your customers coming back again and again.
7. Analyze: With Annex Cloud’s reporting system, you can examine every stage of your customer’s journey and take action to avoid churn and increase engagement.

This flexibility to customize in great detail is one of the reasons Annex Cloud has such a high rating of 4.16 out of 5. The range of things you can accomplish with Annex Cloud is incredible, and there aren’t many functions that aren’t included. Your Annex Cloud loyalty program will also be able to blend smoothly into your online or brick-and-mortar operations due to its unique structure. The program was penalized for its operating structure, contract duration, and quality issues.

Annex Pricing for the Cloud

Because of its bespoke nature, price is determined on a case-by-case basis, based on the program you develop, its features required integrations, and overall size. When you engage with Annex Cloud, you’ll design a program and then sign a yearlong contract that contains all of your price information and is unique to your project. However, according to user evaluations, Annex Cloud is on the pricey side, so if you’re looking for something cheaper, try CandyBar, Fivestars, or Smile.io.

Features

Annex Cloud allows you to collaborate with a professional to develop a bespoke program tailored to your company’s needs. (Image courtesy of MarTech Series)

This fully configurable customer loyalty program allows you to track your consumers at every stage of their journey so you can provide them advertising and incentives that will keep them engaged and increase their brand loyalty.

When building your own application, Annex Cloud provides a wide range of options from which to pick.

• Customizable Loyalty Activities: Customers may be rewarded for a variety of actions, such as writing a review, making an online purchase, sharing a recommendation, or interacting with your social media.
• Choose incentives that are most appropriate for your client base and company strategies, such as discounts, free samples, flash sales, or early access to new products.
• PWA Model: The progressive web app model enables customers to access numerous loyalty elements, such as product browsing, cart pages, and reward statuses, while offline.
• Customers may link their social media accounts to their rewards accounts in order to earn additional points. This enables you to reward customers for social media shares and referrals, as well as get access to additional information about your client base.
• Scanning of receipts in native format: Customers may scan their receipts from anywhere and get incentives for their transactions.
• Create tiers, medals, or levels to turn your rewards program into a game and encourage people to purchase.
• Incorporated Online Checkout: Customers may quickly redeem their points and offers since rewards are integrated into the checkout process.
• Promotion Engine: Advanced client monitoring guarantees that the appropriate advertisements and promotions are delivered to the right customers—whether they’re long-time customers or newcomers.
• Recency, Frequency, and Monetary (RFM) Data: RFM data may be used to categorize consumers and get a deeper understanding of them.
• Custom Email Triggers: Choose the activities you wish to send promotional emails in response to.
• Annex Cloud utilizes A/B testing to guarantee that the most effective CTAs are used across all client groups.

Cons

Because you have limited control over your Annex Cloud merchant portal, you must engage with Annex Cloud engineers if you wish to make a change to your program. All of the other systems on our list provide control and modification options via their merchant site, but Annex Cloud is the only one that does so.

Annex Cloud is also an investment; unlike other services that provide free trials or monthly subscriptions, Annex Cloud requires yearlong commitments.

Smile.io

3.88 OUT OF 5

What We Enjoy

• Maintenance-free
• Reward options are varied.
• There are VIP and referral programs available.

What Isn’t There

• In-store apps are difficult to build.
• Customization of the message is limited.
• Only a few POS connections exist.

Pricing

• Monthly fees range from $0 to $600.
  • There is no free trial available.
  • There is no equipment on site.
  • The price is tiered according to the characteristics.
  • Monthly subscription term

Smile.io is very low maintenance and needs minimal supervision due to its automated capabilities. As a result, the Simile.io software is an excellent choice for a one-person operation or a company with a small workforce.

Smile.io is a cost-effective choice with excellent value for your money, with an overall score of 3.88 out of 5. Because of its restricted capacity to function for in-store apps and customization limitations, it lost some points.

Features

Smile.io will automatically deliver discounts to your loyal customers. (Predictive Analytics Today is the source.)

Customers will engage with your company more if you utilize Smile.io’s rewards, referral, and VIP loyalty programs. You may build a page on your website where consumers can join up for your loyalty program and check and redeem their rewards over time using a web-based application.

Smile.io offers a straightforward, clear rewards structure: clients receive prizes by doing the loyalty activities you specify. You may also build a tiered program that offers VIP members access to special discounts, promotions, and incentives if you upgrade to a premium plan. Zinrelo, LoyaltyLion, Annex Cloud, CandyBar, and Yotpo all have this popular feature.

Smile.io employs a variety of elements to improve and maximize the effectiveness of its loyalty programs:

• Options for Loyalty Activities: You may choose the actions you wish to reward depending on what you believe would best motivate and engage your specific client base. There are no restrictions on your loyalty activities, which may range from creating an account to paying $100.
• Offer loyalty incentives in the form of cash discounts, % discounts, free goods, or free delivery.
• Customization: You may name your reward points and design your Smile.io widget to keep your loyalty pages consistent with your brand.
• Create a tier system for your VIP program, where consumers may join up for special discounts or incentives and progress through the levels to earn greater prizes.
• Customers will have access to a referral link inside their rewards profile that they can share to earn rewards.
• Administration and Reports: Your administration page allows you to manage your loyalty program and track its progress.
• Emails and nudges: Use custom-designed emails to keep your consumers engaged with your business, and on-site nudges to remind them of their incentives.

Cons

Smile.io has a limited number of POS connections and is tough to set up for in-store use. Smile.io also lacks a review program and has limited message personalization choices for your emails and SMS.

Annex Cloud and LoyaltyLion are excellent choices if you want additional flexibility. Yotpo is the finest program for increasing those reviews, as we previously discussed.

Fivestars

3.41 OUT OF 5

What We Enjoy

• Easy to use; little to no continuous supervision is required.
• The in-store POS system is linked with the points redemption system.
• Tracking customer behavior

What Isn’t There

• There is no evaluation, tracking, or incentives for referrals.
• Customization options for prizes are limited.
• Monthly price and cost of becoming a loyalty member

Pricing

• Monthly fees start at $250.
  • There are no free trials available.
  • A customer touch screen is included in the pricing of on-site equipment.
  • The price is determined by income and features.
  • Monthly subscription term

Fivestars is a fantastic automated alternative for companies that don’t want to bother about managing their customer loyalty program on a regular basis. Businesses may build up automated marketing outreach triggers that go out automatically at the appropriate moment using AutoPilot campaigns. Businesses with a small staff and little time for marketing, or those that just want an automated program, can benefit from Fivestars.

Fivestars received a 3.41 out of 5 rating for its features and automatic functioning. It does not, however, have a recommendation or review program, and the reporting system is not as sophisticated as many of the other software alternatives we look at in this article.

Pricing

Fivestars has two basic loyalty programs, which become more expensive when additional client acquisition tools are added. The Fivestars Essential Plan is ideal for companies looking to expand their customer base and launch a loyalty program. The Pro Package adds additional messaging and marketing capabilities to help you quickly expand your client base. Fivestars plans begin at $250 per month and increase in price depending on the package selected and the company’s income.

Features

When consumers visit your shop, they may sign in and access their points using Fivestars. (Image courtesy of Fivestars)

Fivestars is a consumer reward program that is entirely automated. You begin by collaborating with Fivestars to develop a rewards program that rewards consumers for making purchases at your establishment. Then you build automatic programs to do things like welcome new loyalty members, lure back consumers who haven’t been in a while, and celebrate anniversaries.

Fivestars offers a tablet where consumers may check-in and workers can redeem points for your in-store recruiting. Fivestars may also be integrated with your POS system, allowing consumers to monitor their rewards via their profile on the Fivestars app or website.

It has the following features:

• One-Time Promos: In addition to your automated marketing, send out one-time promotions to increase client interaction or promote an event.
• Customer accounts on the Fivestars app and website enable customers to check their points balance and view their awards.
• Create tailored campaigns that are sent out in response to specific triggers, such as lapsed visits, new membership, and special events.
• Customers may download the Fivestars mobile app to keep track of their points and interact with your company more easily.
• SMS, Email, and App Notification Alerts: Use the Fivestars app to send your promos as emails, texts, or alerts.

Cons

Some of the control and customization features seen in other applications are missing in Fivestars. Also, unlike other, higher-scoring systems on our list like LoyaltyLion and Annex Cloud, the kinds of rewards programs you can build with Fivestars are limited.

Kangaroo

3.32 OUT OF 5

What We Enjoy

• Customer interface based on an app
• Automated marketing outreach
• Notifications based on location

What Isn’t There

• Loyalty acts that may be rewarded are limited.
• The administrator’s sites are difficult to navigate.
• Integrations are limited.

Pricing

• Pricing starts at $149 per month.
  • There is no free trial available.
  • On-site equipment includes a tablet and a one-time set-up charge.
  • The price is tiered according to revenue.
  • Monthly subscription term

Kangaroo is a low-cost solution that uses GPS-based alerts to help you attract local customers to your business. This is an excellent program for anybody with a highly localized client base or a company in a high-traffic region.

Kangaroo stands out from the competition because of its GPS-based notification system, as well as its automated marketing outreach and accompanying consumer app. Kangaroo, on the other hand, lost some points due to its restricted features and overall quality, earning a 3.32 out of 5 rating. Try LoyaltyLion, Yotpo, or Annex Cloud if you want additional functionality and higher quality.

Pricing

Kangaroo has a simple price structure, with all features costing $149 a month. This option will work for most small companies; but, for bigger organizations, franchises, or multistore operations, there is a customer pricing alternative. Also, be aware that the Kangaroo sign-in tablet has a one-time setup charge.

The remainder of the providers in this post offer tiered pricing that is dependent on your company’s size and requirements if you want additional price choices and ranges.

Features

In-store sign-ups are handled by Kangaroo using an iPad. (Image courtesy of GetApp)

Kangaroo has a customer loyalty program that pays members for “Visits” or “Spend,” as well as assisting you in tracking and targeting consumers at particular stages in their purchasing experience. Kangaroo’s in-depth reporting system also enables you to evaluate your client base and the performance of your loyalty program.

One of Kangaroo’s specialties is capturing local traffic. When a client signs up for your rewards program, they can also download your loyalty app to check their status and see what incentives are available. When your customers download the rewards app, it will be able to monitor their position and give them alerts when they are physically near your shop.

Kangaroo also has a long list of other features:

• Customization of the loyalty program interface inside your loyalty app and sign-up portal: Work with the Kangaroo team to build a loyalty program interface that represents your brand within your loyalty app and sign-up site.
• Quickscan: Customers may earn and redeem incentives by scanning their QR code in the app.
• Traffic Booster: This feature enables you to send out automatic promotions during periods when traffic is low.
• Kangaroo analyzes and segments your client base so you can better understand their connection with your business and target them with the most relevant, personalized ad. Kangaroo also offers push notifications, email, and SMS marketing services.
• Customers may be rewarded with digital gift cards that you can personalize for your company.
• Reward consumers for promoting your business on social media with a social media referral tool.
• Reporting: The merchant dashboard has extensive reporting capabilities, allowing you to monitor how your loyalty program is working as well as analyze consumer behavior.

Cons

Kangaroo lacks certain capabilities, such as personalization and tiered subscriptions, as previously stated. Furthermore, its general offers are very simple. Yotpo, LoyaltyLion, TapMango, and Zinrelo are some of the most varied programs available.

CandyBar

3.12 OUT OF 5

What We Enjoy

• An option that is simple and inexpensive.
• Rewards notifications through text message
• Customers who return are rewarded.

What’s Missing

• Rewardable acts come in many shapes and sizes.
• Offers for program recruiting
• A user interface for customer profiles

Pricing

• Pricing: $45 per month – $4,000 per year
  • Yes, there are free trials available.
  • On-site equipment: You’ll need to buy or bring your own internet surfing device.
  • The price is tiered according to the characteristics.
  • Monthly or yearly subscriptions are available.

CandyBar is a cost-effective solution for anybody wanting to establish a traditional punch card loyalty program. This method is ideal for companies that wish to encourage regular visits rather than big purchases every now and then, such as coffee shops or convenience stores.

CandyBar understands its market; as a result, it misses several of the key customization, outreach, and incentive choices that we rated in this article. CandyBar, on the other hand, earned points for overall quality and the number of features you receive for the price. It received a 3.12 out of 5 rating.

Pricing

CandyBar provides two packages at various pricing points, depending on the features offered and the number of messages you may send each month. The Standard plan, which is paid monthly at $45 and is ideal for companies with a smaller client base, is the first option. The Enterprise plan, the second bundle, offers additional capabilities and is ideal for bigger companies; it costs $3,999 per year or approximately $335 per month.

Features

Members of the loyalty program get a digital punch card, which they may use to monitor their purchases and collect prizes. (Image courtesy of CandyBar)

CandyBar is a loyalty program that uses a punch card method to reward consumers who buy often. Customers sign up for your shop using their phone number, and their purchases are then automatically added to their account.

Customers will get a text message with a link to CandyBar’s Facebook chat line after making a purchase. Customers may use this page to check their reward balance or provide comments. They may redeem rewards via their phone number-linked account after they’ve made enough purchases to earn one.

• Loyalty Card: The digital punch card system is the program’s backbone. You may opt to award CandyBar points (stamps) for the number of purchases or the amount paid.
• Customers may receive three distinct levels of awards depending on their level of interaction with your business. Tiered Rewards:
• Prepaid Bundles: Allow consumers to pre-purchase large quantities of popular goods, which they can then redeem in smaller amounts over time.
• Birthday Incentives: Send birthday rewards to consumers automatically.
• Customers may buy shop credit to use at a later date.
• Promotional Messaging: Segment and deliver SMS messages to your consumers depending on what would help them stay loyal to you.
• Reporting and Analytics: Use your CandyBar account’s reporting and analytics dashboard to track the success of your loyalty program and get insights into your customers’ habits.

Cons

CandyBar, unlike the other programs, does not use outreach marketing. In addition, there are no evaluations of referral schemes. CandyBar also lacks a profile or gateway for its users, while the other programs have applications and online profiles.

Conclusion

Customer loyalty software is an excellent method to keep consumers interested in your brand and spending money with you. The finest customer loyalty programs will have a variety of features that make it simple for you to communicate with your consumers and for your customers to communicate with your business.