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A brochure is a marketing tool that helps you tell your story to the world. Whether it be telling customers about your company, showcasing services and products, or promoting an event or product launch, these 8 business brochure designs will help get your message across in style.
Brochures are still one of the most basic and cost-effective marketing tools available. They’re inexpensive, simple to make, instructive, and adaptable. They may help almost any business, from foodservice to spas. We laid down precisely what makes a great and successful brochure design to assist you in creating one. Additionally, you’ll find some intriguing brochure design samples to help you get started on your own.
Characterizes of a Great Brochure Design
Consider your brochure to be a brand extension. Your brochure, like your digital marketing, should be branded appropriately. This entails taking into consideration the colors, typefaces, and language used by your company. It’s similar to making a decent website in that your objective should always be to make a brochure that successfully communicates your message to your target audience.
Here are a few things to keep in mind when you’re putting together your brochure:
Make Your Goals Clearly Definable
Determine what you want your brochure to achieve. The design of your brochure will be determined by selling services, offering extra information, and recognizing your target audience.
Write Effective Copy
The length of your content will be determined by the industry in which your small company operates. For example, a tourism agency would want more photos and less writing, but a consulting firm may prefer more text than images. Whatever option you select, be succinct and try to enlighten your reader in the fewest possible terms.
Make use of high-resolution images
Because a brochure is primarily a visual medium, be sure that all of the images you include are of good quality. Use only photos with high resolutions. If you’re selling things, take good product images or use a service like Fiverr to hire a skilled photographer and editor.
Include a Strong Call to Action (CTA)
A good call to action (CTA) should be brief, powerful, and actionable. In ten words or fewer, it should explain to your audience what to do and how to accomplish it. Write a clear CTA that outlines what your brochure is about to do, and structure it such that your audience can view it quickly.
Select the Correct Fold
Brochures are available in a variety of folds, including half-folds and tri-folds. The fold you choose is determined by the sort of material you provide and the brochure style you choose. The more “folds” or pages a brochure contains, the more information it should include in general.
Consider the Substance
The kind of paper you choose has an influence on not just the appearance but also the cost. Although heavier paper is more resistant to wear and tear, it restricts the number of folds you may make. It will also be more costly to mail (if you want to deliver your brochures via mail). Although thinner paper is more readily ripped, it is less expensive to create and transport. Also, choose if you want a glossy or matte finish.
Best Creative Brochure Design Ideas & Examples
Creating a professional-looking brochure isn’t as difficult or costly as you would imagine. You can build one yourself or hire a professional on sites like Fiverr and Upwork for as little as $5. If you choose the first option, graphic design websites such as Canva and Vistaprint have available layouts and can print your brochures for you at a low cost.
1. Half-fold or bi-fold
The most basic sort of brochure is one that has one fold down the center, resulting in four pages (two at the front and two at the back). If you don’t have a lot of material to include in your brochure, this is a great option. Because the booklet-style should be extremely simple and basic, it’s also the easiest for your audience to read.
Keep your content to a minimum and just present the most relevant facts to make this brochure as effective as possible. You may include best-selling items, notable services, and mission statements in your bi-fold brochure. The remaining area should be filled with high-quality photos, with the color scheme confined to two to three hues.
2. Brochure with three folds
The tri-fold brochure is another popular style of the brochure. Instead of one central fold, a tri-fold is made by folding the paper into three equal portions, yielding three panels or six pages. Unlike bi-fold brochures, tri-fold brochures enable you to include a lot more information and do it in a more creative manner.
A tri-fold template allows you to construct an infinite number of layouts. A typical tri-fold brochure will be smaller overall than a bi-fold brochure but have more pages. This makes it easier to pick up and carry about for your audience. Tri-fold brochures are excellent marketing tools for restaurants, spas, and other businesses with several things to promote.
3. Brochure with a Z-fold
A Z-fold is the last typical brochure design. It’s made by constructing a zigzag pattern with a double bend, resulting in six equal-sized panels. It has the appearance of a tri-fold brochure. The center panel of a tri-fold brochure serves as the brochure’s “back.” The center panel of a Z-fold, on the other hand, is located on the inside of the brochure.
Because the three panels on each side of the Z-fold “link,” pictures that span all three panels or text that relates to each other across the panels are prevalent. Although Z-fold brochures seem to be more difficult to style and make than bi-fold or trifold brochures, services like Vistaprint can assist you to do it quickly. All you have to do now is choose a design, enter your content, and pay for printing.
4. Brochure with Accordion
Accordion brochures employ the same folding mechanism as Z-folds, except instead of three panels, an accordion may hold an infinite number of pages. Although this allows for more information to be shown, be cautious not to overwhelm your viewers.
Displaying photos in a continuous way, like in the examples above, is a superior application for the accordion. You may also use this sort of brochure to exhibit maps or other material that requires more space.
5. Brochure with die-cut edges
The zigzagging fold of a die-cut brochure is similar to that of a Z-cut brochure or the fold of a tri-cut brochure. Instead of leaving the panels blank, cuts are used to provide a glimpse of what’s within the brochure or to keep the design current. A die-cut brochure’s distinct appearance is an excellent approach to selling your business, ensuring that your target audience knows who you are among a sea of competition.
The die-cut process may produce a limitless number of gorgeous brochures, but it is not particularly cost-effective due to its design. We suggest reserving this style of a brochure for exceptional occasions such as conferences and trade shows.
6. Play Around With Shapes
If die-cut brochures aren’t in your budget, experimenting with the form of your brochure is another method to make it unique without spending a lot of money. This brochure has a basic tri-fold style, however, it is printed on a rhomboid form rather than a conventional sheet of paper.
Because this brochure isn’t usual, you won’t find a template for it on sites like Canva or Vistaprint. You may, however, engage a graphic designer on Upwork or Fiverr to create an eye-catching brochure like this for you.
7. Play Around With Layouts
The design of this brochure is highly unusual. It is written longitudinally, as opposed to typical brochures, which are written from left to right. It also includes two Z-folds at the top and bottom, allowing it to shut to a lovely, on-brand cover design. This is an excellent illustration of how you don’t have to limit yourself to standard brochure folds. Experiment with numerous ways to fold your brochure to come up with something unique and fascinating that is consistent with your identity.
8. Play Around With Folds
Think outside the box and fold your brochure in unexpected ways rather than merely playing with a mix of traditional brochure folds. This origami-style fold ensures that your brand stands out while still keeping the information arrangement simple. This demonstrates that you can build a fantastic marketing item for your company without going overboard and spending more money in the long run. In reality, a layout like this can be created using a tool like Canva.
Conclusion
A decent brochure serves as a tangible representation of your company. It should be consistent with the brand, educational, and memorable. Experiment with numerous approaches to build your brochure to achieve this. From brochure design to layouts to folding methods, there are many ways to build a brochure for your business.
Not every brochure needs to be exorbitantly priced. With services like Canva and Vistaprint, you can always create your own. Simply choose a template, update the information with your own, and either download or print your design.
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Frequently Asked Questions
How do you make a business brochure?
A: There are a number of ways to make one. One way is to design it digitally in Adobe Illustrator and then print out the brochure on paper, though you must also consider how much space the brochure will take up so that it can be printed onto paper efficiently.
