6 Eye-catching Small Business Packaging Ideas

The small business world is constantly evolving. This week, we have a few eye-catching packaging designs that are sure to catch the attention of your potential customers.

The “small business packaging needs” is a topic that has been on my mind for some time. There are so many different ways to package your product, and I wanted to share with you 6 eye-catching small business packaging ideas.

As the ecommerce industry becomes more crowded, unique packaging is becoming an increasingly important method for small companies to stand out. We propose utilizing branded or distinctive shipping materials to create a good customer experience and to establish brand loyalty.

While bespoke packaging is more costly than conventional shipping materials, it is an important component of keeping your brand in people’s thoughts and generating a great experience even if you don’t have a physical shop. We’ll look at how you may personalize your shipping materials from the inside out in this article.

Customized Shipping Containers

Consider your cargo container as a storefront for your online company. A well-designed shipping container, like a spectacular window display, will make a favorable first impression on your clients and will inform them how they should think about your business.

Here, we will take a look at three different types of Customized Shipping Containers, at three different price points, as well as creative examples of each kind of customization.

1. Completely customizable packaging

Price ranges from $5.00 to $40.00 per personalized package (depending on size and extent of customization)

Fully personalized packaging refers to boxes, mailers, or other types of shipping containers that have your logo and other graphic elements on both the inside and exterior of the container. Fully customized shipping materials, on the other hand, are ones that have been branded and developed in a way that goes beyond just adding a logo and creates a more personalized and brand-facing experience.

This form of unique bespoke packaging is usually the most costly, but it has the most effect. This kind of packaging is usually reserved for higher-end products or subscription services.

For example, for each of its quarterly delivery, FabFitFun (FFF), a high-end seasonal beauty box subscription firm, generates fresh seasonal boxes. These four boxes, along with the merchandise within, are FFF’s sole opportunity to leave a favorable impression on its clients and keep them coming back. As a result, it’s no surprise that FFF spends a lot of money on packaging materials to improve the consumer experience and brand recognition.

Here’s an example of FFF’s packaging, as well as some examples of other totally customized packaging options for your small company.

To provide an engaging customer experience, FabFitFun employs seasonal entirely unique packaging. (Photo courtesy of Frederick County Housewives)

Nordstrom’s Trunk Club makes use of boxes that have been extensively tailored to resemble genuine luggage, as the name suggests. (Image courtesy of ShipStation)

BoSa Donuts sends their baked products all around the nation in bespoke packaging. (Photo courtesy of Packlane)

To produce a basic yet striking delivery, one firm employed an unique box and a simple statement. (Photo courtesy of Foldabox)

2. Stock Packaging with Printing

Price per piece: $1.25–$20 (depending on size and extent of customization)

Another way to personalize your packaging is to use printed stock boxes. Printed stock boxes are made by printing your brand on the exterior of a stock box or other shipping container. This form of personalization is a terrific method to get your company name out there and improve awareness without having to spend a lot of money.

For this form of custom packaging, you’ll want to make sure your brand is prominently displayed—either on the top or on the front of the box, facing right-side-up. Also, use a dark enough ink to generate contrast for the optimum visibility.

Here are a few examples of printed stock boxes in action.

With smart positioning and powerful text, you can make it simple but effective. (Image courtesy of Instabox)

B&K Classic Cocktails printed its logo prominently on top of its box. (Source: Alibaba)

For a more sumptuous feel, Tangled Wigs printed its logo and added texture. (Photo courtesy of FoldaBox USA)

To boost brand awareness, Going Green put their emblem to the side of its box. (Photo courtesy of BoxPrinting)

TIP: The key to pulling off any kind of bespoke packaging is having a logo and brand identity that you can utilize across several applications. DesignBro is a great place to start if you’re serious about creating a unique brand. It will match you with a branding and graphic design specialist that will assist you in designing and developing a unique logo for your company.

Consider DesignBro.

3. Logo Stickers on the Outside

Price per sticker: Price: $0.06–$7.00 per sticker (depending on size and extent of customization).06–$7.00 (depending on size and extent of customization)

A branding sticker is another element you can add to the outside of your shipping materials to provide a sense of personalization. This is the cheapest choice for branding, and after the stickers and boxes are bought, the assembly may be done in-house to save even more money.

Here are some examples of package logo stickers that work well.

Stickers of various sizes may be applied to a variety of packages for a quick and simple bespoke appearance. (Image courtesy of Vistaprint)

Adding brand stickers to your package gives it a more professional appearance. (Image courtesy of Vistaprint)

Give plain boxes a personal touch with bespoke brand stickers. (Photo courtesy of MOO)

Customizations to Package Inserts

You may add unique bespoke touches to the interior of your items in addition to the exterior of your shipping container. Perhaps you include a handwritten message on branded stationery, wrap your goods in tissue and seal it with a logo sticker, or include a fun branded decal that consumers can place on their water bottles. This is a fantastic way to personalize your “unboxing” experience, increase brand awareness, and enhance your items.

We’ll look at some unique methods to fill your packages and give a personal touch to your brand’s experience.

4. Offer Cards and Thank You Notes

Price each card: Price: $0.05–$1.00 per card (depending on customizations and stationary quality).05–$1.00 (depending on customizations and stationary quality)

Adding a personal touch to your package is as simple as writing a handwritten thank you letter, signing your name on a preprinted card, or adding a promotional voucher for your shopper’s next purchase. Customers may interact with your company in new ways with cards and notes, which can help them remember you the next time they buy. It may even impress them so much that they share their experience on social media in this frenetic, impersonal world.

For sales above $200 in my store, for example, we would provide handmade thank you letters. These messages were well-received by women, and they helped us get repeat business and even a few social media mentions. They were simple to make: our owners would buy blank stationery, and we would fill them up with customized letters when we had free time in the business.

TIP: A creative store like Etsy makes it simple to locate stationery. You may discover cards, personalized stationery, and pre-printed notes in a range of designs and pricing points thanks to its large number of sellers. Vistaprint is the finest alternative for bulk pre-printed, bespoke cards.

Here are some more inventive firms that have included notes and cards into their packaging.

To encourage client loyalty, you might provide them with a promo code. (Image courtesy of Etsy)

A simple thank you letter gives each purchase a personal touch. (Photo credit: Pinterest)

With a handwritten message, you can add your brand voice and inform the buyer more about your goods. (Image courtesy of Etsy)

5. Stickers or tags with your logo

Price range: Price: $0.10–$2.00 (depending on material and size).10 to $2.00 (depending on material and size)

Adding a modest customized touch to your package with a custom logo tag or sticker is a terrific way to do so without breaking the budget. Custom tags are often seen on clothes, less priced trinket goods, and the exterior of box products. Vistaprint is a fantastic place to have personalised logo tags printed.

A few nice examples of logo tags and stickers in action are shown below.

Custom tags are added to the items at this shop. (Image courtesy of Vistaprint)

A tag may be applied to the exterior of a boxed product to give a design element as well as a touch of branding. (Photo courtesy of Avery)

Another fantastic area to put a sticker or tag is on food and other objects. (Photo credit: Pinterest)

6. Tissue Paper and Inner Packaging Customized

Price range: Price: $0.02–$4.00 (depending on material and size).02 to $4.00 (depending on material and size)

Wrapping individual items inside your packages is another method to improve your packaging and give a customized touch to strengthen your brand. This will demonstrate to your clients that you cared about their order and that their merchandise is valued. It will also make your brand stand out, and if you utilize bespoke tissue paper or other branded materials, it will provide as another chance to boost brand identification.

Consider wrapping clothes and fabrics in tissue paper, placing glass items in well-protected boxes, and storing jewelry in compact cushioned containers. Some items may need additional protection, while others will just look better when wrapped. Consider branding your inside wrapping materials for whatever purpose you have.

Here are a few instances of interior packaging that add to the luxury experience while also reinforcing the brand.

Tissue-wrapped clothes is an excellent approach to improve the merchandise. (Image courtesy of Etsy)

Glossier elevates their products with branded interior packaging. (Photo credit: Pinterest)

Smaller items should be sent in inner boxes to keep them secure and offer a branded touch. (Photo courtesy of Morgan Chaney)

For your delicate items, you may develop interior packaging that is both useful and attractive. (Photo courtesy of Grandstand)

Conclusion

Creative packaging may help you improve consumer awareness and enrich your brand experience. We looked at some of the greatest methods to personalize your package from the inside out in this article. Whether you simply have a few cents to spend on a few stickers or many dollars to spend on completely designing your package, there are solutions here that will suit your needs.

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