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If you are a real estate professional, or just happen to be in the market for buying your next residence and want to know how to make it as easy as possible for potential buyers, this article is for you. This list of tips will help boost social media marketing by providing key insights into what works well online when managing an account on Facebook, Instagram, YouTube, and Twitter.
Real estate social media marketing is a very effective—and mostly free—tool for expanding your audience, developing a trustworthy brand, and eventually increasing your revenue. Any real estate agent or broker may discover an audience on social media and build their clients and income with techniques like completing your branding, reusing material for each network, or adding tools to enhance consistency. Start by reading and using these top real estate social media marketing techniques in your approach.
1. Create a social media strategy
Although this may seem like a no-brainer, many real estate agents begin their social media accounts without a strategy. There is no such thing as an effective marketing plan that occurs by itself. In order to see results from social media, you must have a clear plan and follow it consistently.
It will be simpler for you to create a niche and authority while keeping material fresh and light-hearted if you use social media with a long-term plan in mind. It will assist you in defining your brand more precisely and posting more efficiently and regularly with less worry.
2. Maintain Consistent Branding Across All Online Platforms
Your followers should organically flow between your accounts and your website as you create a social media presence. Maintain consistency in your branding throughout all social media platforms as well as communication methods such as email and your website.
Also, be sure to mention and link to your website and social media accounts on a regular basis. On your website, publish intriguing blog entries, provide freebies, videos, and property information, and then tease that stuff on social media.
“Branding” does not have to be a frightening term. Even if you don’t know the fundamentals of consistent branding, Fiverr has information and people to help you. Fiverr is a freelancing marketplace where you can simply identify and connect with branding specialists that can do this assignment entirely for you. In addition, services on Fiverr start at only $5.
3. Make sure you’re using each platform for its intended purpose.
Because each social media outlet is built differently, they should be utilized differently as well. Repurpose your material for each platform instead of using the same strategy for all of them. This does not suggest just copying and pasting text, but rather tailoring each post to the platform in question. Using this method, you’ll be able to reach a wider range of people on Facebook, Instagram, Twitter, and other social media platforms.
Here’s an example of how you may categorize your social media marketing material by platform:
- Facebook: Consider creating a Facebook group for your sphere of influence and local audience as part of your real estate Facebook marketing strategy. Groups tend to garner much more views, engagement, and conversation. Post more informal and personal stuff in your group, and communicate with members more regularly. Remember to encourage members to ask and answer their own questions.
- YouTube: Create a property video collection on YouTube, or modify and repost Instagram stories and Facebook live videos.
- Twitter: To remain top of mind, use Twitter as a news syndication source. Share samples from your blog pieces or real estate memes on social media.
- Instagram: Use interactive polls and inquiries on Instagram stories, or use IGTV to repost YouTube videos, tutorials, or property walk-throughs.
- LinkedIn: Add a link to your LinkedIn profile for real estate to connect with other professionals and possible partners, as well as to create leads.
- TikTok: To get real estate leads on TikTok, make short videos with popular music and reshare them on Instagram reels.
4. Post Frequently
It’s a good idea to assume that any prospective customer will Google your name or read through your social media feed before contacting you or accepting your aid offerings. It’s critical to have a targeted social media strategy since your social media channels may assist leads to feel a connection with you before you even have a one-on-one interaction.
You’ll gain followers and prospective customers’ confidence by demonstrating that you’re active online and connect with others on a regular basis. The way you present yourself online will have an influence on your reputation as a reliable real estate expert. Consistency on each network might imply various things—for example, on TikTok, it’s best to submit three videos every day, but just one on Facebook (per Hootsuite). Use a social media marketing platform that delivers extensive information to determine the most efficient posting times and frequency for your audience.
5. Hire a professional to handle your real estate social media marketing
When you’re ready to take your social media marketing to the next level, you may not have the time or energy to accomplish everything yourself. After all, your first aim should be to provide the greatest possible service to your consumers. The majority of successful real estate brokers will eventually need to outsource their social media management.
The good news is that social media marketing businesses for realtors are plenty.
6. Take Advantage of Automation & Scheduling Tools
The thought of publishing on various social media platforms every day might be intimidating for most real estate agents and brokers. Make it easier to achieve by utilizing a service like Hootsuite to see, plan, and schedule all of your posts ahead of time.
Hootsuite makes it simple to schedule and generate social media posts across several platforms in advance, saving you hours of work. It then publishes your articles at the appointed time, allowing you to maintain a continuous online presence without compromising your priorities.
Hootsuite dashboard example
Pro tip: Social media scheduling and automation tools may save you a lot of time, but to avoid looking insensitive, be sure to check in on your planned posts on a regular basis and be abreast of current happenings (or simply unaware of the world outside of your marketing).
7. Encourage participation in social media
While posting on social media is essential, it is just one component of a successful real estate social media marketing campaign. You must interact with your followers in order to significantly develop your audience, reputation, and clients on social media. Engaging on social media is essential for creating connections and obtaining customers, as well as giving you a boost in the algorithm.
Here are a few ideas for increasing social media engagement:
- You must respond to each and every remark or message that you receive.
- Like and comment on the postings of your followers.
- Use polls, quizzes, and sliders in your Instagram stories.
- Pose interesting, open-ended inquiries.
- Answer questions in real-time.
- While being professional, don’t be afraid to show off your individuality and sense of humor.
Aaron Gordon provides an example of audience engagement.
Make a conscious effort to remain in contact with old customers through social media. Send a personal friend request or a follow request so you can cheer them on when they share interesting material or life updates. This keeps you top of mind and allows you to maintain a natural connection with customers, making it easier for them to suggest you to others.
Pro tip: One of the most effective strategies to promote your social media page is to use Gary Vaynerchuk’s $1.80 engagement technique. Find ten of the most relevant and essential hashtags in your sector, then make a comment—or your “two cents”—on nine of the most popular posts inside each hashtag. You may be surprised at how rapidly your personal following and engagement grow as a result of this method.
8. Use Virtual Staging to Improve Your Social Media Photos
Look no farther than your previous and current listings if you’re seeking engaging social media material. You can simply refresh the houses using virtual staging, even if they are uninhabited or full of antiquated furnishings. Virtual staging is a method of displaying a property’s full potential by using software to create visual representations of furnishings.
Virtual staging software has a very realistic appearance and takes just a day or two to finish. Displaying prepared images of your listings will automatically attract the attention of your followers. Furthermore, demonstrating how you promote properties might assist you in generating more real estate leads.
9. Real Estate Social Media Marketing Videos
The importance of video content has never been greater. Businesses that employ video in their marketing strategy grow 49 percent faster than those that don’t. This does not, however, imply that you must immediately purchase expensive production equipment and become a professional filmmaker or YouTuber.
While many agents effectively utilize YouTube to create real estate leads, simpler videos, such as Instagram Stories, Reels, TikTok, and Facebook Lives, may provide a lot of exposure. Even if you’re not comfortable in front of the camera, video is undoubtedly the finest method to engage with your audience on a personal level. In reality, rather than continually posting large video productions, customers like to watch real estate salespeople chat casually, such as on Instagram Stories. It gives the impression that you know who you are, and it may be a terrific (free) marketing tool for promoting events like an open house.
The AMS Team’s behind-the-scenes Instagram story
Showing behind-the-scenes footage is another excellent method to use video. Some of your day-to-day activities, such as home tours with customers, may be shown. This is another wonderful approach to expressing your personality and connecting with prospective customers. You can utilize behind-the-scenes films on a variety of platforms.
If you do decide to go in front of the camera, behave normally to avoid coming off as pushy. To assist promote your skills and offerings, use a “show, don’t tell” strategy.
10. Use Social Media Ads
Social media advertising may be a terrific method to round out your entire real estate marketing plan. Facebook is the most frequent form of internet advertising in the real estate sector. With an average cost per lead of $9.76, real estate Facebook advertisements are cost-effective, and you only pay when someone engages with your ad. It also has a lot of audience targeting options, so you may target your ideal customer based on their location, hobbies, other websites they’ve visited lately, income level, and more.
However, don’t just start with Facebook advertising because they’re the most popular. Instead, figure out which platform is ideal for your target audience and company objectives. Instagram, LinkedIn, YouTube, Twitter, and Pinterest are all examples of social media advertising.
Consider utilizing Hibu to generate extremely successful social media advertising if you’re not sure where to start. Hibu is one of the most cost-effective social media management companies that also offers unique solutions. You’ll deal with internet advertising professionals who will individually handle your account, ensuring that you receive the results you want.
11. Testimonials
You may be confident enough to discuss your skills on your website and social media, but nothing beats testimonials when it comes to establishing trust and authority. Reading good comments from your clientele has a significantly greater impact on prospective leads. As a result, following every successful real estate transaction, ask your customers for a testimonial—the more particular they can be, the better. Then, on any social media network, post those testimonials.
An example of a real estate agent using Twitter to promote good testimonials
Another fantastic idea is to snap a photo with your customers at the end of the day and post it on social media. Because this is such a significant life event, these articles typically garner a lot of attention from friends and family, offering you free exposure.
Don’t lose out on the chance to become a Zillow Premier Agent and have testimonials automatically collected on your page. Because Zillow is the most popular real estate website, it makes sense to collect your good reviews on this page and utilize them to attract thousands of prospective buyers and sellers. As a Zillow Premier Agent, your profile and good ratings will appear on any local listing that hasn’t been claimed yet, making it simple to collect ready-to-convert leads.
12. Use Social Media Marketing
FSBOs, veterans, downsizing empty-nesters, first-time homebuyers, and investors may all benefit from using social media to promote a particular demographic. There is so much stuff posted on social media platforms that it’s simple for your local audience to forget about you.
By establishing a niche, you separate yourself from general residential real estate agents. For example, it would be difficult for a single mom to forget a realtor who helps single moms buy investment properties. The more specific you understand and market to your audience, the more powerful your results will be.
13. Be Personable & Speak to Your Audience
Even if you don’t pick a particular real estate specialty, you must be clear about who your target audience is. Many real estate agents make the error of over-generalizing their target market. You won’t be able to appeal to and communicate to everyone if you attempt to appeal to everyone. Try a few different things at first to see who you attract and what they react to the most.
You can discover, for example, that you don’t get along with first-time homeowners or that you get along with company owners. Determine your brand and the characteristics of your ideal customer, and then tailor your content to reflect those characteristics.
An agent specializing in young families could include photos of their own young family to appeal to them and concentrate on working in areas with parks, playgrounds, and strong school districts. This audience would not be interested in hearing you speak in a really professional tone. Professionalism and particular investor lingo, on the other hand, will go a long way if you operate in commercial real estate and represent huge corporations.
14. Increase Exposure & Reposts With Tags
Tags help social media postings reach a wider audience across a variety of platforms. As a result, be on the lookout for chances to tag relevant accounts in your posts. If you’re a Sotheby’s agent, for example, tag the Sotheby’s Instagram account in your pictures. Because many brokerages are household brands, their social media accounts are likely to have many more followers than yours. Your post will appear beneath their tagged posts if you tag them, and they may choose to repost it on their account.
Roots Real Estate’s example of a social media post containing tags.
Consider tagging other related accounts as well. Consider tagging local publications, such as the Montecito Journal, if you’re marketing a high-end property in Santa Barbara. Your post will appear in their tagged photographs, and they may opt to republish it. Alternatively, if you utilized a staging firm, mention them to obtain more visibility.
Hashtags, of course, are another way to acquire attention on social media sites like Instagram and Twitter. Hashtags provide context to your post for social media algorithms, allowing them to expose it to individuals who are interested in that subject. Hashtags may cover a wide variety of subjects, from generic ones like #property to more particular ones like #OKChomesforsale.
15. Document & Measure Results
Even with a well-thought-out social media marketing strategy, quick success is improbable. It takes time, consistency, and improvement to build a brand. If you continue to adopt an ineffective social media approach, you will waste time, energy, and money, as well as feel disappointed.
Instead, a time of analysis and tweaking your plan should be included as part of your original strategy. Simple statistics like views, likes, and shares may let you achieve this on your own. Working with a professional who is better knowledgeable with vital facts and how they should affect your approach will make it simpler and clearer.
Conclusion
Real estate social media marketing may be an immensely effective strategy to expand your company and attract new clients. It may be utilized to create leads and establish your authority in your real estate specialty or neighborhood, allowing you to become well-known. Any real estate agent may build a strong online brand by developing a marketing plan and using these social media tactics.
Frequently Asked Questions
What are the 4 Ps of marketing in real estate?
Product, place, pricing and promotion.
What are the most effective ways to promote properties on social media?
Social media promotion for properties can vary in effectiveness, but there are some things that have proven to be more effective than others. Some of these tactics include posting engaging photos on your social channels and sharing content from other creators you enjoy.
