6 Best Call Tracking Software of 2022

Call tracking software is a tool that allows users to monitor the phone calls they make, in order to better manage their time. It’s also helpful for businesses in need of more efficient customer service. This list will highlight six of the best call tracking software available in 2022.

It’s difficult to keep track of how leads discover your company. The finest call tracking software, on the other hand, automates the process by connecting a lead’s behaviors to a particular PPC keyword or campaign. A call tracking service also associates the call with a marketing activity, directs it to an agent, and shows consumer data.

According to our study, the following call tracking service companies are the best:

• CallTrackingMetrics: The finest overall call tracking software, as well as the best call tracking software for multichannel tracking.
• WhatConverts; is the best way to keep track of ecommerce transactions.
• Retreaver; is the best call tracking solution for marketers looking for a customized, cost-effective plan.
• CallRail: Best for small companies that need a subscription-based service with free phone numbers.
• Convirza; is the best choice for businesses looking for sophisticated routing options on a pay-as-you-go basis.
• Ringba: Most helpful for organizations looking for white label solutions that are seamless.

How Did We Pick the Best Call Tracking App?

While some of the finest business phone systems are comparable to call tracking services, call tracking software offers additional information about your marketing efforts and advertising. Smart routing, sophisticated reporting, and call recording are all characteristics of the finest call monitoring software. We looked at solutions that offered a combination of basic and sophisticated capabilities in different package levels while evaluating providers.

In our review of call monitoring services with omnichannel routing, CallTrackingMetrics takes the top position with a 4.36 out of 5 rating. It has a simple user interface, sophisticated call routing, and mobile applications. Although there is no free trial, you will get the first month free when you join up.

25% of the overall score

We investigated which call monitoring companies disclose price information and offer a free plan or trial. In addition, we looked at monthly membership prices and see whether we might save money by paying yearly.

25% of the overall score

We looked at each supplier to see whether they offered capabilities like real-time statistics, intelligent call routing, and call recording. We also looked at customer relationship management (CRM) connectors’ availability.

25% of the overall score

We looked at systems that included advanced features like lead scoring (human or automated), caller intelligence, and conversion tracking. We also looked at non-CRM connections, as well as mobile call and keyword monitoring.

25% of the overall score

Each call monitoring service was assessed based on its popularity, unique or outstanding features, simplicity of use, and overall value for money.

CallTrackingMetrics

4.36 OUT OF 5

What We Enjoy

• Apps for iPhones, Android devices, and iPads
• Bulk text message campaigns are supported.
• Custom integrations using an open application programming interface (API).

What Isn’t There

• Smart routing and automation are not included in the entry-level package.
• For businesses with large phone volumes, usage charges may add up quickly.
• There is an additional fee per caller for spam screening.

Pricing

• Business: $39 per month including Google/Bing integrations and rudimentary call routing.
• Marketing: $99 per month including use of clever routing and Facebook and HubSpot links
• $299 per month + agent performance reports and Salesforce/Zendesk connections
• Enterprise: For solutions that include customized training, dedicated technical support, and a service level agreement, custom pricing is available (SLA)

Usage costs, which include per-minute and phone number fees, are additional. Payments are made on a monthly basis. Users may also save money by paying in advance for a year.

CallTrackingMetrics (CTM) is a scalable call tracking solution with strong conversation intelligence and dynamic number insertion (DNI). DNI assigns a unique number to each ad source so that you can monitor its efficacy. CallTrackingMetrics is unique in that it tracks not just phone calls but also text, chat, and form messages. Click-to-call advertisements and ad extensions are included in all subscriptions. Call recording and call whisper are two common voice-over-internet-protocol (VoIP) business phone capabilities.

Furthermore, the service use artificial intelligence (AI) to recognize keywords as your caller speaks. The AI tool then takes over and automates the process. For instance, if a caller says “cancel” during a call, the system may send an email to the account manager.

In addition, CallTrackingMetrics offers local and toll-free numbers in over 80 countries. Only Ringba comes close, with over 60 countries supported, while CallRail only supports four. However, CallTrackingMetrics’ membership does not include any free phone lines or minutes. Consider Retreaver or WhatConverts if you want more all-inclusive bundles.

Monthly subscriptions start at $39 plus use. Paying yearly saves money, and all plans include a 30-day free trial of call tracking. Depending on the plan tier and phone number type, additional use costs range from $1.25 to $3.50 per phone number and 3.5 cents to 6.5 cents each minute (local or toll-free).

Features

• Intelligent call routing and automation: Choose their Marketing plan to take use of a GeoRouter, which routes calls to a nearby agent or leads them to a particular rep based on their past activities. This strategy also incorporates intelligent word detection, which uses verbal signals to initiate actions. Geo routing is also available via WhatConverts for a reduced monthly fee.
• CallTrackingMetrics tracks the source of most kinds of communication, including phone calls, texts, chats, and forms, using multi-channel call attribution. The ad, channel, keywords, and website pages viewed, as well as their call history, are all included in the call data.
• Options for calling and texting: Choose from over 80 countries’ local, vanity, or toll-free tracking numbers, or use the GeoContact function to show your customers local numbers. In addition, CallTrackingMetrics offers the five- and six-digit shortcodes required for mass texting.

WhatConverts

3.84 OUT OF 5

What We Enjoy

• More cheap than comparable services, with possibly lower use costs
• WordPress allows you to connect source data to ecommerce orders.
• Tools for calculating and assigning lead and sales values

What Isn’t There

• Spam detection is not included in any of the plans or offered as an add-on.
• There are no mobile applications available.
• Intelligence and automation features are lacking.

Pricing

• Plus, for $30 per account, you get up to 12 numbers, 610 minutes, and connectivity with Bing and Google.
• Pro: $50 for up to 29 numbers, 1,205 minutes, and the report builder per account.
• Unlimited accounts, up to 133 numbers, 5,670 minutes, and client account access are available for $200.
• 14-day free trial

WhatConverts is a call tracking system with sophisticated lead management features and a robust reporting engine. It’s also the only call tracking service on our list that keeps track of ecommerce transactions. Call recording, transcriptions, and campaign and keyword monitoring are all included in their monthly subscriptions.

While both WhatConverts and CallTrackingMetrics provide automated call routing, only WhatConverts offers phone numbers and minutes. Furthermore, all versions enable unique branding, but only the Agency edition allows you to monitor multiple businesses. Unlike CTM, WhatConverts does not monitor text messages unless you use Zapier to create a third-party connection.

WhatConverts offers a one-of-a-kind price structure. It has a sliding scale for selecting how many local or toll-free phone numbers you want, as well as how many minutes are included in the package. For example, you might select six local lines and receive 335 minutes with the $30 Plus plan. Visit discover the appropriate strategy for your company, go to WhatConverts.

Features

• Connect your Shopify, BigCommerce, Squarespace, or WooCommerce account to WhatConverts and monitor transaction marketing data in your dashboard or through email. You’ll be able to view source information for website users and purchases, which will make it easier to track return on investment (ROI).
• Lead management: Before delivering the data to your customer relationship manager, internal users may assist in qualifying leads and calculating lead value (CRM). Additionally, your sales reps may utilize filtering and grouping capabilities to create lists based on campaign or keyword, and qualify up to 50 leads in 15 minutes. Consider auto-dialer software if you want a solution with even more sales capabilities.
• Unlike CallRail and Convirza, WhatConverts reports are completely customized, even down to the branding. Not just the kind of data, but also the chart style and scheduling choices, may all be customized.

Retreaver

Overall Score: 3.81 OUT OF 5

What We Enjoy

• Small businesses who are just getting started with call tracking software will find it more inexpensive.
• A standard feature is dynamic call routing based on caller history.
• Add trackable extensions to any phone number for a promotional code offer.

What Isn’t There

• There isn’t a live chat option for customer support.
• There are no applications for mobile devices, and there is no spam detection.
• Text messaging isn’t an option, and text source tracking isn’t an option either.

Pricing

• 50 Calls: $25 for 200 minutes, 15 numbers, $1 each additional number, and $5 per minute beyond 200 minutes
• $65 for 1,000 minutes and 15 numbers on 250 calls
• 500 Minutes and 25 Numbers: $125 for 2,000 minutes and 25 numbers
• $525 for 10,000 minutes and 25 numbers on 2,500 calls
• 5,000 Calls: $1,000 for 20,000 minutes, 50 phone numbers, and a rate of 47.5 cents per minute after that.

Get a cost estimate using the online calculator, then get your quotation by email or phone call.

Retreaver is a new pay-as-you-go service that costs $25 for 15 numbers and 200 minutes. When utilizing Convirza ($4 per number) or Ringba ($3 per number), you’d spend almost twice as much for only phone numbers. Retreaver, on the other hand, adds a 1 cent per minute fee for live call controls such as call transfer and hold.

Intelligent call routing, automated processes based on caller data, and conversion reporting are all included in this call monitoring solution. Integrations with HubSpot and Salesforce, unlike CallTrackingMetrics, do not need you to subscribe to a mid- or upper-tier plan. It also offers a lot of analytics and reporting data, but with a little less flexibility than WhatConverts.

Because Retreaver is a pay-as-you-go service, estimating your monthly expenses may be difficult, as prices rise in proportion to use. Use a subscription-based call monitoring service like CallRail if you’d want to know exactly how much your calls will cost.

Features

• Retreaver supports webhooks for building automated processes, such as producing post-call chores or automatically sending source data to integrated third-party applications, similar to WhatConverts.
• Use particular call routing rules and conversion data to direct callers to certain extensions or to play a prerecorded message alerting them that they’ve already claimed a promo coupon, for example.
• Call logs and call flows: Filter call logs by number, campaign, call source, or call endpoint using Retreaver’s dashboard. You can then analyze call flow statistics for individual callers to see where calls begin and finish.

CallRail

3.77 OUT OF 5

What We Enjoy

• With the mid-tier plan, team performance management is included.
• Facebook is included into the entry strategy.
• Both Android and iPad apps are available.

What Isn’t There

• Only the most costly plan includes call transcripts and form tracking.
• Phone numbers are only available in the United States, the United Kingdom, Australia, and Canada.
• Customer assistance is only available through email or a support request.

Pricing

• Call tracking is $45 a month and includes ten local lines, 500 minutes, and 100 text messages (SMS)
• $75 per month for 500 softphone minutes and team performance monitoring with call tracking and lead center.
• $175 a month to add 100 form submissions and 10,000 call transcription minutes to the CallRail platform.
• 14-day free trial

CallRail is a call tracking service that works on the same subscription model as WhatConverts, with a beginning fee that includes phone numbers and minutes. While CallRail charges a little more for additional numbers and minutes, your total cost of ownership (TCO) may be cheaper. CallRail, for example, costs $45 for ten phone lines, 100 text messages, and 500 minutes. WhatConverts, on the other hand, was $30 for ten numbers, no text messages, and 110 minutes.

Call recording, scoring, and forwarding are included in all CallRail plans. To use HubSpot, Facebook, APIs, or webhooks, you don’t need to upgrade to a higher subscription tier. However, Retreaver may be preferable than CallRail if you wish to connect with Salesforce, since CallRail costs an additional $65 per month for Salesforce integration. Conversation intelligence and sophisticated call flows are also available as add-ons.

CallRail is an excellent alternative to pay-as-you-go call monitoring software like Convirza, with pricing beginning at $45 per month. The entry plan includes the majority of the most important integrations and basic features, making it an excellent choice for small companies.

Features

• CallScore: Unlike Convirza, which uses human call scoring, CallRail uses automated call scoring. It develops lead scores for you automatically using machine learning (ML) and call information.
• Set up each of your agents as a CallRail user to allow performance-based reporting and to extract information per agent based on missed calls or call outcomes.
• Quick texts: To save time, create text templates in the lead center. These allow you to send text messages to missed calls or clients without having to compose a fresh message each time.

Convirza

3.48 OUT OF 5

What We Enjoy

• All plans feature geo routing and a call flow builder.
• Each account has its own voicemail box.
• One year of data storage is included in all plans.

What Isn’t There

• Only available as an add-on subscription with use costs.
• Customer support for accounts does not have a live chat option.
• The cost of using this program may be greater than that of other call monitoring tools.

Pricing

• No monthly cost, $4 phone lines, 8 cents each minute, and 1.4 cents per text with the starter plan.
• Professional: $69 per month for $2 numbers, 5 cents per minute, 1.2 cents per text, white-glove onboarding, and API access, plus white-glove onboarding.
• $179 per month for $1 phone lines, $4 per minute, $1 each text, white labeling, and a dedicated account manager.
• You Build It: For pricing on large call volumes and corporate modifications, contact them.
• 21-day free trial

Convirza is a call tracking program that may be purchased on a pay-as-you-go basis or as part of a bundled subscription plan. Call recording, call downloading, and call routing are included in all packages. You can monitor local, toll-free, and text-enabled numbers using Convirza.

Convirza also includes geo routing and a call flow builder as basic capabilities, while CallTrackingMetrics requires the $99 per month subscription to access these features. Convirza, on the other hand, lacks the sophisticated conversation intelligence and automatic call score creation that certain CallTrackingMetrics subscriptions provide.

In comparison to Ringba, Convirza’s pay-as-you-go service costs more for phone numbers and minutes. Despite this, the Professional plan begins at $69 per month and includes white-glove onboarding, which is helpful if your company need installation help.

Features

• Intelligent routing: Calls with tracking numbers are sent to particular agents depending on your criteria. In addition, all Convirza plans have geo routing, which allows you to route calls based on state, ZIP code, or proximity to your agent’s location.
• Manual scorecards: Create personalized scorecards for monitoring numbers or agents. During the conversation, agents may make remarks, and supervisors or other agents can react to messages. You may also add tags to the call and save it as a portable document format (PDF) file. Consider CallRail if you want automatic scoring.
• Outbound call tracking numbers: Convirza is the only call tracking provider on our list that offers this feature. To automatically link source data to the call, sales representatives input a pin and then dial a tracking number.

Ringba

3.31 OUT OF 5

What We Enjoy

• Call flow editor for automated interactive voice response (IVR)
• Employees, partners, and customers may benefit from white labeling for bespoke, branded platforms.
• Private networks of active call buyers and sellers are available to users.

What Isn’t There

• Other suppliers have a more extensive information base.
• Plan details and features that are less specified on the website, making it more difficult to choose which version is the best match.
• There is no mobile app available.

Pricing

• Basic: $3 local lines cost 6.5 cents per minute, $4 toll-free numbers cost 7.5 cents per minute, and call recording costs 1 cent per minute.
• Premium: $99 a month includes $2 local lines with 4.5 cents per minute, $3 toll-free numbers with 5.5 cents per minute, and 0.5 cents per minute for call recording.
• Enterprise: A quotation is required for a fully tailored plan.
• 14-day free trial

Ringba is incoming call tracking software that is available as a pay-as-you-go service or as part of a packaged package. It distinguishes itself by providing customized white labeled platforms, which are particularly useful for agencies and pay-per-call networks who wish to provide branded services.

The graphic editor on the platform, as well as the option to host Ringba on your own domain, giving you complete control over the appearance and feel of your channel. While other companies provide white label services, they are typically more expensive and offer less customisation than Ringba.

Ringba, like CallTrackingMetrics, provides international phone numbers in over 60 countries, but you’ll have to inquire about Ringba’s international calling costs. Ringba also lacks a mobile app and SMS capabilities, and call recording costs between 5.5 cents and 1 penny per minute. Consider Convirza or CallRail if you need call tracking software with call recording.

Ringba may provide better pricing and functionality for your company than other platforms if your agency conducts pay-per-click (PPC) marketing or advertising on behalf of customers. Retreaver, on the other hand, may be a better choice if you want to monitor figures on a pay-as-you-go basis since it has a reduced total cost of ownership.

Features

• Custom branding: Design your platform with a drag-and-drop visual editor, automate partner changes, and create branded alerts, registrations, and integrations.
• Routing calls based on demographics, interests, locations, keywords, or agent availability is possible with call flow management. The visual editor makes bespoke voice response menus as simple to build as some of the finest interactive voice response (IVR) systems.
• Ringba gathers much more data than other call monitoring systems since it was designed with agencies in mind. Homeowner data, lifestyle patterns, personal financial information, and interest profiles are all included in the data.

Conclusion

Call monitoring software may help you obtain a better return on your pay-per-click (PPC) advertising. You may also utilize data from your online and offline efforts to improve your client profiles and learn what works and what doesn’t. Call tracking capabilities may already be included in your call management system; if not, or if your company need more features than what current system offers, try one of the top call tracking software suppliers on our list.

As the best call tracking service, we recommend CallTrackingMetrics. It includes mobile applications, foreign phone lines in over 80 countries, and call, text, form, and chat message tracking.

Frequently Asked Questions

How do I track inbound calls?

In order to track inbound calls, you will need to use a call tracking service.

How can I trace a call location software?

There are many different ways to trace a call location software. The easiest way is to use an app like TrueCaller or Skype. You can also log into your phone carriers website and search for the name of the service, such as Find my iPhone.