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In the first of a series on effective email templates, we explore 9 examples from different industries.
If you have any questions about what to include in your introduction and how to write it for maximum effect, please feel free to reach out at info@emailcopywritingagency.com or call us on +44 20 3669 0792.
The “company introduction email to client sample” is a business email template that can be used to introduce your company. The email will also include a brief overview of the services that you offer.
An introduction email is a message you send to a prospect to introduce oneself and elicit a particular action from them, such as arranging a meeting or phone call. We’ve included nine business templates that salespeople may use to guarantee that their message is successfully presented and that their chances of receiving a response are increased.
Email Templates for Business Introductions
The templates we’ve created demonstrate how to introduce oneself by email in a variety of settings. We’ve organized them by familiarity, starting with cold emails and working our way up to more familiar connections like recommendations and current client introductions.
1. Email to introduce a cold lead
The cold lead introduction email is a communication sent to a prospect who has never met or been contacted previously. Furthermore, it’s someone you haven’t been able to interact with via a recommendation, phone conversation, or other means of introduction. The goal of this message is to establish a relationship and set up a phone or in-person meeting.
Pro tip: Always attempt to find a cause to send one of the other introductory emails first if at all feasible. For example, conduct some research before reaching out to the prospect to see if there’s anything notable you may add, such as an award or recognition. This adds a personal touch to the email, shows the prospect that you took the time to investigate them, and makes your contact appear more natural than if you just sent an email out of the blue.
Email Template for Cold Lead Introduction
Subject Line: Do you have 5 minutes this week, [prospect name]?
Hello, [Name],
[How did you identify the contact] I discovered your name. [Be sure to provide a personal complement.]
We’re [reason you’re a reliable source] and we’re aware of [describe their problem]. We’ve helped firms like [similar companies] [clearly define your number one advantage] in the previous year, and we believe we may be able to assist [company name] as well.
I’m not sure whether this is a concern for you, but if it is, I’d be happy to set up a quick 10-minute conversation to learn more about how we can help. I’m available [enter three possibilities]. Which of these options is the most suitable for you?
I understand if this isn’t something you’re presently working on or if you don’t think we’re a good match right now. It means a lot to me that you took the time to read my letter.
Regards,
[Signature]
This template is available in Google Docs, Docx, or PDF format.
2. Introduction in a follow-up email
A follow-up email is a communication you send to someone you just met or who you were personally introduced to via a common connection. While the first introduction was made, this email offers the prospect with your contact information and begs for a chance to engage further. It may also let you expose them to perks you may not have had the opportunity to discuss in order to plan a follow-up email, phone call, or meeting.
Template for a Follow-up Email Introduction
I’m delighted we got the opportunity to meet, [First Name].
Dear [First Name of Prospect],
It was wonderful to meet you at [event].
I know [describe their pain point] because [reason you are a reputable source]. We’ve worked with firms like [similar companies] in the previous year to assist them [clearly describe your number one benefit], and I’m hoping we can help [company name] as well.
I’m not sure whether this is a concern for you, but if it is, I’d be happy to set up a quick 10-minute conversation to learn more about how we can help. I’m available [enter three possibilities]. Which of these options is the most suitable for you?
I understand if this isn’t something you’re presently working on or if you don’t think we’re a good match right now. It means a lot to me that you took the time to read my letter.
I eagerly await your response.
[Signature]
This template is available in Google Docs, Docx, or PDF format.
3. Email for Mutual Connection Introduction
The referral introduction is an email that you send to someone you met via a shared link. Consumers are more inclined to believe a referral from a friend or family member than any other kind of marketing, according to Forbes and Nielsen.
Pro tip: Asking a mutual connection to initiate the connection is an even more successful technique to create an introduction. When requesting a recommendation from a professional or personal connection, be succinct, precise, and simple to work with by writing an email that can be shared or duplicated so you’ve done the legwork for them.
Email Template for Mutual Connection Introduction
Hello [Prospect Name], [Mutual Connection] recommended that we connect.
[First Name] Greetings
[Reason you’re a reliable source], as we discussed]. I understand [insert their ailment here]. We’ve worked with firms like [similar companies] in the previous year to assist them [clearly describe your number one benefit], and we’re hoping to aid [company name] as well.
I’d want to talk more about this with [person you’re attempting to connect with], and I’d appreciate it if you could link us.
For their reference, I’ve included [supporting facts about you, your product, or your service]. They may also find out more about us by visiting [website link].
Please request that they respond to this email, call me at [phone number], or inform them that I will be contacting them personally.
Thank you so much for your help,
[Signature]
This template is available in Google Docs, Docx, or PDF format.
4. Email with a high-level introduction
When you’ve found a high-level contact in an organization who can influence choices about your product or service but isn’t likely to be your best contact, send this email. The goal of this message is to introduce your firm to the high-level contact in such a manner that they will pass your information on to the best day-to-day contact.
Because your quick introduction letter looks to have been evaluated by a decision-maker, this email introduction method works for lead generation when done correctly. As a result, the best contact on a daily basis is more likely to contact you or seek further information.
Email Template for a High-Level Introduction
Do I have your proper address in the subject line?
[First Name] Greetings
[Where did you find them] I noticed your name.
We are [cause for others’ faith in you]. I understand [explain the source of their discomfort]. We’ve worked with firms like [similar companies] in the previous year to assist them [your number one benefit], and I was hoping we could help [company name] as well.
I’m not sure whether this is a concern for you, but if it is, I’d be happy to set up a quick 10-minute conversation to learn more about how we can help. I’m available [enter three possibilities]. Which of these options is the most suitable for you?
Would you kindly transmit this message and my contact information to the person in charge of [decision] if you are not the person in charge?
I understand if this isn’t something you’re presently working on or if you don’t think we’re a good match right now. I appreciate your time and attention, and I eagerly await your response.
Thank you very much.
[Signature]
This template is available in Google Docs, Docx, or PDF format.
Email Invitation to Web Event No. 5
When a prospect visits specified pages on your website, fills out a form, or clicks on a “contact me” button, this email is delivered either by a sales professional or automatically by your customer relationship management (CRM) software. The online event introduction email acts as confirmation that you received their request for additional information and sets out next actions, in addition to maintaining the idea that a human person is on the other side of a computer connection.
Email Template for Web Event Introduction
Congratulations! – Subject Line So, what’s next?
[First Name] Greetings
Congratulations for taking the first step toward [outline your major advantage] by joining [credibility statement]. [Define what people should anticipate in the next days].
I’ve also included some extra material that I believe you’ll find useful, and I’d be happy to set up a quick 10-minute chat to learn more about how we can help you. I’m available [enter three possibilities]. Which of these options is the most suitable for you?
I eagerly await your response.
[Signature]
This template is available in Google Docs, Docx, or PDF format.
6. Email announcing an external trigger event
When there has been a recent external event, such as important industry advancements, new legislation, product launches, or personnel changes, sales executives may utilize this style of email introduction. When your email is current, relevant, and connects to events that directly impact your prospect, it will be more likely to be read, and they will be more inclined to accept your introduction.
Pro tip: Because news articles are time sensitive, it’s preferable to send this sort of introduction within two weeks after the first incident. Otherwise, you risk coming off as insincere or out of touch. Furthermore, since the purpose is to tie your introduction to the external event, if too much time has gone, the natural connection is lost.
Email Template for External Trigger Event Introduction
Congratulations on your achievement!
[First Name] Greetings
[Congratulate your acquaintance on a recent notable occurrence] OR [If the newsworthy occurrence was negative, apologize; if it was neutral, repeat the incident].
We’re [reason you’re a trustworthy source]. I understand [insert their ailment here]. We’ve helped firms like [similar companies] [clearly define your number one advantage] in the previous year, and we believe we may be able to assist [company name] as well.
I’m not sure whether this is a concern for you, but if it is, I’d be happy to set up a quick 10-minute conversation to learn more about how we can help. I’m available [enter three possibilities]. Which of these options is the most suitable for you?
I eagerly await your response.
[Signature]
This template is available in Google Docs, Docx, or PDF format.
Email to introduce a new product or service
When you’re launching a new product or service that’s relevant to their company, use this template to send an email to an existing contact. Although you are not presenting yourself in this scenario, it is still an introduction and should have the same features as any other personal letter.
Email Template for Introducing a New Product or Service
Use unusual wording in the subject line, such as “For Rock Stars Only.”
[First Name] Greetings
I’d like to share some great news with you.
We recognize [describe their problem] and have just released a new [product or service] to meet this need. We feel that our [product or service] will [describe the primary advantage] much superior than anything else on the market right now.
I’d like to set up a quick 10-minute conversation with you to learn more about how we might help you. I’m available [enter three possibilities]. Which of these options is the most suitable for you?
For your convenience, I’ve included [supporting facts about you, your product, or your service]. You may also discover more about us by visiting [website link] to learn about our exciting new [product or service]. I’m looking forward to speaking with you as soon as possible.
Thank you very much.
[Signature]
This template is available in Google Docs, Docx, or PDF format.
CRM software may assist you in quickly identifying which clients are unaware of your most recent product or service offering. Furthermore, Salesforce Essentials enables you to develop custom reports to assist you discover which items are top sellers and which aren’t, so you know which things are popular and will earn greater income if marketed.
Visit Salesforce.com to learn more.
8. Introduce a new point of contact through email
This email is intended to inform your client that their account will be handled by someone new. It may be sent by the old point of contact to introduce his or her successor, or by the new point of contact. The goal of this introductory email is to communicate current contact information so that a customer’s records may be updated. It should also be utilized to allay any fears that a client or customer may have about the change.
Customers need to know that changes in sales management or other employee numbers won’t damage their business, and that they’ll still be able to contact someone if problems develop. This message may assist to remind your customers of your services while also preventing your competitors from perceiving the shift in personnel as an opportunity.
Email Template for Introducing a New Point of Contact
Thank you for the last X years! Subject line:
[First Name] Greetings
Thank you for giving me the opportunity to assist [business] in achieving [highlight] over the previous [X] years.
I’m writing to present [new point of contact] as your new point of contact, effective [effective date], and I’ve copied [him/her] on this mail for your records.
[Write out the reasons for a change.] [If there is any effect on the contact as a consequence of this change, describe it.]
[Name of New Point of Contact] will contact you to set up a follow-up meeting and get to know you better. Please don’t hesitate to contact us if you have any questions or concerns about the change before then.
[He/She] may be contacted at [contact information for the new point of contact].
I am confident that I am entrusting you to capable hands, and I wish you continued success.
[Signature]
This template is available in Google Docs, Docx, or PDF format.
Email Template From New Point of Contact (Introduction)
Subject line: It’s great to finally meet you!
[First Name] Greetings
[Our organization] has undergone some changes, and I wanted to reach out to introduce myself as your new point of contact.
[Write out the reasons for a change.] [If there is any effect on the contact as a consequence of this change, describe it.]
We are dedicated to our client relationships and encourage any questions or concerns you may have about this change.
I’d want to plan a follow-up discussion with you so that I may learn more about you. I’m available [enter three possibilities]. Which of these options is the most suitable for you?
I eagerly await your response.
[Signature]
This template is available in Google Docs, Docx, or PDF format.
9. Introduction Email for a Request for Advice or Expertise
Request guidance or expertise from someone you haven’t met before but who is regarded as a subject matter expert with this introductory email. This message might be used to contact a possible mentor, a source for an interview, or someone with whom you’d want to perform a product review, for example.
Introduction Email Template for a Request for Advice or Expertise
I’d want to include you on my blog, so send me an email with the subject line “I’d like to feature you on my blog
[First Name] Greetings
[Give a compliment or explain why you value their advise.]
I am [your relevant experience] and am [why you want their help or skills]. I would [advantage for them] in exchange for your assistance.
I’d want to carry on the dialogue. Could you kindly respond with a convenient time to talk?
I eagerly await your response.
[Signature]
This template is available in Google Docs, Docx, or PDF format.
Use of Introduction Email Templates: Best Practices
While there are many types of introduction emails for different scenarios, all good introduction emails follow the same set of guidelines. They are, for example, usually brief and to-the-point. They should also include a customized welcome, an awareness of their problem spots, suggestions for how you might assist them, and next actions. In this detailed post, we go through the best techniques for writing cold emails.
Here are some other pointers to consider while writing introductory emails:
- Even if all you have is an email address, there are tools that may assist you identify your prospects. This is particularly useful for customizing your message by include information like the prospect’s job, location, and name. To understand more, see our article on how to reverse search a prospect by email.
- Previous customer testimonials, accreditations, and accolades relating to your prospect’s sector give third-party confirmation that you are dependable and trusted by others. “In fact, the National Association of Healthcare Administrators has recognized us as a preferred partner for the previous four years,” says one example.
- Never ask a yes-or-no question during the action stage. The idea is to provide three or four possibilities, each of which leads to a yes answer. “Do you have time for a call this week?” instead of “Do you have time for a call this week?” “I’d want to set up a quick 10-minute phone chat to learn more about how we might satisfy your requirements,” write. On Wednesday afternoon or Friday morning, I’m available. “Which is the most effective for you?” This raises the prospect’s expectations and nudges them in that way.
Conclusion
Every step of your sales process may be supported by email templates. They help you expand your business faster by reducing the time it takes to compose typical communications. Email templates may also guarantee that each message sent include a call to action geared to drive a prospect through the sales funnel.
Once you’ve begun utilizing email templates, save them in your customer relationship management (CRM) system so you can retrieve them quickly. You can utilize your current templates for uniformity in communications throughout your company with Salesforce Essentials, without ever leaving your email inbox, on your PC, or on your phone. Visit discover more, go to their website.
Visit Salesforce Essentials for more information.
The “introduction email template to colleagues” is a business email that can be used to introduce yourself. It’s not only effective, but it also looks professional.
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