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A blog’s rate card contains a range of information about their services and pricing, from how much they charge for the service to any discounts you can take advantage of. Bloggers will often give out this rate card in order to act as an advertisement that also helps attract new readers and customers.
The “how to create a rate card as an influencer” is a blog post that goes into detail on how to create and use a blogger rating card.
Brands may see how much you charge for your blog services using a blogger rate card. It’s sometimes referred to as a rate sheet. A media kit, on the other hand, is a thorough look at your blog’s statistics. When you’re negotiating your deliverables and pricing, you send brands your rate card.
Collaborating with businesses is an excellent method to make money from your blog. You’ll need your rate card to serve as a reference when negotiating pricing before you can work with a brand.
1. Select a Graphic Design Software Platform
A graphic design tool is required to produce your blogger rate card. Sure, you could create your paper in Microsoft Word or Google Docs, but why would you when you can create a beautiful design using an easy-to-use platform? You’re sending this to prospective customers, after all, and you want to create a good first impression. For even greater adaptability, several of these platforms offer pro editions.
- Canva is a drag-and-drop graphic creation tool that is a favorite of many bloggers. To get started, you may select from hundreds of different designs or make a card from scratch. You gain access to premium stock pictures if you upgrade to the pro version.
- PicMonkey: PicMonkey, one of the first drag-and-drop platforms, has gone a long way since its inception. Graphics, layouts, textures, and fonts are now available to users, and they may even modify images inside the site. To download your design, you’ll need to join up for a membership.
- Easil: Easil is a newbie to the graphic design world, yet they have some of the most beautiful themes. It isn’t quite as user-friendly as Canva, but it comes close. You must subscribe to the Plus plan in order to view the majority of the templates.
You may utilize a freelancer service like Fiverr if the prospect of developing your own graphics makes you want to hide. You can hire a freelancer to make your graphic for as low as $5 on Fiverr.
Alternatively, you may use our blogger rating card template. This template is editable in Canva. This way, you may customize the fonts, colors, and pictures to match the look and feel of your blog.
Blogger Rate Card may be downloaded here. 
2. Determine the rates for sponsored posts on your blog.
Blogging prices are undoubtedly one of the most contentious issues in the blogging community. Even seasoned bloggers have difficulty determining how much to charge for their services. With so many bloggers vying for a brand’s marketing budget, you don’t want to overprice yourself, but you also don’t want to underprice yourself.
One of my favorite methods to earn money blogging is to collaborate with businesses. However, since pricing algorithms aren’t scientific and vary by specialty, consider this as a basic reference when deciding the fees for sponsored blog posts. Much of what I’ve learned about blogging rates has come from businesses, other bloggers, and my own personal experience.
To figure out your blog’s fees, start by determining your domain authority (DA). On a scale of 0 to 100, your DA indicates how powerful or authoritative your blog seems to search engines. You can normally rank higher on search engine results pages if your DA is greater (SERPs). The Moz Link Explorer may help you discover your blog’s DA for free.
FitSmallBusiness.com has a Domain Authority (DA) of 68, which is excellent. Moz is the source.
Next, get into your Google Analytics account and look at your numbers to see how many unique visits your site receives each month. This figure indicates each individual that visits your blog throughout the month (counted just once).
Use the chart below to acquire a rough approximation for your blog’s rates now that you have both of these statistics. Keep in mind that based on your specialization, your prices may differ. For example, a travel blogger may want assistance with their airfare and hotel accommodations, while a culinary blogger may require assistance with the cost of ingredients. You may specify whether expenditures are extra or included on your blogger rate card. You may also make extra money by combining blog entries with social media postings.
Rates for Sponsored Blog Posts
*Monthly unique visitors
3. Put your Blogger Rate Card together.
Remember to incorporate just the facts while establishing your blogger rating card. At this stage, there’s no need to create a book since companies are most likely simply interested in your pricing and a few important specifics about working with you. Your whole bio should be saved for your media kit.
- List your name, blog name, and a mechanism for businesses to get in touch with you at the very least. Some bloggers even provide their address and phone number, which I find superfluous since most companies just communicate through email.
- A brief bio: This isn’t the place for you to narrate your life narrative. Give them your elevator pitch instead.
- Consider putting choices together if you’re selling to a company that prefers to buy in bulk. One static social media post, two Instagram stories, and a blog article, for example, may all be combined into a single package. You should also provide a menu of a la carte selections.
- Have you or your blog been mentioned in the media in a good light? If this is the case, you must include them on your rate card.
- Usernames for your strongest social media accounts: Provide the usernames for your strongest social media accounts. Some bloggers will also indicate the amount of people who follow them.
- If you’ve worked with other companies, include them on your rate card as social evidence that you know what you’re doing. This is especially effective if the brands are well-known household names.
- (Optional) Who you serve: Is there any sort of brand that is off-limits (for example, alcohol, Monsanto, or cigarette companies)? Are you a food blogger that solely works with companies in the food industry? Or are you open to collaborating with lifestyle brands?
I made a rate card using the template as an example.
When Should You Send Your Rate Card to Companies?
It’s time to submit your blog rating card to brands after you’ve finished it. Do not submit your rate card when contacting a brand for the first time. That’s like proposing to someone on the first date. Instead, discuss possible collaborations and allow them to get to know you. When pitching a brand, it’s better to send your media package first, and then the rate card if they express interest.
You shouldn’t, however, submit a rate card every time you have a chance to collaborate. You don’t want to put your rate card on display for everyone to see, and you don’t want to send it to brands you don’t want to deal with. If you aren’t getting a lot of unwanted brand cooperation inquiries right now, you will as your site grows in popularity.
For philanthropic purposes, for example, you should not send a rate card. Many eateries, for example, are suffering as a result of the COVID-19 outbreak. I got an email from a marketing director who wanted to employ me to let people know that their drive-thru is still open, so families may dine at home or in their cars. I informed them that I usually charge for this service, but in light of the circumstances, I would gladly accept a product exchange only. My family had a great meal, and the brand will undoubtedly collaborate with us again.
When pitching brands, what should you say?
When I send an unsolicited email to a company, I normally don’t include my rate card in the first email. Instead, I submit my media package and provide suggestions for how we may collaborate. Make your pitch as detailed as possible since you want the brand to say “yes” as quickly as possible. Start a dialogue about money if a business expresses interest by delivering your blogger rate card.
A template for pitching companies that may be used as a guide.
When a Brand Approaches You, What Should You Say?
Proceed with care if a firm asks you to write a blog post about them, or worse, if they offer to write one for you. Be aware that this firm is only attempting to increase its domain authority by obtaining a connection from you. Unless, of course, this is a brand you really want to collaborate with and you see a lot of potential for future collaboration, in which case accepting the offer is great.
Remember that huge businesses have enormous marketing expenditures, and many of them underpay bloggers. When I get an unsolicited pitch from a company I’d want to work with, I usually send my rate card and media kit. If I’m not interested, I tell them that I appreciate their email and that we’ll get back to them if we think it’s a good match.
When I get a cooperation request from a brand, here is an example of a common letter I write.
Conclusion
Your blogger rate card is your key to landing brand sponsorships and partnerships. Know that you’ll probably have to reject down some opportunities—the brand could not have the funding, or the cooperation won’t be a good match for your target demographic.
You want to create a good first impression with your blogger rating card. You may either utilize your existing template or pay a freelancer to create one for you. We prefer Fiverr because you can have a graphic designed for $5 and have it ready for companies by Monday. Begin right now.
Visit Fiverr.com for more information.
The “influencer rate card example” is a template that you can use to make your own influencer rate card. It includes information such as the type of influencers, their experience, and the rates they charge.
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