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Creating a sales funnel is crucial to any business. This article will give you tutorial on how to create your own and set up email marketing automation so that it doesn’t get in the way of growing your business.
The “free sales funnel template excel” is a free sales funnel template that can be used in Excel. The template can be downloaded and customized as needed.
Revenue funnels help estimate sales, improve lead generation and nurturing procedures, and manage targets by visualizing where prospects are in the purchasing journey of a sales process. To construct a sales funnel, you must first comprehend your company’s sales process and visualize it in steps. Brand awareness, lead nurturing, offer, deliberation, and decision are all aspects of the purchasing experience represented by each step. This will then assist you identify the actions that are required to advance a lead from one stage to the next in the sales funnel.
We’ll teach you how to build a sales funnel in four simple stages and provide you with a free sales funnel template to download. We’ll also show you how sales funnels alter depending on the sort of company.
1. Establish a Sales Pipeline
First, evaluate your sales process to establish the phases of your sales funnel. Internal actions that occur in the sales funnel phases are divided into bigger categories, such as creating, qualifying, or nurturing prospects.
An example of a sales funnel and the sales pipeline that goes with it
The sales process, for example, usually begins with finding prospects and exposing them to your company, product, or service. You’d then create a sales pipeline stage based on the many actions required to produce a lead.
2. Think about how each stage of the pipeline relates to the buyer’s journey.
Consider how each step in the sales funnel helps a lead get closer to making a purchase decision after it’s been created. The following are some examples of phases in the purchasing experience and how they relate to typical sales pipeline activities:
- The top of the funnel is where the lead gets aware of your brand and what your organization has to offer. This stage is when prospects enter your sales funnel as a result of pipeline activities like as prospect research, cold calling, and creating web leads.
- Creating interest: Getting new leads interested in your company and leading them as they learn more about it. Prospects may be moved to this level by pipeline operations such as offering goods or services, qualifying leads, and nurturing leads via email marketing or direct mail.
- Pitching your offer: This is the point at which the lead allows your company to make an offer. Leads are moved to this level by pipeline actions such as setting up and presenting a sales presentation or providing a free trial.
- Consideration: The lead has all of the necessary knowledge to make an informed choice and demonstrates a desire to purchase. Sending proposals, producing quotations, and negotiating conditions are all operations that move leads to this step of the pipeline.
- The lead has made the decision to buy from your company. This level is reached by pipeline actions such as sealing a transaction and onboarding consumers. Alternatively, if the lead declines to purchase, they may exit your sales funnel or return to a previous step.
3. Create a visual representation of the funnel
Create a sales funnel template as a visual for your firm after the steps of your funnel have been developed. Fill in the funnel phases in chronological sequence, starting from the top and working your way down. The first step, where leads are created, is at the top of the diagram, while the last stage, when the lead becomes a client, is at the bottom.
Many customer relationship management (CRM) software packages take care of this for you, saving you time. CRMs collect data from your system and show it in a variety of ways, including sales funnel charts.
Take a look at this Zoho CRM customisable sales template, for example. The apex of the funnel contains quantitative data on how many leads are in the sales process, which is represented by the funnel’s broadest shape. The funnel is then narrowed down at each level as the overall number of leads at each stage decreases.
Customization of the Zoho sales funnel (Source: Zoho)
Pro tip: Providing your sales staff with tools like a CRM is only one aspect of being a successful sales manager. Our complete guide to sales management will help you improve your sales management skills by providing tips on onboarding, training, developing, and motivating your sales staff so they can perform at their best.
4. Fill up the Customer Information section of the Sales Funnel Template.
Use your lead and customer information to construct a real-time sales funnel for each of your prospects now that your sales funnel template is complete. To accomplish so, you’ll need to keep an eye on each lead’s condition and keep note of your interactions with them.
You may do this manually or using spreadsheet programs like Excel or Google Sheets, but using a CRM to handle client data and create visual sales funnels is the most effective option. A CRM keeps prospect data, combines it, and provides visual charts that illustrate how many leads are in each step of the funnel, the revenue potential associated with each stage, and where individual prospects are in the funnel.
Making a sales funnel is an important part of complete sales strategy. Check out our step-by-step guide to building a sales strategy for instructions and a free sales plan template for recording and planning your sales goals.
Download a Free Sales Funnel Template
Download our free sales funnel template to construct a personalized sales funnel for your company. Then, in the sales funnel template, add your company’s primary phases and accompanying sales process activities. Your sales funnel will then depict the path leads take with your company as they go from being a prospect to purchasing and becoming a client.
Download a Sales Funnel Template that you can customize.
Examples of Sales Funnels
Industry, product, and operational structure all influence sales funnels. Businesses may also discover that certain steps of the sales funnel take much longer than others. For example, raising consumer awareness may be completed fast with a single phone contact or email, but assessing the client’s interest may need many follow-ups and long-term nurturing.
Here are four Examples of Sales Funnels based on varying business types:
1. Sales Funnel for SaaS
Selling a software-as-a-service (SaaS) product requires a prospect’s awareness of the product as well as an understanding of how it works, which is commonly accomplished via a product demo or free trial. Because of the research and learning required to make an informed purchase choice, as well as the fact that SaaS purchases are often subscription-based, which necessitates sales activities for both acquiring new customers and maintaining existing ones, a SaaS sales funnel may include numerous phases.
2. Sales Funnel for Business Consulting
Any business-to-business (B2B) services for managing or advising on a certain function or department of a company might be classified as a business consultant. Marketing agency, information technology (IT) management, tech consulting businesses, legal firms, accountants, and management consultants are just a few examples. Before sending a proposal, most consulting firms need both knowledge and education about services.
3. Sales Funnel for Agencies and Brokers
An agency or broker is a company that sells items by acting as an authorized “agent” for several sources who “broker” the product or service being marketed. Insurance agency, mortgage brokers, and financial counselors are all common examples. To establish a quotation for the majority of these firms, underwriting criteria will be required behind the scenes.
4. Sales Funnel for Ecommerce
Companies that sell items online should use the ecommerce business sales funnel. Because sales staff aren’t required to be part in the process, online firms often have a simpler sales funnel. Customers become aware of the ecommerce site and make their own purchasing selections.
Conclusion
Download our free sales funnel template and personalize it to visualize your customers’ journey from start to finish, improve your processes, better forecast revenues, and set and manage sales goals more effectively. Any of the Examples of Sales Funnels we provided may be a more accurate depiction of your sales process’ buying journey, and you can take inspiration from them to identify the activities needed to move leads through your sales funnel.
The “sales funnel templates” is a free template and examples that are available for download. The sales funnel can be used to create a marketing campaign or an online store.
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