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With Amazon dominating the online market and growing demand for retail, it is important to understand what will be most popular in 2022. What products are consumers looking for? Which of those best suit their needs? How can you find out which items sell well without spending a ton on advertising?
The “best things to sell on amazon 2022” is a question that many people ask themselves. In this blog post, we will discuss how to find the best products and what to sell on Amazon in 2022.
Choosing items that are lucrative, in-demand, and not dominated by well-known names is the key to selling effectively on Amazon.
Electronics, apparel, shoes, and jewelry, sports and outdoors, industrial and scientific, and toys and games are five of the top product categories to sell on Amazon in 2022, and we’ll guide you through the processes of how to locate things to sell. We’ll also look at sourcing alternatives and tools to help you start and operate a successful business.
Amazon’s Best-Selling Products
The Amazon’s Best-Selling Products are lightweight, sturdy, popular, and evergreen. These types of products are likely to yield the best profit—which is especially important given the fees and expenses that come along with selling on Amazon.
Products that meet the following criteria are an excellent place to begin:
- The selling price should be between $10 and $50.
- A profit margin of 25%–35% or more is required.
- Shipping is light (including packaging materials) and inexpensive.
- Items that are long-lasting, low-maintenance, and unlikely to fail while in use
- Items that aren’t seasonal, fashionable, or holiday-specific have evergreen appeal.
- In comparison to the competitors, the quality is superior.
- Possibilities for expansion into complementary goods
Consider the following suggestions for successful Amazon items based on these elements and qualities:
Electronics
The Electronics sector is difficult to navigate since it is dominated by huge, well-known brands—and Amazon sells the bulk of top-selling goods.
Finding a specialized, supplementary product is the greatest way for newcomers to thrive in this field. Thankfully, products that suit this criteria continue to fly off the virtual shelves, such as this top-rated product concept.
Because they’re meant to be worn while staring at displays, blue light blocking glasses come within the Electronics category. High-energy blue wavelengths are filtered out by a special coating on the lenses. Wearers have greater sleep, less eyestrain, and a lower risk of eye injury.
These popular items have a high profit margin and are simple to obtain, store, and transport, making them ideal for Amazon sellers. Furthermore, since the market for these glasses isn’t dominated by well-known names, generic versions are expected to sell well.
As you go through the list, bear in mind that the possible earnings and margins stated don’t include fulfillment expenses, which vary by seller and fulfillment approach.
Take a look at these fulfillment alternatives, and read more on each one in our guide:
Clothing, Shoes & Jewelry
Clothing, shoes, and jewelry are one of Amazon’s most popular sectors, despite the fact that selling in this area needs pre-approval (a condition we’ll go into later).
Items in this category are often long-lasting, light, and simple to transport, making them perfect for profit. Plus, for millions of buyers, Amazon is a handy source of inexpensive clothing, particularly when it comes to essentials like this successful product concept.
Leggings are quite popular as both sports and daily wear. The tights and leggings market is estimated to generate $13,463 million in revenue in 2022, with growth likely to continue in subsequent years.
While well-known companies like as Lululemon and Athleta dominate the market, many shoppers turn to Amazon for more inexpensive options. Furthermore, having a wide range of options allows you to offer things that your rivals don’t. Look for unique patterns, styles, or features, such as compression or fat-burning sweat induction.
Sports & Outdoors
The fitness equipment included in this area makes it a powerful category. Exercise equipment is built to last and is always in demand, although the first quarter of each year sees a spike in demand (thanks to New Year’s resolutioners).
Furthermore, since the first implementation of the shelter-in-place orders, the sale of workout equipment has increased considerably. Consumer spending in the category increased by hundreds of percentage points in 2020, according to the Ecommerce Times, smashing records at stratospheric highs. Although sales have decreased significantly since then, consumer demand for training gear, such as this popular item, remains strong.
Resistance bands exist in a range of shapes and sizes, and they may be used for a number of exercises. They’re often marketed in mixed sets, although each style may also be obtained alone. When it comes to sourcing and listing them, this gives you a lot of possibilities.
Industrial & Scientific
Due to COVID-19, this department has experienced a lot of activity in recent years. Personal protective equipment (PPE) is a burgeoning industry that is estimated to generate $64.96 billion in revenue by 2022, with online sales likely to increase. As a result, it’s a potential section for Amazon vendors.
These items are inexpensive to buy in quantity, as well as being lightweight, simple to transport, and low-maintenance to keep. Face masks are offered in disposable huge packs or as reusable fabric covers that often sell for more money.
If you decide to offer face masks, be sure to correctly list them and ask the supplier for any certifications or lab-tested ratings. The FDA regulates masks with particular classifications (such as N95), therefore importing them may need extra customs clearance.
Toys & Games
This category is a standout performer during the holidays, but it also sells well all year. It’s home to a variety of very durable, lightweight, and readily made items that people don’t connect with a brand name, such as this lucrative concept.
Fidget spinners’ viral success in 2017 sparked an ongoing consumer demand for fidget toys of all kinds.
Fidget toys come in many shapes and sizes, from silicon “pop bubble” sheets to bauble-covered cubes. They’re often touted as tools to help kids and adults concentrate and unwind.
It’s critical to think about product constraints as well as the degree of competition in the market for your selected items. The most popular things don’t put you up against well-known, established businesses like Amazon, which are likely to outsell you. Amazon’s products will always have the Buy Box and low pricing, making it harder for other vendors to sell them.
How to Find Amazon Products to Sell
According to Jungle Scout, 64% of Amazon sellers make money in their first year, and one of the most important variables in this is the things they offer. So, how do you decide the goods to invest in that will pay off?
The first step is to determine what makes a product successful for Amazon sellers. Ship weight, sturdiness, category popularity, competitiveness, wholesale pricing, Amazon seller fees, and shipping costs are all factors to consider.
Demand must also be assessed, as well as any constraints that may make (or prevent) selling.
Certain categories attract more sales on the platform than others—which is important to keep in mind as you build your Amazon brand. As shown below, health & beauty, fashion items, Electronics, and other products are expected to see significant growth in coming years.
Here are some processes and suggestions for finding profitable things to sell on Amazon:
Utilize Amazon’s Sales Information
The Amazon Best Sellers list enables anybody to see the most popular goods based on sales data. This list is a wonderful place to start if you’re looking for product ideas and want to learn more about them.
The Best Sellers List is divided into categories (such as Baby and Electronics) and subcategories within those categories (like Strollers and Headphones). To examine several metrics, you may change between sub-lists, such as:
- New Releases: Amazon listings that are experiencing a sales increase, as well as upcoming items that will be available shortly.
- The top gainers in sales rank during the last 24 hours are known as “movers and shakers.” This list might help you spot emerging patterns or seasonality.
- The things that are most often added to Amazon Wishlists and Registries. It doesn’t display purchases, but it does give you an indication of how interested customers are.
- Gift Ideas: These are the most popular items that people buy as presents. For many speciality, seasonal, and holiday-related goods, this page is a useful predictor of top sales within specialist categories.
The Best Sellers List on Amazon rates goods based on sales and popularity.
Look through these lists to find new categories and items to try. Look for generic things that don’t depend on a brand name’s attractiveness and that are simple to transport.
Additionally, concentrate on low-cost items. For starters, it’s ideal to offer things that are somewhat affordable; this reduces the financial risk of selling and enables you to vary your inventory. Fortunately, the bulk of Amazon’s top sellers are low-cost items.
You may start keyword research to zero in on the specifics after you’ve obtained a sense of customer appetite—as well as some ideas for successful items.
Perform a keyword search
An item must be popular and readily accessible by customers in order to sell effectively on Amazon. Make use of keyword research to see whether a proposed product has the correct mix of traffic and competition to succeed.
Amazon’s platform makes use of a custom search engine that works similarly to Google. Keywords are used by searchers to find listings, and the data from those searches may be utilized to learn more about these aspects.
The greatest recipe for a profitable product concept is to find high-traffic keywords with low-to-moderate competition.
There are several Amazon seller tools available to assist you in your endeavor. Due to its extensive premium services that go beyond keyword research, Jungle Scout is a popular choice in the business. If you’re looking for a free tool, Magnet2 allows you to search for two keywords each day for free, while AMZScout gives a seven-day free trial.
Helium10, a strong suite of seller tools for Amazon and Walmart, offers Magnet2, a keyword researcher. This tool provides information on search traffic, trends, competition, top items, and more.
The keyword research tool in Jungle Scout is sophisticated, and the package includes a slew of additional tools to help you sell. The monthly fee begins at $29 per month.
These technologies work best when combined with searches conducted directly on the marketplace. Examine the results for each prospective product term, paying attention to the number, competitor brands, and product details (as shown below).
The Amazon search results pages are excellent resources for learning about possible goods and categories.
When undertaking keyword research, keep the following in mind:
- Product keywords with a monthly search volume of 500–1,000 are a good place to start.
- Low competition: Take into account the overall quantity of competing items as well as the brands that are dominating sales (you don’t want to compete with Amazon or other dominant brands).
- Items that are simple to locate include: Items that buyers may search for and list under various keywords and product categories should be prioritized.
- Low Amazon Best Seller Rank: Search for comparable product keywords with a low Amazon Best Seller Rank (BSR). This figure indicates how often a product sells on Amazon; the lower the BSR, the greater the sales. The definition of a good BSR varies per category, although anything under 5,000 is typically regarded promising.
- Customer reviews: Look for comparable product listings with a large number of reviews, and prioritize those with favorable reviews.
Take into account Amazon’s product restrictions.
Amazon has a long number of product limitations that go above and beyond the FTC’s regular regulations and recommendations. These limitations should be taken into account while selecting things to offer, particularly for new and intermediate sellers.
If you intend to utilize Amazon’s Fulfillment by Amazon (FBA) as your fulfillment method, keep in mind that FBA has its own set of product limitations in addition to Amazon’s.
Restricted & Prohibited Products
Commodities controlled by state and/or federal law, as well as items subject to condition restrictions or prone to abuse and deception, are among Amazon’s prohibited products.
Tobacco, electronic cigarettes, and lockpicking equipment are among the things that are forbidden. Most limited items, on the other hand, are allowed to be sold as long as they adhere to the marketplace’s tight rules, which vary per item.
Don’t dismiss a possible product because it’s on the restricted list; these rules are typically easy and simple to fulfill.
The following is Amazon’s current list of product restrictions:
- Alcohol
- Animals and Animal-Related Products are two types of animals.
- Fine Art is one kind of art.
- Home Decor – Art
- Automobiles and motorcycles
- Products Made with Composite Wood
- Skin/Hair Care and Cosmetics
- Cleaning and Disinfecting Devices for CPAP
- Currency, coins, cash equivalents, and gift cards are all examples of currency.
- Supplements for the Diet
- narcotics and drug paraphernalia narcotics and drug paraphernalia
- Electronics
- Explosives, firearms, and other objects of a similar kind
- Controls on Exports
- Beverage and Food
- Lotteries and gambling
- Prohibited and hazardous goods
- Human Parts & Burial Artifacts
- Precious Gems and Jewelry
- Laser-based items
- Lighting
- Devices for Lock Picking and Theft
- Medical equipment and supplies
- Controversial and Offensive Materials
- Other items that are prohibited
- Pesticides and pesticide devices are two types of pesticides.
- Products made from plants and seeds
- Stamps and postage meters
- Products that have been recalled
- Electronics recycling
- Ozone-Depleting Substances and Substitutes in Refrigerants
- Matches that may be struck anywhere
- Periodicals and Subscriptions
- Surveillance Technology
- Tobacco and Tobacco-Related Products (Tobacco and Tobacco-Related Products)
- Guarantees, Warranties, Service Plans, and Contracts
- Quilted Bedding, Upholstered Furniture, and Other Quilted Products
- Cartridges for ink and toner
- Software
- Textbooks
Any things that claim to be FDA approved or use the FDA logo in connected graphics must fulfill extra standards in addition to existing rules. For further information, go to the FDA’s website.
A variety of items are subject to further regulation in California. Additional limitations may be found here.
You are responsible for knowing and complying with the rules and regulations of the receiving country if you want to advertise your items for international sale.
Category Requirements for Pre-approval
Pre-approval is also required to list items in specific categories, such as jewelry, watches, music, collectibles, and more, according to Amazon’s rules. Many sellers avoid trading in these categories since the pre-approved procedure takes more time, money, and effort, and approval isn’t assured. Only 7% of Amazon sellers are successful in limited categories, according to a recent Jungle Scout poll.
Each gated category has its own set of criteria and limitations, and some items have their own set of regulations, although many of them involve paying fees, passing performance checks, and providing extra documents. The following is Amazon’s current list of prohibited categories:
- Stamps (postage stamps)
- Coins that are worth collecting
- Collectibles from the Entertainment Industry
- Fine Art
- Toys and Games: Holiday Selling Requirements
- Jewelry
- Subscription Boxes on Amazon
- Produced in Italy
- DVDs and music
- Requirements for selling Automobiles and motorcycles products
- Services
- Sports Memorabilia
- Players for Streaming Media
- Blu-ray, DVD, and video
- Watches
- Video Game Requirements for Sony PlayStation
The viability of these categories will be determined by your desire and capacity to apply for pre-approval. Selling in gated categories may give you an edge over your competition, but it may not be worth the effort for newcomers to Amazon.
Read the Testimonials
When it comes to a seller’s profitability, reviews are a make-or-break aspect. That’s why it’s a good idea to concentrate on items that have a lot of favorable feedback. This feature not only speaks to the goods, but also to the clients it draws, ensuring a successful listing.
However, there is an advantage to scouring the internet for less-than-perfect reviews as part of your product research:
Filling a market gap is a certain approach to hit on a successful product. Amazon product reviews are an excellent resource for finding customer pain issues and converting them into competitive listings.
This best-selling item with the phrase “Ceramic Mug with Lid” has a significant design problem.
Your listing is more likely to outsell the direct competition if you source a product that addresses the customer complaints noted in reviews. In this situation, a microwave- and dishwasher-safe ceramic mug with a cover would be a solid contender.
Profitability should be calculated.
It’s critical to examine the figures before investing after you’ve decided on a potential product to offer. The things you sell must have a large enough profit margin to pay your overhead costs, such as Amazon fees, while still being profitable.
You may use a variety of techniques to determine the profitability of a proposed item. You may enter precise facts like product pricing, shipment method, packing information, and Amazon seller plan type on the easy, free website Salecalc. It then estimates your possible net profit, return, and margin after accounting for Amazon’s different fees.
Salecalc is a program that does exact computations.
Other applications that provide this function, as well as a variety of other capabilities to help you manage your Amazon sales, are available. The top three choices are contrasted in the table below.
Apps for Amazon Sellers
What Are the Best Places to Find Products to Sell on Amazon?
Many Amazon merchants get their goods from markets like Alibaba and AliExpress, where the vast bulk of the items are imported. This allows retailers to acquire things in bulk at relatively cheap costs, allowing for higher profit margins.
Read our comprehensive guide on importing from China for more information.
Other choices include attending trade exhibitions and goods marts in person. Here are a few of the most common methods for finding things to sell on Amazon:
Alibaba is the world’s largest ecommerce platform, with millions of merchants and enterprises. While the site is based in China, anybody may use it to purchase wholesale items, and it hosts merchants from all over the globe.
Alibaba is ideal for Amazon merchants that want to source swiftly while minimizing risk. Alibaba includes capabilities that facilitate quick quotation response times and guaranteed delivery.
You have the option of contacting each seller to negotiate terms or discuss adjustments, or you can go ahead and make an order right now. Alibaba also provides tools to assist you in learning all you need to know about product sourcing and importation.
Although sample and trial orders may typically be handled, many wholesalers on Alibaba have a severe MOQ (Minimum Order Quantity).
Alibaba is a website where you can learn more about
Alibaba owns AliExpress, and the two marketplaces function in a similar way. The most significant distinction is that AliExpress does not have a minimum order size requirement.
Because AliExpress does not provide wholesale rates, buyers often spend more on AliExpress than on Alibaba. AliExpress’ cheap prices without a significant unit commitment will appeal to Amazon merchants who wish to test a niche concept or product before going full scale.
Pay a visit to AliExpress.com.
A glimpse inside Atlanta’s AmericasMart (Source: AmericasMart)
Merchandise marts (MMs) are marketplaces that are similar to malls in that they are companies that are situated in a central location and house a range of retailers. The main distinction is that MMs focus only on the wholesale market.
Trade exhibitions are comparable to trade fairs in terms of purchasing in quantity, but they are more seasonal.
There are wholesale product marts and trade events dedicated to every business conceivable, but those devoted to the home, kitchenwares, gift, fashion, baby, and accessories categories are the most numerous and accessible.
Take a look at these well-known retail stores:
Private-label possibilities, popular products, and new product launches for whatever you want to sell may all be found in wholesale buyers’ marketplaces and dropshipping catalogs. Many MMs are available to the public, while others need a DBA certificate or evidence of company ownership in order to get admission (so be sure to contact the market office before visiting).
Are you thinking about selling on Amazon and want to know more? Consider the following alternatives to traditional sourcing:
Conclusion
For individuals wishing to go into ecommerce or expand the reach of their retail company, Amazon may be a very lucrative marketplace. However, with 1.9 million active sellers to contend with, choosing the proper things to offer is an important aspect of developing your business.
To make money, you’ll need to offer in-demand items with a high enough profit margin to cover your costs—especially Amazon’s multiple fees.
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