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Facebook is the most popular social media platform by far, with over two billion users. The Facebook job posting industry has exploded in recent years since it’s so simple for employers to post jobs on the site. But what are some of the best practices?
There are five stages to posting a job on Facebook. Simply complete a brief form about your position and set aside some funds to enhance the ad so that job hunters may discover it more easily. Facebook users in North America may advertise jobs for free for 30 days, enabling candidates to contact you through Facebook or email.
It might be difficult to keep track of all the venues where you publish and publicize job vacancies. Freshteam, a recruiting software solution, makes it simple. Freshteam’s applicant tracking system allows you to keep track of all your job posts in one location, as well as handle applications, resumes, and interviews.
In five easy steps, here’s how to list a job on Facebook:
1. Begin with your Facebook company page.
Facebook jobs is a free alternative for company owners or organizations (really, anybody) who already have a Facebook business account. Because 79 percent of job seekers utilize social media in their job hunt, Facebook is an excellent way to list your available opportunities, according to Inc.com. You’ll begin with your company page. If you haven’t already done so, go to Facebook and create a free business account.
You’ll find the choice for “Jobs” on the left-hand menu on your company page, as seen below.
Your Facebook Business Page is where you manage your job ads.
Permit Messaging
The message setting on your Facebook company profile is one option to modify since it enables job seekers to contact you. This free function may already be part of your Facebook marketing strategy. Choose “Settings” from the menu at the top of your company page, then “Messaging” to alter the default settings. Then, on your business page, put a message button.
Change your default Facebook settings to allow job searchers to message you.
2. Post a job
There are generally several ways to execute a task with most internet tools, including how to write a job post on Facebook. Here are two more options for starting your Facebook job posts, all of which may be found on your Facebook Business profile.
How to Use the Menu
The first method is to go down your company page’s left-hand menu until you find the “Jobs” option. When you choose Jobs, you will be given the choice to “Create Job.”
Choose Jobs, Create Job to advertise a job on Facebook.
How to Use the Manage Jobs Tab
The second option is to go to the menu bar at the top of your company page and choose “Manage Jobs.” You’ll have the choice to “Create Job” in either instance. To post a job on Facebook, you’ll choose this option.
Choose Manage Jobs, then Create Job to advertise a job on Facebook.
In either scenario, you’ll be presented with a pop-up form to fill out with job-related information. The job title, location, and job type are the only fields that must be filled in. Include enough information about the position to assist job searchers to identify it as a great HR practice. This comprises a suitable job title, keywords connected to the position, and particular work details—all of which are likely to be found in an existing job description.
When you choose the Create Job option, you’ll be sent to an online form to fill out.
Facebook’s Job Policy, which encompasses anti-discrimination and related regulations, requires you to follow it. It’s a good idea to be informed of federal labor rules in general, as well as any local anti-discrimination legislation that may include protected groups such as pregnant women or persons who identify as a different gender.
3. Complete the “Create Job” form
Enter enough information, just like any other job ad, so that people looking for work may discover it and decide if it’s a position they want and are qualified for. We encourage that you fill out all sections, including the optional ones, to improve your chances of finding the best applicant for the position.
Information to Provide About Your Job
To attract top talent, it’s critical to provide job searchers with sufficient information about the position so they can determine if they’re a suitable match. This involves stating the job title, location, and salary scale. Fortunately, Facebook job posts make this simple with necessary and optional fill-in-the-blank forms.
Fill-in-the-blank sections on Facebook make it simple to advertise a job.
To advertise a job on Facebook, we suggest that you fill out the following information:
- Position title: Type in the title of the job or choose a typical job title from the drop-down menu.
- To identify where the employment is situated, provide the city and state. If the task can be done remotely, you may also enter in a word like “remote.”
- While this is an optional field on Facebook, you’ll have a greater chance of attracting prospects if you include an exact rate or a price range.
- Job type: This determines whether you work full-time or part-time, for example.
- This is where you’ll list the job responsibilities and requirements. You have a total of 5,000 characters to work with. To make it easier for job searchers to read, use bullets.
In a Nutshell: Facebook Job Posting Advice
1. Keep job postings brief—the majority of users are on their phones.
2. Include a picture to draw the audience’s attention to your message.
3. Include visual assistance in your job postings, such as an animated gif or a business video.
4. Paid advertisements—post your job on Facebook ads to reach out to highly targeted applicants.
5. Sponsored posts—use the boost ad tool to turn your job posting into a sponsored post.
The actual story employed inside the ad is another part of “content” that may have a significant influence on outcomes. When compared to normal, tale language, using brand-building, energetic, pro-inclusive, and growth vocabulary may have a significant influence on a job applicant.
“Do you want to work with a growing dynamic team in a capacity that influences the whole business and works with our fantastic team of problem solvers?” you may say, for example. Then go to our website and apply…” rather than “We have a mid-management level position in our marketing department that will concentrate on directing the team, editing content, and collaborating with other departments to delight customers.” These kinds of distinctions may make or break a game.
Pro tip: Keep your Facebook recruiting ad to 80 characters or fewer, since the majority of high-performing posts on Facebook keep their word counts modest for ease of seeing.
It’s in your best interest to fill out the three optional options at the bottom of the form to assist you both attract suitable applicants and weed out those who aren’t a good match.
The following fields are optional when posting a job on Facebook:
- Questions: You may include up to 200-character-long questions to your job offering to evaluate candidate credentials; for example, “Which POS systems have you used?” “Are you now enrolled in school?” or “Are you currently enrolled in school?”
- A snapshot of your company or position might assist prospects to get a sense of the job and the firm. Consider putting up a snapshot of current employees on the job (but, get their OK first).
- Receive job applications through email: This is a wonderful option if you want to get an email every time someone applies for a job you’ve advertised.
When advertising a job on Facebook, here’s an example of optional fields to use:
When you’ve finished your Facebook job posting, you may add optional information.
It’s a good idea to base your job posting on an existing job description and add specifics that will assist an applicant to assess whether or not they’re a suitable fit for your position.
4. Post Your Job Vacancy for Free
The greatest aspect of advertising jobs on Facebook is that, like free job sites like Indeed, it’s completely free. Before you publish your position, you’ll have the opportunity to review it and make any changes you want. Posting your job is as simple as pressing a button, as seen in the screen screenshot below.
Examine Your Job Advertisement
You’ll have an opportunity to preview your job posting before it goes live.
You’ll be able to see how your job posting will appear on desktop and mobile devices.
Post a job on Facebook and invite others to apply.
After you’ve double-checked that the job posting information is right, hit the Post Job button, as seen above. Your job ad will be visible to visitors to your Facebook business page. Users may also subscribe to jobs by selecting job titles that interest them, such as Administrative Assistant. When people search for jobs in your area or with comparable job titles, your job posting will appear, and they can apply directly via Facebook.
Job hunters on Facebook may apply using their smartphones.
Using your applicant tracking system (ATS).
You’ll want to add a tracking link into the Facebook job description if you’re using an applicant tracking system (ATS), such as Freshteam, so that candidates may apply directly via your job post tracking link. Using an ATS has the advantage of allowing you to trace each application that comes into your system by source. This enables you to determine if Facebook is really giving quality prospects.
Freshteam ATS has a job monitoring link as well as the ability to share jobs on social media.
Many applicant tracking systems include a URL tracking link that allows you to advertise available positions on social media sites such as Facebook. Freshteam, for example, allows you to create positions and then cross-post them to social networking sites like LinkedIn, Facebook, and Twitter for free if you have 50 or fewer workers. Freshteam is available for free.
Post job openings
If your job post or ad already exists on a large job board, such as Indeed, you may advise prospects to click the job link and apply directly via the job board, similar to adding an ATS tracking link. Instead of having to discover or import data from several social media accounts, you may browse applicants on the job board.
5. For as little as $10, you may boost your Facebook job posting.
On Facebook, job advertisements are free. However, advertising a job (which Facebook refers to as Boost) may frequently pay off since it allows the position to be noticed by more Facebook users. You offer a budget when you enhance a job posting. Like any other kind of Facebook advertising, Facebook allocates your spending to impressions and clicks.
If you want pay-per-click advertising for your open position, choose Boost Post instead of Post Job.
How Much Do Job Postings on Facebook Cost?
On Facebook, job advertisements are free, but they are only valid for 30 days. By boosting the job post, you may extend the life of your Facebook job posting beyond 30 days and attract more job hunters. For a job, pay-per-click advertising begins at $10 per day.
Businesses pay an average of $86 to advertise a position. However, as a best practice, consider advertising your position for free and then boosting it if you don’t get enough eligible people within the first 30 days of your free Facebook job posting.
When you enhance your Facebook job posting, you may choose who you want to promote to.
Adding new features to a job posting is a good idea. You may indicate where you’re looking for employees, which job titles you’d want this post to appear for (in user searches), and what degree of education you’d like workers to have.
When you pay to promote your job ad, you may choose the following criteria:
- You may drop a pin on your workplace, enter your town (by default), or change your location to the nation you’re in. You will be required to choose at least one option.
- Put up a generic job title here. Let’s imagine you’re looking for a marketing rep level II employment. You could want to incorporate the term “marketing” in your job title so that someone looking for a marketing position would discover yours. You may also leave this field empty.
- Education: Choose this option if your profession actually demands a certain degree of education. This stops your ad from being seen by unqualified applicants (and your ad money being wasted).
Of course, education levels are determined by the information supplied in a Facebook user’s profile. If you choose a Master’s degree under education, for example, your post will only be shown to job searchers who have updated their Facebook profile to reflect that they hold a Master’s degree.
Set your budget and how long you want the job ad to run after that. As a result, Facebook will estimate how many people you’ll reach in that time window. You may preview the boosted job ad, much like a free Facebook job post, to see how it will appear to job searchers.
When you boost your Facebook job post, you may choose your own budget.
How Do Facebook Job Ads Work?
Facebook job posts are now only accessible in North America and are free. You must have two things in order to work (so that you can post a job and people may apply). You must first create a Facebook business page. Second, make sure that the messaging option is enabled. After you’ve completed those two steps, you’ll be able to use the job posting option.
You may distribute the job posting to other groups, such as companies or community organizations. In addition, any jobs you publish will appear in your feed on your company profile. Job searchers might also find them by looking under the Jobs option on your company’s page.
Facebook’s free job advertisements, on the other hand, are only live for 30 days. If you wish to keep the job posting up for longer, you may use the Boost Post option to pay to publicize it.
Job advertisements and applications may easily be shared and seen on Facebook.
Frequently Asked Questions (FAQs)
Why is Facebook requiring me to sign an anti-discrimination statement?
The anti-discrimination notification serves as proof that you will follow all applicable federal and state laws. It protects Facebook from lawsuits filed by job hopefuls who believe a Facebook job ad infringes on their rights. It’s also a good reminder for companies advertising job openings to make sure their ads and job descriptions are legal and provide all competent candidates an equal chance.
Is there a place where I can look at job applications?
You’ll be able to view job applications in a variety of locations. Your Facebook messages will be the first place to look for them. You’ll see their information in the business email account you set up for your Facebook business page if you’ve permitted candidates to apply by email.
If you want to compare job applications side by side, adding a link from a job board like Indeed or an applicant tracking system like Freshteam straight inside your Facebook job advertisement has actual value. Position seekers who discover your job on Facebook will be able to apply immediately via the URL tracking link, and their information will be saved in your current recruitment software.
Is it possible to attach a CV to a job application?
Although Facebook job listings do not include a résumé attachment section, there are a few simple workarounds. If you enable job applicants to contact you by email, they may include their résumé in the email. They may also add a shared link in their message if they utilize Google Docs.
Candidates will normally be able to submit a résumé if you give a link to your job board ad or ATS job opening, however it may take a few additional steps for them to apply to the position.
I’m not sure how I’ll know if anybody has applied for my position.
When someone applies, you’ll receive a notice on your Facebook account. You may also get an email from the applicant if you have enabled email. Finally, you can go to your Facebook business account’s Positions menu or tab to view all of the jobs you’ve advertised and who has applied to each.
Is it possible to export the information from the job application?
Yes, you can export your job application data from Facebook, which is useful if you want to look at it in a spreadsheet or compare applicants side by side. You may also enter the information into your ATS. Facebook has a support section where you can obtain instructions and more information on how to submit jobs.
Is it possible to submit a job on Facebook from another website, such as Indeed?
Yes. The ideal method to accomplish this is to include a job board tracking link in your Facebook job ad. However, some job sites make it simple for you by allowing you to share right from the job board, as demonstrated in the example below from Indeed.
Indeed has a feature that allows you to distribute your job posting on social networking networks.
How can I remove a job that I’ve advertised on Facebook?
When you no longer want users to react to a job, you should close it. If you don’t do anything (and haven’t raised it), the job will expire after 30 days. If, after three days, you’ve received 250 applications and don’t want any further messages or emails, you may cancel the position by clicking the suspension points (dot-dot-dot) to the right of the job ad. This brings up a menu with other alternatives, such as “Close Job.”
Conclusion
Employment posts on Facebook are a terrific method to spread the news about positions you’ve listed on job sites like Indeed. Because Facebook job listings are free, you may publish them there, or connect candidates to your ATS to keep all of their information in one place.
