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It’s hard to find information about coffee on the internet. I analyzed a massive amount of data and compiled this list as an update for entrepreneurs, in case you’re curious!
The “startup online coffee sales statistics” is a blog post that has 26 eye-opening coffee statistics for startups. It also includes some of the benefits and drawbacks of coffee, as well as how to start your own coffee business.
Coffee sales have been rising in the United States for many years. Simultaneously, the price of bulk coffee has been declining every year for the last seven years. If you own a coffee shop, use the statistics below to construct a current marketing strategy or business plan.
Recently in the news:
The coffee shop business has been rocked by COVID-19. Many coffee businesses have been forced to shut for the time being. Most have had to adjust their business model and marketing approach since they are no longer the social hotspots they once were. To reflect current industry developments, we’ve added and updated figures.
1. Curbside and pickup orders have increased by 5,380 percent at coffee shops.
Specialty Coffee Association is the source of this information.
Because of the social distancing restrictions, many customers choose to order their coffee ahead of time and pick it up. Any coffee establishment should have online ordering or an app so that consumers can order their coffee and pick it up quickly.
2. The total amount of orders placed at coffee shops has increased by 25%.
Specialty Coffee Association is the source of this information.
One bright area from COVID-19 is that the average amount spent each trip at coffee shops has increased by 25%. As a result, individuals are spending more money every time they order coffee. The rise in order might be due to an increase in the volume of coffee purchased or additional add-ons to personalize their coffee.
3. Since COVID-19, 26% of coffee shops have gone cashless, up from 2% before COVID-19.
Specialty Coffee Association is the source of this information.
To limit the risk of coronavirus transmission, many small companies encourage their clients to pay by card or phone. A sophisticated point-of-sale system is required for anybody operating a coffee business (POS). This software and technology enables stores to accept credit cards and mobile payments such as Apple Pay and Google Pay in a timely manner.
4. Coffee Growler Sales Have Increased By 129 Percent Since COVID-19
Specialty Coffee Association is the source of this information.
If you’re not familiar with the term, a growler is a 32 or 64-ounce bottle filled with a beverage such as coffee or beer. Growler sales have increased at coffee cafes. Many folks now work from home and don’t have time to stop by their favorite store on their way to work. Consider incorporating growlers into your product range or marketing approach to boost sales.
5. The number of people ordering coffee using an app increased by 23% in 2019.
Statista is the source for this information.
Because of the popularity of Starbucks and Dunkin’ Donuts mobile applications, over 27% of coffee consumers now utilize an app to get coffee on a weekly basis. Because of COVID-19, this amount is likely to be significantly higher. While you may not have the funds for a full-fledged bespoke mobile app, check with your POS provider; most current POS systems feature mobile app functionality.
6. Coffee Shop Spending among 25- to 34-year-olds is the highest of any demographic, at $2,688 per year.
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Consider marketing largely to the 25- to 34-year-old group when marketing your coffee business. Use a direct ad to target this demographic on Facebook and Google Ads. Consider developing a coffee shop environment that would appeal to those aged 25 to 34. To engage with them, use music, interior design, and what’s put on the community billboard.
7. In 2020, Americans are expected to spend more than $85 billion on coffee, and more than $96 billion by 2023.
Statista is the source for this information.
In the United States, the coffee business has been flourishing, and it is predicted to continue to expand significantly. This statistic is ideal for the industry analysis portion of your business plan. If you’re looking for finance from a bank or an investor, you’ll need to know if the coffee sector is predicted to expand, decline, or stay the same in the next years.
8. A Cafe-Style Coffee Shop Can Cost Between $150,000 and $400,000 to Open.
Fit Small Business Retail Expert is the source for this information.
Several variables contribute to the difference in launch costs. A substantial portion of this expense is due to the size of the coffee shop and the cost of its construction. Equipment costs may add up quickly, particularly if you intend on selling food or having many espresso machines. Consider purchasing food from elsewhere and selling it in the business to save money on equipment.
9. The Most Popular Non-Dairy Coffee Additive Is Almond Milk
Specialty Coffee Association is the source of this information.
Starbucks provides a number of beverages that are made expressly for almond milk. Many coffee businesses are experimenting with various latte tastes. When it comes to coffee dairy replacements, Pennsylvanians, on the other hand, have a different perspective. It is the only state where oat milk is preferred above almond milk.
10. In a coffee shop, labor costs are often the highest, accounting for 28 percent to 35 percent of total costs.
Fit Small Business Retail Expert is the source for this information.
It’s critical to have a precise knowledge of your spending when developing financial estimates for your coffee shop business plan. This figure assures that you’ll be able to begin your firm with enough financial wiggle space to weather a sales slump. Typically, you should aim for a labor cost of roughly 30%. Consider thinking more like a shop if they exceed 30%—add non-coffee retail items, batch things for sale, or switch to purchasing more ready-to-eat meals like croissants.
The highest percentage of any generation, 11.32 percent of Millennials report drinking an espresso-based drink in the previous day.
National Coffee Association (NCA)
This statistic is probably definitely influenced by the pumpkin spice latte obsession among millennials. We can’t be certain, of course. To target the millennial generation, however, it is unquestionably necessary to offer high-quality and innovative espresso beverages. Additionally, similar to Starbucks, you may wish to highlight particular sorts of lattes at certain seasons of the year.
12. Over 33% of coffee drinkers began before they were 17 years old.
SurveyMonkey Coffee Study is the source of this information.
Before ingesting the caffeine quantity in a cup of coffee, the American Academy of Pediatrics (AAP) advises that a child be at least 12 years old (100 mg). While it is uncommon for coffee shops to target middle and high school students, you can expect a younger audience to visit your establishment.
Every week, 13.46% of American coffee drinkers buy their coffee through a drive-thru.
Statista is the source for this information.
If you have a choice between a facility with a drive-thru and one without, we prefer the one with the drive-thru. Even though the facility is more costly, appealing to a bigger consumer base may result in greater income in the long run. Customers may wish to remain in their automobile for a cup of coffee at times, such as while keeping social distance or when it is pouring. Their purchase choice is influenced by this desire.
14. Coffee drinkers spend 79 percent of their budget on coffee outside the home.
Statista is the source for this information.
It’s worth noting that the percentage of time spent outside the house has been growing for some years and is expected to continue to climb. This is a great coffee statistic to mention in your industry study in your business plan.
15. Of those who drink coffee in the United States, 44% drink 2 to 3 cups per day, while 6% drink 6 or more cups per day.
Statista is the source for this information.
The majority of Americans consume more than one cup of coffee every day. Starbucks takes advantage of this by providing free coffee refills to gold card members who consume coffee in the store. While you may not want to provide free coffee refills, try offering a discount to regular customers, such as half off coffee refills.
16. Coffee consumption peaks around 8:30 a.m. on weekdays and 9:45 a.m. on weekends.
Square Coffee Study (source)
For peak coffee-purchase times, staff your coffee shop appropriately. Weekdays will start sooner than weekends, which makes sense since who doesn’t sleep in on weekends?
17. In the United States, the median hourly wage for a food and beverage worker is $10.45.
Bureau of Labor Statistics (BLS)
Consider raising this salary to get more experienced baristas to join your team. Once you’ve determined how many hours your baristas will work each week, include the hourly salary in your financial predictions in your company plan. Consider your predictions to be the amount of money your coffee shop will make and spend in its first three years of operation.
18. The average American spends $1,100 per year on coffee.
Acorns is the source of this information.
Another wonderful statistics to add in your coffee shop business plan is this coffee statistic. Your company’s objective is to take a portion of that total. Your business’s share of the $1,100 will be determined by the quality of your coffee, customer service, and store environment.
19. Coffee has about 1,000 chemical compounds, necessitating precise brewing conditions to release the ideal flavor and aroma of the coffee bean.
Wikipedia is the source of this information.
The tastes and scents your coffee produces should be a part of your shop’s promotion. This is one of the benefits of your coffee over a conventional Keurig coffee maker at home. Your barista’s skills and coffee shop equipment will provide a one-of-a-kind coffee experience that most people can’t duplicate at home.
20. The Average American Orders Two Add-Ons to a Regular Latte
Specialty Coffee Association is the source of this information.
Anything that is added to a basic latte is referred to as an add-on. You may usually charge more for add-ons. Increase your earnings by allowing clients to buy extra espresso shots, syrups, and other types of latte milk, such as almond.
21. In the United States, the average price of a latte is $4.16.
Specialty Coffee Association is the source of this information.
This figure will assist you in determining your price structure. Consider implementing a plan to boost this number by informing consumers about possible add-ons in-store. Make sure your baristas are well-versed on espresso drink mixes as well. Customers should be gently urged to sample various beverages, syrups, and latte milk.
22.43 percent said they drink coffee primarily for the taste, while 26 percent say it gives them energy.
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Consider stressing the flavor of your coffee while promoting your coffee business. Coffee lovers who wish to sample different coffee tastes will flock to your establishment. Consider include energy-related terminology in your marketing. The 26 percent of coffee consumers will respond to words and phrases like “jolt,” “get your morning going,” and “afternoon pick-me-up.”
Coffee is considered harmful to the bodies of 23.12% of those who drink it every day.
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Why do individuals drink coffee if they believe it is harmful to their health? Perhaps the prior statistic explains it: people drink it for energy. Coffee may induce anxiety, restlessness, sleeplessness, raise blood pressure, and raise cholesterol in certain persons or when drank in big quantities.
24. About 70 to 100 cups of coffee is the lethal dose.
Healthline is the source for this information.
As a coffee shop owner, you may discover that certain clients are unable to stop drinking your coffee because it is so excellent. This is what we refer to as an extreme coffee addict. While a client who buys 70 cups of coffee in one day may bring in a lot of money, be cautious; it might be a deadly dose. You’ve been given fair warning!
After consuming caffeine, 25.4% more people report being very productive than before.
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People drink coffee for a variety of reasons, including productivity, particularly while studying or attempting to complete a project. Remember to provide a relaxing setting for individuals to work in. Customers that remain longer are more likely to feel hungry and order food.
26. Alaskans are the highest-tipping coffee drinkers in the United States, with an average tip of 17.5%.
Specialty Coffee Association is the source of this information.
Consider that the average tip for a coffee shop is 11.4 percent in your business strategy. If you can improve your baristas’ average tip using a unique method like a creative tip jar, you could be able to attract excellent baristas to your store. If you live in New Jersey, you may face a steeper tip-hill, since they are the least generous tippers in the US, leaving on average a 7.5 percent tip.
Main Points to Remember
While the coffee shop sector (along with other small companies) is suffering as a result of COVID-19, there are a number of intriguing new trends emerging. Local coffee product sales are increasing as a result of increased online ordering and bulk sales. Furthermore, commercial changes caused by the coronavirus may accelerate already-existing trends, such as the use of applications for ordering ahead of time. If you’re thinking about launching a coffee shop, start small and focus on efficient ordering using the newest technologies.
The “coffee shop growth rate” is a statistic that measures the percentage of new coffee shops opening each year. The statistic has been steadily increasing over time.
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