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The real estate industry is one of the most lucrative and popular industries out there, with countless people constantly trying to find a way into it. It’s no wonder why so many people are still learning how it works-it has seen an enormous amount of growth in recent years.
The “real estate postcards ideas” is a blog article that gives tips and examples from the pros on how to create a successful real estate mailer.
Real estate mailers may be any of the several direct mail pieces you might send to prospects in your agricultural area to generate leads, but real estate postcards are the most common. Real estate mailers are a low-cost and efficient way to generate leads and establish brand awareness.
The top 25 real estate mailer recommendations and examples of how to utilize them to dominate your agricultural region are listed below.
1. Keep Your Mailings Consistent
ProspectsPLUS! Market Dominator is a software that aims to dominate the market.
Consistency helps to build your brand and reputation in your farm area. The above template is from the ProspectsPLUS! Market Dominator is a software that aims to dominate the market., which will automatically send out a real estate mailer on your behalf every single month. While ProspectsPLUS! will generate the content for you automatically, you can customize it to the specifics of your area — such as local market statistics — any time you choose.
2. Use color to make listing flyers that stand out.
VistaPrint has just released a new customisable template.
Consider delivering full-page flyers for some of your most stunning properties instead of real estate postcards. Color flyers, as opposed to postcards, provide for richer visuals and a greater feeling of space than a standard real estate postcard mailer. This VistaPrint real estate mailer template provides a detailed explanation of the property and is ideal for generating leads.
3. Attract attention with unusual shapes
VistaPrint has a long flyer template.
Long flyers make real estate direct mail stand out from the rest of the mail received by the receiver. Incorporating eye-catching photographs that showcase the property in your template may be a smart tactic for increasing visibility for your listing and services.
We loved this VistaPrint customisable template not just because of its form, but also because of its overall layout and ability to integrate graphics and color in interesting ways.
4. Astound them with your size
VistaPrint’s oversized real estate flyer
Beautiful properties need a strong presence, and this real estate postcard does just that. No one expects enormous, glossy flyers that seem like they belong on the front of a magazine, yet that’s precisely what this 11-inch-by-17-inch flyer portrays. If you have a boutique listing with a feature that will “wow” prospective customers, the size of this mailer allows you to highlight that feature for maximum effect.
This enormous real estate flyer is a VistaPrint template that can be personalized with images, basic listing information, and business information.
5. Take aerial photos using drones
Joyce Kim of Coldwell Banker Global Luxury created this real estate postcard.
Using drone photography to demonstrate both your real estate expertise and your usage of drone photography may help you attract new customers in the region who have comparable listings that are about to hit the market. Kim not only understands how to sell million-dollar houses, but she also knows how to capture them, as seen by the property just sold on the real estate postcard above.
6. Provide information that homeowners will find irresistible.
Real estate mailer by Moat & Castle
You position yourself as an authority in the present market by providing homeowners with pertinent information about properties selling in their area, the days on market, and the median price. Even if they aren’t selling right now, every homeowner wants to know how their house is doing on the market. Real estate mailers that provide homeowners with updated information on a regular basis may even make them look forward to your monthly mailings.
Check out our post on innovative real estate marketing ideas used by the experts for more real estate marketing ideas.
7. Create a Message Consistency Kit
ProspectsPLUS’ Platinum Expired Listing Kit!
Make sure your message matches the various real estate mailings that come with an expired listing package. ProspectsPLUS! has a package that includes jumbo postcards, brochures, and PDFs. You may reach out to the same prospect in a number of ways, and you can use the same materials to prospect other people in the same way.
8. Add a Tactile Feel to Real Estate Mailers
VistaPrint has a full-page real estate flyer template.
Have your flyers piqued the interest of prospective customers sufficiently for them to investigate further? Whether you’re promoting rentals or listings, making your flyer seem unique or elegant may influence how interested potential customers are in seeing the property, as well as reflect well on the agency that sent it.
This specific flyer is a VistaPrint template that may be customized.
9. Think about trifolds if you want to send many messages at the same time.
Sarah Brenner of the Brenner Group created a real estate trifold brochure.
Trifold brochures may let you send various, high-impact messages to different audiences. Brenner does a terrific job with this trifold brochure in the example above, communicating three very vital ideas to her target audience. She scores a home run with expired postings by guaranteeing the sale, guaranteed the maximum price, and providing her contact information.
We propose REDX if you need more expired listing leads. They provide you expired listing leads every day for $59.99 a month.
10. Use color to draw the reader’s attention to something important.
Postcardmania’s real estate postcard
Using bright color to bring attention to areas you want to emphasize is a crucial approach to focus attention whether you’re using conventional real estate postcards or a real estate flyer. Notice how the user adds red in the region for a free property value market analysis in the real estate postcard above. This is meant to encourage the prospective customer to contact and schedule an appointment, allowing for additional discussion.
11. Use a real estate newsletter to establish authority…
ProspectsPLUSNewsletter !’s
A real estate newsletter keeps the local community informed about the property market and gives homeowners peace of mind. While the objective of the newsletter is to promote your abilities, it also enables you to do so in a non-overtly pitchy manner. If your farm area sees that you are aware of market swings and provide accurate information on a monthly basis, you will gain confidence and authority when it comes time to sell their property or look for another in the region.
ProspectsPLUS is the source of the aforementioned newsletter. , and the material may be as personalised or as automatically produced as you like.
12….As Well as a Community Newsletter to Establish Yourself as a Local
Customizable community ProspectsPLUSNewsletter !’s
You may boost the probability that your community newsletter will be maintained by using it to promote local upcoming activities such as pumpkin picking and tree lightings. You don’t have to speak about the market all of the time to be successful in real estate. In fact, just becoming engaged in the community and establishing oneself as a knowledgeable local expert may generate a lot of leads.
ProspectsPLUS! has created a community newsletter template that is totally customisable. Include your favorite future community events, as well as “best kept secrets” that only locals are aware of.
13. Make formal invitations to an open house.
VistaPrint’s open house invitation template
Creating more formal real estate mailers for your open house makes the invitation seem much more personal than a normal bulk mailer, which may enhance attendance. Despite the fact that this invitation will be distributed to a large number of individuals, the uniqueness of it gives it the sensation of a party they may go somewhere.
This open house invitation is based on a VistaPrint template, which offers a variety of alternatives, like this one, that can be entirely altered to fit any sort of open house you’re hosting. Send out formal invitations to your next open house and try something different in your community!
14. Use a listing sheet to highlight your homes.
FlyerCo’s listing sheet template
Listing sheets, in addition to proving market penetration, take use of the strength of neighborhood networks by promoting your current listings in the region to homeowners who may have friends or others shopping for homes. More information, as well as images, may be provided with a listing sheet rather than a postcard, giving homeowners a more comprehensive view.
Showing limited availability in seminars is a good idea.
Gary Caplinger’s flyer for a first-time home buyer seminar
The scarcity of resources produces a sense of urgency. Offering something free and limited, when combined with good content to a chosen demographic, may be a successful combo for lead creation. This message, whether on an enormous postcard or a flier, may be given directly to tenants in big or small buildings, and it generally gets a good response from people looking at their possibilities. While not everyone is ready to buy right away, playing the long game and serving as a knowledge resource can fill your pipeline and improve your reputation.
16. Keep it simple with your message
Topsoftlinks has created a real estate postcard.
Keep it concise and to the point in order to get your idea over to your audience. The wording on the postcard above is clear, simple to read, and includes a particular call to action. While it’s natural to want to tell prospective house sellers all there is to know, doing so frequently clogs up the space and gives the receiver little incentive to contact you. Often, the simplest basic postcards or mailers are the most successful in getting prospective leads to pick up the phone.
17. Promote Your One-of-a-Kind Value Proposition
With so many real estate agents sending out various types of real estate mailers, having a distinct value proposition may help your message stand out. Telling them what sets you apart from the competition is a great method to connect with a possible customer who may be dealing with a similar problem or worry. When people believe their needs are being heard, they are significantly more inclined to reach out.
18. Use a Customized Folder to Send Your Pre-Listing Materials
ProspectsPLUS offers customizable folders.
Even before you walk through the door, personalized folders help you seem professional and capable. Make an impression by having your pre-listing documents delivered in a personalized folder for your future visit. If a homeowner schedules several appointments, as many do, they will get many pre-listing packages. To get the meeting off on the right foot, have yours come in a well-organized and personalized manner.
These ProspectsPLUS! folders are totally personalized and have a pocket to keep your delivered documents safe until they arrive.
19. Thank clients with personalized note cards
VistaPrint’s Customized Note Card
Using personalized cards to thank customers for entrusting you with such a major purchase or transaction is a professional touch that will stick with them. Thanking customers and asking for recommendations should be part of your continuous lead generation strategy, so send out items you’d be happy to use to represent your company, as well as something more personal than standard real estate agent or brokerage stationery.
VistaPrint offers a variety of personalized real estate note card alternatives, like the one seen above.
20. Rather of using stock photography, use images from your area.
VistaPrint offers a customizable postcard.
Using stock imagery might make you seem disengaged from the community you serve, and receivers will be less inclined to interact with the content you deliver. The images don’t have to be of well-known city landmarks; they might be of local blocks, events, or other things that locals are familiar with. People are more attracted to photographs they recognize, and if your postcard or other real estate mailings feature local images, they will spend more time looking at them.
Consider utilizing a template that enables you to create the whole piece using local pictures. VistaPrint offers a variety of personalized real estate mailer alternatives, including the postcard seen above.
21. Put the listing first, not yourself.
PrinterBees created a double-sided flyer.
For most real estate mailers, the optimum use of space is to utilize the bulk of your flyer real estate to display the house. While providing your credentials may not offer receivers a cause to call you, showcasing the house does. This realtor does a superb job of laying out the lovely house on practically every inch of the flyer. While she is professionally and carefully portrayed on the front, the agent is astute enough to recognize that the attributes of the house, not additional information about the agent presenting it, will draw buyers to the table.
Send a Mailer They’ll Keep 22.
Sendsations created a real estate recipe postcard.
Recipe cards are popular because they are often kept real estate mailings. While many of these recipes are supplied for you, if you have a family favorite that is simple and appeals to a wide range of people, it may simply keep you on the refrigerator or in the family kitchen for the majority of the year. Sending recipe cards is particularly handy around the holidays, when individuals frequently have extra visitors or relatives around the house to entertain.
See our article on real estate postcards for more information on how to make the most of your real estate postcards.
23. Have a good time
PrinterBees’ holiday postcard
Holiday postcards are a low-cost yet considerate way to express appreciation to past customers and remain in touch. Make sure to go above and beyond the normal printed content to show prior clients how much you value their business. If you have the opportunity, include a small, handwritten letter that relates to something more personal or humorous, as well as a sincere holiday greeting.
24. Use Mailed Brochures to Demonstrate the Range of Your Work
ProspectsPLUS offers a customizable mailing brochure.
A postal brochure enables you to display the complexity of your work and acquire a range of lead types, rather than concentrating just on selling customers or first-time homebuyers. You may present your properties in one part, a highlighted property in another, and even images of recent closings with a customisable brochure like the one above.
ProspectsPLUS! has the above customisable mailing brochure available. Customize a brochure like this in whatever way you want to collect the most common leads in your agricultural region.
25. Keep branded mailing materials on hand at all times.
ProspectsPLUS offers a real estate marketing bundle!
Real estate mailers aren’t necessarily official and specialized campaigns; they may also be casual thank-you messages or personal follow-up with a prospect. Custom note cards, announcement cards, letterhead, address labels, and envelopes, as well as other branded marketing materials, might come in helpful when you merely want to drop something in the mail that is professional and reflects your business effectively.
ProspectsPLUS created the bespoke real estate marketing bundle seen above. It may be tailored to your agent’s or company’s requirements.
Final Thoughts
The greatest real estate mailers maximize attention, address the requirements of potential clients, and present the agent in the best light possible. Consider who your target demographics are in your agricultural region before sending out your next real estate mailers, and plan your mailings to best fulfill the requirements of those groups.
The “realtor disclaimer for postcards” is a legal requirement that must be included on all postcards sent by realtors. This is because the United States Postal Service requires that all mailings have an address, and this includes postcards.
Related Tags
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- real estate postcards for farming
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- monthly real estate postcards
