9 Best Local SEO Tools to Boost Ranking & Sales

Google is the most important ranking factor for websites. Without it, your website will have a hard time getting ranked and reaching more users. Local SEO tools help you find the best keywords to target in your city and boost local rankings with ease.

The “what is your favorite software to help with local seo” is a question that many people have asked. There are 9 Best Local SEO Tools to Boost Ranking & Sales.

Local search engine optimization (SEO) solutions may help you improve your brand’s online visibility, create leads, and guarantee that consumers in your area can find you. The finest local SEO tools include reasonable services that cover everything from website analytics and keywords to social media monitoring, listing administration, and customer review generation. In terms of value for money and based on use cases, we determined the finest solutions for local SEO.

Here are the finest local SEO tools for small companies, according to our research:

• BrightLocal: The finest local SEO tools for small company websites to audit, evaluate, and monitor rankings.
• Ubersuggest is one of the best free local SEO keyword tools for locating high-ranking keyword chances.
• SEMRush: The most powerful tools for local SEO content marketing and competitive research are available from SEMRush.
• Google Statistics: For website analytics and traffic insights, Google Analytics is a tool that allows you to track is a free local SEO tool.
• Moz Local: The best local SEO management tools for keeping an eye on your brand’s online reputation
• GatherUp is the best option for acquiring and maintaining local consumer reviews in order to improve your Google ranking.
• Synup is a fantastic tool for social media monitoring and management.
• Merkle: Free local SEO tools include an XML sitemap generator, a no-code Schema Markup generator, a mobile-friendly test, and a local search results tool that allows you to examine particular location-based search engine results pages (SERPs) based on keywords.
• BuzzStream: The best local SEO tools for outreach link-building

At a Glance: The Best Local SEO Tools

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*On a yearly basis** The most recent announced price per location was $30.

Are you new to local SEO? Begin by gathering all of the information you need about local SEO.

1. BrightLocal: The Best Local SEO Tools for Auditing Search Results

BrightLocal

What We Enjoy

• Dashboard that’s Simple to use and reliable
• In one area, you can see rankings from all of the major search engines (Google, Bing, and Yahoo!).
• BrightLocal offers low-cost citation creation.
• Review and react to customer feedback.

What Isn’t There

• There is a learning curve involved.
• Verification of citations may be required.

Why is it a Top Local SEO Tool for Small Businesses?

• Site audit, citation building, and review monitoring are all affordable local SEO strategies for small firms.

Overview of Costs

• Monthly fees range from $29 to $79 ($24.17 to $65.83 invoiced yearly).
• Review-only plan for $8 per month

BrightLocal is well-known for its small company SEO analytics, reports, statistics, and insights. It’s also one of the most beneficial local SEO tools for companies in the area. It even reached our top 10 SEO services for small companies list.

BrightLocal’s technologies attack SEO from a variety of perspectives. Begin by doing a local search audit of your website to determine where you need to focus your efforts (on-page or off-page SEO, local search, social media, and so on). Monitor your company’s reviews throughout the web, manage directory listings, and track its ranks in three major search engines, mobile, and maps.

Its local search grid reporting is noteworthy. This tells you how your company listings rank in local results at different levels, such as for those looking near your business, citywide, countywide, and so on. You may also examine which keywords are working well (or poorly) in order to improve the content on your website for local search.

Reporting on the BrightLocal Local Search Grid ranks as an example (Source: BrightLocal)

BrightLocal Pricing & Plan Features

*Billed yearly, or pay a higher monthly fee.

While there is no free plan, BrightLocal does provide a 14-day trial to test out the features and see whether you like the layout. If all you need is review management, there’s a $8 per location, per month reviews-only service. BrightLocal costs $24.17 to $65.83 a month when paid annually for the complete suite of tools, which is quite inexpensive for most small enterprises.

Go to BrightLocal.com to learn more.

2. Ubersuggest: The Best Free Local SEO Keyword Research Tool

Ubersuggest

What We Enjoy

• Simple to use
• Local keyword data that is accurate
• There is a free plan available.
• The use of keyword lists may aid with organizing.

What Isn’t There

• Access is restricted, particularly with the free plan.
• There are no local SEO tools available.
• The Chrome extension is really sluggish.
• There is no mobile version or ranking monitoring for mobile devices.

Why is it a Top Local SEO Tool for Small Businesses?

• Ideal for small business users who don’t have much SEO expertise—Simple to use and understand

Overview of Costs

• Plan that is completely free indefinitely (limited)
• Premium options range from $29 to $99 per month, or you may pay a one-time lifetime usage cost ($290 to $990) for any plan.

Ubersuggest is a well-known free local SEO tool. It includes a free keyword research tool and some of the capabilities seen in more powerful rivals like SEMRush and Moz at a more modest price. You may also examine how your rivals perform, as well as gain article ideas and backlink statistics. This allows you to concentrate on the best keywords with the greatest potential and track the success of your site, providing you with information on how to improve.

Ubersuggest also comes with a free Chrome addon. It allows you to examine information about every website you visit, such as traffic, top keywords, SEO analysis, and backlinks.

However, the tool is sluggish, particularly when compared to SEMRush’s SEO Quake extension, and the amount of searches per day is restricted, regardless of plan. It also doesn’t provide page-level research like SEO Quake, which limits its use when studying, say, individual rival sites for local SEO insights.

Example of Ubersuggest’s free Chrome extension results

Ubersuggest Pricing & Plan Features

The free lifetime plan from Ubersuggest offers you restricted access to the Ubersuggest platform. For example, you are limited to three searches each day, which includes keyword research and identifying SEO problems that may be affecting your website. Still, it’s a terrific method to see how the SEO tool works for you.

Premium options, which start at $29 per month and don’t need a long-term commitment, provide additional access. If you enjoy the platform and want to use it for a long time, you may pay a one-time price depending on your plan, ranging from $290 to $990, and avoid monthly payments entirely, with the assurance of a 30-day money-back guarantee.

Visit Ubersuggest.com for more information.

3. SEMRush: Content Marketing’s Most Comprehensive Local SEO Tool

SEMRush

What We Enjoy

• Keyword research tools that are powerful
• Create a content template depending on the term you’re aiming for.
• View the search engine results pages (SERPs) for your keywords in real time.
• Organic content and Google Ads, as well as competitor analysis, tracking, and monitoring
• Keywords, traffic, and other metrics are broken out for desktop and mobile devices.
• See how any page on your site ranks for certain keywords.
• Gap analysis of competitor content to locate the greatest ranking chances
• Auditing and monitoring of the site
• Learn local SEO marketing or even become SEMRush-certified with a vast collection of free instructional materials, including SEMRush Academy.

What Isn’t There

• The free plan has a lot of restrictions.
• Due to the sheer quantity of features and tools, there is a learning curve and a time commitment.
• Plans are pricey, and certain services are only available on higher levels.
• There are no methods for monitoring or managing local reviews.

Why is it a Top Local SEO Tool for Small Businesses?

• Topic research, SEO content template, SEO authoring helper, and tracking outcomes over time are all content marketing tools.
• Monitor your site for broken links, spammy backlinks to disavow, and ideas for enhancing local SEO on a regular basis.
• Get site and page-level analytics for traffic, rankings, backlinks, and more with the SEO Quake Chrome addon.
• Pay-per-click (PPC) and display local search advertisements advertising dashboard
• From the dashboard, you may connect to and publish to social media, including your Google Business Profile.
• Tools for managing listings are provided as a low-cost add-on ($20 per month).

Overview of Costs

• Access is unrestricted (limited)
• Monthly fees range from $119.95 to $449.95 ($99.95 to $374.95 invoiced yearly).

For content marketing, competition analysis, and site audits, SEMRush has long provided some of the most complete local SEO tools available. New capabilities, such as a content marketing template and SEO writing helper (for Guru and Business users), listings management, and deeper social media integration, have been added in recent years.

Use the Keyword Magic Tool from SEMRush to find high-volume keywords and discover which sites rank first for them.

There’s hardly nothing SEMRush doesn’t have when it comes to local SEO. Some capabilities, however, require higher-tier subscriptions, putting some tools out of reach for startups and solopreneurs on a tight budget. While all users may see what keywords a page ranks for, a Guru or Business membership is required to examine historical data on position changes.

For digital marketing companies, SEMRush is a must-have. SEMRush’s features may also be used to generate goods and services, such as competition analysis reports, which can more than cover the cost of the software. When examining rivals’ websites, for example, gap analysis reports may be used to examine how each site compares for different keywords and find material that needs to be enhanced as well as terms for which you have the highest chance of ranking.

Small companies who use content to attract and convert organic website traffic can benefit from the new SEMRush Writing Assistant (Guru plan and above). You can quickly determine whether a URL on your website or the text of an article or page you’re writing is local-search optimized or get suggestions for ways to improve it by analyzing a URL on your website or cutting and pasting the text of an article or page you’re writing, entering your intended keyword, and finding out whether the content is local-search optimized or getting suggestions for ways to improve it.

The new SEMRush writing helper examines your content and makes recommendations for changes.

SEMRush Pricing & Plan Features

*Billed yearly, or pay a higher monthly fee.

SEMRush is the powerhouse when it comes to local SEO marketing tools. While it is not as inexpensive as Ubersuggest, it has significantly more functionality. For those looking to drive leads with local search-optimized content and Google Ads, the return on investment may be enormous. It’s also a terrific tool for agencies, since it has a variety of functions that can be utilized to construct agency products and handle customers’ digital marketing and advertising campaigns completely.

Go to SEMRush.com to learn more.

4. Google Analytics is a tool that allows you to track is the best tool for analyzing site data for free.

Google Analytics is a tool that allows you to track

What We Enjoy

• It is completely free to use
• There are several free training materials available to learn how to set it up and operate it.
• Look at the sources of traffic (organic search, email, social media, ads)
• Google Ad campaigns may be easily tracked.
• Connect Search Console to discover where your site appears in search results and which terms drive visitors and conversions to your site.
• View information about site visitors such as their location, device kind, browser, age, and more.
• View the journey of a site visitor (pages landed on, exited, and so on)
• To observe improvements over time, compare data by date periods.

What Isn’t There

• Mostly large picture stats are shown (hard to drill down to each step of a customer journey)
• Not Simple to use without some training and time
• There are no local SEO tools available.
• There is no simple method to set up periodic reports, and monitoring over time requires human entry.

Why is it a Top Local SEO Tool for Small Businesses?

• It’s a free tool that may assist you in improving your website’s local SEO.
• Get a better understanding of your site’s traffic, campaign performance, and visitors.

Google Analytics is a tool that allows you to track (GA) is a free data analysis tool that lets you see how successful your small business website is so you can make informed local search optimization decisions. For example, you can see how long visitors stay on web pages and what the bounce rate is (pages viewed and exited without taking additional actions).

User demographics and insights, such as device kinds and location, are also provided. GA may help you discover how your site visitors behave while on your site, as well as the traffic sources that got them there, such as organic search, which search engines they came from, email marketing, social media, and more.

See how site visitors found your website in the Google Analytics is a tool that allows you to track Acquisition Overview

Many website builders make it easy for you to add your Google Analytics is a tool that allows you to track ID and start measuring and analyzing your local SEO efforts. If you have a WordPress website, the SEMRush blog has several articles showing step-by-step how to connect your site to Google Analytics is a tool that allows you to track and Search Console, and how to use it, including content for beginners.

Many local SEO tools integrate with GA, including BrightLocal and Ubersuggest, as well as other apps like MonsterInsights, all-in-one website builders like Squarespace, and social media platforms like Facebook. This allows you to use the data from Google Analytics is a tool that allows you to track with the other platforms and tools you use. What’s more, Google Analytics is a tool that allows you to track is available to you absolutely free.

Go to Google Analytics to learn more. is a tool that allows you to track

5. Moz Local: Best for Managing Local Business Listings

Moz Local

What We Enjoy

• Automates the dissemination and synchronization of listings.
• Duplicate listings are automatically detected and deleted.
• Facebook and Google are both integrated.
• Notifies you of new customer reviews as well as those that need attention.
• With a Preferred or Elite membership, you may post to social media directly from the dashboard.

What Isn’t There

• Only the most costly tier includes automated submission to other local directories.
• In the basic tier, you won’t be able to react to reviews from the dashboard.
• There is no free trial available.

Why is it a Top Local SEO Tool for Small Businesses?

• The main advantage of Moz Local is that it automates the distribution of listings and citations, so you don’t have to keep track of them all the time.

Overview of Costs

• Ranges from $14 to $33 per month, depending on the area.
• Users in the United States may upgrade their location data distribution for $4 per month on all plans except the Lite.

For small companies who need to monitor and maintain listings and citations across several directories, Moz Local is the finest local SEO solution. The greatest part is that Moz Local takes care of everything for you, so you don’t have to worry about your listings. You can read and reply to reviews from your Moz dashboard, but you don’t have to keep an eye on it all the time—set up notifications for the most important sites to save time.

With Moz Local, you can keep track of all your local citations and directory listings. (Image courtesy of Moz.com)

Moz Local Pricing & Plan Features

Unfortunately, there is There is no free trial available. for Moz Local, and the cost could be steep if your business has multiple locations, ranging from $168 to $396 per location, per year. However, Moz’s reputation in the world of SEO is exceptional, and this software is highly recommended by local businesses.

Moz Local is a great place to start.

GatherUp is the best app for collecting reviews.

GatherUp

What We Enjoy

• Automate the process of creating and monitoring reviews.
• Simple to use
• Free trial for 14 days
• Customer service that is quick to respond

What Isn’t There

• A campaign cannot be paused.
• The amount of customization available is restricted.
• Integrations are limited.

Why is it a Top Local SEO Tool for Small Businesses?

• Creates and monitors internet evaluations from your customers so you can concentrate on operating your company.

Overview of Costs

• $99 a month, per location (1 to 4 locations)
• $60 a month, per location (5 to 10 locations)
• $45 per month per location (11+ sites)

There are various methods to obtain more Google reviews, but if you want to save time, tailor and automate the feedback process using GatherUp. GatherUp encourages consumers to post reviews, which helps you get to the top of local search results.

GatherUp may help you gauge consumer mood and produce more reviews to help your local SEO. (Image courtesy of GatherUp)

It allows you show reviews on your site and social media, as well as providing automated reminders to clients to give you a review. In addition to adopting review management software, there are a few more things you can do to earn more Google reviews.

GatherUp Pricing & Plan Features

It’s worth noting that whether you have one location or 20, you get all the features available in GatherUp. These include things like Google Q&A (questions and answers) monitoring, conversion pop-ups, survey questions, and additional integration capabilities through application developer interfaces (APIs) as well as Zapier and Webhooks.

GatherUp gives you a 14-day free trial, and the more places you have, the more money you save. A monthly fee of $99 is charged for a single location plan. The monthly fee per site for five to ten locations is $60. It’s also $45 per site, every month, for firms with more than 11 locations.

Visit GatherUp for more information.

7. Synup: Best for Social Media Monitoring & Management

Synup

What We Enjoy

• Monitoring of social media mentions
• Set up automated replies in the event of a bad client experience.
• Use pre-made templates and automations to engage with consumers on a personal level.
• Reviews are monitored, generated, and responded to.
• Local SEO software that is Simple to use and understand.

What Isn’t There

• Directory integrations are limited.
• Pricing and plans aren’t disclosed, therefore it’s difficult to tell what you’ll receive as a client.

Why is it a Top Local SEO Tool for Small Businesses?

• Synup is a useful application for keeping track of social media mentions in one place and delivering branded content to all of your social media channels.
• All-in-one listing and review management solution

Overview of Costs

• Pricing and plans aren’t specified, however based on our study, it costs roughly $30 per month per location.

Synup has a lot of features that make it a fully-rounded local SEO tool, such as managing reviews and listings, as well as monitoring and updating on social media. Synup allows you to track social media mentions across many networks from a single dashboard, saving time and ensuring you don’t miss anything. You may also automate your operations by scheduling social media postings to Facebook and your Google Business Profile.

Synup’s local SEO solutions allow you to automate social posting (Source: Synup.com)

There is There is no free trial available. for Synup; instead, to get started, Go to Synup’s website..com, request a demo, and a sales agent will reach out to you to follow up. Pricing and plan options are unpublished and while the cost may vary, research suggests it will typically cost about $30 per location, per month with a 12-month contract.

Go to Synup’s website.

Merkle is one of the best free technical SEO tools for small businesses.

Merkle

What We Enjoy

• With Schema Markup, you can create structured data to completely optimize your content at no expense and with no technical experience beyond basic HTML.
• Create an XML sitemap for search engines to index, then submit it to Google and Bing for indexing.
• The Local SERP Simulator gives you a preview of how your listing will appear in search results.
• The Local Search Results tool displays search results based on keywords and location.
• Simple to use

What Isn’t There

• When adding the code to your site, the schema markup generator may generate errors or need the elimination of blank fields.

Why is it a Top Local SEO Tool for Small Businesses?

• To further optimize for local SEO, use a schema markup generator to incorporate structured data without having to understand schema.
• Free XML sitemap generator with the ability to submit XML sitemaps for indexing to Google and Bing.
• SERPs that are based on your location
• Tool and test for mobile-first indexing

Overview of Costs

• While Merkle’s services are not free, these technical SEO tools are It is completely free to use

Schema markup aids search engines in comprehending each of your site’s pages, allowing you to rank more quickly and relevantly. Small firms frequently miss it or lack the means to implement it because it seems technical (which it is). Local companies who use local business schema markup receive the benefits and appear higher in local search results.

Fortunately, Merkle’s technical SEO tools make it simple to use schema markup and build structured data. You may also produce an XML sitemap or submit your sitemap for indexing to Google and Bing. Crawlers are simply asked to crawl each of the pages in your sitemap, thus submitting a sitemap guarantees that search engines locate all of your material.

Create Schema Markup automatically to improve your content’s local search optimization.

There are other SEO technical tools depending on geography, such as a SERP simulator that displays you how your title, page URL, and description appear in search results. This allows you to quickly review your Google listing and make changes to boost the number of individuals who choose to visit your site over alternative possibilities.

A Local Search Results tool is also available, which provides SERPs for terms depending on location. To put it another way, you type in a keyword like “florists near me” and a location by ZIP code or city, and the program displays the results that someone in that place would view. Merkle’s Mobile-First Index tool may also be used to assess your site’s desktop and mobile versions to guarantee they are mobile-friendly.

You may use the SERP simulator to check how your listing will look in local search results.

View keyword-based SERPs depending on location.

Make sure your website is mobile-friendly for local searches.

Using dropdown menus, Merkle’s free technical SEO tools let you to choose the sort of markup you need. It produces the code you need to add to each page automatically. You can also test your business’s listings in local SERPs, discover who ranks for your keywords in location-based search results, ensure your site is local mobile-friendly, and more.

Merkle may be found at Merkle.com.

9. BuzzStream: Best for Link Building & Outreach

BuzzStream

What We Enjoy

• It’s ideal for beginners.
• Make prospecting lists with links.
• Send emails to potential clients.
• Keep tabs on Twitter and email chats.

What Isn’t There

• The email finder doesn’t always give you the best results.
• There aren’t many integrations.
• For certain features, startups and small enterprises with few users must upgrade to higher levels.

Why is it a Top Local SEO Tool for Small Businesses?

• BuzzStream has capabilities that will assist you in developing linkages via public relations outreach initiatives.

Overview of Costs

• Prices start at $24 per month for one person and go up to $999 per month for 15 or more users.

Backlinks, or links to the content of your website, are a significant Google ranking element. When compared to manual email or even email marketing solutions, BuzzStream makes outreach for link development more simpler. Look for link possibilities for your small company website that can help it rank higher in local search results. BuzzStream may be used to develop prospect lists, monitor links, follow Twitter and email discussions, and generate links.

BuzzStream allows you to do research, create contact lists, and track link-building activities.

BuzzStream Pricing & Plan Features

*Billed on a monthly basis, or pay yearly and get one month free.

BuzzStream is available for a 14-day risk-free trial. The Growth plan is the most popular, with prices ranging from $24 to $999 per month. Everything from the Starter plan is included, as well as bulk email sends for link development, team template sharing, project performance, and link reporting. Pay as you go or pay yearly and get a free month.

BuzzStream is a great place to start.

Most Commonly Asked Questions (FAQs)

How do you go about doing local SEO?

Local SEO may be improved in a variety of ways, the first of which is to optimize your website content with relevant location-related keywords. Create a keyword-optimized Google Business Profile and add your company to additional internet directories after that. Implement techniques to increase the number of favorable customer reviews and ensure that you reply to all reviews, whether good or bad.

Continue to improve your website, add and maintain directory listings and social media accounts, and focus on gaining backlinks in the future. You are not alone if all of this seems overwhelming. The good news is that you can instead outsource local SEO to a top small company SEO service like Hibu for a reasonable price.

What’s the difference between SEO & local SEO?

In the sense that both SEO and local SEO apply to search engine optimization, they are the same thing. Local SEO, on the other hand, is a subset of SEO focused on companies that service clients in a particular geographic region. A dog food firm, for example, would concentrate on generic SEO, but a local dog groomer with a specific service area might want to utilize local SEO strategies. Learn more about search engine optimization (SEO) and search engine marketing (SEM).

What is the quickest approach to get a Google ranking?

The greatest long-term method for ranking highly in search is SEO content marketing, which is also the only way to create organic search traffic. Many firms, however, utilize Google Ads as a short-term tactic to raise awareness and boost online traffic in the early days of a new website or product launch.

Ads may be extremely targeted based on keywords and regions, and they’re pay-per-click, so they’re inexpensive since you can set a budget. Learn how to advertise on Google or look at the advantages of using local service advertisements as part of your entire local SEO ranking plan.

Conclusion

The finest local SEO tools can help you achieve results faster while also making your search engine optimization activities simpler and less time-consuming. Track links, social media mentions, reviews, and your search engine rankings to see how far you’ve come. If you’d rather delegate your SEO efforts to a professional, Hibu, which provides high-quality but reasonably priced programs, is a good option.

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