6 Eye-catching Small Business Packaging Ideas

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With small businesses having to compete with larger companies and the ever-increasing demands of customers, creativity is more important than ever. This article provides 6 eye-catching packaging ideas that can help you stand out in a crowd.

The “cute packaging bags for small business” is a great example of how to package your product. It’s also a great way to stand out from the competition.

As the ecommerce industry becomes more crowded, unique packaging is becoming an increasingly important method for small companies to stand out. We propose utilizing branded or distinctive shipping materials to create a good customer experience and to establish brand loyalty.

While bespoke packaging is more costly than conventional shipping materials, it is an important component of keeping your brand in people’s thoughts and generating a great experience even if you don’t have a physical shop. We’ll look at how you may personalize your shipping materials from the inside out in this article.

Customized Shipping Containers

Consider your cargo container as a storefront for your online company. A well-designed shipping container, like a spectacular window display, will make a favorable first impression on your clients and will inform them how they should think about your business.

Here, we will take a look at three different types of Customized Shipping Containers, at three different price points, as well as creative examples of each kind of customization.

1. Completely customizable packaging

Price ranges from $5.00 to $40.00 per personalized package (depending on size and extent of customization)

Fully personalized packaging refers to boxes, mailers, or other types of shipping containers that have your logo and other graphic elements on both the inside and exterior of the container. Fully customized shipping materials, on the other hand, are ones that have been branded and developed in a way that goes beyond just adding a logo and creates a more personalized and brand-facing experience.

This form of unique bespoke packaging is usually the most costly, but it has the most effect. This kind of packaging is usually reserved for higher-end products or subscription services.

Here’s an example of FFF’s packaging, as well as some examples of other totally customized packaging options for your small company.

FabFitFun seasonal fully custom packaging

To provide an engaging customer experience, FabFitFun employs seasonal entirely unique packaging. (Photo courtesy of Frederick County Housewives)

Nordstrom Trunk Club fully customized boxes that look like actual luggage

Nordstrom’s Trunk Club makes use of boxes that have been extensively tailored to resemble genuine luggage, as the name suggests. (Image courtesy of ShipStation)

Donuts custom packaging

BoSa Donuts sends their baked products all around the nation in bespoke packaging. (Photo courtesy of Packlane)

minimalist but impactful packaging

To produce a basic yet striking delivery, one firm employed an unique box and a simple statement. (Photo courtesy of Foldabox)

2. Stock Packaging with Printing

Price per piece: $1.25–$20 (depending on size and extent of customization)

For this form of custom packaging, you’ll want to make sure your brand is prominently displayed—either on the top or on the front of the box, facing right-side-up. Also, use a dark enough ink to generate contrast for the optimum visibility.

Here are a few examples of printed stock boxes in action.

Bruin Pumps box good placement and bold lettering

With smart positioning and powerful text, you can make it simple but effective. (Image courtesy of Instabox)

B&K Classic Cocktails Printed box

B&K Classic Cocktails printed its logo prominently on top of its box. (Source: Alibaba)

Tangled Wigs Printed box

For a more sumptuous feel, Tangled Wigs printed its logo and added texture. (Photo courtesy of FoldaBox USA)

Going Green Printed box

To boost brand awareness, Going Green put their emblem to the side of its box. (Photo courtesy of BoxPrinting)

Consider DesignBro.

3. Logo Stickers on the Outside

Price per sticker: Price: $0.06–$7.00 per sticker (depending on size and extent of customization).06–$7.00 (depending on size and extent of customization)

A branding sticker is another element you can add to the outside of your shipping materials to provide a sense of personalization. This is the cheapest choice for branding, and after the stickers and boxes are bought, the assembly may be done in-house to save even more money.

Here are some examples of package logo stickers that work well.

Vistaprint Cafe packaging

Stickers of various sizes may be applied to a variety of packages for a quick and simple bespoke appearance. (Image courtesy of Vistaprint)

Packaging with Printed Logo Stickers

Adding brand stickers to your package gives it a more professional appearance. (Image courtesy of Vistaprint)

boxes with custom logo stickers

Give plain boxes a personal touch with bespoke brand stickers. (Photo courtesy of MOO)

Customizations to Package Inserts

We’ll look at some unique methods to fill your packages and give a personal touch to your brand’s experience.

4. Offer Cards and Thank You Notes

Price each card: Price: $0.05–$1.00 per card (depending on customizations and stationary quality).05–$1.00 (depending on customizations and stationary quality)

Price each card: Adding a handwritten thank you note, signing your name on a preprinted card, or attaching a coupon voucher for your shopper’s next purchase is an easy and cost-effective way to add a personal touch to your packaging. Cards and notes offer another way for customers to engage with your business and will help people remember you the next time they’re shopping. In this hectic, impersonal day and age, it might even impress them so much that they share their experience via social media..05–$1.00 (depending on customizations and stationary quality)

Price each card: At my boutique, for example, we would add handwritten thank you notes for any purchases over $200. Women loved to receive these notes, and they helped us to get them as repeat clients and even get a few social media features. They were easy to make—our owners would pick up blank stationery, and when we had downtime in the store, we would fill them out with personalized notes..05–$1.00 (depending on customizations and stationary quality)

Price each card: TIP: It is easy to find stationary on a creative marketplace like Etsy. With its extensive selection of retailers, you can find cards, custom stationery, and pre-printed notes in a variety of styles and price points. For bulk pre-printed, custom cards, Vistaprint will be your best option..05–$1.00 (depending on customizations and stationary quality)

Here are some more inventive firms that have included notes and cards into their packaging.

Etsy coupon code sample

To encourage client loyalty, you might provide them with a promo code. (Image courtesy of Etsy)

simple thank you note inside the box

A simple thank you letter gives each purchase a personal touch. (Photo credit: Pinterest)

brand voice and personalized note from Etsy

With a handwritten message, you can add your brand voice and inform the buyer more about your goods. (Image courtesy of Etsy)

5. Stickers or tags with your logo

Price range: Price: $0.10–$2.00 (depending on material and size).10 to $2.00 (depending on material and size)

Price range: Adding a custom logo tag or sticker to your packaging is a great way to add a small personalized twist, without having to break the bank. Typically, you see custom tags attached to clothing, to less expensive trinket items, and on the outside of box products. Vistaprint is a great resource for printing custom logo tags..10 to $2.00 (depending on material and size)

A few nice examples of logo tags and stickers in action are shown below.

boutique custom tags

Custom tags are added to the items at this shop. (Image courtesy of Vistaprint)

tag outside a boxed product

A tag may be applied to the exterior of a boxed product to give a design element as well as a touch of branding. (Photo courtesy of Avery)

sticker or tag on food items

Another fantastic area to put a sticker or tag is on food and other objects. (Photo credit: Pinterest)

6. Tissue Paper and Inner Packaging Customized

Price range: Price: $0.02–$4.00 (depending on material and size).02 to $4.00 (depending on material and size)

Price range: Another way that you can elevate your packaging and add a personalized touch to reinforce your brand is to wrap individual products within your packages. This will show your customers that you took care with their order and that their goods are valuable. Additionally, it will make your brand stick out, and if you use custom tissue paper or other branded elements, this is another opportunity to reinforce brand recognition..02 to $4.00 (depending on material and size)

Price range: Consider wrapping merchandise like clothing or textiles in tissue paper, glass goods in well-protected boxes, and jewelry in small cushioned containers. Some goods will need extra protection, and others just give a better presentation when wrapped. Whatever your reason, consider branding your interior wrapping materials..02 to $4.00 (depending on material and size)

Here are a few instances of interior packaging that add to the luxury experience while also reinforcing the brand.

Product wrapper with Thank You Note

Tissue-wrapped clothes is an excellent approach to improve the merchandise. (Image courtesy of Etsy)

Glossier branded inner packaging

Glossier elevates their products with branded interior packaging. (Photo credit: Pinterest)

Shipping smaller goods in interior boxes

Smaller items should be sent in inner boxes to keep them secure and offer a branded touch. (Photo courtesy of Morgan Chaney)

Functional and Beautiful Packaging for fragile goods

For your delicate items, you may develop interior packaging that is both useful and attractive. (Photo courtesy of Grandstand)

6 Eye-catching Small Business Packaging Ideas