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It can be tough to build a thriving real estate sales business without the proper marketing materials. The following list of five essential promotional items is sure to help any new or existing agent take their business from good to great.
The “real estate branding checklist” is a five-step process that can help you create a successful real estate marketing materials. The process includes things like creating a brand, logo, website and social media channels. The article also provides examples of the different types of marketing materials that have been used by other real estate companies.
It’s difficult to develop brand recognition, explain your value, and generate leads without eye-catching, creative real estate marketing materials. Mailers, business cards, websites, signage, and internet advertisements are all crucial tools for promoting your real estate firm. To get ideas for your own marketing collateral, see this list of five key real estate marketing materials, along with innovative examples and useful tools.
1. Your website is included in your real estate marketing materials.
When Your given name crosses someone’s way, their first reaction will be to Google you to discover more about your services, degree of experience, location knowledge, former customer testimonials, property listings, and other information. Furthermore, when someone searches for an agent or broker in your region, you want your firm to show on the top page of results.
Your website gives your company an online presence as well as a way to capture leads and add them to your sales funnel. You should think about the following components as they apply to your website, in addition to a visually attractive layout, great photographs, and Your company’s logo and colors:
- IDX search and feed
- Landing pages are a kind of web page that is used
- Information about how to contact us is prominently displayed to make it simple for potential customers to contact you.
- Client endorsements
- Listings that are unique to you
- Activist appeals
- Web forms for lead generating
- Knowledge is provided.
- Free materials, such as an e-book, market research, house value, or consulting, should be made available.
- Check to see whether your website is mobile-friendly.
Examples of Real Estate Websites
This is a good example of a website that generates real estate leads. With a dark backdrop that contrasts with the brilliantly colored property photographs, the mission statement and contact details are boldly presented. Visitors may look for houses based on a variety of factors. To assist promote the brand, the website includes video, testimonials, and personal images farther down the page.
This website’s materials will assist any agent in raising brand recognition, generating leads, and converting homebuyers and sellers into customers. You build trust and inspire prospects to utilize your services by arming them with information. It also comes with a property search engine and a house appraisal tool for both buyers and sellers.
While this is a simple design, the colors and images are eye-catching to website visitors. It includes an intentional call to action of “Buy & Sell Property Here” to attract a variety of clientele. Information about how to contact us, as well as links to social media content, are displayed in the above header so visitors can easily learn more about the agent or company before moving forward.
Your website can be one of the best sources of lead generation and conversion of all your marketing collateral, online or off. To learn how to get the most return from your site, take a look through our Best Real Estate Agent Websites & Tips for even more inspiration.
Resources to Aid in the Development of Real Estate Websites
There are several choices to help you establish a website as part of your realtor marketing materials, whether or not you are tech-savvy. Premade website designs are readily adaptable to your style and brand using the top real estate website builders.
You may select from a range of providers depending on your budget and have your site up and running fast with the resources you need to generate leads and succeed in real estate. To get started, check at the alternatives below:
*The National Association of Realtors is a trade association for real estate professionals (NAR)
2. Use real estate marketing mailers to raise awareness.
While email marketing is cost- and time-effective, it should not be your primary form of connection with new and existing customers. When it comes to efficient real estate marketing tools, direct mail has been a standard for decades. Receiving mail is much more personal than receiving an email, and as a result, it has a higher open rate of 80 percent to 90 percent, compared to 20 percent to 30 percent for email.
Most significantly, marketing mailers are an excellent tool to increase brand recognition and promote your brand. If you want your brand to be recognized by your target demographic, the design, content emphasis, and message of your mailer are crucial. Some agents have achieved a response rate of 2% to 4.4 percent from their efforts by concentrating on a certain niche and being consistent with direct mail marketing materials.
The following are some examples of marketing material that may be distributed as mailers. To acquire thorough recommendations for efficient real estate marketing materials, including samples and templates, click on the mailer type:
Check out How to Write a Real Estate Marketing Plan [+Free Template] for additional information on budgeting for marketing material as part of your overall marketing strategy.
Examples of Real Estate Mailers
Zillow offers a free real estate flyer design.
This example of a flyer for a real estate listing might be used to advertise an open house or to hand out to visitors. It includes numerous breathtaking images of the listing so that the reader may get a sense of each of the home’s primary rooms. Clients can put a face to the name by seeing the agent’s Information about how to contact us, as well as a logo and realtor photo.
As a strategy for generating seller leads, this postcard combines just sold listings and incentives. Offering free services is an excellent approach to persuade potential customers to contact you, learn more about real estate, and use your services. The reader’s attention is drawn to the strong colors and design choices. Despite the lack of a picture, there is a call to action, Information about how to contact us, and a logo so that customers may contact the brokerage immediately.
Canva offers a free newsletter template that you can customize.
This design has a light, wistful ambience that complements the real estate agency’s aesthetic. It highlights both buyers and sellers’ new listings, attracting both buyers and sellers. Buyers may look for houses that interest them, while sellers can view the agency’s marketing and advertising abilities. For more ideas, look at previous newsletters.
Helpful Resources for Real Estate Mailers
You may develop marketing mailers on your computer to print and ship on your own if you are a do-it-yourselfer. You can still construct a stunning direct mail piece that will generate leads for your real estate firm even if you are not a graphic designer or writer.
There are several solutions available to help you not only create but also distribute real estate marketing materials through direct mail. Take a look at some of the possibilities below, or read our entire list of the top direct mail services for realtors if you still want more.
3. Marketing Materials for Real Estate Begin by creating memorable business cards.
A unique business card should be a staple of your real estate marketing materials in an industry where first impressions are important. Your business cards may be plain or embellished with specific finishes, forms, or features, such as a quick response (QR) code to make a statement. They should generate brand awareness and inspire customers to contact you for your services, just like the rest of your material.
Make sure to incorporate the following aspects, whether you choose for an out-of-the-box design and form or something modest and simple:
- Your given name
- Information about how to contact us
- Name of the brokerage
- Your company’s logo
- Title given by the government
- Offer a complimentary consultation, appraisal, or market study as a call to action
For additional information on the aspects you should include as well as samples of business cards that might enhance your marketing efforts, see our article, Real Estate Business Cards We Love.
Examples of Business Cards
Printelf’s example of a RE/MAX business card
While this postcard is simple, it packs a punch with a recognizable logo and bright colors. It includes all of the important Information about how to contact us needed for clients to reach out as well as accreditations toward the bottom left of the card. An added bonus is including a QR code that connects directly to the agent’s website or landing page, where they can get valuable resources and information about the services provided by the agent.
This business card example adds a touch of whimsy by turning the card on its side to create a vertical design. A headshot and social media infographics are included, as well as other relevant information. The rounded borders provide an attractive and contemporary touch to this business card.
The design of this business card makes it stand out from the typical rectangular design that you most often see. And since it is in the shape of a house, it directly tells the person holding it that you are in the real estate industry. As with the other Examples of Business Cards, it displays all pertinent information for prospective clients to reach you.
Helpful Resources for Real Estate Business Cards
It’s time to put your business card ideas into action now that you’ve been given some inspiration. Create your own design, hire a skilled graphic designer, or use a company that offers prepared business card designs for realtors. Here are a few options for real estate marketing items such as business cards:
4. Open House Signs Can Be Used For Real Estate Marketing.
Open house signs come in a variety of forms and sizes, but their main purpose is to attract people to your open house. Prospective customers, vendors, and ordinary passers-by who may become leads for your company should all be included in the audience. Signs should stand out with color, style, and branding to create a distinctive image of your firm, much like the other ways you include real estate marketing ideas into your portfolio.
The following items should be clearly featured on your open house signs:
- Logo
- Information about how to contact us
- Branding for brokers
- The location and hour of the open house are shown below.
- Colorful shapes and vibrant hues
Visit our post on ideas, examples, typical prices, and the finest suppliers for real estate open house signs for additional information and tactics.
Examples of Open House Signs
This A-frame open house sign is simple but uses a contrast of color to make a bold statement that stands out from a distance. It is easy to place on the front lawn of your open house and includes Information about how to contact us for prospective clients to connect with you.
A post-style sign, such as this one for an open home, is an example. Color contrast, like the first open house sign example, makes it simple for pedestrians to spot the sign from a distance. Furthermore, the circular shape is contemporary and distinct from most traditional open house signs.
Flag-style open house signs are an effective way to use movement to draw leads to your open house. While you should use this in addition to a stationary open house sign that displays Information about how to contact us and open house details, it is a valuable addition on the day of your open house.
Check out our post with 36 of the greatest real estate yard signs, with samples and where to purchase them, for additional open house sign ideas.
Open House Signs: Resources to Assist
It’s critical to locate a supplier that can combine all of the aspects you want in your real estate marketing materials at a fair price when designing and creating your open house signage. Premade designs or alternatives for integrating your real estate branding are available from many firms. Take a look at the vendors listed below for some open house sign ideas:
5. Lead-generating online real estate advertisements
Because 97 percent of purchasers utilize the internet throughout their house search, online advertising are a critical component of any real estate marketing material plan. Furthermore, according to LocaliQ data, the average cost-per-lead (CPL) across all search engines is less than $100.
That figure includes not just a single click, but also a click that results in a contact with the agent (a conversion) from a pay-per-click (PPC) ad. This signifies that your real estate company’s lead generation efforts from web marketing have a good return on investment.
An online ad can be funny, clever, educational, or informative, but should always include your real estate branding, Information about how to contact us, a specific call to action, and target a specific client or niche to be most effective. There are many platforms you can use to advertise online; see your options below and click on each to learn more about how to use each of these online ad platforms for lead generation:
For more information on how to be strategic with your social media marketing and advertising materials, see our post Top 15 Ways to Crush Your Real Estate Social Media Marketing.
Examples of Real Estate Ads on the Internet
Megan Matthews is positioned as a local expert in Austin, a listing agent specialist, and a buyer and seller’s agent in this Facebook ad. She is attracting targeted customers that fit within her real estate expertise and professional knowledge by providing these recommendations. There’s also a call to action, as well as her website and photo, to help her brand stand out.
Instagram is an effective platform because you can incorporate images into your advertisements in order to generate interest and leads. This example uses bright colors, an infographic, and context to educate potential clients about the current state of the market. Not only will this Knowledge is provided., but also showcase your value as a real estate professional.
Because the videos are fast and simple to produce while yet having a broad reach, TikTok has become a significant source of lead generation for real estate salespeople. Sammi Russo’s TikTok online commercial addresses a typical issue that first-time homeowners have throughout the deal. By addressing this issue, first-time homeowners are more likely to seek similar guidance and contact you for assistance.
For more ways to leverage online ads to grow your business, read our list of 35 examples of effective & creative real estate ads.
Resources to Assist With Real Estate Ads on the Internet
The key to internet advertising is to post regularly and creatively (so your adverts stick out). Even if social media and online platforms are your forte, you may find it challenging to manage all of your online advertising platforms and strategy whenever you have a full plate of customers, showings, and closings.
There are firms that may help you publish internet adverts for you to lessen the amount of labor you have to do. Start with the tools listed below, and then broaden your choices by working with any of the firms on our list of the top social media marketing companies for realtors:
Conclusion
To develop your professional brand and produce leads to grow your firm, you’ll need real estate marketing materials. Realtor marketing material may take many forms, but it should always be consistent, resourceful, and represent who you are as an agent and the value you provide to consumers. You’ll increase your client base and run a profitable real estate firm year after year if you use a mix of the five basic real estate marketing materials.
The “postcard real estate marketing” is a marketing material that can be used for any type of business. The postcard offers an easy way to market your company or service, and it is also affordable. With the postcard, you are able to send out hundreds of them with just one click.
Related Tags
- real estate promotional materials
- real estate marketing checklist
- real estate marketing ideas
- real estate direct mail templates
- real estate eblast marketing
