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Google is a treasure trove of useful statistics, but what are the most important metrics? Here’s an overview.
Google Search Statistics is a tool that allows users to see the most popular search terms. This can be done by going to google trends and then clicking on “Search Term”.
Google is the most popular search engine on the planet by such a large margin that the competition is scarcely worth mentioning. To flourish as a small company, you must keep up with current Google trends and data, which will enable you to maintain your site ranking well and take advantage of current client habits.
Many consumer habits changed substantially as a result of COVID. Check out these key Google search statistics for 2020 and 2021 to ensure that your search engine optimization (SEO) strategy is up to date with current market trends.
Google accounts for 1.92 percent of all worldwide search traffic.
Google is the most used search engine in the world, accounting for 92.47 percent of all searches. Bing is the second-largest search engine, with 2.31 percent, followed by Yahoo with 1.53 percent.
Google search should be a big component in your marketing plan no matter who your target market is, where they are situated, or what your company sells. Other search engines, such as Bing, target largely middle-aged or senior users with an upper-middle-class income, but Google search accounts for 92 percent of worldwide search traffic, ensuring that you will reach your target demographic if you play your cards properly.
Google is 92 percentage points more popular than its nearest rival, Yahoo!, in smartphone searches. The difference between Google and Bing in desktop search data is 75 percentage points.
2. Every day, Google receives 5.6 billion searches.
Google processes around 63,000 search requests each second, equating to 5.6 billion daily searches or 2 trillion per year. In addition, the typical user uses Google three to four times a day. These search analytics demonstrate small companies how much potential there is for online traffic in this area.
3. Google’s initial result is clicked 28.5 percent of the time.
The first organic search result on Google had an average click-through rate of 28.5 percent, according to new data from a 2020 Google search analytics research. After the top spot, the rate declines considerably. The second position has a click-through rate of 15.7 percent, while the third place has just 11 percent.
Mobile devices account for 4.59 percent of all Google search traffic.
Only 27% of Google traffic came from mobile devices in 2013. As cellphones have gotten more common, this rate has continuously increased. In fact, mobile devices accounted for 59 percent of all organic Google search traffic in the first quarter of 2021.
According to these Google search data, mobile devices are the most popular way to search. As a result, optimizing your sites for mobile ranking and usability is critical to the success of your company.
5. Amazon has a 2x higher volume of product searches than Google.
When it comes to purchasing, Google is substantially behind Amazon. According to a 2020 survey, just 23% of customers begin their product search on a search engine (such as Google, Bing, or Yahoo), whereas more than half begin their search straight on Amazon.
Because buyers are still seeking for general information and product comparisons on Google, ranking for product retail is a less successful technique than ranking for organic content. When it’s time to make a purchase, they just head to Amazon. According to search statistics, you should concentrate on having your items listed on Amazon and your content listed on Google.
6. In 2020, searches for the key word ‘curbside pickup’ increased by 3,000 percent.
Customers may not begin their product searches on Google, but they do begin their searches for local businesses there. The often quoted Google search estimate that local searches account for 46% of all queries is based on data from 2016. While Google has not disclosed more current statistics on the amount of local searches, it has reported that local-based search keywords like “curbside pickup” and “near my path” have increased by 3,000% and 1,000%, respectively.
Customers adjusted their search behaviors during the pandemic to reduce their time outside the house, as seen by the rise in local search phrases. People have become used to Googling before going to the inconvenience of visiting in person, and this is unlikely to change.
Take advantage of these search data by ensuring that you rank for the terms that people are most likely to use while looking for you locally.
7. Paid search is 1% more successful (in terms of revenue generation) than organic search.
Organic search results have always been king in content marketing, with the majority of consumers clicking on organic links and disregarding paid advertisements on Google. Paid advertisements, on the other hand, ultimately overtook organic search as the leading source of traffic in 2020.
While organic search is still 1 percentage point more successful in generating total traffic, paid search is 1 percent more effective in delivering revenue, according to Wolfgang Digital’s 2020 study. This is a game-changing search statistic that will change the way SEO techniques are implemented.
8. Only 17% of websites rank on both desktop & mobile
According to new Google statistics from 2021, just 17% of URLs in organic searches had the same position on desktop and mobile searches. A total of 8% of domains drop out of the top 100 rankings. A tremendous 88 percent increase in Google ranks to 100th position.
This Google search data highlights the critical necessity for businesses to optimize their sites for mobile, ensuring that their high-ranking desktop site does not fall behind when clients visit it on a mobile device.
The disparity between URLs moving or dropping out and domains moving or falling out, according to SEMrush, might be attributed in part to sites having different URLs for mobile pages than for desktop ones. Even with that in mind, it’s still crucial to keep an eye on how your mobile display influences your Google results.
9. The bounce rate for mobile visitors is greater than for desktop users.
The bounce rate for mobile users in 2020 was around 50%. With a 45 percent bounce rate, desktop users were more patient, and tablet users were even more patient, with a 42 percent bounce rate.
With these search data in mind, it’s evident that you need to make sure your clients don’t have any problems on your site, from sluggish loading to poor formatting to poor mobile performance.
10.91 percent of websites get no organic Google traffic.
90.63 percent of online sites receive no organic traffic from Google searches, according to a 2020 analysis of over a billion pages. The researchers also claimed that the billion-page sample was indicative of the higher-quality sites on the web, avoiding the bloat of bad pages in their index of 297 billion pages.
Not having any backlinks, the subject not having traffic potential, the website not matching what visitors are searching for when they search certain keywords, and the page not being indexed are all causes for failing to rank on Google.
A Google smart speaker is owned by 11% of Americans.
According to a 2020 study by National Public Media, 24% of Americans possess a smart speaker, up from 21% in 2019. 78 percent of smart speaker owners have Amazon speakers, while 41% have Google speakers, implying that 9.84 percent of all Americans possess a Google smart speaker.
In 2020, the number of smart speakers in use grew as well. At least once a week, if not multiple times a day, ten percent more individuals said they used their voice assistant.
Because 18% of smart speaker owners and 24% of smartphone voice users use their voice assistant to order meals, local eateries and businesses should pay attention to these facts. 31% of smart speaker owners and 38% of smartphone voice users use their voice assistant to locate nearby restaurants or services.
Conclusion
The search engine business is dominated by Google. As a result, if you want to increase your internet exposure, make sure your website is well-ranked on this platform. Businesses should also optimize their websites for mobile usage, since mobile devices account for the bulk of Google traffic.
Because of the pandemic, Google use trends altered in 2020 and are unlikely to change again. Customers are searching for convenience and minimal exposure, as seen by the enormous growth in searches for local companies.
Learn how to utilize the most effective local SEO tools to increase your website ranking (and become more competitive in this market).
“How many google searches are questions” is a question that has been asked for years. Google has released 11 essential statistics about how many google searches are questions.
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