15 Best Startup Websites Examples That Captivate Visitors

A startup is a relatively new business with the goal of creating, producing and selling goods or services. These organizations have to be nimble while still keeping an eye on the competition in order to survive and thrive. They need to think quickly when planning their next move and know what will work for them before moving ahead. There are many different types of startups that range from tech companies like Apple Inc., Tesla Motors, Facebook Inc., Y Combinator-backed Airbnb all the way to non-tech businesses such as Neil Patel’s Quick Sprout blog site .

The “best startup websites for entrepreneurs” is a list of 15 examples that show how to create a website that will captivate visitors. The list includes sites like Upwork, AirBnB, and Uber.

The greatest startup websites are easy to use, aesthetically appealing, and engage with visitors by emphasizing what sets your company unique from others. The greatest startup websites, on the other hand, have low bounce rates and successfully generate leads by highlighting their unique solutions. To assist you with your firm’s web design, we compiled a list of the 15 finest startup websites built on different platforms.

Check out Wix if you don’t currently have a website platform but know you want a one-of-a-kind website for your company. It’s one of the finest site builders for small enterprises, with the most customization and integration possibilities. Wix’s beginner-friendly, simple drag-and-drop platform allows you to start with one of over 800 templates and modify it with the design, tools, and features you desire.

Visit Wix

Continue reading to discover more about how these 15 startup website examples demonstrate how to create a superb site that combines design and function.

1. Cue

Webflow is a content management system.

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“The world’s first social calendar,” according to Cue. This informs a site visitor seeking for a calendar solution that they have a competitive edge over rivals who have yet to come up with their social calendar technology.

Cue’s website performs a great job of demonstrating how to use and operate their program. The audience is drawn into the material by their use of vibrant and vivid imagery placed on a white backdrop. The “Download on the App Store” call to action (CTA) is prominently displayed and may be seen in a variety of places. The fact that Cue connects to a number of well-known apps adds to the appeal of using a social calendar.

Consider discovering and installing a premium WordPress mobile app theme to enter the ranks of the finest startup websites while creating a mobile website for your company on WordPress. This guarantees that your website is optimized for mobile devices. Alternatively, utilize Wix to simplify the design process, since it provides the most mobile app landing page templates of any of the main website builders.

Visit Cue

Shadowmap 2

Craft CMS is a content management system.

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Shadowmap makes use of its hero section in two ways. It does two things: first, it uses a beautifully filmed drone video to demonstrate the value of shadows, and second, it offers site visitors quick access to their app without requiring them to enter any email or registration information. Visitors are given the opportunity to try out the app before being urged to pay a membership to have full access to all of its features.

Increase conversions by using your website’s hero section to show the reader what your app can accomplish and offering an easy-to-find call to action (CTA) to either try out, request a demo, or subscribe. A WordPress page builder plugin, such as Elementor, may help you create a comparable appearance in terms of design.

Shadowmap is a great place to start.

Professional videographers might be pricey to hire, but there are low-cost options. A membership to Envato Elements offers you access to hundreds of quality stock films that you may use to distinguish your startup’s website.

3. Common

CMS (Content Management System): (Using Next.js Framework)

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Common stands out among the top startup websites because to a contemporary, eye-catching quiz on the main page that rapidly sends visitors to the appropriate material. In terms of site visitor intent, the vertical, full-screen-length quiz feature demonstrates remarkable attention in design and page flow. This improves the user experience while also increasing the number of pages visited on the website and the number of leads produced.

If you want to add quiz-style material to your site, WordPress has a variety of plugins that may help you do it, including the highly regarded (and free) Quiz and Survey Master Plugin. Alternatively, you may develop a quiz, embed it on your site, and have data instantly uploaded to your CRM using HubSpot’s free customer relationship management (CRM) software’s online form builder to accelerate lead generation from site interaction.

Go to the Commons

Lightyear is number four.

Webflow is a content management system.

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Lightyear’s website visitor experience begins with a full-screen video that grabs visitors’ attention right away and puts the company’s major selling point front and center. As you scroll down the page, Lightyear mixes the usage of whitespace with eye-catching graphics to separate material into parts.

Each section includes links to learn more or make a reservation (take action). Without needing to return to the main menu, site users may move across the site naturally and perform activities depending on their interests. Although this isn’t a one-page website, the strategies utilized to guide visitors through the information are comparable.

Building your startup’s website on Squarespace using their Bailard template is a simple method to create a site that looks similar to this. Place a high-quality video that conveys your primary selling point at the top of your home page so that it is obvious and to the point from the minute a visitor comes on your website. Incorporate links in sections that direct visitors to the next logical page or article based on the normal purchase experience of your consumers.

Pay a visit to Lightyear.

Apothékary is a kind of pharmacy.

Shopify is a content management system.

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As soon as visitors come on Apothékary’s site, they are invited to complete an interactive “Find Your Fix” questionnaire, which instantly engages them. Showing publications in which they’ve been featured adds social evidence to the advertising of their top-of-the-line items under the hero section. The site visitor is taken on a well-planned and unified guided tour as they scroll down the page, with an appropriate call to action in each part.

It’s critical to design each segment ahead of time to provide your site’s users a comparable experience. As you construct each area, think about what the prospective consumer may want to see next, and include CTAs that connect to the material in that section.

When creating a website for your small company, you may use the premium Shopify theme to get Apothékary’s design style. Select a color palette and font set that match each other and your brand, as well as those that are acceptable for the audience you want to target, once you’ve installed the theme.

Consider utilizing a third-party service like Typeform to build an interactive quiz that allows you creative control over how you display the question and the reasoning that goes into making it dynamic.

Pay a visit to Apothékary.

6th of January

Netlify CMS is a content management system.

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A pop-up welcomes visitors to the January homepage with an attractive offer to save $200 in exchange for their email address, which is an excellent approach to create leads and develop your contact lists. They may then surf the website after inputting their email address or dismissing the pop-up, which employs the color yellow to bring users’ attention to action prompts and calls to action.

Instead of employing phrases that are often used in navigation menus, such as “Home,” “About,” “Contact,” and so on, their major navigation menu selections speak more to how their app is important to the visitor. Visitors interested in their own health and well-being will benefit from the enormous photos, charts, and graphics they utilize.

Using the Malone or Bogart Squarespace templates is the simplest method to duplicate it. Use a vibrant hue to bring attention to key features, such as CTA buttons. Pop-ups with introductory or limited-time offers can aid in the growth of your email list, allowing you to contact prospective consumers. Consider employing a pop-up maker like Sumo to aid with lead generation if you’re using WordPress or Shopify.

January is a great month to visit.

Pro tip: Use an all-in-one solution like Squarespace to speed up the process of obtaining a website for your company. Your domain name and SSL certificate are included in the plan, as is hosting for your site. Choose from over 100 award-winning template designs for your startup website and rapidly edit it.

GoHenry 7

WordPress is a content management system.

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The visual banner at the top of GoHenry’s webpage highlights what the firm has to offer right away and speaks directly to the decision-maker (parents). The key message is reinforced using graphics that refers to both their product and the target consumer of their product across the page (kids).

Quotes from significant media are sprinkled across the website to bolster the credibility of GoHenry. This is backed up by Trustpilot evaluations from genuine consumers (parents) who have used the device. Understanding and resolving your target market’s top issues, such as the need for more reviews to establish confidence, is an important aspect of creating a website that produces leads and sales.

Consider utilizing the Google Reviews widget plugin if you’re using WordPress. It will import your Google reviews and show them on your website. Using a page builder like Elementor Pro, you can also manually enter reviews. If you’re using Wix or Squarespace, you can accomplish the same thing using the Reviews on my Website service.

Go to the GoHenry website.

UpCodes (n.d.)

CMS (Content Management System):

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The clean style of UpCodes relates to their message of easier building code searches. Their top-of-page message invites site visitors to try out their service for free, redirecting them to a page where they can choose their state and find relevant building codes without having to enter an email address.

The main page fosters trust by displaying industry leaders who use the service, publications in which they have been featured, and statistics such as the number of users and amount of information accessible on the site. Stats, such as the counters on UpCodes’ site that reveal outstanding numbers, are a terrific method to catch visitor attention and create consumer trust.

This website was built from the ground up using a proprietary platform. If your product or service needs subscriptions or memberships, try using WordPress and a plugin like WooCommerce Membership to create a membership website for your company.

Squarespace is the finest membership website builder on our list. Build your site on Squarespace using the Grow Well design, which includes membership-ready features for a beginner-friendly option. You can also use the “Members Area” option to turn any Wix design into a membership site.

Go to UpCodes.com.

The Kitchen Door No. 9

CMS (Content Management System):

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By entering their ZIP code into a search box in the hero section, visitors to The Kitchen Door may identify a rentable commercial kitchen in their neighborhood quickly and easily. Its content parts describe why someone seeking for a commercial kitchen should utilize their free service after the hero portion, which is basic yet colorful. This is an excellent example of a one-page website.

They also include search boxes at the top and bottom of the page for site users to input their city or ZIP code, so they don’t have to scroll back up to utilize the service. Visitors may also browse rentable commercial kitchens by clicking on a number of major cities in the website footer.

The Kitchen Door is a one-of-a-kind online presence. However, you can get a similar look and feel by utilizing WordPress’ Gutenberg editor and a plugin like LocateWP to add a search-by-ZIP code element.

Use a tool like HotJar to figure out where the greatest areas to add search components or CTAs on your website. HotJar’s services are free to trial, and they can inform you how people act on your website.

Take a look at The Kitchen Door

Play.ht (tenth)

CMS (Content Management System):

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Play.ht encourages site visitors to participate right away by asking them to try out their AI-powered text-to-voice generating tool for free and without any kind of opt-in. They provide use examples to support their claim that their service is needed. They do this by referring to specific sites that provide extensive information, further proving the visitor’s need for their service.

This is a custom-built website; however, you may use any website platform where you can embed a minimal or limited-use version of your product and present use cases that describe the tool’s capabilities and typical client types to mimic portions of it.

Go to Play.ht for more information.

15-Best-Startup-Websites-Examples-That-Captivate-Visitors

Using the Wix website builder, you can choose from hundreds of visitor engagement features.

Adding interactive components to your sites may boost site metrics such as time on site and pages visited, as well as increasing visitor engagement. Wix provides a robust third-party app store where you can include tools like calculators, calendars, map locators, and before-and-after sliders to engage site users and boost conversions.

Visit Wix

11. VBOUT

WordPress is a content management system.

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Because VBOUT is a young business with few client evaluations, they concentrate on demonstrating how their service can interact with your systems for a streamlined, all-in-one solution. The hero portion of the site encourages visitors to either get a demo or watch a video demonstrating how their technology may help them streamline their marketing.

Elementor, a contemporary WordPress page builder with shape divider support, may be used to develop the website. If you wish to employ bright icons like VBOUT, there are hundreds of icon sets beginning at $2 on the Envato Market.

VBOUT is a great place to start.

Consolto 12

Webflow is a content management system.

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Visitors to the Consolto website are welcomed with a straightforward invitation to test out their video chat service. The webpage clearly illustrates how their service works and appears, while also instilling trust by displaying the logos of prominent businesses that use it.

Most sections include a “Start Today” call to action with particular reasons for doing so, such as features or the capacity to expand with your company. WordPress or an all-in-one website builder like Squarespace may be used to create this style of design. Additionally, every Squarespace plan offers appointment booking features, making it simple for your site visitors to organize a sales demo or presentation.

Paid Memberships Pro is a WordPress plugin that makes it simple to develop websites with gated content and membership structures. Wix, on the other hand, will be the less expensive platform for receiving recurring payments for both physical and digital things if you’re selling subscriptions.

Pay a visit to Consolto.

13. Woxo

CMS (Content Management System): (Next.js)

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With a big title, material that speaks to the site visitor’s pain areas, and a video that employs comedy to make a point, Woxo’s hero section grabs attention. The movie itself piques interest by transitioning from a blurred to a non-blurred backdrop and then imitating the Woxo method, which claims to be capable of producing hundreds of films in under 60 seconds.

Many samples, testimonials, and companies that use their video production tool can be seen on their webpage. Each component builds on the previous one, providing all of the necessary information for a visitor to get started. Finally, to enhance conversions, a built-in live chat allows site visitors to ask questions and engage with a team member.

To develop something similar for your small company, hire a freelancer to make an explainer film and place it at the top of the website so that everyone who comes will see it. Using a blur effect will draw in the user’s attention and persuade them to observe. Choose a contemporary template with a two-column hero and built-in live chat, such as the Noll from Squarespace, to replicate this look.

Pay a visit to Woxo.

Pro tip: The style and functionality options for your startup website are limitless, but they may also be daunting. Consider hiring a freelancer from Fiverr to construct your site and add the functionality and brand style you want before going the DIY route. Fiverr specialists that specialize in creating on WordPress, Wix, Squarespace, Shopify, and other popular site builders may be found for as little as $5.

14. YouNeedAd

Webflow is a content management system.

1648396754_538_15-Best-Startup-Websites-Examples-That-Captivate-Visitors

The site visitor receives a clear summary explanation of what AdYouNeed can accomplish for them as soon as the home page loads—a call to action to join a free trial. They employ blue tones across the website, probably because it is a color that companies use to represent trust and stability.

Furthermore, the site’s moving images and tables encourage visitors to engage with the material. Use the Elementor Pro page builder plugin with WordPress and a premium theme like Front to get these mouse-over effects (available from Themeforest).

Visit AdYouNeed.com for more information.

YouEngage (15.)

WordPress is a content management system. (using Elementor Pro)

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YouEngage starts the visitor experience with a straightforward call to action and a concise description of their service. The site makes advantage of a minor parallax scrolling function to make the images more eye-catching and to better keep the reader’s attention. It has an excellent information architecture, since each component builds on the previous to educate and enhance the visitor’s message.

A contemporary page builder, such as Elementor Pro, which was used to construct this page and contains all the tools and components you need to build a website like this, may be used to reproduce the design. Wix and Squarespace are two more site builders that may be utilized as beginner-friendly alternatives.

You Engage a Visit

Most Commonly Asked Questions (FAQs)

Which platform is superior: WordPress or Squarespace?

There isn’t an apples-to-apples comparison here: Squarespace is a one-stop shop for hosting and site creation, while WordPress necessitates the purchase of hosting, a domain, an SSL certificate, and other site-related items. Choosing between Squarespace and WordPress boils down to whether having a beautiful site up and operating fast is more essential to you than complete customization and scalability.

Squarespace is the simplest, quickest, and most cost-effective method to create a startup website. It offers all of the features that most small and mid-sized company websites need. WordPress is the greatest choice for greater customisation in terms of functionality via plugins and the opportunity to build your website as your company grows.

What are the requirements for creating a startup website?

Identifying your company objectives, studying competitors, defining your audience, and selecting whether you want to construct the website yourself or outsource design are all things you should do before developing a website for your firm.

Hire a designer from Fiverr to construct your startup website for a low cost. The freelancers there can assist you with anything from selecting the best content management system to creating a professional-looking website that lends immediate credibility to your firm.

Alternatively, we propose Hibu for full-service website design, development, and administration. They can create and publish your website, as well as add and maintain your company listings.

What is the price of a WordPress website?

The cost of a WordPress website varies substantially based on the domain name, hosting plan, WordPress theme, plugins, and design. More information may be found in our post on how much WordPress websites cost.

Conclusion

Designing a website for your business might be difficult; nevertheless, you can get ideas from the finest startup websites. WordPress themes and plugins provide many of the functional and aesthetic aspects that are required for a successful website. If web design isn’t your strong suit, we suggest Squarespace, which is simple to use and provides award-winning design templates to help you get started and have your site up fast.

Squarespace is a website created by Squarespace.

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