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Drip campaigns are a marketing strategy that hit the masses with small doses of information, giving you time to build trust and grow your audience. In this blog post we’ll share tips on how to create successful drip campaigns based around real estate-related content.
The “real estate drip campaign scripts” is a method of promoting your real estate business by creating a series of messages that are sent to people over time. The purpose is to build trust and interest in the product.
A real estate drip campaign sends a lead scheduled emails and, in some cases, SMS messaging. Drip campaigns are so named because they are delivered at regular intervals, but they may also be triggered when leads perform certain actions like clicking a link or responding. These messages establish trust and enhance sales over time.
Before you send your first email to nurture leads with real estate drip marketing, there are a few things you should do first.
1. Select an Email Marketing Service Provider
Sign up with a real estate email marketing business to assist you with organizing contacts, creating email lists, and providing email templates as a first step. After that, you can begin segmenting your lead lists and choose which sorts of emails to compose, monitor, and send.
The pricing, features, templates, and membership tiers of real estate drip marketing providers vary. They should, however, be reasonable, simple to use, and customizable enough to allow you to produce emails that are tailored to your brand and campaign objectives. We’ve featured four industry leaders below to help you pick the finest one.
Here are four of the best email drip marketing tools for real estate:
- Start with a free 60-day trial of Constant Contact, which includes hundreds of templates. Subscriptions start at $20 per month for up to 500 contacts, with yearly plans offering a 15% savings.
- Starting at $25 a month, LionDesk is one of the few providers that allows you to embed video in your emails. Begin with a free 30-day trial.
- Genuine Geeks: Email marketing, SMS marketing, websites, and lead creation through Facebook and Google advertisements are all available with this platform. Monthly rates begin at $249.
- Mailchimp: This service has a free plan that allows you to send up to 12,000 emails per month and has a limit of 2,000 contacts.
2. Develop a drip campaign strategy for real estate.
You must plan it out according to your client’s path, just like any other marketing campaign. You’re not paying attention to their true requirements if you’re attempting to persuade every lead to purchase a property right now. Instead, send emails that connect with your leads at different phases of their journey.
Here are a few ideas for structuring your real estate drip campaign:
- Segment your email list’s leads (past buyers, former sellers, leads from certain sources, etc.) so you can send them emails with accurate information.
- Timing: Consider how often you should send emails to each component of your email list. A daily email, for example, might be irritating, particularly for someone who isn’t ready to purchase a new house.
- Focus on event-based triggers, such as when someone visits your website, completes a form, or clicks on a link in a previous email. These are ideal occasions to send a follow-up email to a lead.
3. Design & Schedule Your Email Campaign
Don’t send your leads the same email every several weeks. It will not only upset your prospective customer, but it will also cause your account to be reported as spam. Instead, give value to them and earn their confidence by sending them a variety of emails that are tailored to assist them go through the buyer’s journey.
While the content of the emails in a real estate marketing campaign may vary, they should all have certain fundamental characteristics in common. These are the five components of a successful email:
- The subject line is the first thing a buyer sees in their inbox, and it may be the only thing if it’s poor. By being relevant, original, and fascinating, a solid subject line piques the curiosity of your leads.
- Email body: The bulk of your material will be in the email’s body. Write original and intriguing content to entice the reader to keep reading and connect with you.
- Email images: Images provide a visual representation of the content in your email to your recipients. This is perfect for skimming readers who want to get a feel of what the email is about. Images, in particular, are the most effective approach to highlight the greatest qualities of real estate properties.
- A call to action (CTA) prompts the reader to take some kind of action, such as clicking or subscribing, in order to progress through the purchasing cycle. CTAs that are effective are straightforward, actionable, and often convey a feeling of urgency to the reader.
- Readers may interact with agents on Facebook, Twitter, Instagram, and LinkedIn via social icons. While you may always send an email to an agent, social media allows them to communicate with you on their preferred channels.
You may also save time by creating each email in your campaign using a branded template. You can drag-and-drop text boxes and fields for various content kinds on most email systems using an online editor. Make care to update the backdrop and graphics to fit your company’s identity. Schedule your drip sequence using the platform’s drip campaign planner or utilize the tool to build up particular triggers after your emails have been produced.
It’s critical to check that your emails are showing as live in your email marketing program. This means that whenever you collect a lead’s contact information, they will automatically get emails from your drip campaign. You’ll be able to measure interaction with your emails as they’re sent. You’ll earn greater trust and trustworthiness as leads read and reply to your emails, enhancing your chances of getting new business.
Examples of Real Estate Drip Campaign Templates
Most real estate drip marketing providers include a variety of professionally designed templates that agents can use to quickly and simply construct drip campaign emails. Here are some examples of excellent real estate drip marketing templates, as well as tips on when and how to utilize them:
Email introduction
With a brief message, your photo, contact information, and social media accounts, the welcome email template enables you, as the agent, to engage with new prospects. Because this is the first message your leads will see, it must be succinct, compelling, and informative.
Email introduction campaign template
Email introductions also tend to have the highest open rates, which means they’re the biggest opportunity to establish yourself in potential clients’ inboxes. In my copywriting experience, successful welcome emails aren’t focused on you—even if you’re describing all the ways you want to help them. Instead, give value so readers are excited to open your other emails.
Template for promoting a single real estate listing
Agents may use the Template for promoting a single listing to rapidly showcase a single property, emphasize its highlights, and finish with contact information for additional information. This is great for lead lists that have been segmented and are seeking for properties that meet specified criteria, such as features or locations. It adds value by delivering a possible property to them automatically, demonstrating that you are aware of their requirements and are continually searching for ways to assist them.
Template for promoting a single listing
Template for Multiple Real Estate Listings
The Template for many listings enables the agent to provide a buyer with a variety of homes. It should include simplified information such as price, number of bedrooms and bathrooms, square footage, and location, making it easy for your leads to compare properties.
These emails work well for purchasers who don’t have a big list of needs or aren’t know what to search for while looking for a house or property. It allows them to get acquainted with various sorts of houses while keeping you in mind. Additionally, always give your agent’s contact information so that leads may contact you with queries.
Template for many listings
Event Template for Real Estate
The event template is designed for real estate agents and brokers that provide virtual or in-person lectures, seminars, or social events to their clients. This is a great approach to get interested leads involved in the buying and selling process and provide them additional hands-on training on how to work with a real estate agent.
When sending an email to encourage readers to take action, be cautious not to divert their attention and lose possible conversions. While you may maintain the footer in your email design if it’s part of your identity, simplifying the email and focusing on one call to action is the best approach to increase conversions. Your call to action (CTA) in an event email is a registration button that enables prospects to sign up right from the email.
Template for an educational event
Template for an open house for Real Estate
The Template for an open house is intended to offer potential buyers photos of a home they may visit. Frequently, RSVP buttons, as well as full data about the property and photos of the inside and outside of the house, are provided. To make leads feel unique and pique their curiosity, these emails are sometimes packaged as exclusive invites. When addressed to buyers who are actively seeing houses and seeking for a comparable property, open house emails are most successful.
Template for an open house
Real Estate Template for Education
This template works well when you want to provide information in compact, easily consumable bullets or numbered lists. This style of email is intended to keep in contact with the customer without bombarding them with too much information. Provide your leads with modest bits of information, such as market sales trends or local property inventories.
Email template with educational and helpful information
Template for a Low-Cost Real Estate Listing
The Template for a reduced price listing is intended to contact leads and inform them about a price reduction for a listing they’ve shown interest in. The headline is straightforward and straightforward—a message about a price reduction—with further incentives to contact the company about buying. Reduced-price emails often use frantic language to entice leads to take advantage of a great deal.
Template for a reduced price listing
Template for Real Estate Referrals
The referral email template enables you to contact existing or previous clients to request the names of individuals in their personal and professional networks who may want assistance in purchasing or selling a house. This form of email template may generate leads pretty efficiently for agents who have a list of delighted customers.
Template for a referral
7 Drip Campaign Ideas for Real Estate
You might waste a lot of time and money attempting to engage leads with a real estate drip campaign. To construct an effective email marketing campaign, use these seven tips:
- Include fascinating videos: Some readers prefer to watch a video or listen to audio than reading text, so giving them that choice might help them become more engaged.
- Make use of their name: Subject lines that include the recipient’s first name typically get a greater open rate. Most email marketing systems enable you to add a tag that will produce their first name automatically, so take use of this option.
- Send tailored emails: According to a Klaviyo research, highly segmented emails get around 2x more opens and clicks than emails that are not segmented. The most successful marketing choice you can make is to create distinct email sequences for different audiences.
- Include engagement incentives: Some real estate agents have found success by including surprise rewards in their email sequences. Offer a $5 gift card at the bottom of your email, for example. It will encourage recipients to read all of your emails.
- Emojis: Studies suggest that when utilized correctly, emojis may enhance open rates. You may also utilize emojis on a regular basis to raise brand recognition.
- Clearly define your goals: Don’t send an email solely to cross something off your to-do list. Each email you send should have a goal in mind, such as enticing readers to download a resource, click a link, follow you on social media, or respond.
- Experiment and test: Even if you believe you know what would pique readers’ interest, you should still put it to the test. To find out which version of an essential email receives the best response, do A/B testing.
Most Commonly Asked Questions (FAQs)
Is text or SMS an element of real estate drip campaigns?
SMS text marketing tools are available from certain real estate drip campaign providers, such as Real Geeks. Because email might be lost or end up in spam folders, SMS marketing can be a terrific alternative and a strong method to remain in touch with customers. However, be cautious how you utilize it since sending them too often may prompt people to ban you.
Is it possible to run drip campaigns using a real estate script?
The main concept of marketing communication is a real estate script for online leads, which agents may adapt with their own content. It’s essentially a script for the agent to follow in order to connect with the lead. These scripts may be included in the body of drip marketing emails, but they should always be tailored to guarantee the highest level of reader interaction.
Do real estate drip tactics need the use of a CRM?
A customer relationship manager (CRM) assists agents in managing leads throughout the sales cycle, including those targeted using a drip campaign. While a spreadsheet or other sort of database management might help you keep track of leads, a CRM can provide you with clearer tracking and more sophisticated analytics to help you enhance the efficacy of your interactions with buyers and sellers. More information on the top CRMs for real estate can be found here.
Conclusion
Real estate drip campaigns help you stay connected to potential clients through automated emails or text messages until they are ready to purchase or sell a property. These emails are often spaced out by a few days and follow a logical pattern. Common drip campaigns include an Email introduction, a notice of an event or new properties, real estate event emails, and referral emails.
To keep buyers interested, agents often spend hours attempting to set up and deliver drip marketing emails. With a drag-and-drop editor, straightforward UI, real estate-specific templates, and a simple automatic email setup tool, Constant Contact makes it simple. Learn more about Constant Contact’s 60-day free trial and get started using the features right now.
Visit Constant Contact for more information.
A “drip campaign” is a marketing strategy that slowly releases content to your audience over time. Drip campaigns are used by companies like Real Estate Agents, who want to release information about listings and homes available for sale in small doses. Reference: what is a drip campaign in real estate.
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