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Twitter has been a platform for recruitment in the past, but now it can also be used to earn money. With this step-by-step guide on how to find and join Twitter groups, you’ll have no problem finding a job or work experience.
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Since its inception in 2006, Twitter has developed at breakneck pace. It’s not just one of the most popular social media platforms on the planet; it’s also a game-changing recruiting tool and brand booster. Candidates and employers may easily locate one another and learn more about one other. When it comes to Twitter recruiting, there are several best practices to follow, and we’ll go over a few of them here, giving you enough knowledge to start your own campaign.
Although not all of them are required for your Twitter recruiting strategy to be effective, the basic notion is that the more of these suggestions you consider employing, the more likely job searchers will discover you.
1. Create a recruitment-specific Twitter account.
Large and small businesses are starting to use Twitter as part of their entire recruitment strategy. Many forward-thinking Twitter users have started creating a distinct channel (or Twitter account) for their recruiting initiatives.
This may be quite successful since it directs focused visitors to the recruiting account, allowing you to focus your (limited) message space on career and related possibilities rather than the company’s goods and services.
Here’s how Walt Disney uses Twitter for both commercial marketing and advertising (on the left) and recruitment drives (on the right) (the image to the right).
Disney’s approach to Twitter was highlighted by Software Advice, which investigated how Fortune 500 firms utilized the social media platform. Disney does two things with its Twitter-based recruiting efforts, in addition to creating a recruitment-specific account: first, it uses strong imagery that cannot be ignored, and second, it shares two short sentences that include an invitation to join the Disney team and instructions on how to do so.
2. Decide on the kind of recruitment tweet you want to send out.
Employers use Twitter in a variety of ways. Some people utilize phrases like “job opportunities,” “job benefits,” and so on in their tweets. Over 80% of corporate Tweets, in general, are thought to be related to some kind of recruiting effort. As a consequence, job searchers on Twitter are aware of the importance of following firms of interest on Twitter.
From a corporation looking for outstanding salespeople on down, Workable does a great job of laying down the components of a good tweet.
Twitter is also a powerful social media tool because of its total follower-connectivity. Your Twitter account may simply notify followers about future in-person recruiting events, new job openings, and company- or brand-specific recruitment advertising that may be of interest.
Again, this might be part of a plan, since not every company will start with “job opportunities.” If a company’s perks or paid time off (PTO) programs offer excellent recruiting tools, it’s better to lead with these employment-related features than than a more general “job opening” styled announcement.
AT&T highlights work-life balance on its @attJOBS page. The use of indirect marketing and branding is designed to catch the eye of passive job seekers.
Every day, we honor the 35,000 veterans and military spouses who work at Home Depot and thank them for their dedication to one another, our customers, and our communities. We’re thrilled to be included in @Forbes’ 2020 list of America’s Best Employers for Veterans. pic.twitter.com/TwNZhEHG8I
Nov. 9, 2020 —Home Depot Careers (@HomeDepotCareer)
Home Depot Careers focuses on the importance of having a job and why Home Depot is the place to go. In the tweet that follows, Home Depot specifically mentions the company’s veterans and how they evaluate team members’ military experience.
In each of these examples, corporate recruiters took a slightly different approach in their Twitter efforts, rather than simply mentioning the job that they have open at the time. AT&T highlighted work-life balance and how employees can stay healthy, and Home Depot noted its career opportunities overall and how they celebrate their employees.
The study indicated that while using Twitter’s platform for job postings, it is best to utilize Twitter as a “…content marketing platform rather than a job board.” This backs up our previous remarks about Twitter’s ability to assist you extend your brand while you look for top talent on its platform.
Employers do not all use the same strategies. As previously said, some firms will not use “job opportunities” as the primary focus of a tweet. This diagram depicts how businesses use creativity to showcase distinct corporate qualities in order to interest job searchers.
3. Make use of hashtags (Must)
To begin, what exactly is a hashtag? If you’re unfamiliar, we’d want to begin here. A hashtag is created by putting the “#” sign at the beginning of a “unbroken word” or sentence on Twitter. When you use a hashtag in a tweet, it links to all other tweets with the same hashtag (which is essentially linking topics or discussions on a similar topic). The main reason individuals use hashtags is to prolong the life of a discussion or issue and to raise awareness about it (whatever it happens to be).
Now that you’ve learned what a hashtag is, it’s time to learn why you should use it. When the hashtag “#jobs” is used, Career Profiles refers to research that shows recruiting efficacy. There is a considerable increase in views when hashtags are used in recruitment-related tweets.
Buffer.com emphasizes the importance of hashtags and why companies who utilize them outperform those that don’t.
So, if you use a mix of hashtags and simple click opportunities to your company’s website, you may significantly increase the number of people who visit your job page and apply.
Take notice of the following as well:
- According to Twitter’s business blog, you should include your company’s hashtag on product packaging, your website, and anyplace else where buyers would be more likely to tweet it.
- In your recruiting ad, combine your main hashtag with others. This site contains thousands of prospective job searchers who may discover your opportunity even if they weren’t looking for it.
- When combined with a survey or article, hashtags may help drive more attention.
CEOWorld Magazine recommends that material be accompanied with hashtags in order to start a conversation about whatever you’re promoting (in this case, employment opportunities).
Last but not least, if you’ve never utilized hashtags before, don’t be afraid to do so. You will be better off if you use them for your recruiting requirements as soon as possible. We’re certain that watching this YouTube video on establishing hashtags on Twitter (and other social media platforms) will get you started in the right path.
4. Use an employer search engine to find top talent.
There are better and simpler ways to find suitable applicants on Twitter than doing typical persons searches. Twitter’s advanced search function is excellent, allowing companies to go above and beyond their Twitter advertising to find applicants with the expertise and background they need.
This function also enables you to expand your brand inside the Twitter universe by promoting the fact that your company is hiring, which motivates followers (many of whom are passive job searchers) to visit your Twitter page on a regular basis.
Using keywords for work experience, geography, job titles, and other criteria, you may identify eligible individuals on Twitter using Twitter’s advanced search function.
5. Be active, frequent, and consistent in your efforts.
If your organization chooses to maintain a Twitter account, being active on it on a regular basis is an important component of that upkeep if you want to be successful. In fact, for active corporate recruitment accounts, tweeting many times a day is not uncommon. If job searchers message you and do not get a response within 24 hours, they will likely feel neglected and move on.
The average time between tweets is between 15 and 20 minutes. Viewers will not wait for answers if you do not respond or remark inside this time range on a frequent basis (you may get lucky, and some may check back with you, but not all do). It will pay off if you have a marketing or HR specialist on your team who can lead this post.
To put things in context, Facebook’s median time period for involvement is close to 90 minutes (as opposed to Twitter’s 20 minutes or so). In the sense that job searchers want and expect to actively connect with you in real time about opportunities that you have offered, Twitter is more engaging and dynamic.
Being active on Twitter, gaining followers, communicating interesting and dynamic information, and drawing top talent over time are all important aspects of recruiting.
What If I Told You…
As of 2020, Twitter has 330 million monthly active users and 145 million daily active users (30 million of those daily users are from the United States). The most prevalent age groups who utilize Twitter are also notable. By 2020, 44 percent of users will be between the ages of 18 and 24. This is also the demographic that uses Twitter for job searches the most out of any other.
6. Make use of video
Videos are usually quite persuasive on job searchers who spend time on social media, despite the fact that they should be brief, as is the case in the Twitter Universe. This point cannot be emphasized enough. Employee films that describe why they appreciate the organization and what it has done for them make it simple to be educational and encouraging.
Employers that utilize videos in their tweets on Twitter get 6x more retweets than those who don’t—so use video clips.
When you let the CEO direct their own recruitment video (@jack), this is what happens. What’s more, how did the @TwitterSG office obtain its own slide? In APAC, #WeHaveQuestions #TweepTour #JoinTheFlock pic.twitter.com/KoicQC5kjD #WeHaveQuestions #TweepTour #JoinTheFlock
July 3, 2019 —Twitter Careers (@TwitterCareers)
At the @TwitterCareers account, Twitter’s CEO, Jack Dorsey, has a tongue-in-cheek recruiting video.
7. Take a look at Twitter’s paid service.
Because this function isn’t often utilized for recruitment on Twitter, we’ve kept it for last. Companies often utilize the paid service to promote their entire brand, goods, or services. This is a useful tool since purchased content exposes you to thousands of Twitter users who aren’t necessarily connected to your account or searching for you.
However, there are cases of businesses using Twitter’s sponsored service for recruiting purposes. The premium option has the advantage of keeping information in front of users for extended periods of time. Paid material is said to have a better maximum resolution and lasts up to 5 times longer than free stuff. Paid services also provide businesses the option of creating a menu of auto-responses that may be used to respond to comments and add to discussions.
GigRove employed sponsored ad material to attract freelancers interested in using their writing abilities while on the road. This was not just a nod to freelancers, but it also underlined what GigRove is all about: selling directly to clients via a simple-to-create gig shop.
Understanding Who Uses Twitter & How They Interact
(Photo courtesy of Hootesuite)
Tweets containing hashtags generate 100 percent greater interaction, according to the infographic, and the typical Twitter account user tweets twice each month, while some heavy users tweet up to 138 times per month. These criteria will have an influence on your ability to recruit on Twitter. Some applicants will not respond immediately, not because they are uninterested in the position, but because they only check their Twitter account once a day (as opposed to a heavy user who may check their Twitter account hourly).
These are crucial details, since knowing who uses Twitter and who doesn’t may help businesses focus their audience when using the platform to recruit. We need to talk about how job seekers use Twitter in their job hunt as well as how companies may use Twitter successfully for recruitment.
Your Twitter account may be interacted with in a variety of ways. Viewers’ most frequent interactions with business Twitter accounts are as follows:
- Your tweet may be “favored” by viewers.
- Your Twitter account may be “followed” by viewers.
- Viewers may reply to your tweet or another tweet in the discussion immediately.
- Your initial tweet or another inside the dialogue might be retweeted by viewers.
- Your hashtag may be retweeted by viewers (s)
So, when we start to give some recommendations on what your organization can do with Twitter as part of its broader recruiting strategy, we’ll do so with a greater knowledge of how job searchers use Twitter.
Software Advice explains how job searchers vary in their approach. Some people look for certain hashtags (which we’ll go into later), while others look at business profiles to see what jobs are available.
If Twitter isn’t for you, here’s how to tell.
It’s also worth noting that Twitter may not be an effective or strategic tool for many businesses. Although it never hurts to send out a free tweet announcing a job opening, not all businesses have tremendous success using Twitter to fill vacant positions.
We’ve discovered two elements that are important when businesses discover that Twitter isn’t working for them, and they’re both quite simple.
- Update frequency: As previously said in this article, if your organization is not updating its postings and responding to job searchers’ queries and comments on a regular basis, Twitter will most likely not be the tool that your team desires.
- Your target market is: This may seem self-evident, but if the prospects you’re looking for don’t use Twitter, it’s not going to be very successful. If they don’t use social media, a lot of your efforts may go unnoticed. It’s true that certain talent pools aren’t as active on Twitter as others. People looking for work in manufacturing, construction, and various food service-related occupations, for example, are instances of exceptions to the norm.
After stating these two criteria, it is crucial to note that this is not an exact science, which is why a multi-channel recruiting strategy that is not simply centered on social media or any other single vessel of communication is necessary. Posting available positions on Twitter is a good idea in general, but it may not always help you locate the right applicant.
See our page on social recruitment for further recruiting advice. Check out our tutorial on how to hire workers to discover the ins and outs of recruiting once you’ve successfully identified suitable individuals.
Conclusion
You may start concentrating your efforts on attracting and advertising for top talent and acquiring the best individuals for your business after you’ve settled on your corporate Twitter recruiting account, overall recruitment strategy, and have a point person who will assist oversee Twitter activity.
As you begin to use Twitter for recruiting purposes, you will discover that it becomes simpler and more successful as you interact with it. Finally, keep in mind that even if you don’t always get your hire via Twitter advertising or recruitment, your company’s brand is being built every time you tweet and viewers connect with you.
The “recruiting in a tweet” is a process that can be done by anyone. It’s easy to find people on Twitter and it doesn’t require you to have any special skills or knowledge. The recruiting process starts with finding people who are interested in your company, then following them.
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