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It’s hard to believe how much of a difference your landing page can make. You might be thinking, “I already have a website!” That doesn’t mean you’re off the hook! Here are some quick tips on creating and optimizing your landing pages.,
How to create a landing page for free is an 8 step process that can be completed in less than 10 minutes. The first step is to choose the domain name of your website, and then the second step is to find a hosting service. Read more in detail here: how to create a landing page for free.
Landing pages may be developed on the same platform that you use to construct or manage your main website, but they’re particularly intended for marketing. They are connected to advertisements that are optimized for conversions and have a single emphasis. This distinguishes them from a typical website page. Keep in mind the primary purpose of your ad while adding basic language and pictures that complement your call to action to produce a compelling landing page that converts (CTA).
Pro tip: Trying to figure out how to make a landing page the simplest manner possible? On Fiverr, you can hire an expert to make one for you. Graphic designers may be hired for as little as $5.
1. Determine the purpose of your landing page.
Start by establishing your objectives, since landing pages may be used for a variety of reasons. To do so, glance at the ad you’ll be connecting it to first. Your page’s and ad’s objectives should be the same. Are you looking for information on your customers? Are you looking for people to sign up for your newsletter? Do you want to sell a product or a service? The only purpose of your landing page should be to get your clients to do whatever you want them to do.
2. Decide on a platform for your page.
You’ll create your landing page on your landing page platform. You may opt to code this page yourself if you’re an advanced builder. If you’re a newbie, though, there are a variety of landing page builders to choose from. These landing page builders, like all-in-one site builders, may help you create a great landing page without knowing how to code.
Choose one of the best landing page builders from the list below for the simplest method to design a landing page:
- Leadpages is a popular drag-and-drop landing page builder with a monthly cost of $27. It is ideal for a small company on a budget since it interfaces with all of the main marketing platforms.
- HubSpot is a beginner-friendly landing page builder that costs $50 per month. HubSpot offers a wide range of marketing tools, so if you’re looking for a full-service marketing platform, it’s worth joining up.
- Unbounce: Unbounce is a seasoned brand in the world of landing pages, yet it manages to keep up with the latest developments. It contains AI technologies, such as its smart builder and smart copy features, as well as a genuine drag-and-drop builder, to help you construct the ideal landing page for your ad. Unbounce’s monthly rates start at $80.
3. Create a Strong Call to Action
Align your call to action (CTA) with what you’re attempting to encourage your consumers to do, taking into account your ad’s aims. Think of your call to action as the “last push” in persuading your visitors to convert; it should be persuasive, direct to the point, and strong.
Consider what you’re delivering to your consumers as part of crafting an engaging CTA. What will they get if they follow your instructions? Giving customers an incentive, even if it’s as basic as informing them precisely what they’ll receive if they follow your CTA, increases the value of your offer.
Customers may be enticed by a service such as a website analysis. (Image courtesy of Neil Patel)
The term “free” is a terrific way to get your clients to join up. (Spotify source)
A button is a low-cost, low-commitment technique to convert your consumers. (Image courtesy of Disney Plus)
It’s easier for your consumers to see what they need to accomplish if you keep it simple, as GrubHub does. (Image courtesy of Grub Hub)
A landing page isn’t the same as a website, so don’t treat it like one. Don’t confuse your readers by having several calls to action on your landing page; it should only serve one goal.
4. Create Punchy & Relevant Copy
Because your landing page is just one page, don’t overburden your visitors with information. Keep it brief, but remember to use the same tone of voice as your original ad. Because your landing page is an extension of your ad, it should have the same style, feel, and content. The language on your landing page should echo the message of your ad, encouraging them to convert by clicking on your CTA.
Maintain a single CTA and use consistent wording across your landing page. (Image courtesy of Nordstrom Trunk Club)
5. Make use of high-resolution media
Make advantage of graphics to make your landing page more appealing. These may be visuals that help your ad’s marketing efforts or even movies that explain what your ad is about in a concise manner. Whatever you pick, keep in mind that your landing page is a representation of your company. Consider how your images will complement your branding and only utilize high-quality assets.
Don’t restrict yourself to utilizing merely photographs; develop a landing page with a high-quality video banner to stand out. (Photo courtesy of Gold’s Gym)
6. Create a simple form
Making it simple for your clients to convert is an important part of growing your conversions. Few clients are prepared to provide a long list of personal information merely to receive the goods they want. Only one field should be filled out on the best landing pages (with three as the maximum). Remember that with each additional field, fewer consumers will be willing to fill it out.
You may also get additional ideas for your landing page by reading our post on landing page examples.
7. Make a link between your landing page and your ad.
The next step is to connect your landing page to your ad once you’ve produced it and ensured it adheres with both Google and Facebook’s regulations. To do this, replace the URL of your ad with the URL of your landing page so that people who click on it are immediately forwarded to it. The ability to create a new ad or change an existing one in Google Ads is found under your individual campaign. It will be on Facebook Ad Manager on Facebook.
Refer to the advertising platform you’re utilizing your landing page for precise instructions:
8. Make Your Landing Page Better
Having a successful campaign requires more than just creating a landing page. More importantly, you must monitor the performance of your landing page to see whether it is effective. You may use a variety of analytics solutions, but the free and widely used Google Analytics will suffice.
Begin tracking your statistics as soon as your landing page goes live. Landing pages, like everything else in marketing, need to be adjusted and improved on a regular basis. The information you get from Google Analytics (or whichever service you’re using) can help you and your marketing team figure out where and how to optimize your marketing efforts.
Pro tip: Make modifications to your landing page one at a time so you can track which ones were successful. Although major adjustments, like as rewriting your material or changing your headline, will undoubtedly have an influence on your campaign, tiny tweaks may also make a difference. Colors, typefaces, and even button shapes and sizes may all have an impact on the direction of your campaign.
Who Should Use Landing Pages?
Any marketer worth their salt should be utilizing landing pages since they are designed to convert consumers. Each campaign should have its own landing page, according to the general norm. Customers should be able to take action as soon as they click on your ad by simply visiting your landing page.
A landing page is useful for any marketer, but they’re particularly useful for:
- Businesses that provide a variety of services (for example, a furniture designer or a spa): Having separate landing pages for each product rather than a single website that showcases all of your items and services may help visitors concentrate and make a buying choice more quickly.
- Advertisers looking to reduce their pay-per-click (PPC) expenditures should: A single page with a compelling call to action converts better than a website with multiple links pointing to different locations.
Although you may already have a website for your company, adding landing pages for your campaigns can increase conversions even more. Don’t lose out on the chance to increase your company’s income by starting your own now.
Most Commonly Asked Questions (FAQs)
How can I make a free landing page?
We understand the need to decrease expenses as a small company on a tight budget. There are free methods to create landing pages, but they are typically unprofessional owing to advertisements, or you’ll need to know how to code and create one yourself. Use sites like Mailchimp and Wix’s Landing Page Builder if you still need a free landing page or want to practice building one.
Aside from Google, where else can I advertise?
As the world’s most popular search engine, Google is the most popular site to advertise. There are, however, alternatives to Google, such as social networking networks like Facebook and Instagram. You may also target less popular search engines for less competition; utilizing Microsoft Advertising to vary your ads is simple and clear.
Conclusion
When people click on your adverts, they are sent to a single page called a landing page. They should have a single emphasis in order to compel the audience to act. Landing page advertisers often experience an increase in conversions. Because they are extensions of your advertising, each landing page you create must be tailored to the ad for which it was created. Keep it simple and clutter-free, with intriguing content and a clear call to action, and your conversions will skyrocket.
If you’re still stumped on how to make a landing page, you can hire a designer for as little as $5 on Fiverr.
Visit Fiverr.com for more information.
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