How to Create a Facebook Business Page in 5 Steps

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Facebook is a social media giant with over 2 billion monthly active users and more than 500 million businesses. If you’re considering creating your own Facebook business page, read this article to learn the 5 steps it takes to get one up on the competition

The “how to create a facebook business page 2021” is a blog post that will teach you how to create a Facebook Business Page in 5 steps.

A Facebook business page provides companies with a free way to raise brand recognition, create sales, and even drive purchases via Facebook. It’s a means to interact with new consumers and engage with current customers, with over 2.7 billion Facebook users and thousands of active users in your target market (or local region).

Facebook is continuously evolving, and companies are increasingly being given new and useful tools. While these capabilities are complex, creating a Facebook Page is relatively simple. Simply enter into your own Facebook profile, click the “+” symbol, pick “Page,” and follow the on-screen instructions.

However, you may learn more about how to build a Facebook business page and best practices by following these five steps:

1. Create a new page on Facebook by logging in.

Because Facebook business pages are made using a personal Facebook account, you’ll need to sign in first. Then locate and click the “Create” button on the right-hand side of the blue toolbar.

How to create a new company page on Facebook

From the menu, choose “Page.”

After clicking “Create,” a drop-down menu will display. To build your Facebook business page, choose the first option, “Page.”

Facebook > Create > Page

2. Fill up your company’s information

Input Page Name > Category > Description > Input Page Name > Category > Description > Input Page Name > Category > Description > Input Page Name Select “Create Page” from the drop-down menu.

Input your essential business information, such as your page name or business name, category, and a description of your firm, on the next screen. When you’re finished, go to the bottom of the screen and select “Create Page.”

Fill in the blanks to create a Facebook business page.

3. Add a profile picture and a cover photo to your profile.

Upload Profile Photo > Upload Cover Photo (shortcut)

Next, add a profile image and a cover photo for your business page. Businesses often use their logo as a profile image, but any photo that reflects your company and its identity will suffice. When you’re finished, click the “Save” button at the bottom of the page.

Make sure your cover picture is pleasing to the eye and indicative of your company. Use Canva to design your Facebook business page cover picture to prevent size concerns. It’s free to use and comes with hundreds of pre-designed themes to help you create your own cover picture quickly.

Check out our collection of Facebook page templates for ideas and inspiration on how to construct a Facebook business page.

To your Facebook business page, upload a profile image and a cover photo.

Check out our tutorial on how to build a Facebook business page for additional information on how to construct a Facebook business page.

4. Customize Your Business Page by Adding Relevant Information

Then, using appropriate call-to-action (CTA) buttons and integrations, fill up your Facebook business page with additional information about your company and what it provides, as well as a means for page visitors to engage with you.

To begin, scroll down to the “Add More Information” section and click the associated “Get Started” option. This is where you will provide information about your company, such as how to contact you and your items or menu. Fill in any necessary details, such as your website, business hours, and contact information. Make careful to fill out all parts, since this might be a prospective customer’s initial point of contact with your company.

To complete a Facebook business page, you’ll need the following information.

Make a Button for Your Website

Add a CTA button to your Facebook business page once you’ve entered all of your critical information. This will appear at the upper right-hand corner of your website, below your cover picture, and will allow visitors to quickly do a specified action, such as following, ordering food, shopping now, booking now, calling now, learning more, or sending an email. A suitable CTA button, in turn, may assist create more leads and, as a result, enhance revenue.

To do so, go to the left-hand side of your page and select the blue “+ Add a Button” option underneath your cover picture. Then choose the action you want your visitors to do and finish the setup by following the instructions.

Update Tabs and Change Your Template

More > Edit Tabs (shortcut)

Different tabs, or menu choices, may be added to Facebook business pages on the left-hand side of the page. By modifying your company page design or adjusting tabs individually, you may choose which tabs appear.

To do so, go to your company page’s “More” button and pick “Edit Tabs” from the drop-down menu. Using the on/off toggle on the next screen, you may alter your design and pick which tabs you wish to utilize and show on your website. You may also drag and drop the tabs to reorganize them.

How to create a Facebook company page with tabs

Advanced Options to Configure

You can see on the left-hand side of the screen that you have a number of other choices for customizing your Facebook business page. While not all alternatives will fit every business (or their aim of utilizing Facebook), it’s important familiarizing yourself with the possibilities to see if any suit your company, objectives, or audience.

You may establish new users with various responsibilities under “Page Roles” if you have numerous persons who require access to your Business Page, such as a social media coordinator who is responsible for posting social posts and a community manager who is responsible for moderating your Facebook group. You may also change your message preferences, link WhatsApp, and sell event tickets.

5. Promote Your Company’s Facebook Page

It’s time to go to work and put your new Facebook Business to work once you’ve built it. You’ll need to advertise it in order to do this. There are many methods for making your company page visible and accessible online. Begin by inviting your friends to your new company page. This will assist you in gaining an audience quickly.

Then, depending on your company, you may market your business page in a variety of ways, such as by including a link to it in your website or email signature, or by including a link to it on online directories like Yelp and Google My Business.

Methods for promoting your Facebook business page include:

Share it on your other social media platforms (e.g., Twitter, Instagram, Pinterest, and so on).
Include a link to it on your company’s website.
Add it to your professional email signature as a social link.
Connect your Google My Business Page to your Facebook business page.
In your online directory profiles, provide a link to your Facebook business page (e.g., Yelp)
On Facebook, join and interact with relevant groups and people.
Create and share shareable content so that your friends will share it.

Invite your Facebook friends to your business page.

The first step in implementing Facebook marketing for your company is to create a Facebook business page. To advertise your page and build an audience, you’ll need to be active on Facebook. You should, for example, not only publish on your page on a regular basis, but you should also actively join in relevant groups where your target audience is likely to spend their time.

As a result, although it’s simple to set up a Facebook business page, small firms may find it difficult to utilize it successfully as a marketing tool. Businesses that utilize Facebook effectively put time and effort into doing so.

Consider hiring professionals if you don’t have the time (or, if you’re like most people, the interest) to do it yourself. You may be shocked to find that you can hire a specialist to handle your social media accounts for as low as $5 on Fiverr.

Visit Fiverr.com for more information.

Steps to Follow: How to Use Facebook for Business

To get the most out of your Facebook business page, make sure that people are aware of it. If you want to advertise your Facebook business page on your own, you may do it by using tools like Facebook Ads or by joining relevant Facebook groups. Of course, you should devise an SEO strategy to guarantee that you’re continually improving your website and reaching out to your target audience.

Here are a few ideas on how to promote your Facebook business page:

Connect your Facebook profile to your website: Make sure your Facebook company page includes a link to your website. Businesses often put a link to their Facebook business page in their footer so that it may be accessed from any web page.
Advertise on Facebook: Facebook advertising is not just a cost-effective advertising platform where you simply pay for the clicks your ad obtains, but it is also unique in that advanced ad targeting allows you to target an exceptionally particular audience. Your advertising are displayed to just the individuals you need to target, ensuring that you get in front of the correct people. Consider Facebook sponsored posts as an alternative.
Obtain a listing in Google’s organic search results: Small companies may find it difficult to rank on the first page of Google search results, but having your company listed on Facebook (and other online directories such as Yelp and Google My Business) boosts your chances of ranking high in search results. Find out how to rank higher on Google.
Market your company online for free: If done correctly, promoting your Facebook page may provide benefits without costing you a thing. This may be accomplished by sharing engaging information such as videos, blog entries, and photographs with your target audience.
Connect with your customers: When people like your page, you can keep them up to date on what’s new with your company, publish relevant articles you think they’ll like, and reply to their comments. Remember to react to your followers’ comments and inquiries on a frequent basis to maintain a connection with them.
Increase brand recognition with Facebook groups: Facebook groups may be a terrific way for companies to get more exposure and brand awareness. Find Facebook groups that are relevant to you and join them.

Finally, make a strategy to optimize your Facebook company page on a regular basis. Changing one piece of your Facebook page at a time to see how it performs is called optimization. You may alter anything from your profile image or cover photo to the sort of call-to-action button you use on your company page. Optimizing in this manner is advantageous since it leads to increased engagement, following, and, eventually, sales.

Heatmap tools, such as Hotjar, may also help you improve your content by allowing you to monitor how and where people interact with websites. Hotjar also provides a free lifetime subscription, making it a wonderful option for companies wishing to do more with their Facebook business page.

Take a look at Hotjar.

Most Commonly Asked Questions (FAQs)

What steps do I need to take to have my Facebook business page verified?

It’s easy to verify a Facebook business page. Select “General” from the “Settings” menu. Click “Edit” next to “Page Visibility.” Select “Verify This Page” from the drop-down menu. Enter the business’s publicly available phone number, as well as your nation and language. If you choose “Call Me Now,” Facebook will call your company’s public phone line and ask for a verification code. To finish the verification procedure, enter the code into the screen and click “Continue.”

How can I get my Facebook fans to interact with me?

To begin, make sure you’re continuously producing high-quality material that’s current and relevant to your audience, as well as promptly responding to comments and messages. Then, based on engagement levels by days and hours, determine the optimum time to publish. Encourage comments by including questions in your content and offering incentives for sharing. Begin by understanding how to engage your fans and increase your Facebook likes.

What does it cost to advertise on Facebook?

Because Facebook is an ad auction, the cost of advertising varies dramatically from advertiser to advertiser. As a result, the more competition there is for a certain audience, the more it will cost. Cost-per-clicks (CPCs) often vary from around $1 to $10 and above. The average CPC, on the other hand, is $1.86. Facebook is often recognized as a cost-effective advertising platform that can accommodate almost any company’s budget. Learn more about the expenses of Facebook advertising.

Conclusion

A Facebook business page provides companies a professional presence on the social media platform, allowing them to engage with existing customers and reach out to new ones. It is completely free to build and set up. Your Facebook company should be ready to start bringing in more business after you’ve completed the stages in this article.

Consider hiring a professional if your company page isn’t appearing or operating as well as you’d want. On Fiverr, you can hire a marketing or graphic design specialist for as low as $5.

How to Create a Facebook Business Page in 5 Steps