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How can a business name last decades, even centuries? Some companies stick to their original names while others change it up. Here are the top 10 real estate team names that have lasted for many years and will continue to do so in the future.
The “real estate team name generator” is a tool that helps you create your own real estate team name. It will help you build a brand that lasts.
The most successful real estate team names may help you get a competitive advantage. Alliteration, Rhymes with a Slant, and the creation of pleasant emotions help to develop a memorable brand that connects with prospective customers. We’ll teach you how to be the one they remember when it’s time to choose an agency.
Why Do Some Team Names In Real Estate Work?
There are a few linguistic features that many incredibly successful brand names have in common but are seldom mentioned while developing your real estate team and related name. We’ll teach you how to utilize Alliteration and Rhymes with a Slant to your advantage, as well as the power of positive emotion to propel your real estate team to the top.
Alliteration
In poetry and music, alliteration, or the repeating of a letter or sound in a phrase or group of syllables, is particularly prevalent. While there is no conclusive research (LOL!) to explain why consumers choose alliterative terms and phrases, many successful companies do. Corcoran, Google, Dunkin’ Donuts, PayPal, Constant Contact, Blackberry, Coca-Cola, American Airlines, Best Buy, and Krispy Kreme are just a few of the companies that come to mind.
While this may sound far-fetched, studies have shown that alliteration increases word and phrase memory even when read on a paper rather than spoken out.
Rhymes with a Slant
Rhymes with a Slant, sometimes called half rhymes, are two or more words that end with similar letters or sounds. While a full rhyme gives poetry and song lyrics a sense of rhythm, a slant rhyme can achieve the same effect without sounding cute or silly, as many rhyming names do.
Business names like Fitbit and StubHub, for example, are wonderful but seem a touch twee. Meanwhile, Bello Dimora, a real estate firm, accomplishes a similar result but with a significantly less fun tone.
Create an Emotional Reaction That Is Positive
While using Alliteration and Rhymes with a Slant can make real estate team names more memorable, it won’t do any good if the sound of your name reminds people of something negative. If you’re using your personal name, be objective and be sure it doesn’t turn people off. If you decide to select words other than names in your brand, just be sure to only choose words that have a positive connotation. For example, words that remind people of success.
Use common names or words as a starting point.
Did you know that in the area of dentistry, males called Dennis are overrepresented? Or that persons called Louise are more likely than others to relocate to Louisiana? Or that the Patel surname is shared by a large number of hotel owners in the United States?
While this may seem to be an urban legend, science backs it up. Researchers have discovered that consumers favor brand names that are similar to their own, dubbed the name letter effect. Professors Gordon Hodson and Michael Olson, to their credit, conducted the study! People attribute greater worth and meaning to brand names that are similar to their own, according to Northwestern University.
In practice, this implies that a team name like The Jim Allen Group (18th most successful team in the nation, according to Real Trends) may appeal to a larger audience than a team name with fewer common sounding names or phrases.
How to Choose Real Estate Team Names & Examples
Your team is set up to generate great outcomes if you have a sound business strategy and colleagues with a track record of success. While your real estate team may not survive for the rest of your career, you should choose a name that will. Your public-facing brand is your real estate team’s name.
Here are some ideas for naming your real estate team, along with examples of how to utilize them:
1. Team/Group Leader’s First + Last Name
For many teams, a basic formula like this will do as long as your team leader has a first and last name that functions as a business name. This is a no-brainer if you’re starting out on your own and want to hire younger agents rather than take on partners.
The Mark Spain Team is a good example.
Why does it work? With the exception of “the,” Mark Spain Team is made up of three short, snappy syllables, making it exceedingly simple to say—and remember. It also helps with memorability and catchiness to end with a slant rhyme (Spain Team).
While it would be absurd to attribute the team’s success to its name, the Mark Spain Team has been incredibly successful. According to Real Trends, in terms of transaction volume, they were the 27th most successful team in the nation in 2015. Mark’s team was so successful that in early 2016, he launched his own agency, Mark Spain Real Estate.
2. Last names of up to three team members + team/group or real estate term
If you’re forming a team with two or three equal agents or associate brokers, you can encounter some resistance if you name it after yourself. Instead, consider mixing the names of up to three team members in your brand. You may also add terms like Smith-McCall Team or Smith-McCall Real Estate at the end. Keep in mind that your teammates may or may not stick with you for the duration of the game.
Mason-McDuffie is a good example.
Why it works: The use of alliteration in a team name like Mason-McDuffie makes it memorable and appealing.
3. Team/Group or Real Estate Term + Abbreviation of Team Members’ First or Last Names
If you have team members with lengthy, difficult-to-pronounce names but still want to utilize their names in the team name, an abbreviation might be really useful. Just keep in mind that acronyms having bad connotations, such as IRS, DEA, and MRSA, should be avoided.
RSR Real Estate is a good example.
Why it works: There’s alliteration and a hard rhyme here, but it’s excellent for abbreviations in my opinion.
4. Team/Group or Real Estate Term + Nature Term
Nature phrases may work effectively for real estate team names since practically everyone has a good response to them. Just stay away from bears and snakes and stick to the mountains, rivers, lakes, and sunlight.
The Waterfront Team at Sotheby’s is a good example.
Why it works: This name is appropriate for a company that focuses nearly entirely on luxury waterfront homes in Miami. They also have a good probability of appearing in Google search results for phrases like “waterfront real estate in Miami.”
5. Team/Group + Farm Area or Real Estate Term
Using your farm region or a local landmark as a team name is also a terrific option. You’ll have a far better chance of appearing in local Google search results, in addition to demonstrating that you’re a local market specialist. After instance, tens of thousands of people will look up a keyword like “Bay Area Realtor,” but nearly no one will look up your name.
The Bay Area Team is a good example.
Why does it work? Simple, direct, and uncomplicated. What’s not to like about that? The Bay Area team was also fortunate enough to get the domain name thebayareateam.com, which is unquestionably valuable internet real estate.
6. Be inventive
Although the great majority of team names follow the tried-and-true formula of the team leader’s first and last name followed by a team/group or realty phrase, it doesn’t mean you can’t be inventive. Just remember to make it upbeat, memorable, and relevant to real estate. Alliteration, slant rhyming, and short, simple words may all assist.
A good example is: Team Discovery at Home
Why it works: While the name isn’t very memorable, it’s short and simple to remember, and the term “discovery” has overwhelmingly positive implications for virtually everyone. While we can’t attribute their success just to their catchy name, Home Discovery Team was the 45th most successful real estate team in the United States in 2015.
How to Put Your New Real Estate Team’s Name to the Test
The names of real estate teams must function in the actual world. Your team’s name should be simple to pronounce and spell. Be sure to put your new real estate team name through some fast sound and spelling checks before committing to it and registering domain names or social accounts.
Here are a few simple ways to ensure that your new real estate team name works in the real world:
Check It Out
Despite the fact that the words “Häagen-Dazs” seem to be amusing, the pronunciation is straightforward. Also, make sure your name is simple to say. Make a list of your company’s name and ask a few friends (or strangers) to pronounce it. If the majority of people have difficulty pronouncing the name, you may want to reconsider.
Then, when they hear it, ask them what comes to mind first. If your luxury brokerage in Los Angeles advertises “luxury Los Angeles real estate,” you’re on the correct track. Start anew if they mention marine biology.
Make use of the Spell Check
aptsandlofts.com was the name of the firm where I used to work. When people questioned what our website was (which happened virtually every day as a real estate agent), I had to explain it out for them. Fortunately, our market was large enough for us to show up in Google searches even if they wrote it incorrectly. You may not be so fortunate as a startup. Tell a few people your name and ask them to spell it to check whether the spelling is apparent (it should be).
Real Estate Team Names Inspiration
As you can see from the list above, there are a plethora of amazing real estate team names to choose from. We also looked at real estate firm name ideas to help you come up with more ideas for style, impact, and components to consider.
Legal & Ethical Considerations When Naming Your Team
Keep in mind that real estate team names will be with you for a long time, so keep legal and ethical factors in mind. Consider the legal ramifications ahead of time to protect your staff. When making your pick, make sure your name isn’t copyrighted, that it’s accessible online, and that it meets with NAR guidelines.
Here are some strategies to make sure your real estate team’s name is legal:
Check to see if the name isn’t already taken.
You should do a fast trademark search for the name you’re contemplating if you don’t want to wind yourself in court. Trademarkia.com is a simple (and free) trademark search engine.
If your name is already trademarked and used in a related business, you won’t be allowed to utilize it. If it’s already in use in another business, you’ll most likely be allowed to employ it. When in doubt, get legal advice from a trademark attorney.
Check to see whether the name is available on the internet.
Because today’s real estate agents must have a strong online presence, you’ll want to choose a name with an accessible dot-com URL and social media profiles.
Use Bluehost’s free URL checker if you’re ready to start looking for available URLs for your team. They provide domain name registration, reliable hosting, and a WordPress website for $2.95 per month after you’ve chosen one that works.
Check Local State Law & NAR Rules
Many states have tight restrictions governing the names of real estate teams.
If you reside in one of the states listed below, you must first ensure that you have a clear grasp of the legislation before devoting the time and effort required to come up with a memorable real estate team name. If you don’t, you could get away with it for a year or two, but you risk being fined up to $10,000, not to mention having to come up with a new name.
The National Association of Realtors (NAR) has rules for real estate team names in addition to state laws and regulations. Because the name “Realtor” is a nationally recognized trademark of the National Association of Realtors, there are rigorous guidelines for how a real estate agent may use it.
The Realtor name may only be used by NAR members. There is no more to say. You cannot use the Realtor name for your company if you are not a member. Even if you’re a member of the National Association of Realtors, you may only use the Realtor name in conjunction with your own name. To put it another way, it’s acceptable to name yourself “Kelly Smith, Realtor,” but calling your team “The Kelly Smith Realtor team” is against NAR trademark guidelines.
The laws and restrictions for real estate team names in Colorado, Louisiana, Maryland, New York, Ohio, Oklahoma, South Carolina, and Washington, as well as national NAR guidelines, are included here. While these eight states are now the only ones with real estate team name requirements, legislation in other places may be changed fast. Make sure you know the laws in your state before you sit down to come up with a brilliant name.
State-by-State Real Estate Team Name Laws 2017
Final Thoughts
Choosing the right real estate team name can have a huge impact on your bottom line. When coming up with a name, think about using Alliteration, Rhymes with a Slant, short common names and words, and positive imagery. Remember, however, that if you want to name a team of agents, you’ll have to be a broker to manage those agents. Learn how to become a real estate broker for more information.
The “real estate team names funny” is a blog post that discusses the importance of building a brand that lasts. The article also includes some tips on how to build your own brand.
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