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Real estate is a game of numbers, where the homeowners try to get as much money out of their properties as possible. It’s important for realtors to be able to maximize their video marketing campaigns so they can improve ROI and increase visibility on platforms like YouTube or Facebook.
The “real estate video topic ideas” is a type of marketing that can be used to reach the target audience. There are many different types of real estate videos, and they have been found to be very effective in reaching the target audience.
Real estate films are simple to make and include into marketing plans, assisting real estate agents in selling listings, attracting new customers, educating potential clients, and promoting services. Choose from a variety of real estate marketing films, such as introductions, testimonials, neighborhood tours, Video Catalogues, and instructive videos, and go through them to obtain ideas and tools for making high-quality videos for your real estate firm.
Remember that even the finest real estate films would be meaningless if no one watches them. Make the most of your meticulously made films by including them in your listings, on social networking accounts, and by email, as well as prominently displaying them on your website.
Real estate marketing videos come in a variety of shapes and sizes.
With the vast expansion of video marketing’s reach and capacity, including video into your marketing plan shouldn’t be difficult. Videos, in fact, may generate up to 300 percent more traffic and leads than any other marketing channel. To increase leads and attract potential customers, every agent should begin generating the five kinds of real estate films listed below.
Here are some of the most popular Real estate marketing videos come in a variety of shapes and sizes. that you can use for your campaigns:
Video of the Introduction
An Video of the Introduction can be a quick, friendly video that introduces yourself to cold leads online or a longer video that helps warmer leads get to know you better. Think of your Video of the Introduction as an elevator pitch for your services and real estate brand. Be ready to share what makes you stand out and offer something unique to clients.
Real estate Video of the Introductions can be simple and informal, like a video of you talking to the camera telling a prospective client about yourself and your services. They can also be more produced, with clips of you working with clients and even including client testimonials. In either format, make sure to talk about your values and characteristics as a person and how you add value to your clients. You may also choose to mention your hobbies and discuss interests that reinforce your local expertise.
Video of the Introduction Example: Showcase What You Offer to Clients
In this Video of the Introduction, real estate agent Chip James created a professionally produced video focusing on his personal approach to real estate, his family, and charity work. Without boasting or bragging, he simply tells you what he offers. The lovely visuals and editing are a bonus, but the impact of the video could be made even with just your smartphone.
Video Testimonial
Real estate testimonial videos may go a long way toward persuading cold leads that you’re worth reaching out to. While a high Zillow review profile can demonstrate your skill and integrity to potential clients, video reviews are much more powerful. Testimonial real estate films from satisfied previous customers are a strong persuasive tool that leaves a passionate impression that’s difficult to ignore.
Optimizing your Zillow agent profile as a whole should be part of boosting your review profile. Potential clients will examine your headshot, profile, reviews, and previous listings to determine whether or not they can trust you. Additionally, being a Zillow Premier Agent allows eager buyers to instantly contact you about listings from other agents as well as your own. Make sure you’re taking advantage of every chance to expand your company by tapping into the large number of real estate prospects who are currently exploring Zillow.
Visit Zillow for more information.
Video Testimonial Example: Interview Clients in Their Home
The customers respond to several frequent concerns regarding the real estate process, such as what they were most concerned about and how they were able to locate their property, in this testimonial. Despite some editing, the homeowners seem to be extremely relaxed and glad to speak about their experience. This gives it a genuine feel and helps the real estate agent establish a great reputation.
Video Tour of the Neighborhood
Because it serves numerous objectives at once, a neighborhood tour is one of the most effective real estate marketing concepts. For one thing, it offers you with evergreen material that you can reuse over and over again, as well as demonstrating your local knowledge by serving as a helpful resource for both buyers and sellers—essential for generating the most successful films for your business.
Highlight a few prominent and appealing neighborhoods in the region, together with your narrative about what makes the place unique, to make your neighborhood tour fascinating and worthwhile. Don’t forget to include transit choices, nightlife, parks, landmarks, and any other noteworthy elements.
Video Tour of the Neighborhood Example: Laid Back Discussion
Video of a community in West Haven, Tennessee (Source: Caitlin Davis)
Caitlin Davis, a Tennessee-based real estate agent, provides a perfect example of a Video Tour of the Neighborhood. She begins the video with a brief introduction to the area of Franklin, Tennessee, and mentions what she’s going to discuss about the neighborhood. While the video includes clips and shots from a variety of areas in the neighborhood, it’s mostly comprised of her talking to her smartphone from her car. It’s a perfect example of how you can use even the most basic equipment to become highly successful in real estate.
Video Catalogue
When most people think of real estate videos, Video Catalogues are usually the first thing that comes to mind. Although this is far from the only type of real estate marketing videos you can and should create, Video Catalogues have two unbeatable advantages: they help you sell listings faster and attract more listing clients. A portfolio of strong Video Catalogues along with data on each home’s sale can massively increase your leading leads.
Video Catalogue Example: Brief Video Tour & Introduction
This professionally produced Video Catalogue does an impeccable job of showcasing the property’s features through videography and narration—all in less than two minutes. It includes exterior shots of the loft and the location equally mixed with views of the interior. Interested buyers can get all the information they need, including loft size, location, number of bedrooms, and price, without having to dig through the listing details.
Video for Education
Educational real estate films are becoming more popular as more internet and social media channels enable video. Consumers will surely have concerns regarding the process of buying or selling a home since it may be a difficult and intimidating endeavor. You may answer their queries in an interesting, structured, and easy-to-understand style by providing instructive material.
The most crucial form of video for individuals still trying to establish their name and authority is educational material. Being able to answer pertinent real estate inquiries will solidify your status as the go-to expert for both buyers and sellers. On TikTok, Instagram, or YouTube, it’s also a great approach to get leads.
Video for Education Example: Discuss & Visualize Concepts
How to sell a home and purchase a new one (Source: Jordan Bellinger)
This movie has a basic framework and is made up of two separate sequences. However, due of its simplicity and innovative arrangement, it is incredibly entertaining. Throughout the movie, the real estate agent employs chosen font overlays to assist him make points, and he even uses paper graphics to effectively explain a difficult solution. This YouTube video has a wealth of useful information that homeowners are likely to keep and return to in the future.
Examples of Real Estate Video Marketing
Your movies must be comparable to those of other agents or fit neatly into the most prevalent genres of real estate videos. Videos are very adaptable in terms of content, structure, and aesthetic. They might also be a mix of video kinds to create a bigger impression on your viewers.
Take a look at these ten examples for inspiration on how to make realistic video content for your real estate business:
1. Video on Real Estate Training
This video is a recording of a training session on marketing architecturally noteworthy homes given by two specialists. You’ll notice right away that the video and audio quality aren’t great, and it’s just 25 minutes long with no editing. The video’s substance, on the other hand, is incredibly important to their audience, as seen by the video’s thousands of views in only a few months. Furthermore, this sort of film might be utilized for agent training inside a team or brokerage.
Although we recommend that you take the quality of your video carefully, this demonstrates that the content and value you deliver to leads and customers is the key to your success. Even if your films weren’t shot with optimum lighting or audio, there are several ways to increase their quality. On Fiverr, you may look through hundreds or thousands of expert video editors that are available for rent. Examine their previous work and client testimonials to locate someone who understands how to turn a lousy film into a valuable resource.
Visit Fiverr.com for more information.
2. Introduction to Sotheby’s Listing Marketing
Video Catalogues can be an incredible tool to show how you successfully sell homes for the highest value. However, Sotheby’s International Realty takes a different approach to attract listing clients with this short video about how each listing is marketed. Without any narration and in just over one minute, they show their incredible real estate photography, 3D tours, virtual reality showings, integration with Apple+, and online marketing.
3. Tour of the Iconic Open House
You don’t have to make every video you make lead to a sale. In fact, keeping people entertained is a terrific strategy to keep them interested. The realtor travels around the property and emphasizes some of the most gorgeous and unusual features in this open house video tour of a landmark mansion in Los Angeles with a long history. The library has a catwalk, as well as wood detailing and vintage design. It’s an engaging and enjoyable film that will keep your leads interested in fresh information even if they aren’t seeking to purchase or sell a home anytime soon.
4. Profile of a Real Estate Agent
This one-minute movie about San Diego realtor Nadia Kasyouhannon captures her personality, local experience, and value to customers wonderfully. Even in a video that isn’t officially targeted on prospects, she clearly highlights what makes her services stand out and makes them feel valued. Despite the fact that it’s professionally made, a few quick snippets of her laughing and smiling provide a personal and warm touch.
5. High-End Listing
Unlike a few of the other Video Catalogues above, this luxury property video takes a full eight minutes to cover the property’s features and location in detail. Without any narration, the video is completely dedicated to going through the property and surroundings in detail and communicating the feeling of luxury. Instead of using narration, this video uses text and graphics to show the address, distance from popular attractions, and price.
This real estate film also has many calls to action, which is a nice feature. He inserts a slide with his headshot instead of just a call to action with the agent’s contact information at the conclusion of the video. He also includes his contact information in the middle and at the conclusion of the film for brand reinforcement.
6. Multi-part House Tour & Testimonial
This one-of-a-kind film is part of a five-part series featuring a single house with a unique tale to tell. This professionally produced film blends an interview with the proprietors about the house with stunning cinematography of each room. This almost 13-minute real estate film shows every component of the property, including light fixtures, faucets, and dcor. Despite the fact that this isn’t a typical real estate film, the informal interview approach makes it quite fun and engaging.
Waterfront Listings in the Spotlight
Beautiful pictures of the surrounding lake, woodland, and boating activities are mixed throughout this home tour, giving the movie a dramatic impression. If you want to make an emotional effect on prospective consumers, this video demonstrates how to accomplish it using appropriate cinematography and music. To make your listing seem like a whole experience, consider employing a comparable video approach.
8. Tour of a Subdivision in the Neighborhood
In this Video Tour of the Neighborhood, this Georgia-based real estate agent includes multiple strategies to make the video a valuable resource and reach more leads. She starts with a personal introduction, then goes through multiple neighborhoods within a suburb to cover an extensive amount of details. With smooth videography that makes you feel like you are driving down the streets, she narrates and adds details about the homes’ construction, layouts, and architectural features.
Pro tip: Divide your YouTube videos into chapters and name each one to make them more user-friendly. This simply offers consumers a summary of what your movie covers and helps them to quickly discover what they’re searching for. Furthermore, organic searches make it easier to find each component.
9. Private Tour of Your Home
The video quality of this house tour is excellent, however it’s accompanied with a casual narration by the real estate agent as he wanders around the property. It’s a completely different style than many professionally produced property tours, and it’s likely targeted towards a different demographic.
While walking around the house, the realtor offers honest counsel, vital facts, and asks viewers to provide input. This film format gives the impression that the viewer is wandering about the home with a buddy, which might be a better match for your business.
House Tour of the ‘Most Expensive Listing’
The first thing to notice about this real estate movie is the title, which invites visitors to witness the most expensive listing in the United States. This is a professionally made film that follows a well-known real estate agent around the property as he delivers fascinating information. While the video is most certainly produced, it seems like the agent is gushing about the property in a genuine way, with laughs and remarks like “I’ve never seen anything like that.”
Real Estate Video Production Equipment
Whether you’re making a painting, a building, a company, or a movie, having the correct tools is critical to your success. Most realtors may start making movies without needing to buy any extra equipment thanks to contemporary smartphone technology. Investing in a high-quality DSLR camera and a few other videography gear, on the other hand, can elevate the professionalism and efficacy of your real estate video marketing campaign.
Here are some video equipment suggestions to help your real estate films appear more professional:
- The Canon Rebel T7 DSLR (digital single-lens reflex) camera is one of the finest beginning cameras for real estate agents. It may assist you in obtaining a crystal-clear video without requiring you to master too many settings on your own.
- A wide-angle lens is essential for shooting movies that capture a whole room, just as it is in real estate photography.
- Microphone: You’ll need a microphone that can avoid distortion whether you’re talking directly to the camera or creating narration.
- Video stabilizers include things like selfie sticks, tripods, and gimbals, and they all work to keep your video from wobbling while you move about.
Optimizing your profiles and marketing channels is another approach to improve the quality of your video without having to buy new equipment. Without a cover picture or profile photo, a real estate YouTube channel, for example, would struggle to get traction. Using every tool at your disposal can help you get the most mileage out of your video marketing efforts.
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Companies that specialize in real estate video marketing
Conclusion
As more and more internet consumers rely on video, including video in your real estate marketing plan is essentially a need. Because of video’s adaptability, there are a plethora of ways to quickly start making films that reflect your personality and company. You may begin developing a video marketing plan that will help you produce more real estate leads by following the concepts and examples provided above.
The “real estate video blog ideas” is a blog that contains information about the different types of real estate videos, examples and resources.
Related Tags
- types of real estate videos
- branded real estate videos
- viral real estate videos
