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The U.S. housing market experienced a dramatic downturn in late 2008, and the world has yet to recover from its effects today. In order for homeownership to return as an asset class people need more realistic examples of just how lucrative selling their homes can be!
A postcard is a piece of paper that is typically sent through the mail with a message written on one side and an image or illustration on the other. They are often used as marketing tools by businesses to promote their products or services.
After successfully selling a client’s property, sending recently sold real estate postcards is an efficient approach to attract new seller clients and boost your brand visibility. Using smart content, appropriate calls to action, and eye-catching photos, the finest recently sold postcard designs help you increase listing leads and turn them into customers. Look through this list of the best 13 recently sold real estate postcard samples and designs to get started.
Examples of Recently Sold Postcards
It doesn’t matter whether you say you can sell houses unless you can prove it to your leads. As a result, each listing you sell has the potential to create new real estate leads. You show prospective leads that you know what you’re doing by providing a photo of the property you sold, along with details like the final selling price and time on the market.
When delivered to other homeowners in the same area, these recently sold real estate postcards are generally the most profitable. This form of marketing mailer will be most seen by neighbors who are inquisitive about the home’s selling price and are acquainted with the sold property in connection to their own.
1. Your financial situation has changed.
This postcard scenario raises questions regarding the influence of the house sale on surrounding homes. When a homeowner hears the statement “your equity has changed,” they are more inclined to pay attention. Another fantastic feature of this sample is the simple call to action, which encourages the receiver to contact you for a consultation or a free house appraisal right now.
2. Postcard with feedback from the seller
This postcard has all of the essential aspects, such as a picture of the property, the logo of the real estate firm, and contact information. However, there are two aspects of this card that stand out in particular. First, there’s a bright yellow region with a significant victory for the real estate brokers’ clients—a savings of over $14,000.
It also includes a favorable testimonial from the people who were assisted. It’s a lot more compelling to show the good feedback you get from customers than it is to say the same things about yourself. Furthermore, if the receivers of this postcard knew the featured homes directly, it would create a great deal of confidence.
3. Room Labels That Have Just Been Sold
The message is primarily communicated through photography, despite the fact that the real estate company’s name is listed with a bright yellow background and plenty of white space. Instead of utilizing only one picture, three photographs with labels are included. Individual locations like these may demonstrate your marketing knowledge to recipients. The room for your logo and the opportunity to customize this postcard are other wonderful features.
When you use templates for marketing materials from a firm like Market Leader, it’s very simple to promote your brand. A content library containing predesigned postcards, flyers, greeting cards, business cards, and digital flyers as part of its marketing package. Discover how Market Leader may assist you in generating unique leads.
4. I came, I saw, and I bought.
The most impactful designs are those that are simple. Instead of using property photographs, this mailer employs a brief text in a bold typeface to capture attention. Because homeowners are generally inquisitive about their neighbors’ houses, it works well as a real estate farming postcard.
5. Simple & Modern Just Sold Postcard
Those who succeed in real estate realize that sometimes little is more. This simple layout keeps leads from being distracted or overwhelmed. The simplicity and elegance of this postcard, with only one clear photograph and the most basic property data, naturally attracts visitors. This freshly sold real estate postcard’s simplicity makes it an excellent approach to drive potential customers to your website.
Placester, a website builder for real estate brokers, allows you to construct a personalized website in only a few hours. Placester is the most effective way to create a website that develops your company, whether you modify it yourself or use the platform’s marketing services. Then, just include a link address or a quick response (QR) code on your newly sold postcards and watch your website traffic grow.
6. Memoji Postcard
Some real estate agents are hesitant to use their photographs in marketing materials. With today’s technology, you may put your picture on postcards in a variety of imaginative ways. To represent oneself in a unique fashion, use an avatar-like figure or an emoji. Plus, prospective sellers will have greater faith in your authority if your creative recently sold postcards feature a fully detailed property and sales strategy.
7. Postcard with Brand Colors
Any direct mail marketing approach should include building brand awareness. Recipients will begin to recognize your brand and marketing assets if you use your brand colors on all mailings. The agency employs red and blue colours that match his emblem in this postcard. In addition, instead of just one successfully sold property, the postcard features a number of them.
8. Bold & Bright Postcard
Another example of putting trademark colors on a postcard is this one. While the listing is photographed, the bright color and huge, strong language are what truly attract the reader’s attention. This card doesn’t have a lot of information on it, but the format makes it simple to read the property, the list price, and contact information.
When delivered to other houses in the community, this real estate marketing mailer might be quite effective. It might also be a useful additional card for contacts in your agricultural region who get your direct mail on a regular basis.
While you may build mailers to market your real estate firm using any of the recently sold postcard templates below, you may not want to spend your time doing so. You can hire graphic designers and marketing copywriters for as low as $5 on Fiverr. Fiverr experts may assist you in creating a single design or a variety of marketing pieces to better reach your target demographic.
Postcard Templates That Have Just Been Sold
After getting inspired by the Examples of Recently Sold Postcards above, you’re ready to start creating your own mailers. When shopping through the real estate postcard templates below, be sure to note the cost and editing requirements and capabilities, and keep in mind that you’ll also get more success with direct mail when it’s sent as part of your overall marketing strategy.
While there are several postcard designs available online, VistaPrint also provides a large range of goods, real estate marketing templates, and creative skills. Because the editing platform is so simple to use, you can simply alter any template to meet your needs. VistaPrint is also one of the only places where you can purchase samples, collaborate with a graphic designer, and have postcards shipped straight to your list of contacts.
9. Home Sold for More Than the Asking Price
This real estate just sold postcard template emphasizes how this agent is able to provide consistent results for clients. While it focuses on one specific home sale, it also highlights the agent’s track record of selling homes. In this case, the realtor is also emphasizing a house that was sold for more than the asking amount.
Most house sellers want to sell their home for more than they paid for it, so emphasize this in your marketing. Use this template and your entire marketing plan if you’ve had success with different sorts of outcomes, such as low days on market, the number of properties sold above the asking price, or other transactional information.
Postcard of a Modern House
This clean and simple postcard design is ideal for exhibiting current house types or fresh construction. It’s really enticing and will lure folks in to read the property information with only a few professionally picked property photographs.
11. Postcard in Block Style
This postcard template has a basic style that can simply be changed to match your company’s identity. The postcard as a whole stands out since it utilizes three property shots with complementing colors. There’s also a little amount of text, making this a good go-to just sold design for practically any property.
12. Postcard with a Custom Address
This postcard combines three marketing strategies: highlighting a recently sold home, proposing to sell a property, and giving a chance to win a prize. Despite the fact that there is a lot going on in the design, it is well-formatted and does not seem overpowering.
Personalization with the recipient’s name is one aspect that will stand out. This functionality isn’t available in many solutions, however PostcardMania enables you to include it in the bulk of their direct mail designs. Because they provide services that convert your mailer design to send to your contact list online, you can seamlessly combine your physical and digital marketing strategies.
13. Focus on Property Information
Although there are three photographs on this postcard, their size and placement keep them in the background. Instead, the recipient’s attention is drawn to the property details and contact information in this template. It gives just enough information and imagery to pique interest and encourage potential purchasers to contact the seller for further information.
This recently sold postcard template may be altered using Canva’s online design editing tools. Premade marketing templates make creating a great postcard design easier, but you can also use Canva to build your own real estate postcard templates from start. Canva’s design platform is unparalleled in terms of simplicity, as well as a large choice of templates and design components, even if you have no prior graphic design knowledge.
Wording for a Just Sold Postcard
In the Examples of Recently Sold Postcards and templates above, you can see that there are many different types that can be successful in terms of design, call to action, and wording. As with all real estate marketing materials, your just sold postcard’s wording matters and you should take the time to plan and develop this to align with your real estate marketing strategy.
Make sure your wording focuses on what the recipient is most likely to find compelling and relevant. Even if you utilize terms like “I sold,” the postcard’s content should be focused on the significance of the transaction to the future real estate seller. You may, for example, explain how a house sale will benefit them or include a compelling call to action, such as “Be the next to profit from your property!”
More Real Estate Direct Mail Ideas, Examples & Templates
Direct mail marketing is a major tactic for many real estate brokers. If that’s the case, you’ll need a thorough strategy that involves sending many direct mail campaigns on a regular basis to get the best results. The good news is that we have a wealth of materials available to assist you in getting started right away.
Conclusion
Just sold real estate postcards are a tried-and-true technique to brag about recent accomplishments while also attracting new listing customers. Using samples and templates for inspiration increases the likelihood that yours will stand out via smart use of design, graphics, message, and text. With online editors like ProspectsPLUS!, VistaPrint, and PostcardMania, you can simply and rapidly design your own recently sold postcards from customizable themes.
