Facebook for Business: Ultimate Guide

Social media platforms like Facebook and Instagram are a hotbed for marketing opportunities. Brands could benefit from spending their advertising budget on these networks, but many don’t realize the potential of using them as an alternative to traditional marketing channels. The importance of understanding how social media can be leveraged has led to the development of this guidebook.

The “facebook business” is a guide that covers all aspects of Facebook for business. It includes how to set up your business page, social media marketing, and more.

Facebook, the most popular social networking site, is also an effective marketing tool for companies of all kinds. It provides companies with an efficient and economical method to develop awareness among a target audience, engage with consumers, and drive sales via a variety of marketing options ranging from Facebook Pages for Businesses and groups to Facebook advertisements.

What Are the Advantages of Using Facebook for Business?

Facebook is a fantastic marketing tool for businesses of all kinds, with several advantages. It allows companies to reach their target demographic using advanced ad targeting choices, enhance brand knowledge and recognition, establish customer loyalty, generate high-quality leads, and drive sales.

Here are eight What Are the Advantages of Using Facebook for Business?:

• Facebook is a cost-effective marketing tool since organic social media, such as Facebook Pages for Businesses and groups, are free, and Facebook advertisements are low-cost, with an average cost-per-click of $1.86 and a low daily ad expenditure of $1. Advertisers may switch off their advertising at any moment throughout the month since there is no defined minimum monthly ad expenditure.
• Build brand awareness by connecting with an active and engaged user base: Facebook is a wonderful platform for building brand awareness since it allows companies to connect with an active and engaged user population to learn about new goods, services, or events. This provides companies with a more likely audience to notice and engage with them, increasing brand exposure.
• The ability to target the correct people: Facebook’s extensive audience targeting features for advertisements set it apart from other digital advertising platforms. This helps companies to target the exact individuals they want by asking Facebook who to show their advertising to based on user demographics, online purchasing history, hobbies, and life events.
• Attract traffic to your website: Businesses may use Facebook Pages for Businesses, which show your website address, and Advertising on Facebook, which connect to your landing pages and website, to drive traffic to their websites. This allows companies to utilize Facebook as a sales tool by directing Facebook users to your website to learn more.
• Create a contact list of individuals who are interested in what you have to offer: Many companies use Facebook to generate leads or establish a contact list of people who are interested in what they have to offer. This may be done both naturally via Facebook company sites with a call to action button or custom tab, and artificially using Advertising on Facebook that capture user data (i.e., start a free trial by inputting your name and email address).
• Increase sales: There are a variety of ways to generate sales on Facebook, including raising awareness that leads to site visits, generating leads that you can nurture, creating ads that promote a product, service, or event, setting up a Facebook shop tab on your business page, listing products in the Facebook Marketplace is a platform that allows you to sell is a platform that allows you to sell, or remarketing to previous site visitors and customers.
• User insights and analytics are available via Facebook for business. Businesses may see everything from demographics of followers to page details and activities. Businesses may design more smart marketing strategies by having a deeper grasp of their target demographic.
• Improve SEO: Many companies discover that their Facebook business page shows up in search results for terms they’re interested in. So, although having a business page on Facebook may not immediately improve your site’s rating, it does help you get noticed in search.

Almost every company may profit from Facebook marketing. It may assist organizations in achieving a variety of marketing objectives, including extending a limited marketing budget and enhancing SEO, as well as getting insight into a target demographic and increasing sales.

Almost every company may profit from Facebook marketing, but many fail to do so due to a lack of time or knowledge. Consider delegating to experts like Hibu, a Facebook Marketing Partner. They build and manage Facebook campaigns to assist you maximize your return on ad expenditure and achieve your marketing objectives. To learn more, contact Hibu for a free consultation.

Pay a visit to Hibu.

How Does Facebook Work for Business?

Organic social and paid social are the two major marketing tactics used by Facebook for business. As a long-term approach for social development, organic social comprises creating a presence with a company page, creating content (posts), and connecting with followers through comments and chat. Paid social is a short-term technique for swiftly reaching a highly focused audience that includes establishing, administering, and optimizing ad campaigns using Facebook Ads Manager.

To utilize Facebook marketing organically, first create a business page by login into your Facebook account, choosing “Create a Page” from the drop-down menu in the top right-hand corner of the screen. Businesses should then start filling up their company pages and creating content on a regular basis. Then, by sharing your page with your current clients and engaging in Groups on Facebook, you can begin your outreach efforts to get followers.

To advertise on Facebook, go to your Facebook business page, pick “Manage Ads” from the drop-down arrow in the upper-right hand corner of the screen. Businesses may then select the “Create” button to begin the process of creating a new campaign. This will take you through the whole process, from deciding on your ad type and marketing goal to identifying your target demographic and creating your ad text.

When it comes to using Facebook for business, many companies utilize both organic and sponsored social methods. This is because organic social is a good long-term strategy for growing and interacting with an active following, whereas paid social is a good short-term strategy for raising awareness and promoting promotions, products, or services because it allows businesses to reach their target audience quickly.

5 Marketing Channels on Facebook

There are other marketing options available on Facebook for businesses, however there are five basic strategies to advertise a company on Facebook. Using a Facebook Business page, running Facebook advertisements on Facebook and Instagram (a Facebook-owned platform), engaging in Groups on Facebook, selling items on the Facebook Marketplace is a platform that allows you to sell is a platform that allows you to sell, and Co-Marketing are just a few examples.

Here are the five most common strategies to promote on Facebook:

Facebook Pages for Businesses

Best for: Any company trying to engage with Facebook users.

Example of a Facebook Business Page

Facebook Pages for Businesses are useful tools for businesses as they provide a platform for reaching Facebook’s over 2 billion users. They are the business version of a profile page with sections for location, hours, services, and user reviews, as well as the option to add custom tabs and CTAs, such as “Book now,” or a Facebook shop. In order to create Facebook ads, businesses must have a Facebook business page.

Pages for businesses may be discovered not just on Facebook, but also in search engines like Google. They’re used to promote promotions and news, as well as raise brand recognition and engage with your target audience. They provide consumers with a convenient method to keep informed about your company, and they’re also a requirement for utilizing other Facebook marketing tools like Facebook Ads and Groups on Facebook.

Advertising on Facebook

Best for: Sending a precise message to a specific audience quickly.

Examples of Facebook Ads

Businesses may use Facebook adverts to reach out to particular audiences with specific messages that they wouldn’t be able to reach with organic postings. Facebook advertisements are a sort of pay-per-click (PPC) advertising in which companies pay for audience engagements like clicks, video views, and conversions. Through Facebook Advertising Manager, any company with a Facebook business page may create ads.

What makes advertising with Facebook unique is that it gives businesses a way to reach a highly targeted audience. In other words, advertisers can pinpoint exactly who they want their ad to display to, which helps make ads more effective as they are displayed to qualified users. Audience targeting aside, they are also set up to help businesses achieve specific marketing objectives, such as generating awareness or leads. If you want your business to have an optimal Advertising on Facebook campaign but would prefer to not have to deal with the analytics and day-to-day management of it, reach out to a Hibu representative today to see if their Facebook marketing solutions are a good fit for your business needs.

Groups on Facebook

Best for: Increasing brand exposure and reaching an engaged target audience organically.

A Facebook Group as an Example

Groups on Facebook are communities for users to connect over a shared interest or cause. Businesses use them to market by either becoming actively involved in an existing group or by creating and managing their own Facebook group. It’s a good (and free) way for businesses to organically gain awareness and to reach an engaged target audience.

Groups on Facebook help businesses build awareness and create a community. They are not a form of direct advertising or to be used as a promotional platform. Instead, the focus of groups is on its group members and building a community around their common interest, goal, or cause. Businesses whose target audience has a shared interest can use Groups on Facebook to connect its audience and stay top of mind.

Facebook Marketplace is a platform that allows you to sell is a platform that allows you to sell

Best for: Online-only businesses wanting to expand their reach with a new sales channel.

Facebook Marketplace is a platform that allows you to sell is a platform that allows you to sell Example

The Facebook Marketplace is a platform that allows you to sell is a platform that allows you to sell is Facebook’s version of classified ads, similar to Craigslist or Gumtree. While a large majority of those selling through the marketplace are individuals, businesses can also list products on the marketplace. This won’t serve as a business’s primary sales channel, though it can give businesses a way of gaining additional exposure, which can lead to more sales.

Businesses that sell products online may choose to list products for sale on the Facebook Marketplace is a platform that allows you to sell is a platform that allows you to sell. While it’s not likely to be a business’s main source of sales, it is a good way to gain exposure and add another potential sales channel to reach more potential customers. In addition, it’s an affordable way to gain exposure.

Co-Marketing

Best for: raising brand recognition and word-of-mouth marketing

On Facebook, for example, there is an example of co-marketing.

When two firms work together to advertise and cross-sell one other’s goods, this is known as co-marketing. It’s a no-cost method that may help companies achieve reputation and visibility. Co-marketing with influencers is the most popular kind of co-marketing in social media marketing. Businesses may, however, collaborate with one another to promote one other’s goods or services and get exposure to the audience of the other.

For example, a local sports goods store may partner with a local tennis club to give new tennis racket demonstrations at the tennis club once a week. This allows the sports goods manufacturer to contact the tennis club’s members while also allowing the tennis club to deliver additional value to its members at no expense to them. Facebook may then be used to promote the co-marketing activities and provide links to each other’s Facebook pages.

Costs of Using Facebook for Business

Facebook is an affordable marketing channel with free tools for businesses such as Facebook Pages for Businesses and groups. Paid Facebook ads are low-cost with a minimum daily ad spend of $1 and are cost-effective with an average cost-per-click under $2. Additional costs may be incurred when businesses use third-party Facebook marketing tools and management services.

The top five Facebook marketing expenses are as follows:

• Labor-related costs: While using Facebook for business organically is free, companies devote a significant amount of time in Facebook marketing, therefore the cost of labor should be included into Facebook marketing expenditures.
• Facebook Ads: Advertising on Facebook has an average cost-per-click (CPC) of $1.86. The platform does not have a set minimum monthly ad spend, but does have a minimum $1 per day required ad spend on active campaigns so advertisers may choose to spend as much or as little as they would like on Facebook ads. The average small business spends around $1,000 per month on Facebook ads, which at $1.86 per click, would yield nearly 540 clicks.
• Selling on Facebook: Ecommerce businesses can sell through Facebook by adding a shop tab to their business page or through the Facebook Marketplace is a platform that allows you to sell is a platform that allows you to sell. Those that use Facebook to sell products will incur a selling fee of 5% per shipment or a flat fee of $0.40 for sales of $8 or less.
• Many companies that utilize Facebook for marketing prefer to employ third-party tools, which may range from lead generation landing sites (like Leadpages, which costs $37 per month) to content planners and post schedulers (like Buffer, which costs $15 per month).
• Social media management services: Those who don’t have the time or skills to properly utilize Facebook for business may opt to outsource their Facebook marketing to a social media management firm. Depending on the supplier and the services they offer, management fees for agencies may range from $100 to over $1,000 per month.

It’s up to a company to decide how aggressively it wants to promote on Facebook and how much money it wants to spend on it. Most companies will find Facebook to be a cost-effective marketing platform with returns commensurate with the effort and money spent. Businesses may try out Facebook marketing for free and raise expenditure as needed/desired since it does not demand a minimum monthly ad spend or any expenses to utilize organically.

In 5 Easy Steps, You Can Begin Marketing on Facebook.

To begin Facebook marketing first set up your Facebook business page by logging in to Facebook, clicking “Create” from the horizontal top menu and selecting “Pages” from the drop-down, and following the prompts to complete your business page. From there, create a content strategy to serve your marketing goals and audience, get involved in Groups on Facebook, create an ad using the Facebook Ads Manager, and lastly, be active on Facebook.

In five easy steps, here’s how you leverage Facebook marketing:

1. Create a Facebook Business Page for your company.

Creating a Facebook business page is the first step in Facebook marketing. It not only functions as a company’s profile, but it’s also essential to make paid Facebook advertising. Log in to your personal Facebook account and choose “Establish” from the right-hand side of the horizontal menu at the top of the page to create a business page. Then, from the drop-down option, choose “Page” and follow the steps to finish the company page setting.

Make a New Business Page on Facebook

Facebook Pages for Businesses are created under an individual’s Facebook account, so log in to the personal account that you want connected to your business page. Then, navigate to the upper right-hand corner of the top menu bar and click “Create.” From the drop-down menu that appears, click “Page.” On the following screen select “Business or Brand” as your page category.

Choose a page for your company or brand.

Input Business Information & Add Media

Then, click “Continue” after entering your page name and company category. Upload your profile image and cover photo on the next screen. Then, on the left-hand side of your company page, go to the “About” tab and fill out all of the parts, including your website URL, an overview of your firm, hours, and any other pertinent information.

On your Facebook business page, edit the information about your company.

Add a CTA (Call to Action) to your page.

After you’ve completed all of the parts of your company page, click the “+ Add a Button” button on the right-hand side of the page to add a CTA button. Then, from the choices list, choose the kind of CTA you want to add and follow the instructions to finish the process.

To add a CTA to a Facebook business page, go to “+ Add a Button.”

Tabs may be customized.

Click “Settings” in the top right-hand menu to add or delete tabs. From the left-hand menu, choose “Templates and Tabs.” Scroll down to the “Tabs” section on the templates and tabs page to see all of the tabs your page presently has. By selecting the “Settings” button to the right of an existing tab, you may update or delete it. Scroll to the bottom of the page and click the “Add a tab” button to create a new tab.

Tabs for your Facebook Business Page may be added or removed.

Learn all you need to know about setting up a Facebook business page. There are thorough step-by-step instructions on how to build a Facebook business page available there.

2. Plan out your Facebook content strategy.

You’ll need to design a Facebook content plan after you’ve started a Facebook business page. While each firm’s content strategy will be unique to their requirements, goals, and target audience, it will include defining and planning how you will use Facebook to sell your business, identifying your target demographic via customer profiles, and establishing your Facebook marketing objectives.

Here are some of the most typical Facebook tactics and objectives:

• Increase brand awareness: The most popular Facebook tactic is to grow your audience. Businesses use both organic and sponsored social media to reach their target audience and build their audience. Facebook is a wonderful platform to contact prospective clients since it has billions of users.
• Customers may interact with current audiences and remain top of mind by providing them with another contact point. This is advantageous for companies searching for a way to increase repeat purchases and brand loyalty.
• Generate leads: Businesses can generate leads using their Facebook business page with a CTA button, with Facebook messenger, through Groups on Facebook, and through paid ads that drive users to either your business page or to a landing page designed to convert visitors and generate leads. Businesses can then foster those leads with strategies such as drip marketing.
• Drive repeat sales: Advertising on Facebook offers businesses the opportunity to use remarketing campaigns. These campaigns are directed at users who are aware of a business, such as users who have visited a business’s website. It gives businesses a way to market to warm leads, which are more likely to lead to sales.
• Reinforce branding efforts: Businesses may utilize Facebook to reinforce their branding efforts. This is accomplished by the use of consistent brand messaging and brand identity, which, in turn, aids in the continued development of a brand and the development of brand loyalty.

Businesses will utilize their content strategy to guide how they use Facebook to achieve their Facebook marketing objectives. For example, a company whose content goal is to increase repeat purchases may combine Facebook remarketing advertising with an existing contact list or the Facebook Pixel to target visitors who have made a purchase on their website in the previous 60 days. Get a step-by-step guide on how to establish a content plan.

3. Use Groups on Facebook

Groups on Facebook are similar to a club, where users join based on interests. Groups on Facebook give businesses an opportunity to get involved in an existing group and increase their brand awareness through their active participation, or by creating their own group. Groups serve nearly any type of business or organization, and it doesn’t matter whether it’s a local or international group.

Groups on Facebook for Business

4. Try Advertising on Facebook

Advertising on Facebook is an effective and low-cost form of digital advertising. Advertisers pay based on user interactions such as ad clicks and conversions with an average cost-per-click of $1.86. To create a Facebook ad, log in to Facebook, create a Facebook Ads Manager account and go to your account, then click the “+” or “Create New” campaign button from the homepage to begin the new campaign creation process, which will walk you through all steps.

Here are nine areas where you may use Facebook Ads to advertise:

• Facebook & Instagram Newsfeed
• Right-Column Ads on Facebook
• In-Stream Videos on Facebook
• Results of a Facebook search
• Messages on Facebook Messenger that are sponsored
• Instant Articles on Facebook
• Facebook Marketplace is a platform that allows you to sell is a platform that allows you to sell
• Facebook & Instagram Stories
• Facebook Audience Network is a service provided by Facebook.

Log in to Facebook and go to the drop-down arrow in the top right-hand corner of the screen to start a Facebook ad campaign. Select “Manage Ads” from the drop-down menu that displays. This will take you to Facebook Ads Manager, where you can click the “Create” button to start creating a new ad campaign by following the on-screen instructions.

In the Facebook Newsfeed, an example of Facebook Ads

5. Be Active on Facebook & Engage Your Audience

The last step is to be active on Facebook. It’s not a set-it-and-forget-it type of social media channel and instead businesses need to maintain an active presence on social in order to continue growing their audience and keeping their audience engaged. There are a number of ways to do this from frequently posting on your business page to participating in Groups on Facebook, though businesses should consider which methods best serve their target audience and strategy.

Here are seven of the most popular methods for companies to use Facebook:

• Post frequently: Creating content is an excellent strategy to stay active on Facebook. Businesses should update their feed three times a week to daily, depending on their needs. In general, the bigger the company and its following, the more often it publishes, but companies must consider their industry and target demographic. Learn more about content marketing and strategy.
• Participate in Groups on Facebook: An easy way to be active and engage users on Facebook is by participating in Groups on Facebook. Be sure to choose a group that is relevant to your industry. For example, an eco-friendly yoga mat brand might join a yoga group, or more specifically, a yoga sustainability group. Keep in mind groups are a way to engage with your target audience, but they are not a place for sales pitches.
• Use Facebook Messenger to engage with page visitors: Businesses may communicate with page visitors using Facebook Messenger, Facebook’s live chat function. Many people even utilize Facebook Messenger to provide customer support. Businesses may set up messages to automatically appear to visitors to their pages, allowing them to communicate with visitors whether or not they are available to chat.
• Promote your activities: Event organizers should post their events on Facebook. It’s simple to do since events are created directly from your company website. This helps to market your event to your audience by allowing them to RSVP, which is then shared with their friends, resulting in more exposure for your event and more interest from participants’ friends.
• Increase the number of people who read your blog by utilizing Facebook to promote freshly published content. While you shouldn’t syndicate your blog articles on Facebook (i.e., don’t copy and paste the identical text from your site), sharing links to your blog posts with a little write-up that acts as a teaser to encourage visitors to click on your link and read your post is a smart idea.
• Post to tales: Posting stories on Facebook is a great way to be active and communicate with your audience. It displays your audience what’s going on right now in an entertaining, but intimate approach that might help them form bonds. Businesses often use stories to offer behind-the-scenes photographs and videos, as well as to communicate changes and advancements and to introduce the individuals who work for them.
• Submit articles to Instant Articles on Facebook: Instant Articles on Facebook is Facebook’s news publishing platform, which is used by news outlets to source editorial content. Those who create newsworthy content should consider submitting it to Instant Articles on Facebook.

Businesses may interact with specific audiences and maintain an active presence on Facebook in a variety of ways. The ideal approaches for you will be determined by your content strategy and marketing objectives, as well as how your target audience uses Facebook and what sort of material they respond to. To reach your target audience, you must be present where they are and provide messages that are relevant to them.

Who Should Use Facebook Marketing?

Almost every company may profit from Facebook marketing, but there are several sectors and business types that are particularly well-suited to the platform. Retail brands, local companies, restaurants and bars (because to Facebook’s inclusion of reviews), event venues (due to Facebook’s ability to advertise events), software as a service (SaaS) enterprises, and organizations are all examples of this.

The following sectors and company types benefit the most from Facebook marketing:

• Retail brands: Any business that sells things, whether it’s fashion, technology, or home décor, may benefit from Facebook marketing. This is because Facebook is an excellent platform for companies that offer items that people desire rather than need, since users aren’t on Facebook looking for products or services they need, so finding something they want will stimulate their attention.
• Local businesses: Local businesses such as a fitness center, hair salon, landscaping company, or doggy daycare would be advised to use Facebook marketing. Facebook Pages for Businesses give local businesses a good opportunity to market online to drive in-person business as business pages can include information such as location, menus, reviews, and the option to book an appointment or order food for delivery.
• Restaurants & bars: Food service businesses do well with Facebook marketing because it displays user reviews, which provide social proof that is crucial for restaurants and bars as people like to see reviews, specials, and check-ins.
• Event venues: Facebook is an excellent medium for sharing events, which users can RSVP to and share with their friends, resulting in increased visibility and sales. Event settings are also excellent locations for involving audiences in tales that may pique their attention while also serving as reminder advertising.
• Software as a service: SaaS businesses can do really well with Advertising on Facebook, as the Facebook Ads Manager platform enables businesses to display ads to users who have visited a specific site recently, or have shown an interest in a particular business, product, or service.
• Organizations: Facebook for Company provides features designed specifically for nonprofits, such as the option to take contributions directly from your business page. Facebook may also be used to promote a charity via related groups, which can assist to raise awareness.

While these are the most popular sectors served by Facebook for business, it doesn’t imply yours isn’t a good match. Whether or not your target audience is on Facebook is what ultimately decides whether or not Facebook is a suitable marketing platform for your company. Whether you’re not sure if your target audience is on Facebook, do a competition analysis to learn more about your rivals, who they’re targeting, and how they’re reaching them.

Policies on Facebook for Business

Businesses must follow Facebook’s rules in order to utilize the platform. Businesses that promote illicit drugs, pornographic material, or violence are outlawed first and foremost. All companies that use Facebook must agree to the company’s terms of service and adhere to its community standards, which are in place to safeguard users from misleading or harmful information. Facebook advertising have their own set of rules, and all ads must go through an approval procedure.

Here are the five most important Facebook rules for companies to follow:

• Create a safe community: Businesses must promote user safety in all aspects, such as not promoting organized hate, publicizing crime, selling illegal products or services, threatening content, sexual harassment, bullying, human exploitation, graphic content, hate speech, misrepresentation, or cruel content.
• If you collect user data, you must offer a privacy policy. Those that use Facebook to collect leads, such as via a call to action, must provide a privacy policy that explains how you obtain information and what you plan to do with it.
• Make your guidelines for a promotional offer or content very clear: Giveaways and competitions may be promoted on Facebook, but they must adhere to Facebook’s regulations by giving clear rules and limitations.
• Copyright infringements are a severe infraction, thus companies must be careful to only share photographs and videos to which they have permission.
• Facebook ads must comply: All Facebook ads undergo the ad review process, which seeks to determine whether or not an ad complies with the Advertising on Facebook policies. The primary components of the Advertising on Facebook policies are if the ads comply with the Facebook Community Standards, if they advertise prohibited content such as illegal products or services, as well as tobacco products, alcohol, or gambling.

While the Facebook policies generally follow common sense in that they seek to promote a safe community online that follows the laws that dictate businesses offline, they are comprehensive. To learn more about the policies businesses must adhere to on Facebook, review its terms of service, community standards, and Advertising on Facebook Policies

Most Commonly Asked Questions (FAQs)

What are the most effective Facebook ad management firms?

Small companies should look for Facebook ad management services that are reasonable, have experienced Facebook ad managers, and have modest monthly ad spend requirements. Ignite Digital, Hibu, Lyfe Marketing, and Marketing 360 are some of the finest Facebook ad management companies. Many organizations use Fiverr and its Fiverr Pros to discover outstanding services. Learn more about the top Facebook ad management companies and how to choose the best one for your company.

How can I sell on Facebook for free?

Facebook provides companies with a variety of free marketing options, referred to as organic social media marketing. Creating a Facebook business page, accumulating good reviews, upgrading your page with a CTA and custom tabs, promoting user-generated content, authoring and sharing material, giving discounts, and engaging in groups are all strategies worth considering. Find out more about free Facebook marketing ideas and methods.

What is the definition of a Facebook landing page?

The web page that a user is routed to after clicking on a Facebook ad is known as a Facebook landing page. Landing pages are meant to effectively lead users through your sales funnel with material that corresponds with your ad’s message, and they generate high conversions because they are designed to successfully guide visitors through your sales funnel with content that matches with your ad’s message.

What is the difference between Google Ads and Facebook Ads?

Facebook Ads and Google Ads are both PPC ad networks, however they reach people in very different ways. In search results, Google shows advertising based on keywords, but Facebook shows ads based on audience targeting. This suggests that Google users are actively seeking for certain items or services, while Facebook users are likely to be interested in specific products or services. Learn more about the differences between Facebook and Google Ads.

Final Thoughts – Facebook Marketing

Facebook has the capacity to link companies to target consumers in a cost-effective method, with over 2.3 billion users globally and wasted marketing expenditures. It’s ideal for companies that want to raise awareness among audiences that are likely to be interested in their product or service, and then convert that awareness into sales.

Facebook for Business is a new way to use Facebook. It allows you to centralize your business information on the social networking site and have that information available across all of your devices. This guide will teach you how to use this feature. Reference: how to use facebook for business.

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