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Did you know that all press releases have to be approved by the Associated Press before they can be distributed? In order to make your release stand out from the rest, it’s important to follow a few simple guidelines. Here are five steps for writing an effective boilerplate.
A boilerplate is a template that can be used to create press releases. The “what is a boilerplate example” will help you write your own boilerplate in 5 easy steps.
A boilerplate for a press release is a one-paragraph description of your organization and critical business information that appears at the bottom of the release. It adds legitimacy to your press release and allows you a spot to include a call to action and a link to your website, in addition to providing information about your company to interested journalists. Determine your viewpoint, define what your company does, and include a call to action as well as your contact information when writing a boilerplate.
Using a press release distribution provider will ensure that all of your hard work in creating and preparing your press release pays off. Using a reputable service like Newswire ensures that your press release reaches the appropriate journalists in the right locations, giving it maximum exposure and the highest chance of getting coverage.
Here are the five stages to creating an excellent boilerplate for a press release:
1. Determine the Boilerplate’s Angle
A boilerplate is a one-sentence (or less) description of your company that may be written in a variety of ways. For example, your viewpoint may be to emphasize or promote certain facts related to your firm’s aims or brand image, its history, corporate culture, investors and fundraising rounds, or recent awards or successes. While none of them are incorrect, you should pick what is most essential to your company and base your boilerplate text on that.
Consider the purpose of your press release while deciding on your boilerplate viewpoint. A company seeking investor exposure, for example, can include financial information in its boilerplate.
Are you still working on the body of your press release? To discover how to draft a press release that gets picked up by the media, go here.
2. Write a brief description of your company.
By include facts about your company’s effect, revenue, internal or external growth, and relevancy in your boilerplate, you may draw attention to it. If a journalist simply reads your boilerplate, you want to make sure they have all the information they need about your firm.
To describe what your company does in a clear and simple manner, start by developing a one- to two-sentence description of your company. This enables you to include the most important sections of your press release boilerplate in your press release.
An easy way to write a short company description is to think about it as a shorter version of your website’s “About” page. See if you can write your main company description in just one sentence using this structure: “<Business name> creates <offering> to help <target audience> <solve a problem> with <differentiating characteristic>.”
Focus on the other aspects that are most critical and beneficial to include in your boilerplate after you’ve completed this section of the description. To assist you in writing your company description, consider the following questions:
- What is the nature of your business?
- What is the nature of your business?
- With whom does your company collaborate?
- What is the location of your company?
- When did your firm get started?
- What is the scale of your business (in terms of workers, revenue, and geographies served)?
- Do you have any awards, commendations, or other forms of recognition?
- What percentage of the market do you control?
- What is the purpose or vision statement for your company?
- Who are the founders or chief operational executives of your company?
Example of Lyft Company Description and Boilerplate
3. Include a call-to-action.
You want to provide your readers a precise call to action at the conclusion of your boilerplate (CTA). You may accomplish this by sending them to your website, where they can learn more about your announcement or company, by asking them to follow you on social media, urging them to contact your business, or by asking them to do anything else.
Spend some time considering the sort of call to action you want to include in your boilerplate. Because readers are likely to want to learn more about your organization if you’ve created a superb press release and boilerplate. A boilerplate from LivePerson that demonstrates how to incorporate a call to action is shown below.
With a Clear CTA, it’s a Boilerplate
Example of a LivePerson Boilerplate
4. Include your contact details.
Add your contact information when you’ve finished creating your boilerplate. Journalists that are interested in reporting your story will contact you for further information and maybe an interview. As a result, make sure you provide the principal contact’s phone number and email address, whether it’s you or another member of your team.
Example of a Course Hero boilerplate with contact information
5. Make Changes to Your Boilerplate
Finally, before sending out your boilerplate, double-check it. Keep in mind that it must be concise, clear, and persuasive. This normally entails reading it many times, editing anything that isn’t required or correct, and adding more vivid details where possible. The boilerplate should ideally be kept to roughly 100 words or fewer.
Keep in mind that editing your own work may be challenging, so get the help of a colleague or friend, or engage a professional editor to do it for you. A badly written or error-ridden press release will make your company look amateurish and is unlikely to get media attention. If you’re going to employ a press release distribution service, go with one that includes expert editing, like Newswire.
Most Commonly Asked Questions (FAQs)
Where can I get additional boilerplate samples for press releases?
Looking through published press releases is the easiest approach to locate samples of press release boilerplates. Going to a press release distribution and syndication service like PR Distribution is a simple method to achieve this. You may explore their most recent press releases and search by subject or industry from there.
What is the normal press release format?
The format and structure of all press releases are the same. Start with your header, which should contain your company’s logo, contact information, and release date. Then add a catchy title, a few paragraphs summarizing your noteworthy announcement, boilerplate, and contact information for follow-up. Check out how to construct your news release for additional information, including a free press release template.
What is the best way to submit a press release?
Following the completion of your press release, you must distribute it to the media for publication. If you already have a list of press contacts, email your press release to them directly. If not, use LinkedIn or an email finder to construct a list of media contacts who cover comparable themes. Use a news release distribution provider like Newswire or eReleases to save time and boost your visibility. Find out how to submit a press release step by step.
Conclusion
The purpose of the press release boilerplate is to inform the reader the most significant and compelling facts about your company in a succinct manner. A reader should be able to understand what your company performs in just one paragraph, as well as any extra information that supports your brand or press release purpose. Use Newswire to gain assured exposure to thousands of media contacts after you’ve completed your boilerplate and your press release is ready to go.
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Boilerplates are templates that offer a framework for writing press releases. The “best boilerplate examples” is an article that offers the steps to write a boilerplate from scratch in 5 easy steps.
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