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This week, the Federal Housing Finance Agency released a new report on how real estate agents are using open houses to market properties. More than three-quarters of sellers in 2017 plan to hold an open house for their property before selling it. The report also reveals that more and more people opt out of showing up at an open house because they can’t afford it or don’t have time
The “free real estate open house sign-in sheet pdf” is a free printable PDF that can be used to create an open house sign. The PDF includes a space for the date, time, and address of the event.
Real estate brokers may gather contact information from guests who become sales leads using an open house sign-in sheet. These are ideal for any realtor that specializes in property displays during open houses. Make sure they’re thoroughly filled out, and then utilize a CRM to monitor your new leads and convert them to customers.
Examples and Templates for Real Estate Open House Sign-in Sheets
A visitor’s name, email address, and phone number are generally requested on a real estate open house sign-in form. You may also request a physical postal address or extra information about their real estate requirements, depending on how you plan to follow up with your prospects. Choose the appropriate sign-in sheet template for each open house or go with a digital alternative.
Here are four distinct types of real estate sign-in sheets that need varying degrees of information:
1. The Fundamentals
Sign-In Sheet for an Open House PDF Google Docs is now open. Open the document in Microsoft Word
Visitors’ basic contact information, such as names, phone numbers, and email addresses, are captured on the Essentials sign-in sheet. It’s perfect if you foresee a large number of guests since it prevents a mob from forming around the door and people from completely skipping over the sheet. A short warning that you’ll be receiving real estate-related material in the future is included at the bottom.
What It Consists Of
The Essentials contains an area to insert the location of the open house, just like all of our sign-in sheet templates, so you can monitor leads based on their properties of interest. Visitors to the open house are just asked to give their name, phone number, and email address in this template. Furthermore, the document has a statement stating that visitors will only be contacted with information and questions related to their real estate requirements.
When Should You Use It?
If you merely want to record basic contact information that you can quickly add to your CRM, use the Essentials sign-in sheet. If your real estate marketing approach is mostly email-based and you don’t intend to send out postcards, brochures, or other printed materials, this is a terrific alternative.
Additional Illustrations
Download the Modern Sign-In Sheet (Vertical)
Download the table sign-in sheet (horizontal).
Download a sign-in sheet with a real estate agent’s headshot (horizontal).
2. Physical Location
Sign-In Sheet for an Open House PDF Google Docs is now open. Open the document in Microsoft Word
Everything from the Essentials is included in this more extensive Physical Address sign-in page, as well as a spot for open house guests to give their home address. As a result, it’s possible that respondents will take longer to complete the survey. Even in the age of email and internet marketing, obtaining a physical address may be quite beneficial. If you use direct mail to advertise your business, use this template.
What It Consists Of
This sign-in page, in addition to the information in the “Essentials,” asks for the buyer’s actual home address, which you may use in direct mail marketing efforts. You may also inquire about if they own or rent their property, as well as when they want to relocate. Providing more information may take longer for open house attendees, but a visitor’s address may reveal information about their present home and community, as well as help your direct mail campaigns succeed.
When Should You Use It?
If you utilize direct mail marketing such as postcards, flyers, sports calendars, or other techniques to draw attention to your farm, use this sign-in page. Agents may use postcards and other direct mailings to convey new listings and recently sold homes in a more lasting fashion than an email. Check out our real estate postcard designs to learn more about real estate direct mail advertising and gain ideas for your next direct mail campaign.
Additional Illustrations
Download the Timeline Sign-In Sheet (Vertical) for purchase.
Download the Minimalist Sign-In Sheet (Vertical)
Download the boxed modern sign-in sheet (horizontal)
3. In-depth Questionnaire
Sign-In Sheet for an Open House PDF Google Docs is now open. Open the document in Microsoft Word
A few multiple choice questions regarding each visitor’s condition and preferences are included in the “Detailed Questionnaire” style. Agents may use this more thorough information to figure out where their leads are in the purchasing process and how to effectively follow up with them. If you have a sophisticated lead management and nurturing system that allows you to send customized, segmented marketing emails, this sign-in sheet is for you.
What It Consists Of
This real estate open house sign-in sheet contains a few multiple-choice questions regarding the visitor’s circumstances and preferences, in addition to the information in the “Physical Address” sign-in sheet template.
The following are crucial inquiries:
- What is your timetable for purchasing?
- Do you know whether you’ve been pre-approved for a loan?
- What kinds of properties are you looking for?
- What drew your attention to this open house?
While this real estate open house sign-in sheet provides you with a wealth of information on your guests, it also has the drawback of making people less likely to fill it out. You may need to prod and be a bit more pushy if you use this lengthier form: “Go ahead and fill out the sign-in page, and we’ll give you the tour!” Check out our expert advice on how to encourage visitors to complete lengthier sign-in sheets.
When Should You Use It?
The “Detailed Questionnaire” template’s extra information is ideal for agents that utilize a CRM to distribute marketing materials to segmented contact lists. This is because detailed information about a visitor’s house preferences, purchase timelines, and loan pre-approval may help you convert leads faster. You can input this information straight into your CRM to help you create drip email campaigns by gathering it using an open house sign-in sheet.
Additional Illustrations
Sign-In Sheet for Loan Pre-Approval (Vertical): Download
Download the Advanced Follow-up Sign-In Sheet (Vertical).
Sign-In Sheet for Agent Information and Feedback (Horizontal): Download
An open house may require a lot of time and resources to plan and host. You may, however, request copies of your sign-in sheets and open house fliers from Vistaprint and have them sent to your office. Vistaprint not only allows you to create and print open house materials, but you can also purchase postcards and brochures to follow up with leads after the event.
4. Sign-In Sheets on a Computer
We live in a digital era, so you don’t have to waste your Saturday nights trying to understand scribbles and inputting data from a sign-in page into your CRM. To simplify the sign-in process and speed the input of visitor information into your CRM, use a digital sign-in sheet like those offered via Zoho’s online form builder.
With over 30 field kinds, adjustable themes, and an easy-to-use drag-and-drop editor, Zoho’s online form builder allows you to customise your sign-in sheets. Furthermore, you may utilize Zoho’s mobile applications to fill out forms when offline. Create a sign-in sheet for your next open house with Zoho’s free online form builder.
Zoho Online Form Builder screenshot
5 Ways to Fill Out Your Open House Sign-In Sheet
The next problem is persuading your guests to enter their contact information after your open house is scheduled and your sign-in sheet is produced or put up on a tablet. Many open house attendees are hesitant to give out personal information, which makes it tough to follow up with prospective leads after the event. We asked real estate professionals for their best advice on how to generate leads during your next open house.
The following are some suggestions for encouraging people to sign your real estate open house sign-in sheet:
Before giving a tour, ask visitors to sign in.
Atlanta Cash Home Buyers’ owner, Shawn Breyer
We go up to visitors and ask them to sign in to collect emails and sign-ins during our open houses. Instead of just asking someone to remember to sign in and leave the form on the kitchen table, we have a 90 percent success rate with this method. People frequently resist disclosing personal information because they are aware that it will be used to promote to them.
It is, nonetheless, worthwhile to put out the effort. After we put them in a follow-up campaign, around 17% of our properties are sold to those who signed in during open houses. We know they’re planning to purchase a home in our neighborhood soon. Whether or not the property they purchase is from us is determined by how successfully we advertise.
Be open and honest with your visitors.
Berkshire Hathaway Home Services Arizona Properties’ Michael Zschunke is a real estate specialist.
I’m a real estate agent in the Scottsdale/Phoenix region, and when it comes to open house sign-in sheets, I simply tell the prospective buyer, “The seller has requested that all guests check in for their safety and protection.” I’ve never had someone object to anything I’ve done. I confirm the visitor’s name and contact information before they depart, and I ask if it’s good if I contact them again. Keep things basic and straightforward.
Establish a Positive Relationship
Senior Account Executive at Havas Formula, Danielle Thayer
Obtaining connections isn’t sufficient in and of itself. In conversations with open house guests, agents must stand out. Prospective buyers should feel at ease, get excellent advice, and not be pressured by the agent. Agents are more likely to get junk email addresses and phony phone numbers if there is no connection and a shared desire in extending the discussion afterwards.
Provide a Reward
Yoreevo LLC’s James McGrath is a licensed real estate salesperson.
Offering something is a fairly inexpensive, quick, and efficient approach to get people to sign up for your open house. Anything may be given away. At the conclusion of the open house, you could raffle out a good water bottle or give people $5 Starbucks gift cards. Getting purchasers to concentrate on the sign-in procedure will increase their likelihood of signing in. By giving them something, you have the extra advantage of motivating customers to sign up and providing proper contact information.
Use social media to your advantage
The Right Hand Company’s CEO/President, Justin Bell
Tell them they’ll get a $5 Starbucks gift card if they post a picture on Twitter/Instagram with a pre-planned hashtag, and they’ll be eligible to win a bigger gift card if they do. The realtor may then use social media to contact each possible buyer using the hashtag. This may be used in place of or in addition to a physical sign-in sheet. Finally, this will be free social media advertising.
These are just a few pointers to assist you in gathering the data you want. If you want to improve attendance and get more people in the door, utilize a professional firm like ProspectsPLUS! to print flyers and put up some open house signage. To place your first order, go here.
How to Follow Up on the Information from the Open House Sign-In Sheet
A lead with whom you’ve already had a personal connection is incredibly beneficial. Even if it doesn’t pay off right away, this sort of lead is worth putting a lot of effort into with your follow-up. We recommend utilizing a good CRM and adapting your follow-up strategy to the sort of relationship you have.
Follow these steps to follow up on the information from the open house sign-in sheet:
1. Keep your CRM up to date
Begin quickly and efficiently converting open house customer leads as soon as possible following the open house. Using a CRM designed specifically for real estate, such as Salesforce Essentials, allows you to conveniently store contact information and analyze continuing client interactions in order to assess lead prospects. The CRM automatically maintains track of emails and meetings by synchronizing with your email and calendar, creates insights from them, and displays easy-to-read sales data so you can make effective choices. It even includes an app and a 14-day free trial to evaluate whether it’s right for you. Begin right now.
Visit Salesforce Essentials for more information.
2. Request feedback from leads through email
Thank your new leads for attending and ask what more you can do to help them the day following the open house. Add a personal touch to the message if you were able to speak with them at the open house, such as “I’d be pleased to show you other three-bedroom condominiums.” For email templates and advice to get you started, see our guide to real estate email marketing.
3. Make a phone call to follow up.
If you don’t obtain a response through email, call the company directly. A one-on-one interaction shows that you care about their company and allows you to discover more about their specific wants and interests. This information may then be used to categorize each lead in your CRM. Add them to your list of incubating leads and create CRM reminders to continue nurturing the connection if a lead is undecided or has a flexible time window for a transaction.
4. Examine Visitor Information
Prepare an open house report for your seller or, if it isn’t your listing, the selling agent after the open house. These types of reports will be generated automatically by open house applications. If you don’t have one, utilize an open house checklist to compile a report with the number of attendance and general remarks guests had about the listing.
When it comes to following up with leads, make sure you have a professional internet presence that accurately represents you and your agents. Request feedback from previous customers to improve your web profile. You may also join Zillow Premier Agent, which will help you generate more real estate leads and improve your professional profile.
Final Thoughts
An open house sign-in sheet is a great approach to locate buyers for your current property and remain in touch with potential buyers and sellers in the future. An open house sign-in sheet, whether printed or digital, is the simplest method to collect contact information so you can stay in touch.
The “open house sign in sheet excel” is a free real estate open house sign. It includes a spreadsheet with the names of all the people who attended, and their contact information.
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