How to Create Business Flyers

There is a lot of confusion in the industry as to what makes a business flyer effective. From design, content and advertising- this article breaks down how you can create your own effective flyers for your company.

Business flyers are a low-cost approach to build anticipation for a future event, promotion, or business opening. Because when you pass out a tangible flyer, you can be sure that your prospective clients will notice your advertisement. Furthermore, local companies might limit distribution to persons who live in their close neighborhood.

How to Make Eye-Catching Business Flyers

It’s critical that your company flyer is well-designed so that the message you’re attempting to convey is easily seen. Here are the elements that go into making a unique flyer.

1. Color

Use color to attract people’s attention and emotionally deliver your message. Color has an impact on human behavior. Have you ever wondered why Whole Foods Market has a green logo, McDonald’s has a yellow logo, and Coca-Cola has a red logo? These hues indicate freshness, joy, and vigor, respectively. It’s understandable that these companies would utilize these colors to reinforce their brand statement.

Consider colors that evoke the message you’re pushing while designing fliers. The following is a list of what each hue represents:

Excitement, energy, and urgency are all represented by the color red. Affordability, fun, and optimism are all represented by the color orange. Yellow is associated with happiness, cheer, and warmth. Green is good for your health, freshness, and money. Confidence, Authority, and Trust are all represented by the color blue. Pink symbolizes femininity, innocence, and romance. Purple represents originality, creativity, and luxury. Black is associated with luxury and drama. White is the color of purity and cleanliness.

This is just the tip of the iceberg, but it does not have to be difficult. Simply use this as a starting point when selecting colors for your flyer.

Stay in the red, orange, or yellow categories, for example, if you’re promoting a restaurant. All of those hues have a happy vibe about them. Yellow and red are also known to make people hungry.

If you’re making business flyers for a men’s clothing store, choose blue since it’s the color that guys like. If you work in the food industry, though, avoid it since it suppresses appetite.

Make sure the color(s) you chose for your marketing materials are complementary. There are no unusual color combinations.

2. Fonts

The font you choose for your flyer design is crucial. You should choose a typeface that is legible from a distance. For this reason, I recommend sans-serif typefaces. Sans-serif refers to the absence of serifs or ornamental strokes on letters. Serif fonts include Garamond, Palatino, and Rockwell, for example. Sans-serif fonts include Helvetica, Avenir, and Proxima Nova.

Aside from font type, font size is crucial. Aim for a font size of at least 14 pt, depending on your typeface. Making your clients strain to view your material is never a smart idea. Plus, because your flyer shouldn’t contain much material, make the font big enough for the typical reader to read it easily from 2 feet away.

The third factor to examine is font variation. To break up the monotony, I believe it’s a good idea to use at least two distinct fonts on your website. Perhaps use a bold typeface for the headline and a more subdued font for the specifics of the event.

Notice how the vital information is separated from the descriptive material on this brochure using two distinct typefaces. This gives the flier a more fascinating appearance.

This flyer has too many typefaces, making it seem cluttered and confused. Also, one of the most crucial bits of information (the date) is difficult to read. It’s unclear if the event will take place on the 23rd or the 25th. Make sure that all of the typefaces you choose are simple to read and that they complement one another.

3. Logo Positioning

Make sure your logo appears somewhere on your company fliers. If you don’t, you’ll miss out on the benefit of increased brand awareness. Brand marketing relies heavily on logos. You want your consumers to recognize your brand and quickly associate it with the products you offer.

Your logo doesn’t have to take up a lot of space. It should be near your business name and address in the bottom corner of your flyer.

4. Explain why someone should be interested in your topic.

What do you think about when you get a flyer in the mail? If you’re like the majority of people, you’re probably questioning why you got the flyer in the first place. Make sure your flyer clearly answers this question.

Are you planning a unique fundraising event? Will you be having a big opening in the coming weeks? Are you marketing a limited-time offer?

Whatever the case may be, be sure to state it clearly on your flyer. Explain to the reader what they need to know in as few words as possible.

5. A little goes a long way

As a follow-up to the last point, get to the point as quickly as feasible. Business flyers aren’t meant to be books; they’re meant to be teases. A good business flyer should have just enough information to make your message without being overwhelming to the viewer.

According to recent research by Outbrain, the ideal headline comprises 60 to 100 characters (including spaces). Although this is oriented at online journalism, the same engagement concept is at work anytime you urge someone to read your flyer. You have just 8 seconds to grab their attention.

PsPrint is the source of this information.

The artwork and the few texts on this flyer attract your attention despite the fact that it doesn’t say anything.

Image courtesy of mydesigns4u

This flyer has much too many words and so fails to make an impression. It’s doubtful that someone who receives the flyer will read it all the way through.

6. Include an image

Yes, less is more, but reading a lot of material isn’t entertaining. Include a picture or graphic that effectively communicates your point. If you’re promoting a bakery, include a picture of a cupcake. Prior to reading, this image alerts the brain that your flyer is most likely about food. If you’re advertising to a hungry individual, a picture is more likely to pique their interest than detailed words.

However, photographs should be used with caution. Choose a huge image to dominate your flyer instead of cramming it with too many images. Some designs benefit from as many as four pictures but strive to stay under that limit. It will detract from your main point. You may acquire free stock photographs from Pexels or spend roughly $10 for an image from iStock if you need more possibilities.

7. Instructions

You can’t just assume that your prospective clients will know where to look for you. Make sure your flier includes instructions. If feasible, provide a landmark that locals would recognize, such as We’re near the high school. It could even be useful to include a little map that illustrates your position in relation to a well-known street or neighborhood.

Directions should be written at the bottom of your company fliers. The directions should be alongside the address information.

8. Get in touch

You should absolutely put your contact information at the bottom of the leaflet so that people can find out how to contact your company. This should contain your company’s name, address, phone number, and website.

It’s a good idea to make specific information for the flyer when adding your website and phone number so you can track how many people contact you after viewing your flyer. In the section on monitoring ROI, we’ll go through how to put this up.

9. Call to Action

Attract clients to your business. Make a strong call to action that they won’t be able to ignore. When you add a feeling of urgency, it really works. Maybe you’re having a once-a-year sale and lowering your pricing. Perhaps your event is only open to the first 500 people who RSVP. Or maybe you’re providing a limited-time discount that will expire in a month. In any event, make it apparent that time is of the essence and that the reader should answer as quickly as possible.

What Does a Business Flyer Cost?

The cost of promoting your company using flyers is determined by a number of factors:

• The price of the design
• The cost of printing
• The cost of distribution

The price of design

You have the option of designing your own flyer or hiring a graphic designer to do it for you. Which choice you choose is determined by your level of creativity, the amount of money you want to spend, and the amount of time you have.

It may take a bit more time to design the flyer yourself, but it will save you money. Here are several computer-based instructions for making business flyers:

1. Canva
2. Word (Microsoft)
3. Microsoft PowerPoint

If you wish to create the flyer yourself, we recommend Canva. Canva is fully free and simple to use, and it comes with a variety of free layouts and stock photos to select from.

Consider getting a template for your flyer for less than $10 if you need more of a starting point. A template is a pre-made flyer that you may edit in any manner you like. One advantage of choosing a template is that you know precisely what you’ll get– no need to wait for proofs from a designer that you may or might not like. You won’t have to channel your inner artist to make the ideal flyer, either.

You may engage a graphic designer to make your flyer if you have a particular concept for it or if you want something fully unique. This will be more expensive, but it will save you time. For as low as $5, we recommend utilizing Fiverr to locate a freelance designer. You may submit a proposal to 99designs (beginning at $199) if you want numerous professional designs to pick from.

The cost of printing

It’s time to submit your flyer to the printers after you’ve finished designing it. The various printing choices and prices are shown below.

1. Print from an internet printer:

FedEx, Staples, and Vistaprint are among the most common possibilities. I choose FedEx since you can usually have them printed the same day, and because there are so many FedEx sites around the country, there is likely one near you where you can pick up the flyers. FedEx charges.69 cents each flyer for a one-sided, full-color flyer.

2. Print it out for yourself:

This might be a fantastic alternative for you if you have a high-quality printer. You’ll need high-quality paper (80 or 100 lb), which will set you back $10-$15 for a pack of 250 sheets. If your flyer has colors, you’ll also need color ink, which costs around $25 per cartridge.

3. Collaborate with a nearby printer

If you already have a connection with a local printer, you may wish to have your flyers printed by them. You might also explore working with a local print shop to reduce printing costs by adding short advertising on your flyer for the printer.

A Note on Finishes: Matte vs. Glossy

When your flyer is vibrant, glossy is a wonderful option. Glossy adds a splash of color and enables the photos to pop off the page. Flyers with a gloss finish are also resistant to ink stains.

Another option is matte, which is less polished than gloss. Which one is best for your flyers is mostly a matter of personal choice.

How many copies should you make?

I recommend printing 100 flyers if you’re just getting started and want to test the waters. Keep in mind, however, that printing in quantity may help you save money on each flyer. You also want to make sure you have enough flyers printed for all attendees/customers if you’re producing them for an event or promotion.

The cost of distribution

Unless you have a lot of time on your hands or a lot of pleasant volunteers, there will almost certainly be a fee connected with delivering the fliers.

Internships are in high demand right now. Distribute your fliers to some ambitious college students to get business experience. Here you may find interns to help you distribute your fliers.

How to Distribute Your Business Flyers and Where to Distribute Them

It’s a good idea for the distributors to wear uniforms, whether you’ve opted to distribute the flyers yourself or pay someone else to do it. It might be a tee, a baseball cap, or both. Make sure your brand is shown prominently. It gives your distributors a professional appearance while also enhancing your brand.

It’s critical that whoever distributes your flyers is trained to be a positive representation of your business. Your distributor is a representative of your business and must be able to act as a brand ambassador. This involves responding to the most often asked questions about your company. They should be upbeat, courteous, informed, and unobtrusive. It’s a tough task, but it’s entirely possible with the correct recruiting and training.

Make sure your flyer distribution station is in a high-traffic location. Outside of busy grocery shops (with permission from the business), on the sidewalk of a busy shopping area, or during a public event like a race or parade are all good possibilities.

Here are some suggestions for indirect, passive marketing:

• Distribute your leaflet to coffee shops, grocery stores, laundromats, post offices, and community centers.
• Request permission to put your fliers near the register or reception desk of a company that appeals to your target audience.
• Check with your local police agency to verify whether leaving fliers on automobile windshields is allowed.
• Distribute your pamphlets by placing them on doorknobs. However, do not utilize mailboxes since it is prohibited to place information in a mailbox unless you are a postal worker.

How to Measure Outcomes

After you’ve distributed your flyers, you’ll want to know whether your expenditure was worthwhile and if doing this form of marketing in the future is a smart idea. Here are some methods to see whether your fliers are helping you reach your goal:

Make use of a coupon code

Include a discount code that you only put on your flyers if your flyer is promoting a product. If the discount is 10% off their next purchase, for example, you may use the code FLYER10.

Have a phone number that can be used to trace calls.

Make a phone number that is distinct from your company’s main phone number. You’ll be able to monitor the source of a call to your company if someone dials the tracking number on your leaflet.

Make use of a tracking URL.

You may make a custom landing page for www.ISellHotdogs.com/flyer if your website’s name is www.ISellHotdogs.com. This may be configured to send traffic to a tracking URL.

Include a tear-away section.

Add a one-of-a-kind coupon at the bottom of the flier, for example. You’ll know whether someone uses the coupon and then comes to your business because they saw the flier.

Make a ticket out of the flyer.

If the flyer is being used to advertise an event, make it the admission ticket. Collect them at the event’s entrance to determine the number of people who arrived because of your flyer (you can compare this against the number of flyers you printed out).

Even if flyers are cheap to create, it’s still crucial to determine whether you’re receiving a good return on your money. This will give you a better idea of whether or not you should continue to invest time and effort in this sort of marketing.

The Benefits and Drawbacks of Business Flyers

Flyer distribution is not suited for every company, so make sure you understand the benefits and drawbacks before deciding whether it’s the best choice for you.

The Benefits

Flyer advertising has several advantages, particularly for small company owners. Flyers are useful for a variety of purposes, including:

• Flyers are generally cheap to develop and print since they are only a single sheet of paper. Furthermore, there are other cost-cutting options, such as making your own flyer and giving it out yourself.
• Visual learners — 65 percent of individuals are visual learners, meaning they remember imagery like posters better than, say, a radio commercial. As a result, the odds of a client remembering information from a flyer are higher than the chances of remembering information from a one-time radio advertisement.
• Targeted – You may target the individuals who are most likely to buy your product or service by giving out flyers near your company or at an area where you know your target demographic is wandering around (e.g. a college campus).
• Customers may not recognize you, but once you hand them a flier, you’ve informally introduced yourself. Even if you don’t make a sale from every flyer you distribute, you’ll raise brand recognition and boost the chances that you’ll be considered in the future when the consumer makes a purchase choice.
• Flyers are typically not obtrusive unless you are putting them in people’s faces. People may take the flier and read the contents anytime they have a free minute, unlike TV or radio commercials, which interrupt programs and disturb viewers.

Disadvantages

There are, however, reasons why not all firms use flyers as part of their marketing plan.

• Time-consuming — Unlike an email, when you can send a message to thousands of individuals with the click of a button, giving out or distributing flyers takes time. Similarly, a television or radio commercial may reach hundreds or thousands of people at once, while fliers need work to distribute.
• It’s difficult to measure efficacy — While you can track internet purchases and phone calls using promotion codes or a tracking number, it’s doubtful that you’ll know whether someone came to your shop because of your flyer (unless you ask them).
• Inability to follow-up — The most successful marketing initiatives are those that allow you to advertise your product several times via different channels. It’s hard to identify who you sent a flyer to in order to follow up with them the following week with another flyer, an email, a phone call, etc.
• Easily discarded – People are prone to tossing fliers aside without first reading them. If you have an attention-getting flier with a clear call to action, however, you reduce the chances of this occurring.

Consider the benefits and drawbacks of handing out flyers to see whether it’s a viable marketing strategy for your company.

Conclusion

It’s time to get started now that you know how to make and distribute company flyers. Please let us know whether your business’s distribution of flyers was a success. We’d be delighted to hear from you!

Frequently Asked Questions

How can I make a flyer online for free?

Make your flyer online for free with Canva.

Which software is best for designing flyers?

Microsoft Word is the best software for designing flyers.